--- title: "Water bottle brands in the United States: Which are searched most?" description: "Compare the water bottle and tumbler brands people in the US buy. Share of Search among Owala, BrüMate, Hydro Flask, YETI, Stanley, Simple Modern, CamelBak, Nalgene, Klean Kanteen, Contigo, Thermos, Zojirushi and LARQ, the water bottle brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-water-bottle-brands" publisher: "Brandwave" --- # Water bottle brands in the United States: Which are searched most? Compare the water bottle and tumbler brands people in the US buy. Share of Search among Owala, BrüMate, Hydro Flask, YETI, Stanley, Simple Modern, CamelBak, Nalgene, Klean Kanteen, Contigo, Thermos, Zojirushi and LARQ, the water bottle brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Water bottle brands - **Market**: United States - **Brands compared**: 13 - **Month measured**: Sep 2026 - **Highest Share of Search**: Owala, 59.7% ## Which brand is most popular in search among water bottle brands in the United States? - In September 2026, Owala was the most searched among water bottle brands in the United States, with an estimated 1.2M branded searches, 59.7% of all searches for the 13 we track. - BrüMate is in 2nd place, 45 percentage points behind at 14.7%. - Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands in the United States increased from 58.9% to 59.7%. - Across the 12 months ending September 2026, BrüMate’s share of searches among water bottle brands in the United States increased from 11.9% to 14.7%. - Across the 12 months ending September 2026, Hydro Flask’s share of searches among water bottle brands in the United States decreased from 11.9% to 9.8%. - Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States increased from 2.9% to 3.6%. - Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States decreased from 5.2% to 3.3%. - Across the 12 months ending September 2026, Owala’s share of searches among water bottle brands in the United States peaked at 64.1% in November 2025 and was lowest at 54.8% in June 2026. - Across the 12 months ending September 2026, BrüMate’s share of searches among water bottle brands in the United States peaked at 14.7% in September 2026 and was lowest at 10.1% in August 2026. - Across the 12 months ending September 2026, Hydro Flask’s share of searches among water bottle brands in the United States peaked at 13.8% in December 2025 and was lowest at 9.8% in July 2026. - Across the 12 months ending September 2026, YETI’s share of searches among water bottle brands in the United States peaked at 6.2% in December 2025 and was lowest at 2.9% in October 2025. - Across the 12 months ending September 2026, Stanley’s share of searches among water bottle brands in the United States peaked at 5.3% in December 2025 and was lowest at 3.3% in September 2026. - Across the 12 months ending September 2026, Simple Modern’s share of searches among water bottle brands in the United States peaked at 5.4% in July 2026 and was lowest at 2% in March 2026. - Across the 12 months ending September 2026, CamelBak’s share of searches among water bottle brands in the United States peaked at 2.7% in June 2026 and was lowest at 0.95% in November 2025. - Across the 12 months ending September 2026, Nalgene’s share of searches among water bottle brands in the United States peaked at 2.2% in June 2026 and was lowest at 1.2% in November 2025. - Across the 