--- title: "Kenmore vs Samsung: Which is searched more in the United States?" description: "Is Kenmore or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-washing-machine-brands/compare/kenmore-vs-samsung" publisher: "Brandwave" --- # Kenmore vs Samsung: Which is searched more in the United States? Is Kenmore or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kenmore and Samsung - **Competitive set**: Washing machine brands - **Market**: United States - **Month measured**: Sep 2026 - **Kenmore Share of Search**: 4.6% - **Samsung Share of Search**: 5.7% ## Is Kenmore or Samsung more popular in search? - In September 2026, Samsung had more branded searches than Kenmore among washing machine brands in the United States. Samsung had about 33,100 branded searches, while Kenmore had 27,100. Samsung made up 5.7% of all washing machine brand searches we track, and Kenmore accounted for 4.6%. - Samsung was ahead of Kenmore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kenmore’s share of searches among washing machine brands in the United States moved from 4.4% to 4.6%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United States moved from 5.4% to 5.7%, and its estimated monthly branded searches held steady at 33.1K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kenmore did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Electrolux | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Whirlpool | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | GE Appliances | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Speed Queen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Maytag | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine should I buy?": 1. LG, 2. Electrolux - Asked ChatGPT "What are the most reliable washer brands?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. Maytag, 5. GE Appliances - Asked ChatGPT "What is the best washer and dryer set?": 1. Electrolux, 2. LG, 3. Speed Queen - Searched Google, AI Overview "washing machine": 1. Samsung - Searched Google, AI Overview "washer and dryer": 1. GE Appliances, 2. Whirlpool, 3. Maytag, 4. LG, 5. Electrolux Not named in any answer: Kenmore, Amana, Midea, Miele, Frigidaire, Bosch and Haier. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States washing machine brands in September 2026? - In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%. ## Month by month | Month | Kenmore estimated searches | Kenmore Share of Search | Kenmore rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 4.4% | 7 | 33.1K | 5.4% | 6 | | Nov 2025 | 27.1K | 4.1% | 7 | 40.5K | 6.1% | 6 | | Dec 2025 | 27.1K | 4.1% | 7 | 33.1K | 5% | 6 | | Jan 2026 | 27.1K | 4.1% | 7 | 33.1K | 5% | 6 | | Feb 2026 | 22.2K | 3.9% | 7 | 33.1K | 5.8% | 6 | | Mar 2026 | 27.1K | 4.2% | 7 | 33.1K | 5.1% | 6 | | Apr 2026 | 22.2K | 3.5% | 7 | 33.1K | 5.2% | 6 | | May 2026 | 22.2K | 3.9% | 7 | 33.1K | 5.8% | 6 | | Jun 2026 | 22.2K | 4% | 7 | 33.1K | 6% | 6 | | Jul 2026 | 22.2K | 3.9% | 7 | 33.1K | 5.8% | 6 | | Aug 2026 | 27.1K | 4.2% | 7 | 33.1K | 5.1% | 6 | | Sep 2026 | 27.1K | 4.6% | 7 | 33.1K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kenmore’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kenmore**: Measured on the search term “kenmore washer”. - **Samsung**: Measured on the search term “samsung washer”. - [Kenmore profile](/demand/us/brands/kenmore) - [Samsung profile](/demand/us/brands/samsung) - [All washing machine brands in the United States](/demand/us/categories/us-washing-machine-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kenmore or Samsung more popular in search? In September 2026, Samsung had more branded searches than Kenmore among washing machine brands in the United States. Samsung had about 33,100 branded searches, while Kenmore had 27,100. Samsung made up 5.7% of all washing machine brand searches we track, and Kenmore accounted for 4.6%. ## Cite this page Brandwave. "Kenmore vs Samsung: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-washing-machine-brands/compare/kenmore-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-washing-machine-brands/compare/kenmore-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.