---
title: "TV brands in the United States: Which are searched most?"
description: "Compare the TV brands people in the US buy. Share of Search among Roku, Samsung, LG, Vizio, Hisense, TCL, Sony, Insignia, Element, Philips, Panasonic, Sharp and Toshiba, the TV brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-tv-brands"
publisher: "Brandwave"
---

# TV brands in the United States: Which are searched most?

Compare the TV brands people in the US buy. Share of Search among Roku, Samsung, LG, Vizio, Hisense, TCL, Sony, Insignia, Element, Philips, Panasonic, Sharp and Toshiba, the TV brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: TV brands
- **Market**: United States
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Roku, 30.6%

## Which brand is most popular in search among TV brands in the United States?

- In September 2026, Roku was the most searched among TV brands in the United States, with an estimated 301K branded searches, 30.6% of all searches for the 13 we track.
- Samsung is in 2nd place, 13.8 percentage points behind at 16.8%.
- Across the 12 months ending September 2026, Roku’s share of searches among TV brands in the United States increased from 26.5% to 30.6%.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United States decreased from 21.6% to 16.8%.
- Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United States increased from 11.8% to 13.7%.
- Across the 12 months ending September 2026, Vizio’s share of searches among TV brands in the United States increased from 8% to 9.2%.
- Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United States increased from 6.5% to 7.5%.
- Across the 12 months ending September 2026, Insignia’s share of searches among TV brands in the United States increased from 3.6% to 4.1%.
- Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United States decreased from 4.4% to 1%.
- Across the 12 months ending September 2026, Roku’s share of searches among TV brands in the United States peaked at 33.5% in April 2026 and was lowest at 26.5% in October 2025.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United States peaked at 21.6% in October 2025 and was lowest at 14.6% in June 2026.
- Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United States peaked at 13.7% in September 2026 and was lowest at 7.9% in July 2026.
- Across the 12 months ending September 2026, Vizio’s share of searches among TV brands in the United States peaked at 11.2% in August 2026 and was lowest at 8% in October 2025.
- Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United States peaked at 9.8% in June 2026 and was lowest at 7.5% in September 2026.
- Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United States peaked at 8% in June 2026 and was lowest at 6.5% in October 2025.
- Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United States peaked at 7.1% in November 2025 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United States peaked at 4.4% in October 2025 and was lowest at 1% in August 2026.
- Across the 12 months ending September 2026, Vizio rose from 5th to 4th among TV brands in the United States.
- Across the 12 months ending September 2026, Hisense fell from 4th to 5th among TV brands in the United States.
- Across the 12 months ending September 2026, Insignia rose from 9th to 8th among TV brands in the United States.
- Across the 12 months ending September 2026, Element rose from 10th to 9th among TV brands in the United States.
- Across the 12 months ending September 2026, Philips rose from 11th to 10th among TV brands in the United States.
- Across the 12 months ending September 2026, Panasonic fell from 8th to 11th among TV brands in the United States.
- Across the 12 months ending September 2026, Sharp rose from 13th to 12th among TV brands in the United States.
- Across the 12 months ending September 2026, Toshiba fell from 12th to 13th among TV brands in the United States.
- Across the 12 months ending September 2026, Sony held steady: its share of searches among TV brands in the United States moved less than 0.5 percentage points.

## Top TV brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung, LG and Hisense were mentioned most often, in four of the five answers. LG was recommended most often, coming first in two out of five answers. Samsung was second, and Sony was third. Element, which ranked ninth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Sony | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Hisense | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Insignia | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| TCL | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Roku | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vizio | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Panasonic | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about TV brands

- Asked ChatGPT "Which TV should I buy?": 1. LG, 2. Hisense, 3. Samsung
- Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic
- Asked ChatGPT "What is the best 65 inch TV?": 1. LG, 2. Samsung, 3. Hisense
- Searched Google, AI Overview "tv": 1. Insignia, 2. Roku, 3. Vizio
- Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense

