---
title: "Watch retailers in the United States: Which are searched most?"
description: "Compare the shops and marketplaces people in the US buy new and pre-owned watches from. Share of Search among Jomashop, Chrono24, The 1916 Company, Watches of Switzerland, Watchfinder & Co., Bucherer, Bob's Watches, Crown & Caliber and Authentic Watches, the watch retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-watch-retailers"
publisher: "Brandwave"
---

# Watch retailers in the United States: Which are searched most?

Compare the shops and marketplaces people in the US buy new and pre-owned watches from. Share of Search among Jomashop, Chrono24, The 1916 Company, Watches of Switzerland, Watchfinder & Co., Bucherer, Bob's Watches, Crown & Caliber and Authentic Watches, the watch retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Watch retailers
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jomashop, 63.8%

## Which brand is most popular in search among watch retailers in the United States?

- In September 2026, Jomashop was the most searched among watch retailers in the United States, with an estimated 680K branded searches, 63.8% of all searches for the nine we track.
- Chrono24 is in 2nd place, 40.7 percentage points behind at 23.1%.
- Across the 12 months ending September 2026, Jomashop’s share of searches among watch retailers in the United States decreased from 66.6% to 63.8%.
- Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States increased from 19.8% to 23.1%.
- Across the 12 months ending September 2026, Jomashop’s share of searches among watch retailers in the United States peaked at 69.9% in November 2025 and was lowest at 62.5% in May 2026.
- Across the 12 months ending September 2026, Chrono24’s share of searches among watch retailers in the United States peaked at 23.2% in June 2026 and was lowest at 16.8% in December 2025.
- Across the 12 months ending September 2026, The 1916 Company’s share of searches among watch retailers in the United States peaked at 5.2% in December 2025 and was lowest at 4% in March 2026.
- Across the 12 months ending September 2026, Watches of Switzerland’s share of searches among watch retailers in the United States peaked at 4.6% in August 2026 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, The 1916 Company, Watches of Switzerland, Watchfinder & Co., Bucherer, Bob's Watches, Crown & Caliber and Authentic Watches held steady: their share of searches among watch retailers in the United States each moved less than 0.5 percentage points.

## Top watch retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bob's Watches was mentioned most often, in four of the five answers. Bob's Watches was recommended most often, coming first in one out of three answers that gave a list. Watchfinder & Co. was second, and Chrono24 was third. The 1916 Company, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bob's Watches | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Watchfinder & Co. | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Chrono24 | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Watches of Switzerland | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jomashop | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| The 1916 Company | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bucherer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Crown & Caliber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Authentic Watches | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about watch retailers

- Asked ChatGPT "Where's the best place to buy a luxury watch online in the US?": 1. Chrono24, 2. Bob's Watches, 3. Jomashop, 4. Watchfinder & Co.
- Asked ChatGPT "Which sites are trustworthy for buying a pre-owned Rolex?": 1. Bob's Watches, 2. Watchfinder & Co., 3. Chrono24
- Asked ChatGPT "Is it safe to buy a discounted designer watch online?": named none of the brands we track
- Searched Google, AI Overview "luxury watches": 1. Watches of Switzerland, 2. Watchfinder & Co., 3. Bob's Watches
- Searched Google, AI Overview "used rolex": 1. Bob's Watches

Not named in any answer: The 1916 Company, Bucherer, Crown & Caliber and Authentic Watches.

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## Compare search popularity between leading brands

- [Jomashop vs Chrono24: compare search popularity](/demand/us/compare/chrono24-vs-jomashop): 63.8% against 23.1% Share of Search.
- [Jomashop vs The 1916 Company: compare search popularity](/demand/us/compare/jomashop-vs-the-1916-company): 63.8% against 4.2% Share of Search.
- [Jomashop vs Watches of Switzerland: compare search popularity](/demand/us/compare/jomashop-vs-watches-of-switzerland): 63.8% against 3.8% Share of Search.
- [Jomashop vs Watchfinder & Co.: compare search popularity](/demand/us/compare/jomashop-vs-watchfinder): 63.8% against 2.5% Share of Search.
- [Chrono24 vs The 1916 Company: compare search popularity](/demand/us/compare/chrono24-vs-the-1916-company): 23.1% against 4.2% Share of Search.
- [Chrono24 vs Watches of Switzerland: compare search popularity](/demand/us/compare/chrono24-vs-watches-of-switzerland): 23.1% against 3.8% Share of Search.
- [Chrono24 vs Watchfinder & Co.: compare search popularity](/demand/us/compare/chrono24-vs-watchfinder): 23.1% against 2.5% Share of Search.
- [The 1916 Company vs Watches of Switzerland: compare search popularity](/demand/us/compare/the-1916-company-vs-watches-of-switzerland): 4.2% against 3.8% Share of Search.
- [The 1916 Company vs Watchfinder & Co.: compare search popularity](/demand/us/compare/the-1916-company-vs-watchfinder): 4.2% against 2.5% Share of Search.
- [Watches of Switzerland vs Watchfinder & Co.: compare search popularity](/demand/us/compare/watches-of-switzerland-vs-watchfinder): 3.8% against 2.5% Share of Search.

