---
title: "Water parks in the United States: Which are searched most?"
description: "Compare the water parks and water park resorts families in the US visit. Share of Search among Great Wolf Lodge, Kalahari Resorts, Hurricane Harbor, Schlitterbahn and Noah's Ark Water Park, the water parks Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-water-parks"
publisher: "Brandwave"
---

# Water parks in the United States: Which are searched most?

Compare the water parks and water park resorts families in the US visit. Share of Search among Great Wolf Lodge, Kalahari Resorts, Hurricane Harbor, Schlitterbahn and Noah's Ark Water Park, the water parks Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Water parks
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Great Wolf Lodge, 74%

## Which brand is most popular in search among water parks in the United States?

- In September 2026, Great Wolf Lodge was the most searched among water parks in the United States, with an estimated 1M branded searches, 74% of all searches for the five we track.
- Kalahari Resorts is in 2nd place, 61.8 percentage points behind at 12.2%.
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States decreased from 78.4% to 74%.
- Across the 12 months ending September 2026, Kalahari Resorts’ share of searches among water parks in the United States decreased from 12.9% to 12.2%.
- Across the 12 months ending September 2026, Hurricane Harbor’s share of searches among water parks in the United States increased from 2.1% to 6.7%.
- Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States increased from 2.6% to 5.5%.
- Across the 12 months ending September 2026, Noah's Ark Water Park’s share of searches among water parks in the United States decreased from 3.9% to 1.6%.
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States peaked at 84.4% in February 2026 and was lowest at 52.6% in July 2026.
- Across the 12 months ending September 2026, Kalahari Resorts’ share of searches among water parks in the United States peaked at 16% in November 2025 and was lowest at 9.9% in August 2026.
- Across the 12 months ending September 2026, Hurricane Harbor’s share of searches among water parks in the United States peaked at 19.3% in July 2026 and was lowest at 0.82% in January 2026.
- Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States peaked at 12% in May 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Noah's Ark Water Park’s share of searches among water parks in the United States peaked at 7% in July 2026 and was lowest at 0.68% in February 2026.
- Across the 12 months ending September 2026, Hurricane Harbor rose from 5th to 3rd among water parks in the United States.
- Across the 12 months ending September 2026, Noah's Ark Water Park fell from 3rd to 5th among water parks in the United States.

## Top water parks in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Kalahari Resorts was mentioned most often, in two of the three answers. Hurricane Harbor, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Great Wolf Lodge | 1 of 3 | 1 of 3 |
| Kalahari Resorts | 2 of 3 | 2 of 3 |
| Hurricane Harbor | 0 of 3 | 0 of 3 |
| Schlitterbahn | 1 of 3 | 1 of 3 |
| Noah's Ark Water Park | 0 of 3 | 0 of 3 |

## Every AI answer about water parks

- Asked ChatGPT "What's the best water park in the US?": 1. Schlitterbahn
- Asked ChatGPT "Which indoor water park resort is best for families?": 1. Great Wolf Lodge, 2. Kalahari Resorts
- Asked ChatGPT "What are the best water parks near me?": 1. Kalahari Resorts

Not named in any answer: Hurricane Harbor and Noah's Ark Water Park.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [Great Wolf Lodge vs Kalahari Resorts: compare search popularity](/demand/us/compare/great-wolf-lodge-vs-kalahari-resorts): 74% against 12.2% Share of Search.
- [Great Wolf Lodge vs Hurricane Harbor: compare search popularity](/demand/us/compare/great-wolf-lodge-vs-hurricane-harbor): 74% against 6.7% Share of Search.
- [Great Wolf Lodge vs Schlitterbahn: compare search popularity](/demand/us/compare/great-wolf-lodge-vs-schlitterbahn): 74% against 5.5% Share of Search.
- [Kalahari Resorts vs Hurricane Harbor: compare search popularity](/demand/us/compare/hurricane-harbor-vs-kalahari-resorts): 12.2% against 6.7% Share of Search.
- [Kalahari Resorts vs Schlitterbahn: compare search popularity](/demand/us/compare/kalahari-resorts-vs-schlitterbahn): 12.2% against 5.5% Share of Search.
- [Hurricane Harbor vs Schlitterbahn: compare search popularity](/demand/us/compare/hurricane-harbor-vs-schlitterbahn): 6.7% against 5.5% Share of Search.

