---
title: "Vitamin and supplement brands in the United States: Which are searched most?"
description: "Compare the vitamin and supplement brands people in the US buy. Share of Search among AG1, Thorne, Pure Encapsulations, Seed, MaryRuth's, Nordic Naturals, Ritual, Vital Proteins, Nature Made, Centrum, Garden of Life, Olly, HUM Nutrition, New Chapter and One A Day, the vitamin and supplement brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-vitamin-brands"
publisher: "Brandwave"
---

# Vitamin and supplement brands in the United States: Which are searched most?

Compare the vitamin and supplement brands people in the US buy. Share of Search among AG1, Thorne, Pure Encapsulations, Seed, MaryRuth's, Nordic Naturals, Ritual, Vital Proteins, Nature Made, Centrum, Garden of Life, Olly, HUM Nutrition, New Chapter and One A Day, the vitamin and supplement brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Vitamin and supplement brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: AG1, 18.6%

## Which brand is most popular in search among vitamin and supplement brands in the United States?

- In September 2026, AG1 was the most searched among vitamin and supplement brands in the United States, with an estimated 135K branded searches, 18.6% of all searches for the 15 we track.
- Thorne is in 2nd place, 3.4 percentage points behind at 15.1%.
- Across the 12 months ending September 2026, AG1’s share of searches among vitamin and supplement brands in the United States decreased from 22.1% to 18.6%.
- Across the 12 months ending September 2026, Thorne’s share of searches among vitamin and supplement brands in the United States increased from 12.1% to 15.1%.
- Across the 12 months ending September 2026, Seed’s share of searches among vitamin and supplement brands in the United States increased from 9.9% to 12.4%.
- Across the 12 months ending September 2026, MaryRuth's’ share of searches among vitamin and supplement brands in the United States decreased from 9.9% to 8.3%.
- Across the 12 months ending September 2026, Nordic Naturals’ share of searches among vitamin and supplement brands in the United States increased from 5.4% to 6.8%.
- Across the 12 months ending September 2026, Ritual’s share of searches among vitamin and supplement brands in the United States decreased from 6.6% to 5.6%.
- Across the 12 months ending September 2026, Nature Made’s share of searches among vitamin and supplement brands in the United States increased from 3% to 3.7%.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among vitamin and supplement brands in the United States decreased from 3.6% to 2.5%.
- Across the 12 months ending September 2026, HUM Nutrition’s share of searches among vitamin and supplement brands in the United States decreased from 2.4% to 1.7%.
- Across the 12 months ending September 2026, AG1’s share of searches among vitamin and supplement brands in the United States peaked at 27.5% in January 2026 and was lowest at 18.6% in September 2026.
- Across the 12 months ending September 2026, Thorne’s share of searches among vitamin and supplement brands in the United States peaked at 17% in August 2026 and was lowest at 11.2% in December 2025.
- Across the 12 months ending September 2026, Pure Encapsulations’ share of searches among vitamin and supplement brands in the United States peaked at 14.3% in June 2026 and was lowest at 11.6% in March 2026.
- Across the 12 months ending September 2026, Seed’s share of searches among vitamin and supplement brands in the United States peaked at 12.4% in September 2026 and was lowest at 8.3% in January 2026.
- Across the 12 months ending September 2026, MaryRuth's’ share of searches among vitamin and supplement brands in the United States peaked at 12.7% in February 2026 and was lowest at 7.6% in August 2026.
- Across the 12 months ending September 2026, Nordic Naturals’ share of searches among vitamin and supplement brands in the United States peaked at 6.8% in September 2026 and was lowest at 5.2% in November 2025.
- Across the 12 months ending September 2026, Ritual’s share of searches among vitamin and supplement brands in the United States peaked at 6.6% in October 2025 and was lowest at 5% in December 2025.
- Across the 12 months ending September 2026, Vital Proteins’ share of searches among vitamin and supplement brands in the United States peaked at 4.6% in April 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Nature Made’s share of searches among vitamin and supplement brands in the United States peaked at 3.7% in September 2026 and was lowest at 2.6% in February 2026.
- Across the 12 months ending September 2026, Centrum’s share of searches among vitamin and supplement brands in the United States peaked at 3.1% in September 2026 and was lowest at 2% in January 2026.
- Across the 12 months ending September 2026, Thorne rose from 3rd to 2nd among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Pure Encapsulations fell from 2nd to 3rd among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Seed rose from 5th to 4th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, MaryRuth's fell from 4th to 5th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Nordic Naturals rose from 7th to 6th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Ritual fell from 6th to 7th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Nature Made rose from 11th to 9th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Garden of Life fell from 9th to 11th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, New Chapter rose from 15th to 14th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, One A Day fell from 14th to 15th among vitamin and supplement brands in the United States.
- Across the 12 months ending September 2026, Vital Proteins, Centrum and Olly held steady: their share of searches among vitamin and supplement brands in the United States each moved less than 0.5 percentage points.