12 months ending September 2026, YETI rose from 6th to 4th among water bottle brands in the United States. - Across the 12 months ending September 2026, Stanley fell from 4th to 5th among water bottle brands in the United States. - Across the 12 months ending September 2026, Simple Modern fell from 5th to 6th among water bottle brands in the United States. - Across the 12 months ending September 2026, CamelBak, Nalgene, Klean Kanteen, Contigo, Thermos, Zojirushi and LARQ held steady: their share of searches among water bottle brands in the United States each moved less than 0.5 percentage points. ## Top water bottle brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Owala and Hydro Flask appeared every time. Hydro Flask was recommended most often, coming first in four out of five answers. Owala was second, and YETI was third. BrüMate, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Owala | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nalgene | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stanley | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Klean Kanteen | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | CamelBak | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | BrüMate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simple Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Contigo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zojirushi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LARQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water bottle brands - Asked ChatGPT "Which water bottle should I buy?": 1. Owala, 2. Hydro Flask, 3. Nalgene - Asked ChatGPT "What are the best water bottle brands?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley, 5. Nalgene, 6. Klean Kanteen, 7. CamelBak - Asked ChatGPT "What is the best insulated water bottle?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Stanley - Searched Google, AI Overview "water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene - Searched Google, AI Overview "best water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Nalgene, 5. Stanley Not named in any answer: BrüMate, Simple Modern, Contigo, Thermos, Zojirushi and LARQ. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## Compare search popularity between leading brands - [Owala vs BrüMate: compare search popularity](/demand/us/compare/brumate-vs-owala): 59.7% against 14.7% Share of Search. - [Owala vs Hydro Flask: compare search popularity](/demand/us/compare/hydro-flask-vs-owala): 59.7% against 9.8% Share of Search. - [Owala vs YETI: compare search popularity](/demand/us/compare/owala-vs-yeti): 59.7% against 3.6% Share of Search. - [Owala vs Stanley: compare search popularity](/demand/us/compare/owala-vs-stanley): 59.7% against 3.3% Share of Search. - [BrüMate vs Hydro Flask: compare search popularity](/demand/us/compare/brumate-vs-hydro-flask): 14.7% against 9.8% Share of Search. - [BrüMate vs YETI: compare search popularity](/demand/us/compare/brumate-vs-yeti): 14.7% against 3.6% Share of Search. - [BrüMate vs Stanley: compare search popularity](/demand/us/compare/brumate-vs-stanley): 14.7% against 3.3% Share of Search. - [Hydro Flask vs YETI: compare search popularity](/demand/us/compare/hydro-flask-vs-yeti): 9.8% against 3.6% Share of Search. - [Hydro Flask vs Stanley: compare search popularity](/demand/us/compare/hydro-flask-vs-stanley): 9.8% against 3.3% Share of