---
title: "Theme parks in the United States: Which are searched most?"
description: "Compare the theme parks people in the US visit. Share of Search among Walt Disney World, Disneyland, Six Flags, Universal Studios, Cedar Point, Busch Gardens and SeaWorld, the theme parks Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-theme-parks"
publisher: "Brandwave"
---

# Theme parks in the United States: Which are searched most?

Compare the theme parks people in the US visit. Share of Search among Walt Disney World, Disneyland, Six Flags, Universal Studios, Cedar Point, Busch Gardens and SeaWorld, the theme parks Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Theme parks
- **Market**: United States
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Walt Disney World, 31.4%

## Which brand is most popular in search among theme parks in the United States?

- In September 2026, Walt Disney World was the most searched among theme parks in the United States, with an estimated 1.6M branded searches, 31.4% of all searches for the seven we track.
- Disneyland is in 2nd place, 11.6 percentage points behind at 19.8%.
- Across the 12 months ending September 2026, Walt Disney World’s share of searches among theme parks in the United States increased from 27.9% to 31.4%.
- Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States increased from 17.6% to 19.8%.
- Across the 12 months ending September 2026, Six Flags’ share of searches among theme parks in the United States decreased from 17.6% to 13.3%.
- Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States decreased from 17.6% to 13.3%.
- Across the 12 months ending September 2026, Cedar Point’s share of searches among theme parks in the United States increased from 7.9% to 10.9%.
- Across the 12 months ending September 2026, Busch Gardens’ share of searches among theme parks in the United States decreased from 7.9% to 7.3%.
- Across the 12 months ending September 2026, Walt Disney World’s share of searches among theme parks in the United States peaked at 38.3% in January 2026 and was lowest at 26.1% in June 2026.
- Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States peaked at 23.9% in January 2026 and was lowest at 16.4% in June 2026.
- Across the 12 months ending September 2026, Six Flags’ share of searches among theme parks in the United States peaked at 17.6% in October 2025 and was lowest at 7.2% in January 2026.
- Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States peaked at 18.2% in November 2025 and was lowest at 12.6% in August 2026.
- Across the 12 months ending September 2026, Cedar Point’s share of searches among theme parks in the United States peaked at 13.6% in May 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Busch Gardens’ share of searches among theme parks in the United States peaked at 9.8% in December 2025 and was lowest at 6.9% in August 2026.
- Across the 12 months ending September 2026, SeaWorld’s share of searches among theme parks in the United States peaked at 5.4% in March 2026 and was lowest at 3.5% in October 2025.
- Across the 12 months ending September 2026, Cedar Point rose from 6th to 5th among theme parks in the United States.
- Across the 12 months ending September 2026, Busch Gardens fell from 5th to 6th among theme parks in the United States.
- Across the 12 months ending September 2026, SeaWorld held steady: its share of searches among theme parks in the United States moved less than 0.5 percentage points.

## Top theme parks in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Walt Disney World, Disneyland and Cedar Point were mentioned most often, in two of the three answers. Disneyland was recommended most often, coming first in two out of three answers. Cedar Point was second, and Walt Disney World and Universal Studios tied for third. Busch Gardens, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Disneyland | 1st | 2 of 3 | 2 of 3 |
| Cedar Point | 2nd | 2 of 3 | 2 of 3 |
| Walt Disney World | 3rd | 2 of 3 | 2 of 3 |
| Universal Studios | 3rd | 1 of 3 | 1 of 3 |
| Six Flags | 5th | 1 of 3 | 1 of 3 |
| Busch Gardens | Not ranked | 0 of 3 | 0 of 3 |
| SeaWorld | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about theme parks

- Asked ChatGPT "What's the best theme park in the US?": 1. Disneyland, 2. Cedar Point, 3. Walt Disney World
- Asked ChatGPT "Which US theme park has the best roller coasters?": 1. Cedar Point, 2. Six Flags
- Asked ChatGPT "What are the most popular theme parks in the US for families?": 1. Disneyland, 2. Universal Studios, 3. Walt Disney World

