--- title: "Tire retailers in United States: Which are searched most?" description: "Compare the tire retailers motorists use. Share of Search among Discount Tire, Tire Rack, Big O Tires, Belle Tire and Les Schwab, the tire retailers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-tire-retailers" publisher: "Brandwave" --- # Tire retailers in United States: Which are searched most? Compare the tire retailers motorists use. Share of Search among Discount Tire, Tire Rack, Big O Tires, Belle Tire and Les Schwab, the tire retailers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tire retailers - **Market**: United States - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Discount Tire, 70.3% ## Which brand is most popular in search among tire retailers in United States? - In September 2026, Discount Tire was the most searched among tire retailers in United States, with an estimated 4.1M branded searches and 70.3% estimated Share of Search within this set. - Tire Rack is in 2nd place, 58.8 percentage points behind at 11.6% Share of Search. - Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States increased from 66% to 70.3%. - Across the 12 months ending September 2026, Tire Rack’s estimated Share of Search among tire retailers in United States decreased from 13.3% to 11.6%. - Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States decreased from 8.9% to 7.7%. - Across the 12 months ending September 2026, Belle Tire’s estimated Share of Search among tire retailers in United States decreased from 5.9% to 5.2%. - Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States decreased from 5.9% to 5.2%. - Across the 12 months ending September 2026, Discount Tire’s estimated Share of Search among tire retailers in United States peaked at 71.9% in June 2026 and was lowest at 66% in October 2025. - Across the 12 months ending September 2026, Tire Rack’s estimated Share of Search among tire retailers in United States peaked at 16.4% in February 2026 and was lowest at 9.7% in June 2026. - Across the 12 months ending September 2026, Big O Tires’ estimated Share of Search among tire retailers in United States peaked at 8.9% in October 2025 and was lowest at 7.3% in February 2026. - Across the 12 months ending September 2026, Belle Tire’s estimated Share of Search among tire retailers in United States peaked at 6.3% in November 2025 and was lowest at 4.9% in February 2026. - Across the 12 months ending September 2026, Les Schwab’s estimated Share of Search among tire retailers in United States peaked at 6.2% in December 2025 and was lowest at 4.9% in February 2026. ## Compare search popularity between leading brands - [Discount Tire vs Tire Rack: compare search popularity](/demand/us/compare/discount-tire-vs-tire-rack): 70.3% against 11.6% Share of Search. - [Discount Tire vs Big O Tires: compare search popularity](/demand/us/compare/big-o-tires-vs-discount-tire): 70.3% against 7.7% Share of Search. - [Discount Tire vs Belle Tire: compare search popularity](/demand/us/compare/belle-tire-vs-discount-tire): 70.3% against 5.2% Share of Search. - [Discount Tire vs Les Schwab: compare search popularity](/demand/us/compare/discount-tire-vs-les-schwab): 70.3% against 5.2% Share of Search. - [Tire Rack vs Big O Tires: compare search popularity](/demand/us/compare/big-o-tires-vs-tire-rack): 11.6% against 7.7% Share of Search. - [Tire Rack vs Belle Tire: compare search popularity](/demand/us/compare/belle-tire-vs-tire-rack): 11.6% against 5.2% Share of Search. - [Tire Rack vs Les Schwab: compare search popularity](/demand/us/compare/les-schwab-vs-tire-rack): 11.6% against 5.2% Share of Search. - [Big O Tires vs Belle Tire: compare search popularity](/demand/us/compare/belle-tire-vs-big-o-tires): 7.7% against 5.2% Share of Search. - [Big O Tires vs Les Schwab: compare search popularity](/demand/us/compare/big-o-tires-vs-les-schwab): 7.7% against 5.2% Share of Search. - [Belle Tire vs Les Schwab: compare search popularity](/demand/us/compare/belle-tire-vs-les-schwab): 5.2% Share of Search each. ## How did search popularity change for United States tire retailers in September 2026? - Estimated monthly branded searches for Tire Rack in United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026. - Estimated