---
title: "Wedding planning platforms in the United States: Which are searched most?"
description: "Compare the sites couples plan weddings, build websites and run registries on. Share of Search among The Knot, Zola, Joy, Minted, WeddingWire and Appy Couple, the wedding planning platforms Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-wedding-planning-platforms"
publisher: "Brandwave"
---

# Wedding planning platforms in the United States: Which are searched most?

Compare the sites couples plan weddings, build websites and run registries on. Share of Search among The Knot, Zola, Joy, Minted, WeddingWire and Appy Couple, the wedding planning platforms Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wedding planning platforms
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: The Knot, 55.9%

## Which brand is most popular in search among wedding planning platforms in the United States?

- In September 2026, The Knot was the most searched among wedding planning platforms in the United States, with an estimated 763K branded searches, 55.9% of all searches for the six we track.
- Zola is in 2nd place, 16.8 percentage points behind at 39.1%.
- Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States decreased from 61.3% to 55.9%.
- Across the 12 months ending September 2026, Zola’s share of searches among wedding planning platforms in the United States increased from 33.9% to 39.1%.
- Across the 12 months ending September 2026, The Knot’s share of searches among wedding planning platforms in the United States peaked at 61.3% in October 2025 and was lowest at 51.3% in July 2026.
- Across the 12 months ending September 2026, Zola’s share of searches among wedding planning platforms in the United States peaked at 44% in July 2026 and was lowest at 33.9% in October 2025.
- Across the 12 months ending September 2026, Joy, Minted, WeddingWire and Appy Couple held steady: their share of searches among wedding planning platforms in the United States each moved less than 0.5 percentage points.

## Top wedding planning platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Knot and Zola appeared every time. Zola was recommended most often, coming first in three out of five answers. The Knot was second, and Joy was third. Appy Couple, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zola | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| The Knot | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Joy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Minted | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| WeddingWire | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Appy Couple | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about wedding planning platforms

- Asked ChatGPT "Which wedding planning website should I use in the US?": 1. The Knot, 2. Zola, 3. Joy, 4. WeddingWire
- Asked ChatGPT "What are the best wedding planning websites in the US?": 1. The Knot, 2. Zola, 3. Joy, 4. WeddingWire, 5. Minted
- Asked ChatGPT "What's the best wedding planning website in the US for a registry and guest list?": 1. Zola, 2. The Knot, 3. Joy
- Searched Google, AI Overview "wedding website": 1. Zola, 2. The Knot, 3. Minted, 4. Joy
- Searched Google, AI Overview "wedding registry": 1. Zola, 2. The Knot

Not named in any answer: Appy Couple.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [The Knot vs Zola: compare search popularity](/demand/us/compare/the-knot-vs-zola): 55.9% against 39.1% Share of Search.
- [The Knot vs Joy: compare search popularity](/demand/us/compare/joy-wedding-vs-the-knot): 55.9% against 3.3% Share of Search.
- [Zola vs Joy: compare search popularity](/demand/us/compare/joy-wedding-vs-zola): 39.1% against 3.3% Share of Search.