## Top vitamin and supplement brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Nature Made was mentioned most often, in three of the five answers. Nature Made was recommended most often, coming first in one out of two answers that gave a list. Thorne was second, and Nordic Naturals was third. AG1, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nature Made | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Thorne | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Nordic Naturals | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| AG1 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pure Encapsulations | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MaryRuth's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ritual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vital Proteins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HUM Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| New Chapter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| One A Day | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vitamin and supplement brands

- Asked ChatGPT "Which vitamin brand should I buy?": 1. Nature Made, 2. Thorne
- Asked ChatGPT "What are the most trusted supplement brands?": 1. Thorne, 2. Nature Made, 3. Nordic Naturals
- Asked ChatGPT "What is the best multivitamin?": 1. Nature Made
- Searched Google, AI Overview "vitamins": named none of the brands we track
- Searched Google, AI Overview "supplements": named none of the brands we track

Not named in any answer: AG1, Pure Encapsulations, Seed, MaryRuth's, Ritual, Vital Proteins, Centrum, Garden of Life, Olly, HUM Nutrition, New Chapter and One A Day.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [AG1 vs Thorne: compare search popularity](/demand/us/compare/ag1-vs-thorne): 18.6% against 15.1% Share of Search.
- [AG1 vs Pure Encapsulations: compare search popularity](/demand/us/compare/ag1-vs-pure-encapsulations): 18.6% against 12.4% Share of Search.
- [AG1 vs Seed: compare search popularity](/demand/us/compare/ag1-vs-seed-health): 18.6% against 12.4% Share of Search.
- [AG1 vs MaryRuth's: compare search popularity](/demand/us/compare/ag1-vs-maryruths): 18.6% against 8.3% Share of Search.
- [Thorne vs Pure Encapsulations: compare search popularity](/demand/us/compare/pure-encapsulations-vs-thorne): 15.1% against 12.4% Share of Search.
- [Thorne vs Seed: compare search popularity](/demand/us/compare/seed-health-vs-thorne): 15.1% against 12.4% Share of Search.
- [Thorne vs MaryRuth's: compare search popularity](/demand/us/compare/maryruths-vs-thorne): 15.1% against 8.3% Share of Search.
- [Pure Encapsulations vs Seed: compare search popularity](/demand/us/compare/pure-encapsulations-vs-seed-health): 12.4% Share of Search each.
- [Pure Encapsulations vs MaryRuth's: compare search popularity](/demand/us/compare/maryruths-vs-pure-encapsulations): 12.4% against 8.3% Share of Search.
- [Seed vs MaryRuth's: compare search popularity](/demand/us/compare/maryruths-vs-seed-health): 12.4% against 8.3% Share of Search.

