---
title: "Tea brands in the United States: Which are searched most?"
description: "Compare the tea bag and loose leaf tea brands people in the US buy. Share of Search among Harney & Sons, Lipton, Bigelow, Yogi, Celestial Seasonings, Tazo, Twinings and Numi, the tea brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-tea-brands"
publisher: "Brandwave"
---

# Tea brands in the United States: Which are searched most?

Compare the tea bag and loose leaf tea brands people in the US buy. Share of Search among Harney & Sons, Lipton, Bigelow, Yogi, Celestial Seasonings, Tazo, Twinings and Numi, the tea brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tea brands
- **Market**: United States
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Harney & Sons, 29.4%

## Which brand is most popular in search among tea brands in the United States?

- In September 2026, Harney & Sons was the most searched among tea brands in the United States, with an estimated 40.5K branded searches, 29.4% of all searches for the eight we track.
- Lipton is in 2nd place, 9.7 percentage points behind at 19.7%.
- Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States decreased from 30% to 29.4%.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United States increased from 6% to 7.2%.
- Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States increased from 3.3% to 3.9%.
- Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States peaked at 33.9% in May 2026 and was lowest at 28.3% in January 2026.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in the United States peaked at 20.3% in July 2026 and was lowest at 15.1% in December 2025.
- Across the 12 months ending September 2026, Bigelow’s share of searches among tea brands in the United States peaked at 15.5% in January 2026 and was lowest at 11.1% in July 2026.
- Across the 12 months ending September 2026, Yogi’s share of searches among tea brands in the United States peaked at 13.2% in March 2026 and was lowest at 9.5% in June 2026.
- Across the 12 months ending September 2026, Celestial Seasonings’ share of searches among tea brands in the United States peaked at 11.6% in June 2026 and was lowest at 8.3% in December 2025.
- Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States peaked at 8.3% in May 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United States peaked at 7.2% in September 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States peaked at 10.1% in December 2025 and was lowest at 3.3% in October 2025.
- Across the 12 months ending September 2026, Lipton, Bigelow, Yogi, Celestial Seasonings and Tazo held steady: their share of searches among tea brands in the United States each moved less than 0.5 percentage points.

## Top tea brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Harney & Sons and Twinings were mentioned most often, in three of the five answers. Twinings was recommended most often, coming first in one out of three answers that gave a list. Bigelow was second, and Harney & Sons was third. Tazo, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tea brands

- Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings
- Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track
- Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow
- Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons
- Searched Google, AI Overview "best tea": 1. Harney & Sons

Not named in any answer: Tazo.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Harney & Sons vs Lipton: compare search popularity](/demand/us/compare/harney-and-sons-vs-lipton): 29.4% against 19.7% Share of Search.
- [Harney & Sons vs Bigelow: compare search popularity](/demand/us/compare/bigelow-vs-harney-and-sons): 29.4% against 13.1% Share of Search.
- [Harney & Sons vs Yogi: compare search popularity](/demand/us/compare/harney-and-sons-vs-yogi-tea): 29.4% against 10.7% Share of Search.
- [Harney & Sons vs Celestial Seasonings: compare search popularity](/demand/us/compare/celestial-seasonings-vs-harney-and-sons): 29.4% against 8.8% Share of Search.
- [Lipton vs Bigelow: compare search popularity](/demand/us/compare/bigelow-vs-lipton): 19.7% against 13.1% Share of Search.
- [Lipton vs Yogi: compare search popularity](/demand/us/compare/lipton-vs-yogi-tea): 19.7% against 10.7% Share of Search.
- [Lipton vs Celestial Seasonings: compare search popularity](/demand/us/compare/celestial-seasonings-vs-lipton): 19.7% against 8.8% Share of Search.
- [Bigelow vs Yogi: compare search popularity](/demand/us/compare/bigelow-vs-yogi-tea): 13.1% against 10.7% Share of Search.
- [Bigelow vs Celestial Seasonings: compare search popularity](/demand/us/compare/bigelow-vs-celestial-seasonings): 13.1% against 8.8% Share of Search.
- [Yogi vs Celestial Seasonings: compare search popularity](/demand/us/compare/celestial-seasonings-vs-yogi-tea): 10.7% against 8.8% Share of Search.