## How did search popularity change for United States wedding planning platforms in September 2026?

- In September 2026, Zola gained share of searches among wedding planning platforms in the United States, from 36.9% to 39.1%.
- In September 2026, The Knot lost share of searches among wedding planning platforms in the United States, from 58.1% to 55.9%.
- Estimated monthly branded searches for Minted in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Joy in the United States rose 14.4% over 12 measured months, from 39.6K to 45.3K in September 2026.
- Estimated monthly branded searches for Appy Couple in the United States fell 52% over 12 measured months, from 1K to 480 in September 2026.
- Estimated monthly branded searches for WeddingWire in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Knot | 55.9% | 763K | -18.2% | The Knot Worldwide |
| 2 | Zola | 39.1% | 533K | -10.0% | Zola |
| 3 | Joy | 3.3% | 45.3K | -16.0% | Joy |
| 4 | Minted | 1.3% | 18.1K | 0.0% | Minted |
| 5 | WeddingWire | 0.4% | 5.4K | -18.2% | The Knot Worldwide |
| 6 | Appy Couple | 0.04% | 480 | -33.3% | Appy Couple |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The Knot | 797K | 61.3% | 1 |
| Oct 2025 | Zola | 440K | 33.9% | 2 |
| Oct 2025 | Joy | 39.6K | 3% | 3 |
| Oct 2025 | Minted | 12.1K | 0.93% | 4 |
| Oct 2025 | WeddingWire | 9.9K | 0.76% | 5 |
| Oct 2025 | Appy Couple | 1K | 0.08% | 6 |
| Nov 2025 | The Knot | 618K | 60.8% | 1 |
| Nov 2025 | Zola | 351K | 34.5% | 2 |
| Nov 2025 | Joy | 32.6K | 3.2% | 3 |
| Nov 2025 | Minted | 8.1K | 0.8% | 4 |
| Nov 2025 | WeddingWire | 6.6K | 0.65% | 5 |
| Nov 2025 | Appy Couple | 880 | 0.09% | 6 |
| Dec 2025 | The Knot | 505K | 56.6% | 1 |
| Dec 2025 | Zola | 341K | 38.2% | 2 |
| Dec 2025 | Joy | 30.8K | 3.5% | 3 |
| Dec 2025 | Minted | 8.1K | 0.91% | 4 |
| Dec 2025 | WeddingWire | 6.6K | 0.74% | 5 |
| Dec 2025 | Appy Couple | 720 | 0.08% | 6 |
| Jan 2026 | The Knot | 756K | 55.9% | 1 |
| Jan 2026 | Zola | 526K | 38.9% | 2 |
| Jan 2026 | Joy | 46.2K | 3.4% | 3 |
| Jan 2026 | Minted | 12.1K | 0.9% | 4 |
| Jan 2026 | WeddingWire | 9.9K | 0.73% | 5 |
| Jan 2026 | Appy Couple | 1K | 0.07% | 6 |
| Feb 2026 | The Knot | 763K | 59.8% | 1 |
| Feb 2026 | Zola | 458K | 35.9% | 2 |
| Feb 2026 | Joy | 37.8K | 3% | 3 |
| Feb 2026 | Minted | 9.9K | 0.78% | 4 |
| Feb 2026 | WeddingWire | 6.6K | 0.52% | 5 |
| Feb 2026 | Appy Couple | 880 | 0.07% | 6 |
| Mar 2026 | The Knot | 958K | 59.5% | 1 |
| Mar 2026 | Zola | 585K | 36.3% | 2 |
| Mar 2026 | Joy | 46.2K | 2.9% | 3 |
| Mar 2026 | Minted | 12.1K | 0.75% | 4 |
| Mar 2026 | WeddingWire | 8.1K | 0.5% | 5 |
| Mar 2026 | Appy Couple | 880 | 0.05% | 6 |
| Apr 2026 | The Knot | 947K | 59.1% | 1 |
| Apr 2026 | Zola | 585K | 36.6% | 2 |
| Apr 2026 | Joy | 46.5K | 2.9% | 3 |
| Apr 2026 | Minted | 14.8K | 0.92% | 4 |
| Apr 2026 | WeddingWire | 6.6K | 0.41% | 5 |
| Apr 2026 | Appy Couple | 880 | 0.05% | 6 |
| May 2026 | The Knot | 944K | 59.5% | 1 |
| May 2026 | Zola | 572K | 36% | 2 |
| May 2026 | Joy | 49.5K | 3.1% | 3 |
| May 2026 | Minted | 14.8K | 0.93% | 4 |
| May 2026 | WeddingWire | 6.6K | 0.42% | 5 |
| May 2026 | Appy Couple | 880 | 0.06% | 6 |
| Jun 2026 | The Knot | 933K | 59.1% | 1 |
| Jun 2026 | Zola | 573K | 36.3% | 2 |
| Jun 2026 | Joy | 46.5K | 2.9% | 3 |
| Jun 2026 | Minted | 18.1K | 1.1% | 4 |
| Jun 2026 | WeddingWire | 6.6K | 0.42% | 5 |
| Jun 2026 | Appy Couple | 720 | 0.05% | 6 |
| Jul 2026 | The Knot | 783K | 51.3% | 1 |
| Jul 2026 | Zola | 672K | 44% | 2 |
| Jul 2026 | Joy | 46.5K | 3% | 3 |
| Jul 2026 | Minted | 18.1K | 1.2% | 4 |
| Jul 2026 | WeddingWire | 6.6K | 0.43% | 5 |
| Jul 2026 | Appy Couple | 720 | 0.05% | 6 |
| Aug 2026 | The Knot | 933K | 58.1% | 1 |
| Aug 2026 | Zola | 593K | 36.9% | 2 |
| Aug 2026 | Joy | 53.9K | 3.4% | 3 |
| Aug 2026 | Minted | 18.1K | 1.1% | 4 |
| Aug 2026 | WeddingWire | 6.6K | 0.41% | 5 |
| Aug 2026 | Appy Couple | 720 | 0.04% | 6 |
| Sep 2026 | The Knot | 763K | 55.9% | 1 |
| Sep 2026 | Zola | 533K | 39.1% | 2 |
| Sep 2026 | Joy | 45.3K | 3.3% | 3 |
| Sep 2026 | Minted | 18.1K | 1.3% | 4 |
| Sep 2026 | WeddingWire | 5.4K | 0.4% | 5 |
| Sep 2026 | Appy Couple | 480 | 0.04% | 6 |

## What is being compared

- **Appy Couple**: Measured on the search term “appy couple”.
- **Joy**: Measured on the search terms “joy wedding”, “joy wedding website”, “withjoy” and “withjoy registry”, summed into one figure.
- **Minted**: Measured on the search term “minted wedding website”.
- **The Knot**: Measured on the search terms “the knot”, “the knot registry” and “the knot wedding website”, summed into one figure.
- **WeddingWire**: Measured on the search term “weddingwire”.
- **Zola**: Measured on the search terms “zola”, “zola registry”, “zola wedding” and “zola wedding website”, summed into one figure.

- [Appy Couple](/demand/us/brands/appy-couple)
- [Joy](/demand/us/brands/joy-wedding)
- [Minted](/demand/us/brands/minted)
- [The Knot](/demand/us/brands/the-knot)
- [WeddingWire](/demand/us/brands/weddingwire)
- [Zola](/demand/us/brands/zola)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wedding planning platforms in the United States?

In September 2026, The Knot was the most searched among wedding planning platforms in the United States, with an estimated 763K branded searches, 55.9% of all searches for the six we track.

## Cite this page

Brandwave. "Wedding planning platforms in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-wedding-planning-platforms

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-wedding-planning-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.