## How did search popularity change for United States watch retailers in September 2026?

- In September 2026, Jomashop gained share of searches among watch retailers in the United States, from 63.1% to 63.8%.
- In September 2026, Watches of Switzerland lost share of searches among watch retailers in the United States, from 4.6% to 3.8%.
- In September 2026, The 1916 Company rose from 4th to 3rd among watch retailers in the United States.
- Estimated monthly branded searches for Bob's Watches in the United States rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.
- Estimated monthly branded searches for Chrono24 in the United States rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
- Estimated monthly branded searches for Bucherer in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Watchfinder & Co. in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
- Estimated monthly branded searches for Crown & Caliber in the United States fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jomashop | 63.8% | 680K | +0.2% | Jomashop |
| 2 | Chrono24 | 23.1% | 246K | 0.0% | Chrono24 |
| 3 | The 1916 Company | 4.2% | 45.2K | 0.0% | The 1916 Company |
| 4 | Watches of Switzerland | 3.8% | 40.5K | -18.2% | Watches of Switzerland |
| 5 | Watchfinder & Co. | 2.5% | 27.1K | 0.0% | Watchfinder & Co. |
| 6 | Bucherer | 1.4% | 14.8K | 0.0% | Bucherer |
| 7 | Bob's Watches | 0.76% | 8.1K | -18.2% | Bob's Watches |
| 8 | Crown & Caliber | 0.18% | 1.9K | -20.8% | Crown & Caliber |
| 9 | Authentic Watches | 0.15% | 1.6K | -15.8% | Authentic Watches |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jomashop | 555K | 66.6% | 1 |
| Oct 2025 | Chrono24 | 165K | 19.8% | 2 |
| Oct 2025 | The 1916 Company | 36.2K | 4.3% | 3 |
| Oct 2025 | Watches of Switzerland | 33.1K | 4% | 4 |
| Oct 2025 | Watchfinder & Co. | 22.2K | 2.7% | 5 |
| Oct 2025 | Bucherer | 12.1K | 1.5% | 6 |
| Oct 2025 | Bob's Watches | 4.4K | 0.53% | 7 |
| Oct 2025 | Crown & Caliber | 3.6K | 0.43% | 8 |
| Oct 2025 | Authentic Watches | 2.4K | 0.29% | 9 |
| Nov 2025 | Jomashop | 678K | 69.9% | 1 |
| Nov 2025 | Chrono24 | 165K | 17% | 2 |
| Nov 2025 | The 1916 Company | 45.2K | 4.7% | 3 |
| Nov 2025 | Watches of Switzerland | 33.1K | 3.4% | 4 |
| Nov 2025 | Watchfinder & Co. | 22.2K | 2.3% | 5 |
| Nov 2025 | Bucherer | 14.8K | 1.5% | 6 |
| Nov 2025 | Bob's Watches | 6.6K | 0.68% | 7 |
| Nov 2025 | Authentic Watches | 2.9K | 0.3% | 8 |
| Nov 2025 | Crown & Caliber | 2.9K | 0.3% | 9 |
| Dec 2025 | Jomashop | 830K | 69.1% | 1 |
| Dec 2025 | Chrono24 | 201K | 16.8% | 2 |
| Dec 2025 | The 1916 Company | 62.7K | 5.2% | 3 |
| Dec 2025 | Watches of Switzerland | 49.5K | 4.1% | 4 |
| Dec 2025 | Watchfinder & Co. | 27.1K | 2.3% | 5 |
| Dec 2025 | Bucherer | 14.8K | 1.2% | 6 |
| Dec 2025 | Bob's Watches | 8.1K | 0.68% | 7 |
| Dec 2025 | Authentic Watches | 3.6K | 0.3% | 8 |
| Dec 2025 | Crown & Caliber | 3.6K | 0.3% | 9 |
| Jan 2026 | Jomashop | 678K | 66.3% | 1 |
| Jan 2026 | Chrono24 | 201K | 19.7% | 2 |
| Jan 2026 | The 1916 Company | 44.4K | 4.3% | 3 |
| Jan 2026 | Watches of Switzerland | 40.5K | 4% | 4 |
| Jan 2026 | Watchfinder & Co. | 27.1K | 2.7% | 5 |
| Jan 2026 | Bucherer | 14.8K | 1.4% | 6 |
| Jan 2026 | Bob's Watches | 9.9K | 0.97% | 7 |
| Jan 2026 | Crown & Caliber | 3.6K | 0.35% | 8 |
| Jan 2026 | Authentic Watches | 2.9K | 0.28% | 9 |
| Feb 2026 | Jomashop | 554K | 63.1% | 1 |
| Feb 2026 | Chrono24 | 201K | 22.9% | 2 |