Search. - [YETI vs Stanley: compare search popularity](/demand/us/compare/stanley-vs-yeti): 3.6% against 3.3% Share of Search. ## How did search popularity change for United States water bottle brands in September 2026? - In September 2026, BrüMate gained share of searches among water bottle brands in the United States, from 10.1% to 14.7%. - In September 2026, Owala lost share of searches among water bottle brands in the United States, from 61.7% to 59.7%. - In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%. - In September 2026, Stanley lost share of searches among water bottle brands in the United States, from 3.8% to 3.3%. - In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States. - Estimated monthly branded searches for Zojirushi in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for LARQ in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Hydro Flask in the United States fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Owala | 59.7% | 1.2M | -18.7% | Owala | | 2 | BrüMate | 14.7% | 301K | +22.4% | BrüMate | | 3 | Hydro Flask | 9.8% | 201K | -18.3% | Hydro Flask | | 4 | YETI | 3.6% | 74K | -18.2% | YETI | | 5 | Stanley | 3.3% | 67.1K | -27.8% | Stanley | | 6 | Simple Modern | 2.4% | 49.5K | -45.3% | Simple Modern | | 7 | CamelBak | 1.6% | 33.1K | -18.3% | CamelBak | | 8 | Nalgene | 1.6% | 33.1K | -18.3% | Nalgene | | 9 | Klean Kanteen | 1.3% | 27.1K | -18.1% | Klean Kanteen | | 10 | Contigo | 0.72% | 14.8K | -33.3% | Contigo | | 11 | Thermos | 0.72% | 14.8K | -18.2% | Thermos | | 12 | Zojirushi | 0.32% | 6.6K | -33.3% | Zojirushi | | 13 | LARQ | 0.09% | 1.9K | -20.8% | LARQ | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Owala | 1.2M | 58.9% | 1 | | Oct 2025 | BrüMate | 246K | 11.9% | 2 | | Oct 2025 | Hydro Flask | 246K | 11.9% | 3 | | Oct 2025 | Stanley | 108K | 5.2% | 4 | | Oct 2025 | Simple Modern | 60.5K | 2.9% | 5 | | Oct 2025 | YETI | 60.5K | 2.9% | 6 | | Oct 2025 | CamelBak | 33.1K | 1.6% | 7 | | Oct 2025 | Nalgene | 33.1K | 1.6% | 8 | | Oct 2025 | Klean Kanteen | 27.1K | 1.3% | 9 | | Oct 2025 | Contigo | 14.8K | 0.71% | 10 | | Oct 2025 | Thermos | 14.8K | 0.71% | 11 | | Oct 2025 | Zojirushi | 5.4K | 0.26% | 12 | | Oct 2025 | LARQ | 2.9K | 0.14% | 13 | | Nov 2025 | Owala | 1.8M | 64.1% | 1 | | Nov 2025 | BrüMate | 301K | 10.5% | 2 | | Nov 2025 | Hydro Flask | 301K | 10.5% | 3 | | Nov 2025 | Stanley | 118K | 4.1% | 4 | | Nov 2025 | YETI | 110K | 3.9% | 5 | | Nov 2025 | Simple Modern | 74K | 2.6% | 6 | | Nov 2025 | Nalgene | 33.1K | 1.2% | 7 | | Nov 2025 | CamelBak | 27.1K | 0.95% | 8 | | Nov 2025 | Klean Kanteen | 27.1K | 0.95% | 9 | | Nov 2025 | Contigo | 14.8K | 0.52% | 10 | | Nov 2025 | Thermos | 12.1K | 0.42% | 11 | | Nov 2025 | Zojirushi | 5.4K | 0.19% | 12 | | Nov 2025 | LARQ | 2.9K | 0.1% | 13 | | Dec 2025 | Owala | 1.5M | 56.2% | 1 | | Dec 2025 | Hydro Flask | 368K | 13.8% | 2 | | Dec 2025 | BrüMate | 301K | 11.3% | 3 | | Dec 2025 | YETI | 165K | 6.2% | 4 | | Dec 2025 | Stanley | 143K | 5.3% | 5 | | Dec 2025 | Simple Modern | 60.5K | 2.3% | 6 | | Dec 2025 | Klean Kanteen | 33.1K | 1.2% | 7 | | Dec 2025 | Nalgene | 33.1K | 1.2% | 8 | | Dec 2025 | CamelBak | 27.1K | 1% | 9 | | Dec 2025 | Contigo | 14.8K | 0.55% | 10 | | Dec 2025 | Thermos | 12.1K | 0.45% | 11 | | Dec 2025 | Zojirushi | 8.1K | 0.3% | 12 | | Dec 2025 | LARQ | 4.4K | 0.16% | 13 | | Jan 2026 | Owala | 1.2M | 59.1% | 1 | | Jan 2026 | BrüMate | 246K | 11.9% | 2 | | Jan 2026 | Hydro Flask | 246K | 11.9% | 3 | | Jan 2026 | YETI | 90.5K | 4.4% | 4 | | Jan 2026 | Stanley | 88K | 4.3% | 5 | | Jan 2026 | Simple Modern | 49.5K | 2.4% | 6 | | Jan 2026 | Nalgene | 33.1K | 1.6% | 7 | | Jan 2026 | CamelBak | 27.1K | 1.3% | 8 | | Jan 2026 | Klean Kanteen | 27.1K | 1.3% | 9 | | Jan 2026 | Contigo | 14.8K | 0.72% | 10 | | Jan 2026 | Thermos | 12.1K | 0.59% | 11 | | Jan 2026 | Zojirushi | 6.6K | 0.32% | 12 | | Jan 2026 | LARQ | 2.9K | 0.14% | 13 | | Feb 2026 | Owala | 1M | 59.1% | 1 | | Feb 2026 | BrüMate | 201K | 11.9% | 2 | | Feb 2026 | Hydro Flask | 201K | 11.9% | 3 | | Feb 2026 | YETI | 74K | 4.4% | 4 | | Feb 2026 | Stanley | 64.6K | 3.8% | 5 | | Feb 2026 | Simple Modern | 40.5K | 2.4% | 6 | | Feb 2026 | Nalgene | 33.1K | 2% | 7 | | Feb 2026 | CamelBak | 27.1K | 1.6% | 8 | | Feb 2026 | Klean Kanteen | 22.2K | 1.3% | 9 | | Feb 2026 | Contigo | 12.1K | 0.71% | 10 | | Feb 2026 | Thermos | 9.9K | 0.58% | 11 | | Feb 2026 | Zojirushi | 4.4K | 0.26% | 12 | | Feb 2026 | LARQ | 2.9K | 0.17% | 13 | | Mar 2026 | Owala | 1.2M | 60.1% | 1 | | Mar 2026 | BrüMate | 246K | 12.1% | 2 | | Mar 2026 | Hydro Flask | 246K | 12.1% | 3 | | Mar 2026 | YETI | 74K | 3.6% | 4 | | Mar 2026 | Stanley | 72K | 3.5% | 5 | | Mar 2026 | Nalgene | 40.5K | 2% | 6 | | Mar 2026 | Simple Modern | 40.5K | 2% | 7 | | Mar 2026 | CamelBak | 33.1K | 1.6% | 8 | | Mar 2026 | Klean Kanteen | 27.1K | 1.3% | 9 | | Mar 2026 | Contigo | 14.8K | 0.73% | 10 | | Mar 2026 | Thermos | 9.9K | 0.49% | 11 | | Mar 2026 | Zojirushi | 4.4K | 0.22% | 12 | | Mar 2026 | LARQ | 2.4K | 0.12% | 13 | | Apr 2026 | Owala | 1.2M | 61.4% | 1 | | Apr 2026 | BrüMate | 246K | 12.4% | 2 | | Apr 2026 | Hydro Flask | 201K | 10.1% | 3 | | Apr 2026 | YETI | 74K | 3.7% | 4 | | Apr 2026 | Stanley | 72K | 3.6% | 5 | | Apr 2026 | Nalgene | 40.5K | 2% | 6 | | Apr 2026 | Simple Modern | 40.5K | 2% | 7 | | Apr 2026 | CamelBak | 33.1K | 1.7% | 8 | | Apr 2026 | Klean Kanteen | 27.1K | 1.4% | 9 | | Apr 2026 | Contigo | 14.8K | 0.75% | 10 | | Apr 2026 | Thermos | 9.9K | 0.5% | 11 | | Apr 2026 | Zojirushi | 4.4K | 0.22% | 12 | | Apr 2026 | LARQ | 2.4K | 0.12% | 13 | | May 2026 | Owala | 1M | 55.5% | 1 | | May 2026 | BrüMate | 246K | 13.6% | 2 | | May 2026 | Hydro Flask | 201K | 11.2% | 3 | | May 2026 | YETI | 90.5K | 5% | 4 | | May 2026 | Stanley | 81K | 4.5% | 5 | | May 2026 | Simple Modern | 49.5K | 2.7% | 6 | | May 2026 | CamelBak | 40.5K | 2.2% | 7 | | May 2026 | Nalgene | 33.1K | 1.8% | 8 | | May 2026 | Klean Kanteen | 27.1K | 1.5% | 9 | | May 2026 | Contigo | 14.8K | 0.82% | 10 | | May 2026 | Thermos | 12.1K | 0.67% | 11 | | May 2026 | Zojirushi | 4.4K | 0.24% | 12 | | May 2026 | LARQ | 2.4K | 0.13% | 13 | | Jun 2026 | Owala | 1M | 54.8% | 1 | | Jun 2026 | BrüMate | 246K | 13.5% | 2 | | Jun 2026 | Hydro Flask | 201K | 11% | 3 | | Jun 2026 | YETI | 90.5K | 5% | 4 | | Jun 2026 | Stanley | 73K | 4% | 5 | | Jun 2026 | Simple Modern | 60.5K | 3.3% | 6 | | Jun 2026 | CamelBak | 49.5K | 2.7% | 7 | | Jun 2026 | Nalgene | 40.5K | 2.2% | 8 | | Jun 2026 | Klean Kanteen | 27.1K | 1.5% | 9 | | Jun 2026 | Contigo | 14.8K | 0.81% | 10 | | Jun 2026 | Thermos | 12.1K | 0.66% | 11 | | Jun 2026 | Zojirushi | 6.6K | 0.36% | 12 | | Jun 2026 | LARQ | 2.4K | 0.13% | 13 | | Jul 2026 | Owala | 1.5M | 59.7% | 1 | | Jul 2026 | BrüMate | 301K | 12% | 2 | | Jul 2026 | Hydro Flask | 246K | 9.8% | 3 | | Jul 2026 | Simple Modern | 135K | 5.4% | 4 | | Jul 2026 | YETI | 90.5K | 3.6% | 5 | | Jul 2026 | Stanley | 88K | 3.5% | 6 | | Jul 2026 | CamelBak | 40.5K | 1.6% | 7 | | Jul 2026 | Nalgene | 40.5K | 1.6% | 8 | | Jul 2026 | Klean Kanteen | 27.1K | 1.1% | 9 | | Jul 2026 | Contigo | 18.1K | 0.72% | 10 | | Jul 2026 | Thermos | 18.1K | 0.72% | 11 | | Jul 2026 | Zojirushi | 6.6K | 0.26% | 12 | | Jul 2026 | LARQ | 2.4K | 0.1% | 13 | | Aug 2026 | Owala | 1.5M | 61.7% | 1 | | Aug 2026 | BrüMate | 246K | 10.1% | 2 | | Aug 2026 | Hydro Flask | 246K | 10.1% | 3 | | Aug 2026 | Stanley | 93K | 3.8% | 4 | | Aug 2026 | Simple Modern | 90.5K | 3.7% | 5 | | Aug 2026 | YETI | 90.5K | 3.7% | 6 | | Aug 2026 | CamelBak | 40.5K | 1.7% | 7 | | Aug 2026 | Nalgene | 40.5K | 1.7% | 8 | | Aug 2026 | Klean Kanteen | 33.1K | 1.4% | 9 | | Aug 2026 | Contigo | 22.2K | 0.91% | 10 | | Aug 2026 | Thermos | 18.1K | 0.74% | 11 | | Aug 2026 | Zojirushi | 9.9K | 0.41% | 12 | | Aug 2026 | LARQ | 2.4K | 0.1% | 13 | | Sep 2026 | Owala | 1.2M | 59.7% | 1 | | Sep 2026 | BrüMate | 301K | 14.7% | 2 | | Sep 2026 | Hydro Flask | 201K | 9.8% | 3 | | Sep 2026 | YETI | 74K | 3.6% | 4 | | Sep 2026 | Stanley | 67.1K | 3.3% | 5 | | Sep 2026 | Simple Modern | 49.5K | 2.4% | 6 | | Sep 2026 | CamelBak | 33.1K | 1.6% | 7 | | Sep 2026 | Nalgene | 33.1K | 1.6% | 8 | | Sep 2026 | Klean Kanteen | 27.1K | 1.3% | 9 | | Sep 2026 | Contigo | 14.8K | 0.72% | 10 | | Sep 2026 | Thermos | 14.8K | 0.72% | 11 | | Sep 2026 | Zojirushi | 6.6K | 0.32% | 12 | | Sep 2026 | LARQ | 1.9K | 0.09% | 13 | ## What is being compared - **BrüMate**: Measured on the search term “brumate”. - **CamelBak**: Measured on the search term “camelbak”. - **Contigo**: Measured on the search term “contigo water bottle”. - **Hydro Flask**: Measured on the search term “hydro flask”. - **Klean Kanteen**: Measured on the search term “klean kanteen”. - **LARQ**: Measured on the search term “larq bottle”. - **Nalgene**: Measured on the search term “nalgene”. - **Owala**: Measured on the search term “owala”. - **Simple Modern**: Measured on the search term “simple modern”. - **Stanley**: Measured on the search terms “stanley quencher”, “stanley tumbler” and “stanley water bottle”, summed into one figure. - **Thermos**: Measured on the search term “thermos water bottle”. - **YETI**: Measured on the search term “yeti tumbler”. - **Zojirushi**: Measured on the search term “zojirushi water bottle”. - [BrüMate](/demand/us/brands/brumate) - [CamelBak](/demand/us/brands/camelbak) - [Contigo](/demand/us/brands/contigo) - [Hydro Flask](/demand/us/brands/hydro-flask) - [Klean Kanteen](/demand/us/brands/klean-kanteen) - [LARQ](/demand/us/brands/larq) - [Nalgene](/demand/us/brands/nalgene) - [Owala](/demand/us/brands/owala) - [Simple Modern](/demand/us/brands/simple-modern) - [Stanley](/demand/us/brands/stanley) - [Thermos](/demand/us/brands/thermos) - [YETI](/demand/us/brands/yeti) - [Zojirushi](/demand/us/brands/zojirushi) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among water bottle brands in the United States? In September 2026, Owala was the most searched among water bottle brands in the United States, with an estimated 1.2M branded searches, 59.7% of all searches for the 13 we track. ## Cite this page Brandwave. "Water bottle brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-water-bottle-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-water-bottle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.