## How did search popularity change for United States vitamin and supplement brands in September 2026?

- In September 2026, Seed gained share of searches among vitamin and supplement brands in the United States, from 9.3% to 12.4%.
- In September 2026, MaryRuth's gained share of searches among vitamin and supplement brands in the United States, from 7.6% to 8.3%.
- In September 2026, Nordic Naturals gained share of searches among vitamin and supplement brands in the United States, from 6.2% to 6.8%.
- In September 2026, AG1 lost share of searches among vitamin and supplement brands in the United States, from 20.7% to 18.6%.
- In September 2026, Thorne lost share of searches among vitamin and supplement brands in the United States, from 17% to 15.1%.
- In September 2026, Pure Encapsulations lost share of searches among vitamin and supplement brands in the United States, from 13.8% to 12.4%.
- In September 2026, New Chapter rose from 15th to 14th among vitamin and supplement brands in the United States.
- In September 2026, One A Day fell from 14th to 15th among vitamin and supplement brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AG1 | 18.6% | 135K | -18.2% | AG1 |
| 2 | Thorne | 15.1% | 110K | -18.5% | Thorne |
| 3 | Pure Encapsulations | 12.4% | 90.5K | -17.7% | Pure Encapsulations |
| 4 | Seed | 12.4% | 90.5K | +22.3% | Seed |
| 5 | MaryRuth's | 8.3% | 60.5K | 0.0% | MaryRuth Organics |
| 6 | Nordic Naturals | 6.8% | 49.5K | 0.0% | Nordic Naturals |
| 7 | Ritual | 5.6% | 40.5K | 0.0% | Ritual |
| 8 | Vital Proteins | 4.6% | 33.1K | 0.0% | Vital Proteins |
| 9 | Nature Made | 3.7% | 27.1K | 0.0% | Nature Made |
| 10 | Centrum | 3.1% | 22.2K | 0.0% | Centrum |
| 11 | Garden of Life | 2.5% | 18.1K | -18.5% | Garden of Life |
| 12 | Olly | 2.5% | 18.1K | -18.5% | Olly |
| 13 | HUM Nutrition | 1.7% | 12.1K | 0.0% | HUM Nutrition |
| 14 | New Chapter | 1.4% | 9.9K | 0.0% | New Chapter |
| 15 | One A Day | 1.4% | 9.9K | -18.2% | One A Day |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AG1 | 165K | 22.1% | 1 |
| Oct 2025 | Pure Encapsulations | 90.5K | 12.1% | 2 |
| Oct 2025 | Thorne | 90.5K | 12.1% | 3 |
| Oct 2025 | MaryRuth's | 74K | 9.9% | 4 |
| Oct 2025 | Seed | 74K | 9.9% | 5 |
| Oct 2025 | Ritual | 49.5K | 6.6% | 6 |
| Oct 2025 | Nordic Naturals | 40.5K | 5.4% | 7 |
| Oct 2025 | Vital Proteins | 33.1K | 4.4% | 8 |
| Oct 2025 | Garden of Life | 27.1K | 3.6% | 9 |
| Oct 2025 | Centrum | 22.2K | 3% | 10 |
| Oct 2025 | Nature Made | 22.2K | 3% | 11 |
| Oct 2025 | Olly | 22.2K | 3% | 12 |
| Oct 2025 | HUM Nutrition | 18.1K | 2.4% | 13 |
| Oct 2025 | One A Day | 9.9K | 1.3% | 14 |
| Oct 2025 | New Chapter | 8.1K | 1.1% | 15 |
| Nov 2025 | AG1 | 165K | 21.1% | 1 |
| Nov 2025 | Pure Encapsulations | 110K | 14.1% | 2 |
| Nov 2025 | MaryRuth's | 90.5K | 11.6% | 3 |
| Nov 2025 | Thorne | 90.5K | 11.6% | 4 |
| Nov 2025 | Seed | 74K | 9.5% | 5 |
| Nov 2025 | Ritual | 49.5K | 6.3% | 6 |
| Nov 2025 | Nordic Naturals | 40.5K | 5.2% | 7 |
| Nov 2025 | Vital Proteins | 33.1K | 4.2% | 8 |
| Nov 2025 | Garden of Life | 27.1K | 3.5% | 9 |
| Nov 2025 | Centrum | 22.2K | 2.8% | 10 |
| Nov 2025 | Nature Made | 22.2K | 2.8% | 11 |
| Nov 2025 | Olly | 22.2K | 2.8% | 12 |
| Nov 2025 | HUM Nutrition | 18.1K | 2.3% | 13 |
| Nov 2025 | One A Day | 9.9K | 1.3% | 14 |
| Nov 2025 | New Chapter | 8.1K | 1% | 15 |