Not named in any answer: Element, Philips, Sharp and Toshiba.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Roku vs Samsung: compare search popularity](/demand/us/compare/roku-vs-samsung): 30.6% against 16.8% Share of Search.
- [Roku vs LG: compare search popularity](/demand/us/compare/lg-vs-roku): 30.6% against 13.7% Share of Search.
- [Roku vs Vizio: compare search popularity](/demand/us/compare/roku-vs-vizio): 30.6% against 9.2% Share of Search.
- [Roku vs Hisense: compare search popularity](/demand/us/compare/hisense-vs-roku): 30.6% against 7.5% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/us/compare/lg-vs-samsung): 16.8% against 13.7% Share of Search.
- [Samsung vs Vizio: compare search popularity](/demand/us/compare/samsung-vs-vizio): 16.8% against 9.2% Share of Search.
- [Samsung vs Hisense: compare search popularity](/demand/us/compare/hisense-vs-samsung): 16.8% against 7.5% Share of Search.
- [LG vs Vizio: compare search popularity](/demand/us/compare/lg-vs-vizio): 13.7% against 9.2% Share of Search.
- [LG vs Hisense: compare search popularity](/demand/us/compare/hisense-vs-lg): 13.7% against 7.5% Share of Search.
- [Vizio vs Hisense: compare search popularity](/demand/us/compare/hisense-vs-vizio): 9.2% against 7.5% Share of Search.