| Feb 2026 | The 1916 Company | 40.3K | 4.6% | 3 |
| Feb 2026 | Watches of Switzerland | 33.1K | 3.8% | 4 |
| Feb 2026 | Watchfinder & Co. | 22.2K | 2.5% | 5 |
| Feb 2026 | Bucherer | 12.1K | 1.4% | 6 |
| Feb 2026 | Bob's Watches | 8.1K | 0.92% | 7 |
| Feb 2026 | Crown & Caliber | 4.4K | 0.5% | 8 |
| Feb 2026 | Authentic Watches | 2.4K | 0.27% | 9 |
| Mar 2026 | Jomashop | 678K | 67.2% | 1 |
| Mar 2026 | Chrono24 | 201K | 19.9% | 2 |
| Mar 2026 | The 1916 Company | 40.3K | 4% | 3 |
| Mar 2026 | Watches of Switzerland | 33.1K | 3.3% | 4 |
| Mar 2026 | Watchfinder & Co. | 27.1K | 2.7% | 5 |
| Mar 2026 | Bucherer | 14.8K | 1.5% | 6 |
| Mar 2026 | Bob's Watches | 9.9K | 0.98% | 7 |
| Mar 2026 | Crown & Caliber | 2.9K | 0.29% | 8 |
| Mar 2026 | Authentic Watches | 2.4K | 0.24% | 9 |
| Apr 2026 | Jomashop | 678K | 63.5% | 1 |
| Apr 2026 | Chrono24 | 246K | 23% | 2 |
| Apr 2026 | The 1916 Company | 45.2K | 4.2% | 3 |
| Apr 2026 | Watches of Switzerland | 40.5K | 3.8% | 4 |
| Apr 2026 | Watchfinder & Co. | 27.1K | 2.5% | 5 |
| Apr 2026 | Bucherer | 14.8K | 1.4% | 6 |
| Apr 2026 | Bob's Watches | 9.9K | 0.93% | 7 |
| Apr 2026 | Authentic Watches | 2.9K | 0.27% | 8 |
| Apr 2026 | Crown & Caliber | 2.9K | 0.27% | 9 |
| May 2026 | Jomashop | 678K | 62.5% | 1 |
| May 2026 | Chrono24 | 246K | 22.7% | 2 |
| May 2026 | Watches of Switzerland | 49.5K | 4.6% | 3 |
| May 2026 | The 1916 Company | 49.3K | 4.5% | 4 |
| May 2026 | Watchfinder & Co. | 27.1K | 2.5% | 5 |
| May 2026 | Bucherer | 18.1K | 1.7% | 6 |
| May 2026 | Bob's Watches | 12.1K | 1.1% | 7 |
| May 2026 | Crown & Caliber | 2.9K | 0.27% | 8 |
| May 2026 | Authentic Watches | 2.4K | 0.22% | 9 |
| Jun 2026 | Jomashop | 677K | 63.8% | 1 |
| Jun 2026 | Chrono24 | 246K | 23.2% | 2 |
| Jun 2026 | The 1916 Company | 45.2K | 4.3% | 3 |
| Jun 2026 | Watches of Switzerland | 40.5K | 3.8% | 4 |
| Jun 2026 | Watchfinder & Co. | 22.2K | 2.1% | 5 |
| Jun 2026 | Bucherer | 14.8K | 1.4% | 6 |
| Jun 2026 | Bob's Watches | 9.9K | 0.93% | 7 |
| Jun 2026 | Authentic Watches | 2.9K | 0.27% | 8 |
| Jun 2026 | Crown & Caliber | 2.9K | 0.27% | 9 |
| Jul 2026 | Jomashop | 678K | 67.2% | 1 |
| Jul 2026 | Chrono24 | 201K | 19.9% | 2 |
| Jul 2026 | Watches of Switzerland | 40.5K | 4% | 3 |
| Jul 2026 | The 1916 Company | 40.3K | 4% | 4 |
| Jul 2026 | Watchfinder & Co. | 22.2K | 2.2% | 5 |
| Jul 2026 | Bucherer | 14.8K | 1.5% | 6 |
| Jul 2026 | Bob's Watches | 8.1K | 0.8% | 7 |
| Jul 2026 | Crown & Caliber | 2.4K | 0.24% | 8 |
| Jul 2026 | Authentic Watches | 1.9K | 0.19% | 9 |
| Aug 2026 | Jomashop | 678K | 63.1% | 1 |
| Aug 2026 | Chrono24 | 246K | 22.9% | 2 |
| Aug 2026 | Watches of Switzerland | 49.5K | 4.6% | 3 |
| Aug 2026 | The 1916 Company | 45.2K | 4.2% | 4 |
| Aug 2026 | Watchfinder & Co. | 27.1K | 2.5% | 5 |
| Aug 2026 | Bucherer | 14.8K | 1.4% | 6 |
| Aug 2026 | Bob's Watches | 9.9K | 0.92% | 7 |
| Aug 2026 | Crown & Caliber | 2.4K | 0.22% | 8 |
| Aug 2026 | Authentic Watches | 1.9K | 0.18% | 9 |
| Sep 2026 | Jomashop | 680K | 63.8% | 1 |
| Sep 2026 | Chrono24 | 246K | 23.1% | 2 |
| Sep 2026 | The 1916 Company | 45.2K | 4.2% | 3 |
| Sep 2026 | Watches of Switzerland | 40.5K | 3.8% | 4 |
| Sep 2026 | Watchfinder & Co. | 27.1K | 2.5% | 5 |
| Sep 2026 | Bucherer | 14.8K | 1.4% | 6 |
| Sep 2026 | Bob's Watches | 8.1K | 0.76% | 7 |
| Sep 2026 | Crown & Caliber | 1.9K | 0.18% | 8 |
| Sep 2026 | Authentic Watches | 1.6K | 0.15% | 9 |