| Dec 2025 | AG1 | 201K | 24.8% | 1 |
| Dec 2025 | Pure Encapsulations | 110K | 13.6% | 2 |
| Dec 2025 | MaryRuth's | 90.5K | 11.2% | 3 |
| Dec 2025 | Thorne | 90.5K | 11.2% | 4 |
| Dec 2025 | Seed | 74K | 9.1% | 5 |
| Dec 2025 | Nordic Naturals | 49.5K | 6.1% | 6 |
| Dec 2025 | Ritual | 40.5K | 5% | 7 |
| Dec 2025 | Garden of Life | 27.1K | 3.3% | 8 |
| Dec 2025 | Vital Proteins | 27.1K | 3.3% | 9 |
| Dec 2025 | Centrum | 22.2K | 2.7% | 10 |
| Dec 2025 | Nature Made | 22.2K | 2.7% | 11 |
| Dec 2025 | Olly | 22.2K | 2.7% | 12 |
| Dec 2025 | HUM Nutrition | 14.8K | 1.8% | 13 |
| Dec 2025 | One A Day | 9.9K | 1.2% | 14 |
| Dec 2025 | New Chapter | 8.1K | 1% | 15 |
| Jan 2026 | AG1 | 301K | 27.5% | 1 |
| Jan 2026 | Pure Encapsulations | 135K | 12.3% | 2 |
| Jan 2026 | Thorne | 135K | 12.3% | 3 |
| Jan 2026 | MaryRuth's | 110K | 10% | 4 |
| Jan 2026 | Seed | 90.5K | 8.3% | 5 |
| Jan 2026 | Nordic Naturals | 60.5K | 5.5% | 6 |
| Jan 2026 | Ritual | 60.5K | 5.5% | 7 |
| Jan 2026 | Vital Proteins | 40.5K | 3.7% | 8 |
| Jan 2026 | Garden of Life | 33.1K | 3% | 9 |
| Jan 2026 | Nature Made | 33.1K | 3% | 10 |
| Jan 2026 | Olly | 33.1K | 3% | 11 |
| Jan 2026 | Centrum | 22.2K | 2% | 12 |
| Jan 2026 | HUM Nutrition | 18.1K | 1.7% | 13 |
| Jan 2026 | One A Day | 12.1K | 1.1% | 14 |
| Jan 2026 | New Chapter | 9.9K | 0.9% | 15 |
| Feb 2026 | AG1 | 201K | 23.3% | 1 |
| Feb 2026 | MaryRuth's | 110K | 12.7% | 2 |
| Feb 2026 | Pure Encapsulations | 110K | 12.7% | 3 |
| Feb 2026 | Thorne | 110K | 12.7% | 4 |
| Feb 2026 | Seed | 74K | 8.6% | 5 |
| Feb 2026 | Nordic Naturals | 49.5K | 5.7% | 6 |
| Feb 2026 | Ritual | 49.5K | 5.7% | 7 |
| Feb 2026 | Vital Proteins | 33.1K | 3.8% | 8 |
| Feb 2026 | Garden of Life | 27.1K | 3.1% | 9 |
| Feb 2026 | Olly | 27.1K | 3.1% | 10 |
| Feb 2026 | Nature Made | 22.2K | 2.6% | 11 |
| Feb 2026 | Centrum | 18.1K | 2.1% | 12 |
| Feb 2026 | HUM Nutrition | 14.8K | 1.7% | 13 |
| Feb 2026 | One A Day | 9.9K | 1.1% | 14 |
| Feb 2026 | New Chapter | 8.1K | 0.94% | 15 |
| Mar 2026 | AG1 | 246K | 25.9% | 1 |
| Mar 2026 | Thorne | 135K | 14.2% | 2 |
| Mar 2026 | Pure Encapsulations | 110K | 11.6% | 3 |
| Mar 2026 | MaryRuth's | 90.5K | 9.5% | 4 |
| Mar 2026 | Seed | 90.5K | 9.5% | 5 |
| Mar 2026 | Nordic Naturals | 49.5K | 5.2% | 6 |
| Mar 2026 | Ritual | 49.5K | 5.2% | 7 |
| Mar 2026 | Vital Proteins | 40.5K | 4.3% | 8 |
| Mar 2026 | Garden of Life | 27.1K | 2.8% | 9 |
| Mar 2026 | Nature Made | 27.1K | 2.8% | 10 |
| Mar 2026 | Olly | 27.1K | 2.8% | 11 |
| Mar 2026 | Centrum | 22.2K | 2.3% | 12 |
| Mar 2026 | HUM Nutrition | 18.1K | 1.9% | 13 |
| Mar 2026 | One A Day | 9.9K | 1% | 14 |
| Mar 2026 | New Chapter | 8.1K | 0.85% | 15 |
| Apr 2026 | AG1 | 201K | 22.8% | 1 |
| Apr 2026 | Thorne | 135K | 15.3% | 2 |
| Apr 2026 | Pure Encapsulations | 110K | 12.5% | 3 |
| Apr 2026 | Seed | 90.5K | 10.3% | 4 |
| Apr 2026 | MaryRuth's | 74K | 8.4% | 5 |
| Apr 2026 | Nordic Naturals | 49.5K | 5.6% | 6 |
| Apr 2026 | Ritual | 49.5K | 5.6% | 7 |
| Apr 2026 | Vital Proteins | 40.5K | 4.6% | 8 |
| Apr 2026 | Garden of Life | 27.1K | 3.1% | 9 |
| Apr 2026 | Nature Made | 27.1K | 3.1% | 10 |
| Apr 2026 | Centrum | 22.2K | 2.5% | 11 |
| Apr 2026 | Olly | 22.2K | 2.5% | 12 |
| Apr 2026 | HUM Nutrition | 14.8K | 1.7% | 13 |
| Apr 2026 | One A Day | 9.9K | 1.1% | 14 |
| Apr 2026 | New Chapter | 8.1K | 0.92% | 15 |