## How did search popularity change for United States TV brands in September 2026?

- In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches.
- In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%.
- In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%.
- In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%.
- In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States.
- In September 2026, Sharp rose from 13th to 12th among TV brands in the United States.
- In September 2026, Toshiba fell from 11th to 13th among TV brands in the United States.
- Estimated monthly branded searches for Roku in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Roku | 30.6% | 301K | 0.0% | Roku |
| 2 | Samsung | 16.8% | 165K | 0.0% | Samsung |
| 3 | LG | 13.7% | 135K | +49.2% | LG |
| 4 | Vizio | 9.2% | 90.5K | -17.7% | Vizio |
| 5 | Hisense | 7.5% | 74K | -18.2% | Hisense |
| 6 | TCL | 7.5% | 74K | 0.0% | TCL |
| 7 | Sony | 5% | 49.5K | -18.2% | Sony |
| 8 | Insignia | 4.1% | 40.5K | 0.0% | Insignia |
| 9 | Element | 1.2% | 12.1K | 0.0% | Element |
| 10 | Philips | 1.2% | 12.1K | 0.0% | Philips |
| 11 | Panasonic | 1% | 9.9K | 0.0% | Panasonic |
| 12 | Sharp | 1% | 9.9K | +22.2% | Sharp |
| 13 | Toshiba | 1% | 9.9K | -18.2% | Toshiba |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Roku | 246K | 26.5% | 1 |
| Oct 2025 | Samsung | 201K | 21.6% | 2 |
| Oct 2025 | LG | 110K | 11.8% | 3 |
| Oct 2025 | Hisense | 74K | 8% | 4 |
| Oct 2025 | Vizio | 74K | 8% | 5 |
| Oct 2025 | TCL | 60.5K | 6.5% | 6 |
| Oct 2025 | Sony | 49.5K | 5.3% | 7 |
| Oct 2025 | Panasonic | 40.5K | 4.4% | 8 |
| Oct 2025 | Insignia | 33.1K | 3.6% | 9 |
| Oct 2025 | Element | 12.1K | 1.3% | 10 |
| Oct 2025 | Philips | 9.9K | 1.1% | 11 |
| Oct 2025 | Toshiba | 9.9K | 1.1% | 12 |
| Oct 2025 | Sharp | 8.1K | 0.87% | 13 |
| Nov 2025 | Roku | 368K | 28.9% | 1 |
| Nov 2025 | Samsung | 246K | 19.3% | 2 |
| Nov 2025 | LG | 135K | 10.6% | 3 |
| Nov 2025 | Hisense | 110K | 8.6% | 4 |
| Nov 2025 | Vizio | 110K | 8.6% | 5 |
| Nov 2025 | Sony | 90.5K | 7.1% | 6 |
| Nov 2025 | TCL | 90.5K | 7.1% | 7 |
| Nov 2025 | Insignia | 49.5K | 3.9% | 8 |
| Nov 2025 | Panasonic | 27.1K | 2.1% | 9 |
| Nov 2025 | Element | 14.8K | 1.2% | 10 |
| Nov 2025 | Philips | 12.1K | 0.95% | 11 |
| Nov 2025 | Toshiba | 12.1K | 0.95% | 12 |
| Nov 2025 | Sharp | 9.9K | 0.78% | 13 |
| Dec 2025 | Roku | 301K | 28.9% | 1 |
| Dec 2025 | Samsung | 201K | 19.3% | 2 |
| Dec 2025 | LG | 110K | 10.6% | 3 |
| Dec 2025 | Vizio | 110K | 10.6% | 4 |
| Dec 2025 | Hisense | 90.5K | 8.7% | 5 |
| Dec 2025 | TCL | 74K | 7.1% | 6 |
| Dec 2025 | Sony | 49.5K | 4.8% | 7 |
| Dec 2025 | Insignia | 40.5K | 3.9% | 8 |
| Dec 2025 | Panasonic | 18.1K | 1.7% | 9 |
| Dec 2025 | Element | 12.1K | 1.2% | 10 |
| Dec 2025 | Philips | 12.1K | 1.2% | 11 |
| Dec 2025 | Toshiba | 12.1K | 1.2% | 12 |
| Dec 2025 | Sharp | 9.9K | 0.95% | 13 |
| Jan 2026 | Roku | 301K | 31.2% | 1 |
| Jan 2026 | Samsung | 165K | 17.1% | 2 |
| Jan 2026 | LG | 110K | 11.4% | 3 |
| Jan 2026 | Vizio | 90.5K | 9.4% | 4 |
| Jan 2026 | Hisense | 74K | 7.7% | 5 |
| Jan 2026 | TCL | 74K | 7.7% | 6 |
| Jan 2026 | Sony | 60.5K | 6.3% | 7 |
| Jan 2026 | Insignia | 33.1K | 3.4% | 8 |
| Jan 2026 | Panasonic | 14.8K | 1.5% | 9 |
| Jan 2026 | Element | 12.1K | 1.3% | 10 |
| Jan 2026 | Philips | 9.9K | 1% | 11 |
| Jan 2026 | Sharp | 9.9K | 1% | 12 |
| Jan 2026 | Toshiba | 9.9K | 1% | 13 |
| Feb 2026 | Roku | 246K | 31.8% | 1 |
| Feb 2026 | Samsung | 135K | 17.4% | 2 |
| Feb 2026 | LG | 74K | 9.6% | 3 |
| Feb 2026 | Vizio | 74K | 9.6% | 4 |
| Feb 2026 | Hisense | 60.5K | 7.8% | 5 |
| Feb 2026 | TCL | 60.5K | 7.8% | 6 |
| Feb 2026 | Sony | 49.5K | 6.4% | 7 |
| Feb 2026 | Insignia | 27.1K | 3.5% | 8 |
| Feb 2026 | Panasonic | 12.1K | 1.6% | 9 |
| Feb 2026 | Element | 9.9K | 1.3% | 10 |