monthly branded searches for Belle Tire in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Les Schwab in United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Big O Tires in United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Discount Tire | 70.3% | 4.1M | 0.0% | Discount Tire | | 2 | Tire Rack | 11.6% | 673K | 0.0% | Tire Rack | | 3 | Big O Tires | 7.7% | 450K | 0.0% | Big O Tires | | 4 | Belle Tire | 5.2% | 301K | 0.0% | Belle Tire | | 5 | Les Schwab | 5.2% | 301K | 0.0% | Les Schwab | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Discount Tire | 4.1M | 66% | 1 | | Oct 2025 | Tire Rack | 823K | 13.3% | 2 | | Oct 2025 | Big O Tires | 550K | 8.9% | 3 | | Oct 2025 | Belle Tire | 368K | 5.9% | 4 | | Oct 2025 | Les Schwab | 368K | 5.9% | 5 | | Nov 2025 | Discount Tire | 5M | 69.5% | 1 | | Nov 2025 | Tire Rack | 823K | 11.4% | 2 | | Nov 2025 | Big O Tires | 550K | 7.6% | 3 | | Nov 2025 | Belle Tire | 450K | 6.3% | 4 | | Nov 2025 | Les Schwab | 368K | 5.1% | 5 | | Dec 2025 | Discount Tire | 4.1M | 68.8% | 1 | | Dec 2025 | Tire Rack | 673K | 11.3% | 2 | | Dec 2025 | Big O Tires | 450K | 7.6% | 3 | | Dec 2025 | Belle Tire | 368K | 6.2% | 4 | | Dec 2025 | Les Schwab | 368K | 6.2% | 5 | | Jan 2026 | Discount Tire | 4.1M | 70.3% | 1 | | Jan 2026 | Tire Rack | 673K | 11.6% | 2 | | Jan 2026 | Big O Tires | 450K | 7.7% | 3 | | Jan 2026 | Belle Tire | 301K | 5.2% | 4 | | Jan 2026 | Les Schwab | 301K | 5.2% | 5 | | Feb 2026 | Discount Tire | 3.4M | 66.6% | 1 | | Feb 2026 | Tire Rack | 823K | 16.4% | 2 | | Feb 2026 | Big O Tires | 368K | 7.3% | 3 | | Feb 2026 | Belle Tire | 246K | 4.9% | 4 | | Feb 2026 | Les Schwab | 246K | 4.9% | 5 | | Mar 2026 | Discount Tire | 4.1M | 68.6% | 1 | | Mar 2026 | Tire Rack | 823K | 13.8% | 2 | | Mar 2026 | Big O Tires | 450K | 7.5% | 3 | | Mar 2026 | Belle Tire | 301K | 5% | 4 | | Mar 2026 | Les Schwab | 301K | 5% | 5 | | Apr 2026 | Discount Tire | 3.4M | 66% | 1 | | Apr 2026 | Tire Rack | 673K | 13.3% | 2 | | Apr 2026 | Big O Tires | 450K | 8.9% | 3 | | Apr 2026 | Belle Tire | 301K | 5.9% | 4 | | Apr 2026 | Les Schwab | 301K | 5.9% | 5 | | May 2026 | Discount Tire | 4.1M | 70.3% | 1 | | May 2026 | Tire Rack | 673K | 11.6% | 2 | | May 2026 | Big O Tires | 450K | 7.7% | 3 | | May 2026 | Belle Tire | 301K | 5.2% | 4 | | May 2026 | Les Schwab | 301K | 5.2% | 5 | | Jun 2026 | Discount Tire | 4.1M | 71.9% | 1 | | Jun 2026 | Tire Rack | 550K | 9.7% | 2 | | Jun 2026 | Big O Tires | 450K | 7.9% | 3 | | Jun 2026 | Belle Tire | 301K | 5.3% | 4 | | Jun 2026 | Les Schwab | 301K | 5.3% | 5 | | Jul 2026 | Discount Tire | 4.1M | 71.9% | 1 | | Jul 2026 | Tire Rack | 550K | 9.7% | 2 | | Jul 2026 | Big O Tires | 450K | 7.9% | 3 | | Jul 2026 | Belle Tire | 301K | 5.3% | 4 | | Jul 2026 | Les Schwab | 301K | 5.3% | 5 | | Aug 2026 | Discount Tire | 4.1M | 70.3% | 1 | | Aug 2026 | Tire Rack | 673K | 11.6% | 2 | | Aug 2026 | Big O Tires | 450K | 7.7% | 3 | | Aug 2026 | Belle Tire | 301K | 5.2% | 4 | | Aug 2026 | Les Schwab | 301K | 5.2% | 5 | | Sep 2026 | Discount Tire | 4.1M | 70.3% | 1 | | Sep 2026 | Tire Rack | 673K | 11.6% | 2 | | Sep 2026 | Big O Tires | 450K | 7.7% | 3 | | Sep 2026 | Belle Tire | 301K | 5.2% | 4 | | Sep 2026 | Les Schwab | 301K | 5.2% | 5 | ## What is being compared - **Belle Tire**: Measured on the search term “belle tire”. - **Big O Tires**: Measured on the search term “big o tires”. - **Discount Tire**: Measured on the search term “discount tire”. - **Les Schwab**: Measured on the search term “les schwab”. - **Tire Rack**: Measured on the search term “tire rack”. - [Belle Tire](/demand/us/brands/belle-tire) - [Big O Tires](/demand/us/brands/big-o-tires) - [Discount Tire](/demand/us/brands/discount-tire) - [Les Schwab](/demand/us/brands/les-schwab) - [Tire Rack](/demand/us/brands/tire-rack) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tire retailers in United States? In September 2026, Discount Tire was the most searched among tire retailers in United States, with an estimated 4.1M branded searches and 70.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Tire retailers in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-tire-retailers This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-tire-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.