## What is being compared

- **Authentic Watches**: Measured on the search term “authentic watches”.
- **Bob's Watches**: Measured on the search term “bobs watches”.
- **Bucherer**: Measured on the search term “bucherer”.
- **Chrono24**: Measured on the search term “chrono24”.
- **Crown & Caliber**: Measured on the search term “crown and caliber”.
- **Jomashop**: Measured on the search terms “jomashop” and “jomashop perfume”, summed into one figure.
- **The 1916 Company**: Measured on the search terms “1916 company” and “watchbox”, summed into one figure.
- **Watches of Switzerland**: Measured on the search term “watches of switzerland”.
- **Watchfinder & Co.**: Measured on the search term “watchfinder”.

- [Authentic Watches](/demand/us/brands/authentic-watches)
- [Bob's Watches](/demand/us/brands/bobs-watches)
- [Bucherer](/demand/us/brands/bucherer)
- [Chrono24](/demand/us/brands/chrono24)
- [Crown & Caliber](/demand/us/brands/crown-and-caliber)
- [Jomashop](/demand/us/brands/jomashop)
- [The 1916 Company](/demand/us/brands/the-1916-company)
- [Watches of Switzerland](/demand/us/brands/watches-of-switzerland)
- [Watchfinder & Co.](/demand/us/brands/watchfinder)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among watch retailers in the United States?

In September 2026, Jomashop was the most searched among watch retailers in the United States, with an estimated 680K branded searches, 63.8% of all searches for the nine we track.

## Cite this page

Brandwave. "Watch retailers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-watch-retailers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-watch-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.