| Feb 2026 | Toshiba | 9.9K | 1.3% | 11 |
| Feb 2026 | Philips | 8.1K | 1% | 12 |
| Feb 2026 | Sharp | 8.1K | 1% | 13 |
| Mar 2026 | Roku | 246K | 31.4% | 1 |
| Mar 2026 | Samsung | 135K | 17.3% | 2 |
| Mar 2026 | LG | 74K | 9.5% | 3 |
| Mar 2026 | Vizio | 74K | 9.5% | 4 |
| Mar 2026 | Hisense | 60.5K | 7.7% | 5 |
| Mar 2026 | TCL | 60.5K | 7.7% | 6 |
| Mar 2026 | Sony | 49.5K | 6.3% | 7 |
| Mar 2026 | Insignia | 33.1K | 4.2% | 8 |
| Mar 2026 | Element | 12.1K | 1.5% | 9 |
| Mar 2026 | Panasonic | 9.9K | 1.3% | 10 |
| Mar 2026 | Philips | 9.9K | 1.3% | 11 |
| Mar 2026 | Toshiba | 9.9K | 1.3% | 12 |
| Mar 2026 | Sharp | 8.1K | 1% | 13 |
| Apr 2026 | Roku | 246K | 33.5% | 1 |
| Apr 2026 | Samsung | 110K | 15% | 2 |
| Apr 2026 | LG | 74K | 10.1% | 3 |
| Apr 2026 | Vizio | 74K | 10.1% | 4 |
| Apr 2026 | Hisense | 60.5K | 8.2% | 5 |
| Apr 2026 | Sony | 49.5K | 6.7% | 6 |
| Apr 2026 | TCL | 49.5K | 6.7% | 7 |
| Apr 2026 | Insignia | 27.1K | 3.7% | 8 |
| Apr 2026 | Element | 9.9K | 1.3% | 9 |
| Apr 2026 | Panasonic | 9.9K | 1.3% | 10 |
| Apr 2026 | Philips | 9.9K | 1.3% | 11 |
| Apr 2026 | Toshiba | 8.1K | 1.1% | 12 |
| Apr 2026 | Sharp | 6.6K | 0.9% | 13 |
| May 2026 | Roku | 246K | 30.3% | 1 |
| May 2026 | Samsung | 135K | 16.6% | 2 |
| May 2026 | Vizio | 90.5K | 11.1% | 3 |
| May 2026 | Hisense | 74K | 9.1% | 4 |
| May 2026 | LG | 74K | 9.1% | 5 |
| May 2026 | TCL | 60.5K | 7.4% | 6 |
| May 2026 | Sony | 49.5K | 6.1% | 7 |
| May 2026 | Insignia | 33.1K | 4.1% | 8 |
| May 2026 | Element | 12.1K | 1.5% | 9 |
| May 2026 | Panasonic | 9.9K | 1.2% | 10 |
| May 2026 | Philips | 9.9K | 1.2% | 11 |
| May 2026 | Toshiba | 9.9K | 1.2% | 12 |
| May 2026 | Sharp | 8.1K | 1% | 13 |
| Jun 2026 | Roku | 301K | 32.6% | 1 |
| Jun 2026 | Samsung | 135K | 14.6% | 2 |
| Jun 2026 | Hisense | 90.5K | 9.8% | 3 |
| Jun 2026 | LG | 90.5K | 9.8% | 4 |
| Jun 2026 | Vizio | 90.5K | 9.8% | 5 |
| Jun 2026 | TCL | 74K | 8% | 6 |
| Jun 2026 | Sony | 49.5K | 5.4% | 7 |
| Jun 2026 | Insignia | 40.5K | 4.4% | 8 |
| Jun 2026 | Element | 12.1K | 1.3% | 9 |
| Jun 2026 | Toshiba | 12.1K | 1.3% | 10 |
| Jun 2026 | Panasonic | 9.9K | 1.1% | 11 |
| Jun 2026 | Philips | 9.9K | 1.1% | 12 |
| Jun 2026 | Sharp | 8.1K | 0.88% | 13 |
| Jul 2026 | Roku | 301K | 32% | 1 |
| Jul 2026 | Samsung | 165K | 17.6% | 2 |
| Jul 2026 | Hisense | 90.5K | 9.6% | 3 |
| Jul 2026 | Vizio | 90.5K | 9.6% | 4 |
| Jul 2026 | LG | 74K | 7.9% | 5 |
| Jul 2026 | TCL | 74K | 7.9% | 6 |
| Jul 2026 | Sony | 49.5K | 5.3% | 7 |
| Jul 2026 | Insignia | 40.5K | 4.3% | 8 |
| Jul 2026 | Element | 12.1K | 1.3% | 9 |
| Jul 2026 | Philips | 12.1K | 1.3% | 10 |
| Jul 2026 | Toshiba | 12.1K | 1.3% | 11 |
| Jul 2026 | Panasonic | 9.9K | 1.1% | 12 |
| Jul 2026 | Sharp | 8.1K | 0.86% | 13 |
| Aug 2026 | Roku | 301K | 30.5% | 1 |
| Aug 2026 | Samsung | 165K | 16.7% | 2 |
| Aug 2026 | Vizio | 110K | 11.2% | 3 |
| Aug 2026 | Hisense | 90.5K | 9.2% | 4 |
| Aug 2026 | LG | 90.5K | 9.2% | 5 |
| Aug 2026 | TCL | 74K | 7.5% | 6 |
| Aug 2026 | Sony | 60.5K | 6.1% | 7 |
| Aug 2026 | Insignia | 40.5K | 4.1% | 8 |
| Aug 2026 | Element | 12.1K | 1.2% | 9 |
| Aug 2026 | Philips | 12.1K | 1.2% | 10 |
| Aug 2026 | Toshiba | 12.1K | 1.2% | 11 |
| Aug 2026 | Panasonic | 9.9K | 1% | 12 |
| Aug 2026 | Sharp | 8.1K | 0.82% | 13 |
| Sep 2026 | Roku | 301K | 30.6% | 1 |
| Sep 2026 | Samsung | 165K | 16.8% | 2 |
| Sep 2026 | LG | 135K | 13.7% | 3 |
| Sep 2026 | Vizio | 90.5K | 9.2% | 4 |
| Sep 2026 | Hisense | 74K | 7.5% | 5 |
| Sep 2026 | TCL | 74K | 7.5% | 6 |
| Sep 2026 | Sony | 49.5K | 5% | 7 |
| Sep 2026 | Insignia | 40.5K | 4.1% | 8 |
| Sep 2026 | Element | 12.1K | 1.2% | 9 |
| Sep 2026 | Philips | 12.1K | 1.2% | 10 |
| Sep 2026 | Panasonic | 9.9K | 1% | 11 |
| Sep 2026 | Sharp | 9.9K | 1% | 12 |
| Sep 2026 | Toshiba | 9.9K | 1% | 13 |