| May 2026 | AG1 | 201K | 23.4% | 1 |
| May 2026 | Thorne | 135K | 15.7% | 2 |
| May 2026 | Pure Encapsulations | 110K | 12.8% | 3 |
| May 2026 | Seed | 90.5K | 10.5% | 4 |
| May 2026 | MaryRuth's | 74K | 8.6% | 5 |
| May 2026 | Nordic Naturals | 49.5K | 5.8% | 6 |
| May 2026 | Ritual | 49.5K | 5.8% | 7 |
| May 2026 | Vital Proteins | 33.1K | 3.8% | 8 |
| May 2026 | Garden of Life | 22.2K | 2.6% | 9 |
| May 2026 | Nature Made | 22.2K | 2.6% | 10 |
| May 2026 | Olly | 22.2K | 2.6% | 11 |
| May 2026 | Centrum | 18.1K | 2.1% | 12 |
| May 2026 | HUM Nutrition | 14.8K | 1.7% | 13 |
| May 2026 | One A Day | 9.9K | 1.2% | 14 |
| May 2026 | New Chapter | 8.1K | 0.94% | 15 |
| Jun 2026 | AG1 | 165K | 21.4% | 1 |
| Jun 2026 | Pure Encapsulations | 110K | 14.3% | 2 |
| Jun 2026 | Thorne | 110K | 14.3% | 3 |
| Jun 2026 | Seed | 90.5K | 11.7% | 4 |
| Jun 2026 | MaryRuth's | 60.5K | 7.8% | 5 |
| Jun 2026 | Nordic Naturals | 49.5K | 6.4% | 6 |
| Jun 2026 | Ritual | 40.5K | 5.2% | 7 |
| Jun 2026 | Vital Proteins | 33.1K | 4.3% | 8 |
| Jun 2026 | Garden of Life | 22.2K | 2.9% | 9 |
| Jun 2026 | Nature Made | 22.2K | 2.9% | 10 |
| Jun 2026 | Centrum | 18.1K | 2.3% | 11 |
| Jun 2026 | Olly | 18.1K | 2.3% | 12 |
| Jun 2026 | HUM Nutrition | 12.1K | 1.6% | 13 |
| Jun 2026 | New Chapter | 9.9K | 1.3% | 14 |
| Jun 2026 | One A Day | 9.9K | 1.3% | 15 |
| Jul 2026 | AG1 | 165K | 21.4% | 1 |
| Jul 2026 | Pure Encapsulations | 110K | 14.3% | 2 |
| Jul 2026 | Thorne | 110K | 14.3% | 3 |
| Jul 2026 | Seed | 90.5K | 11.7% | 4 |
| Jul 2026 | MaryRuth's | 60.5K | 7.8% | 5 |
| Jul 2026 | Nordic Naturals | 49.5K | 6.4% | 6 |
| Jul 2026 | Ritual | 40.5K | 5.2% | 7 |
| Jul 2026 | Vital Proteins | 33.1K | 4.3% | 8 |
| Jul 2026 | Garden of Life | 22.2K | 2.9% | 9 |
| Jul 2026 | Nature Made | 22.2K | 2.9% | 10 |
| Jul 2026 | Centrum | 18.1K | 2.3% | 11 |
| Jul 2026 | Olly | 18.1K | 2.3% | 12 |
| Jul 2026 | HUM Nutrition | 12.1K | 1.6% | 13 |
| Jul 2026 | New Chapter | 9.9K | 1.3% | 14 |
| Jul 2026 | One A Day | 9.9K | 1.3% | 15 |
| Aug 2026 | AG1 | 165K | 20.7% | 1 |
| Aug 2026 | Thorne | 135K | 17% | 2 |
| Aug 2026 | Pure Encapsulations | 110K | 13.8% | 3 |
| Aug 2026 | Seed | 74K | 9.3% | 4 |
| Aug 2026 | MaryRuth's | 60.5K | 7.6% | 5 |
| Aug 2026 | Nordic Naturals | 49.5K | 6.2% | 6 |
| Aug 2026 | Ritual | 40.5K | 5.1% | 7 |
| Aug 2026 | Vital Proteins | 33.1K | 4.2% | 8 |
| Aug 2026 | Nature Made | 27.1K | 3.4% | 9 |
| Aug 2026 | Centrum | 22.2K | 2.8% | 10 |
| Aug 2026 | Garden of Life | 22.2K | 2.8% | 11 |
| Aug 2026 | Olly | 22.2K | 2.8% | 12 |
| Aug 2026 | HUM Nutrition | 12.1K | 1.5% | 13 |
| Aug 2026 | One A Day | 12.1K | 1.5% | 14 |
| Aug 2026 | New Chapter | 9.9K | 1.2% | 15 |
| Sep 2026 | AG1 | 135K | 18.6% | 1 |
| Sep 2026 | Thorne | 110K | 15.1% | 2 |
| Sep 2026 | Pure Encapsulations | 90.5K | 12.4% | 3 |
| Sep 2026 | Seed | 90.5K | 12.4% | 4 |
| Sep 2026 | MaryRuth's | 60.5K | 8.3% | 5 |
| Sep 2026 | Nordic Naturals | 49.5K | 6.8% | 6 |
| Sep 2026 | Ritual | 40.5K | 5.6% | 7 |
| Sep 2026 | Vital Proteins | 33.1K | 4.6% | 8 |
| Sep 2026 | Nature Made | 27.1K | 3.7% | 9 |
| Sep 2026 | Centrum | 22.2K | 3.1% | 10 |
| Sep 2026 | Garden of Life | 18.1K | 2.5% | 11 |
| Sep 2026 | Olly | 18.1K | 2.5% | 12 |
| Sep 2026 | HUM Nutrition | 12.1K | 1.7% | 13 |
| Sep 2026 | New Chapter | 9.9K | 1.4% | 14 |
| Sep 2026 | One A Day | 9.9K | 1.4% | 15 |