Not named in any answer: Busch Gardens and SeaWorld.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [Walt Disney World vs Disneyland: compare search popularity](/demand/us/compare/disneyland-vs-walt-disney-world): 31.4% against 19.8% Share of Search.
- [Walt Disney World vs Six Flags: compare search popularity](/demand/us/compare/six-flags-vs-walt-disney-world): 31.4% against 13.3% Share of Search.
- [Walt Disney World vs Universal Studios: compare search popularity](/demand/us/compare/universal-studios-vs-walt-disney-world): 31.4% against 13.3% Share of Search.
- [Walt Disney World vs Cedar Point: compare search popularity](/demand/us/compare/cedar-point-vs-walt-disney-world): 31.4% against 10.9% Share of Search.
- [Disneyland vs Six Flags: compare search popularity](/demand/us/compare/disneyland-vs-six-flags): 19.8% against 13.3% Share of Search.
- [Disneyland vs Universal Studios: compare search popularity](/demand/us/compare/disneyland-vs-universal-studios): 19.8% against 13.3% Share of Search.
- [Disneyland vs Cedar Point: compare search popularity](/demand/us/compare/cedar-point-vs-disneyland): 19.8% against 10.9% Share of Search.
- [Six Flags vs Universal Studios: compare search popularity](/demand/us/compare/six-flags-vs-universal-studios): 13.3% Share of Search each.
- [Six Flags vs Cedar Point: compare search popularity](/demand/us/compare/cedar-point-vs-six-flags): 13.3% against 10.9% Share of Search.
- [Universal Studios vs Cedar Point: compare search popularity](/demand/us/compare/cedar-point-vs-universal-studios): 13.3% against 10.9% Share of Search.

## How did search popularity change for United States theme parks in September 2026?

- In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches.
- In September 2026, Walt Disney World gained share of searches among theme parks in the United States, from 29.8% to 31.4%.
- In September 2026, Disneyland gained share of searches among theme parks in the United States, from 18.8% to 19.8%.
- In September 2026, Six Flags lost share of searches among theme parks in the United States, from 15.5% to 13.3%.
- In September 2026, Cedar Point lost share of searches among theme parks in the United States, from 12.6% to 10.9%.
- Estimated monthly branded searches for Busch Gardens in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Walt Disney World | 31.4% | 1.6M | 0.0% | Disneyland |
| 2 | Disneyland | 19.8% | 1M | 0.0% | Disneyland |
| 3 | Six Flags | 13.3% | 673K | -18.2% | Six Flags |
| 4 | Universal Studios | 13.3% | 673K | 0.0% | Universal Studios |
| 5 | Cedar Point | 10.9% | 550K | -18.3% | Six Flags |
| 6 | Busch Gardens | 7.3% | 368K | 0.0% | SeaWorld |
| 7 | SeaWorld | 4% | 201K | 0.0% | SeaWorld |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Walt Disney World | 1.6M | 27.9% | 1 |
| Oct 2025 | Disneyland | 1M | 17.6% | 2 |
| Oct 2025 | Six Flags | 1M | 17.6% | 3 |
| Oct 2025 | Universal Studios | 1M | 17.6% | 4 |
| Oct 2025 | Busch Gardens | 450K | 7.9% | 5 |
| Oct 2025 | Cedar Point | 450K | 7.9% | 6 |
| Oct 2025 | SeaWorld | 201K | 3.5% | 7 |
| Nov 2025 | Walt Disney World | 1.3M | 28.7% | 1 |
| Nov 2025 | Disneyland | 1M | 22.1% | 2 |
| Nov 2025 | Universal Studios | 823K | 18.2% | 3 |
| Nov 2025 | Six Flags | 673K | 14.9% | 4 |
| Nov 2025 | Busch Gardens | 368K | 8.1% | 5 |
| Nov 2025 | SeaWorld | 201K | 4.4% | 6 |
| Nov 2025 | Cedar Point | 165K | 3.6% | 7 |
| Dec 2025 | Walt Disney World | 1.5M | 33.2% | 1 |
| Dec 2025 | Disneyland | 1M | 21.8% | 2 |
| Dec 2025 | Universal Studios | 823K | 18% | 3 |
| Dec 2025 | Busch Gardens | 450K | 9.8% | 4 |
| Dec 2025 | Six Flags | 450K | 9.8% | 5 |
| Dec 2025 | SeaWorld | 201K | 4.4% | 6 |
| Dec 2025 | Cedar Point | 135K | 2.9% | 7 |
| Jan 2026 | Walt Disney World | 1.9M | 38.3% | 1 |
| Jan 2026 | Disneyland | 1.2M | 23.9% | 2 |
| Jan 2026 | Universal Studios | 823K | 16.2% | 3 |
| Jan 2026 | Busch Gardens | 368K | 7.2% | 4 |
| Jan 2026 | Six Flags | 368K | 7.2% | 5 |
| Jan 2026 | SeaWorld | 201K | 3.9% | 6 |