## What is being compared

- **Element**: Measured on the search term “element tv”.
- **Hisense**: Measured on the search term “hisense tv”.
- **Insignia**: Measured on the search term “insignia tv”.
- **LG**: Measured on the search term “lg tv”.
- **Panasonic**: Measured on the search term “panasonic tv”.
- **Philips**: Measured on the search term “philips tv”.
- **Roku**: Measured on the search term “roku tv”.
- **Samsung**: Measured on the search term “samsung tv”.
- **Sharp**: Measured on the search term “sharp tv”.
- **Sony**: Measured on the search term “sony tv”.
- **TCL**: Measured on the search term “tcl tv”.
- **Toshiba**: Measured on the search term “toshiba tv”.
- **Vizio**: Measured on the search term “vizio tv”.

- [Element](/demand/us/brands/element-electronics)
- [Hisense](/demand/us/brands/hisense)
- [Insignia](/demand/us/brands/insignia)
- [LG](/demand/us/brands/lg)
- [Panasonic](/demand/us/brands/panasonic)
- [Philips](/demand/us/brands/philips)
- [Roku](/demand/us/brands/roku)
- [Samsung](/demand/us/brands/samsung)
- [Sharp](/demand/us/brands/sharp-electronics)
- [Sony](/demand/us/brands/sony)
- [TCL](/demand/us/brands/tcl)
- [Toshiba](/demand/us/brands/toshiba)
- [Vizio](/demand/us/brands/vizio)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among TV brands in the United States?

In September 2026, Roku was the most searched among TV brands in the United States, with an estimated 301K branded searches, 30.6% of all searches for the 13 we track.

## Cite this page

Brandwave. "TV brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-tv-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-tv-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.