## What is being compared

- **AG1**: Measured on the search term “ag1”.
- **Centrum**: Measured on the search term “centrum”.
- **Garden of Life**: Measured on the search term “garden of life”.
- **HUM Nutrition**: Measured on the search term “hum nutrition”.
- **MaryRuth's**: Measured on the search term “maryruth's”.
- **Nature Made**: Measured on the search term “nature made”.
- **New Chapter**: Measured on the search term “new chapter vitamins”.
- **Nordic Naturals**: Measured on the search term “nordic naturals”.
- **Olly**: Measured on the search term “olly vitamins”.
- **One A Day**: Measured on the search term “one a day vitamins”.
- **Pure Encapsulations**: Measured on the search term “pure encapsulations”.
- **Ritual**: Measured on the search term “ritual vitamins”.
- **Seed**: Measured on the search term “seed probiotic”.
- **Thorne**: Measured on the search term “thorne”.
- **Vital Proteins**: Measured on the search term “vital proteins”.

- [AG1](/demand/us/brands/ag1)
- [Centrum](/demand/us/brands/centrum)
- [Garden of Life](/demand/us/brands/garden-of-life)
- [HUM Nutrition](/demand/us/brands/hum-nutrition)
- [MaryRuth's](/demand/us/brands/maryruths)
- [Nature Made](/demand/us/brands/nature-made)
- [New Chapter](/demand/us/brands/new-chapter)
- [Nordic Naturals](/demand/us/brands/nordic-naturals)
- [Olly](/demand/us/brands/olly)
- [One A Day](/demand/us/brands/one-a-day)
- [Pure Encapsulations](/demand/us/brands/pure-encapsulations)
- [Ritual](/demand/us/brands/ritual)
- [Seed](/demand/us/brands/seed-health)
- [Thorne](/demand/us/brands/thorne)
- [Vital Proteins](/demand/us/brands/vital-proteins)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among vitamin and supplement brands in the United States?

In September 2026, AG1 was the most searched among vitamin and supplement brands in the United States, with an estimated 135K branded searches, 18.6% of all searches for the 15 we track.

## Cite this page

Brandwave. "Vitamin and supplement brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-vitamin-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-vitamin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.