## How did search popularity change for United States water parks in September 2026?

- In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches.
- In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%.
- In September 2026, Hurricane Harbor lost share of searches among water parks in the United States, from 14.9% to 6.7%.
- In September 2026, Noah's Ark Water Park lost share of searches among water parks in the United States, from 6.7% to 1.6%.
- In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Great Wolf Lodge | 74% | 1M | -18.0% | Great Wolf Lodge |
| 2 | Kalahari Resorts | 12.2% | 165K | -17.9% | Kalahari Resorts |
| 3 | Hurricane Harbor | 6.7% | 90.5K | -69.9% | Six Flags |
| 4 | Schlitterbahn | 5.5% | 74K | -55.2% | Six Flags |
| 5 | Noah's Ark Water Park | 1.6% | 22.2K | -83.6% | Noah's Ark Water Park |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Great Wolf Lodge | 1M | 78.4% | 1 |
| Oct 2025 | Kalahari Resorts | 165K | 12.9% | 2 |
| Oct 2025 | Noah's Ark Water Park | 49.5K | 3.9% | 3 |
| Oct 2025 | Schlitterbahn | 33.1K | 2.6% | 4 |
| Oct 2025 | Hurricane Harbor | 27.1K | 2.1% | 5 |
| Nov 2025 | Great Wolf Lodge | 1.2M | 79.2% | 1 |
| Nov 2025 | Kalahari Resorts | 246K | 16% | 2 |
| Nov 2025 | Noah's Ark Water Park | 33.1K | 2.1% | 3 |
| Nov 2025 | Schlitterbahn | 27.1K | 1.8% | 4 |
| Nov 2025 | Hurricane Harbor | 14.8K | 0.96% | 5 |
| Dec 2025 | Great Wolf Lodge | 1.5M | 82.7% | 1 |
| Dec 2025 | Kalahari Resorts | 246K | 13.6% | 2 |
| Dec 2025 | Schlitterbahn | 27.1K | 1.5% | 3 |
| Dec 2025 | Noah's Ark Water Park | 22.2K | 1.2% | 4 |
| Dec 2025 | Hurricane Harbor | 18.1K | 1% | 5 |
| Jan 2026 | Great Wolf Lodge | 1.8M | 83.2% | 1 |
| Jan 2026 | Kalahari Resorts | 301K | 13.7% | 2 |
| Jan 2026 | Schlitterbahn | 33.1K | 1.5% | 3 |
| Jan 2026 | Hurricane Harbor | 18.1K | 0.82% | 4 |
| Jan 2026 | Noah's Ark Water Park | 18.1K | 0.82% | 5 |
| Feb 2026 | Great Wolf Lodge | 1.8M | 84.4% | 1 |
| Feb 2026 | Kalahari Resorts | 246K | 11.4% | 2 |
| Feb 2026 | Schlitterbahn | 49.5K | 2.3% | 3 |
| Feb 2026 | Hurricane Harbor | 27.1K | 1.3% | 4 |
| Feb 2026 | Noah's Ark Water Park | 14.8K | 0.68% | 5 |
| Mar 2026 | Great Wolf Lodge | 1.8M | 76.6% | 1 |
| Mar 2026 | Kalahari Resorts | 368K | 15.4% | 2 |
| Mar 2026 | Schlitterbahn | 90.5K | 3.8% | 3 |
| Mar 2026 | Hurricane Harbor | 74K | 3.1% | 4 |
| Mar 2026 | Noah's Ark Water Park | 27.1K | 1.1% | 5 |
| Apr 2026 | Great Wolf Lodge | 1.2M | 72% | 1 |
| Apr 2026 | Kalahari Resorts | 246K | 14.5% | 2 |
| Apr 2026 | Schlitterbahn | 110K | 6.5% | 3 |
| Apr 2026 | Hurricane Harbor | 90.5K | 5.3% | 4 |
| Apr 2026 | Noah's Ark Water Park | 27.1K | 1.6% | 5 |
| May 2026 | Great Wolf Lodge | 1.2M | 59.6% | 1 |
| May 2026 | Hurricane Harbor | 246K | 12% | 2 |
| May 2026 | Kalahari Resorts | 246K | 12% | 3 |
| May 2026 | Schlitterbahn | 246K | 12% | 4 |
| May 2026 | Noah's Ark Water Park | 90.5K | 4.4% | 5 |
| Jun 2026 | Great Wolf Lodge | 1.5M | 55.2% | 1 |
| Jun 2026 | Hurricane Harbor | 450K | 16.6% | 2 |
| Jun 2026 | Kalahari Resorts | 301K | 11.1% | 3 |
| Jun 2026 | Schlitterbahn | 301K | 11.1% | 4 |
| Jun 2026 | Noah's Ark Water Park | 165K | 6.1% | 5 |
| Jul 2026 | Great Wolf Lodge | 1.5M | 52.6% | 1 |
| Jul 2026 | Hurricane Harbor | 550K | 19.3% | 2 |
| Jul 2026 | Kalahari Resorts | 301K | 10.6% | 3 |
| Jul 2026 | Schlitterbahn | 301K | 10.6% | 4 |
| Jul 2026 | Noah's Ark Water Park | 201K | 7% | 5 |
| Aug 2026 | Great Wolf Lodge | 1.2M | 60.3% | 1 |
| Aug 2026 | Hurricane Harbor | 301K | 14.9% | 2 |
| Aug 2026 | Kalahari Resorts | 201K | 9.9% | 3 |
| Aug 2026 | Schlitterbahn | 165K | 8.2% | 4 |
| Aug 2026 | Noah's Ark Water Park | 135K | 6.7% | 5 |
| Sep 2026 | Great Wolf Lodge | 1M | 74% | 1 |
| Sep 2026 | Kalahari Resorts | 165K | 12.2% | 2 |
| Sep 2026 | Hurricane Harbor | 90.5K | 6.7% | 3 |
| Sep 2026 | Schlitterbahn | 74K | 5.5% | 4 |
| Sep 2026 | Noah's Ark Water Park | 22.2K | 1.6% | 5 |

## What is being compared

- **Great Wolf Lodge**: Measured on the search term “great wolf lodge”.
- **Hurricane Harbor**: Measured on the search term “hurricane harbor”.
- **Kalahari Resorts**: Measured on the search term “kalahari resorts”.
- **Noah's Ark Water Park**: Measured on the search term “noahs ark water park”.
- **Schlitterbahn**: Measured on the search term “schlitterbahn”.

- [Great Wolf Lodge](/demand/us/brands/great-wolf-lodge)
- [Hurricane Harbor](/demand/us/brands/hurricane-harbor)
- [Kalahari Resorts](/demand/us/brands/kalahari-resorts)
- [Noah's Ark Water Park](/demand/us/brands/noahs-ark-water-park)
- [Schlitterbahn](/demand/us/brands/schlitterbahn)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among water parks in the United States?

In September 2026, Great Wolf Lodge was the most searched among water parks in the United States, with an estimated 1M branded searches, 74% of all searches for the five we track.

## Cite this page

Brandwave. "Water parks in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-water-parks

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-water-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.