| Jan 2026 | Cedar Point | 165K | 3.2% | 7 |
| Feb 2026 | Walt Disney World | 1.6M | 37.3% | 1 |
| Feb 2026 | Disneyland | 1M | 23.5% | 2 |
| Feb 2026 | Universal Studios | 673K | 15.8% | 3 |
| Feb 2026 | Six Flags | 368K | 8.6% | 4 |
| Feb 2026 | Busch Gardens | 301K | 7.1% | 5 |
| Feb 2026 | Cedar Point | 165K | 3.9% | 6 |
| Feb 2026 | SeaWorld | 165K | 3.9% | 7 |
| Mar 2026 | Walt Disney World | 1.9M | 33.3% | 1 |
| Mar 2026 | Disneyland | 1M | 17.8% | 2 |
| Mar 2026 | Six Flags | 823K | 14.7% | 3 |
| Mar 2026 | Universal Studios | 823K | 14.7% | 4 |
| Mar 2026 | Busch Gardens | 550K | 9.8% | 5 |
| Mar 2026 | SeaWorld | 301K | 5.4% | 6 |
| Mar 2026 | Cedar Point | 246K | 4.4% | 7 |
| Apr 2026 | Walt Disney World | 1.6M | 30.2% | 1 |
| Apr 2026 | Disneyland | 1M | 19% | 2 |
| Apr 2026 | Six Flags | 823K | 15.7% | 3 |
| Apr 2026 | Universal Studios | 823K | 15.7% | 4 |
| Apr 2026 | Busch Gardens | 450K | 8.6% | 5 |
| Apr 2026 | Cedar Point | 368K | 7% | 6 |
| Apr 2026 | SeaWorld | 201K | 3.8% | 7 |
| May 2026 | Walt Disney World | 1.6M | 26.3% | 1 |
| May 2026 | Disneyland | 1M | 16.6% | 2 |
| May 2026 | Six Flags | 1M | 16.6% | 3 |
| May 2026 | Cedar Point | 823K | 13.6% | 4 |
| May 2026 | Universal Studios | 823K | 13.6% | 5 |
| May 2026 | Busch Gardens | 550K | 9.1% | 6 |
| May 2026 | SeaWorld | 246K | 4.1% | 7 |
| Jun 2026 | Walt Disney World | 1.6M | 26.1% | 1 |
| Jun 2026 | Disneyland | 1M | 16.4% | 2 |
| Jun 2026 | Six Flags | 1M | 16.4% | 3 |
| Jun 2026 | Cedar Point | 823K | 13.5% | 4 |
| Jun 2026 | Universal Studios | 823K | 13.5% | 5 |
| Jun 2026 | Busch Gardens | 550K | 9% | 6 |
| Jun 2026 | SeaWorld | 301K | 4.9% | 7 |
| Jul 2026 | Walt Disney World | 1.6M | 26.1% | 1 |
| Jul 2026 | Disneyland | 1M | 16.4% | 2 |
| Jul 2026 | Six Flags | 1M | 16.4% | 3 |
| Jul 2026 | Cedar Point | 823K | 13.5% | 4 |
| Jul 2026 | Universal Studios | 823K | 13.5% | 5 |
| Jul 2026 | Busch Gardens | 550K | 9% | 6 |
| Jul 2026 | SeaWorld | 301K | 4.9% | 7 |
| Aug 2026 | Walt Disney World | 1.6M | 29.8% | 1 |
| Aug 2026 | Disneyland | 1M | 18.8% | 2 |
| Aug 2026 | Six Flags | 823K | 15.5% | 3 |
| Aug 2026 | Cedar Point | 673K | 12.6% | 4 |
| Aug 2026 | Universal Studios | 673K | 12.6% | 5 |
| Aug 2026 | Busch Gardens | 368K | 6.9% | 6 |
| Aug 2026 | SeaWorld | 201K | 3.8% | 7 |
| Sep 2026 | Walt Disney World | 1.6M | 31.4% | 1 |
| Sep 2026 | Disneyland | 1M | 19.8% | 2 |
| Sep 2026 | Six Flags | 673K | 13.3% | 3 |
| Sep 2026 | Universal Studios | 673K | 13.3% | 4 |
| Sep 2026 | Cedar Point | 550K | 10.9% | 5 |
| Sep 2026 | Busch Gardens | 368K | 7.3% | 6 |
| Sep 2026 | SeaWorld | 201K | 4% | 7 |

## What is being compared

- **Busch Gardens**: Measured on the search term “busch gardens”.
- **Cedar Point**: Measured on the search term “cedar point”.
- **Disneyland**: Measured on the search term “disneyland”.
- **SeaWorld**: Measured on the search term “seaworld”.
- **Six Flags**: Measured on the search term “six flags”.
- **Universal Studios**: Measured on the search term “universal studios”.
- **Walt Disney World**: Measured on the search terms “disney world” and “walt disney world”, summed into one figure.

- [Busch Gardens](/demand/us/brands/busch-gardens)
- [Cedar Point](/demand/us/brands/cedar-point)
- [Disneyland](/demand/us/brands/disneyland)
- [SeaWorld](/demand/us/brands/seaworld)
- [Six Flags](/demand/us/brands/six-flags)
- [Universal Studios](/demand/us/brands/universal-studios)
- [Walt Disney World](/demand/us/brands/walt-disney-world)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among theme parks in the United States?

In September 2026, Walt Disney World was the most searched among theme parks in the United States, with an estimated 1.6M branded searches, 31.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Theme parks in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-theme-parks

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-theme-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.