--- title: "GE Appliances vs Whirlpool: Which is searched more in the United States?" description: "Is GE Appliances or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-washing-machine-brands/compare/ge-appliances-vs-whirlpool" publisher: "Brandwave" --- # GE Appliances vs Whirlpool: Which is searched more in the United States? Is GE Appliances or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GE Appliances and Whirlpool - **Competitive set**: Washing machine brands - **Market**: United States - **Month measured**: Sep 2026 - **GE Appliances Share of Search**: 6.3% - **Whirlpool Share of Search**: 10.4% ## Is GE Appliances or Whirlpool more popular in search? - In September 2026, Whirlpool had more branded searches than GE Appliances among washing machine brands in the United States. Whirlpool had about 60,500 branded searches, while GE Appliances had 37,000. Whirlpool made up 10.4% of all washing machine brand searches we track, and GE Appliances accounted for 6.3%. - Whirlpool was ahead of GE Appliances in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GE Appliances’ share of searches among washing machine brands in the United States moved from 6.9% to 6.3%, and its estimated monthly branded searches moved from 41.9K to 37K. - Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United States moved from 12.1% to 10.4%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GE Appliances and Whirlpool were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances and Whirlpool were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Electrolux | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Whirlpool | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | GE Appliances | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Speed Queen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Maytag | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine should I buy?": 1. LG, 2. Electrolux - Asked ChatGPT "What are the most reliable washer brands?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. Maytag, 5. GE Appliances - Asked ChatGPT "What is the best washer and dryer set?": 1. Electrolux, 2. LG, 3. Speed Queen - Searched Google, AI Overview "washing machine": 1. Samsung - Searched Google, AI Overview "washer and dryer": 1. GE Appliances, 2. Whirlpool, 3. Maytag, 4. LG, 5. Electrolux Not named in any answer: Kenmore, Amana, Midea, Miele, Frigidaire, Bosch and Haier. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States washing machine brands in September 2026? - In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%. - In September 2026, GE Appliances gained share of searches among washing machine brands in the United States, from 5.7% to 6.3%. ## Month by month | Month | GE Appliances estimated searches | GE Appliances Share of Search | GE Appliances rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.9K | 6.9% | 4 | 74K | 12.1% | 2 | | Nov 2025 | 45.2K | 6.8% | 4 | 74K | 11.1% | 2 | | Dec 2025 | 40.3K | 6.1% | 5 | 74K | 11.3% | 2 | | Jan 2026 | 45.2K | 6.8% | 4 | 74K | 11.2% | 2 | | Feb 2026 | 37K | 6.5% | 4 | 60.5K | 10.6% | 2 | | Mar 2026 | 37K | 5.7% | 4 | 74K | 11.4% | 2 | | Apr 2026 | 37K | 5.8% | 4 | 60.5K | 9.5% | 2 | | May 2026 | 37K | 6.5% | 4 | 60.5K | 10.6% | 2 | | Jun 2026 | 37K | 6.7% | 4 | 60.5K | 11% | 2 | | Jul 2026 | 37K | 6.5% | 4 | 60.5K | 10.6% | 2 | | Aug 2026 | 37K | 5.7% | 4 | 60.5K | 9.3% | 3 | | Sep 2026 | 37K | 6.3% | 4 | 60.5K | 10.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using GE Appliances’ and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GE Appliances**: Measured on the search terms “ge profile washer” and “ge washer”, summed into one figure. - **Whirlpool**: Measured on the search term “whirlpool washer”. - [GE Appliances profile](/demand/us/brands/ge-appliances) - [Whirlpool profile](/demand/us/brands/whirlpool) - [All washing machine brands in the United States](/demand/us/categories/us-washing-machine-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GE Appliances or Whirlpool more popular in search? In September 2026, Whirlpool had more branded searches than GE Appliances among washing machine brands in the United States. Whirlpool had about 60,500 branded searches, while GE Appliances had 37,000. Whirlpool made up 10.4% of all washing machine brand searches we track, and GE Appliances accounted for 6.3%. ## Cite this page Brandwave. "GE Appliances vs Whirlpool: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-washing-machine-brands/compare/ge-appliances-vs-whirlpool This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-washing-machine-brands/compare/ge-appliances-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.