## How did search popularity change for United States tea brands in September 2026?

- In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches.
- In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%.
- In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%.
- In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%.
- In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%.
- In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%.
- In September 2026, Tazo lost share of searches among tea brands in the United States, from 8% to 7.2%.
- Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Harney & Sons | 29.4% | 40.5K | -18.2% | Harney & Sons |
| 2 | Lipton | 19.7% | 27.1K | 0.0% | Unilever |
| 3 | Bigelow | 13.1% | 18.1K | 0.0% | Bigelow |
| 4 | Yogi | 10.7% | 14.8K | 0.0% | Yogi |
| 5 | Celestial Seasonings | 8.8% | 12.1K | -18.2% | Celestial Seasonings |
| 6 | Tazo | 7.2% | 9.9K | -18.2% | Tazo |
| 7 | Twinings | 7.2% | 9.9K | 0.0% | Twinings |
| 8 | Numi | 3.9% | 5.4K | 0.0% | Numi Organic Tea |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Harney & Sons | 60.5K | 30% | 1 |
| Oct 2025 | Lipton | 40.5K | 20.1% | 2 |
| Oct 2025 | Bigelow | 27.1K | 13.4% | 3 |
| Oct 2025 | Yogi | 22.2K | 11% | 4 |
| Oct 2025 | Celestial Seasonings | 18.1K | 9% | 5 |
| Oct 2025 | Tazo | 14.8K | 7.3% | 6 |
| Oct 2025 | Twinings | 12.1K | 6% | 7 |
| Oct 2025 | Numi | 6.6K | 3.3% | 8 |
| Nov 2025 | Harney & Sons | 74K | 32.8% | 1 |
| Nov 2025 | Lipton | 40.5K | 17.9% | 2 |
| Nov 2025 | Bigelow | 27.1K | 12% | 3 |
| Nov 2025 | Yogi | 27.1K | 12% | 4 |
| Nov 2025 | Celestial Seasonings | 22.2K | 9.8% | 5 |
| Nov 2025 | Tazo | 14.8K | 6.6% | 6 |
| Nov 2025 | Twinings | 12.1K | 5.4% | 7 |
| Nov 2025 | Numi | 8.1K | 3.6% | 8 |
| Dec 2025 | Harney & Sons | 90.5K | 33.8% | 1 |
| Dec 2025 | Lipton | 40.5K | 15.1% | 2 |
| Dec 2025 | Bigelow | 33.1K | 12.4% | 3 |
| Dec 2025 | Numi | 27.1K | 10.1% | 4 |
| Dec 2025 | Yogi | 27.1K | 10.1% | 5 |
| Dec 2025 | Celestial Seasonings | 22.2K | 8.3% | 6 |
| Dec 2025 | Tazo | 14.8K | 5.5% | 7 |
| Dec 2025 | Twinings | 12.1K | 4.5% | 8 |
| Jan 2026 | Harney & Sons | 74K | 28.3% | 1 |
| Jan 2026 | Bigelow | 40.5K | 15.5% | 2 |
| Jan 2026 | Lipton | 40.5K | 15.5% | 3 |
| Jan 2026 | Yogi | 33.1K | 12.7% | 4 |
| Jan 2026 | Celestial Seasonings | 22.2K | 8.5% | 5 |
| Jan 2026 | Numi | 18.1K | 6.9% | 6 |
| Jan 2026 | Tazo | 18.1K | 6.9% | 7 |
| Jan 2026 | Twinings | 14.8K | 5.7% | 8 |
| Feb 2026 | Harney & Sons | 60.5K | 31% | 1 |
| Feb 2026 | Lipton | 33.1K | 17% | 2 |
| Feb 2026 | Bigelow | 27.1K | 13.9% | 3 |
| Feb 2026 | Yogi | 22.2K | 11.4% | 4 |
| Feb 2026 | Celestial Seasonings | 18.1K | 9.3% | 5 |
| Feb 2026 | Numi | 12.1K | 6.2% | 6 |
| Feb 2026 | Tazo | 12.1K | 6.2% | 7 |
| Feb 2026 | Twinings | 9.9K | 5.1% | 8 |
| Mar 2026 | Harney & Sons | 49.5K | 29.5% | 1 |
| Mar 2026 | Lipton | 27.1K | 16.2% | 2 |
| Mar 2026 | Bigelow | 22.2K | 13.2% | 3 |
| Mar 2026 | Yogi | 22.2K | 13.2% | 4 |
| Mar 2026 | Celestial Seasonings | 14.8K | 8.8% | 5 |
| Mar 2026 | Tazo | 12.1K | 7.2% | 6 |
| Mar 2026 | Numi | 9.9K | 5.9% | 7 |
| Mar 2026 | Twinings | 9.9K | 5.9% | 8 |
| Apr 2026 | Harney & Sons | 49.5K | 31% | 1 |
| Apr 2026 | Lipton | 27.1K | 17% | 2 |
| Apr 2026 | Bigelow | 22.2K | 13.9% | 3 |
| Apr 2026 | Yogi | 18.1K | 11.3% | 4 |
| Apr 2026 | Celestial Seasonings | 14.8K | 9.3% | 5 |
| Apr 2026 | Tazo | 9.9K | 6.2% | 6 |
| Apr 2026 | Twinings | 9.9K | 6.2% | 7 |
| Apr 2026 | Numi | 8.1K | 5.1% | 8 |
| May 2026 | Harney & Sons | 49.5K | 33.9% | 1 |
| May 2026 | Lipton | 22.2K | 15.2% | 2 |
| May 2026 | Bigelow | 18.1K | 12.4% | 3 |
| May 2026 | Celestial Seasonings | 14.8K | 10.1% | 4 |
| May 2026 | Yogi | 14.8K | 10.1% | 5 |
| May 2026 | Tazo | 12.1K | 8.3% | 6 |
| May 2026 | Twinings | 8.1K | 5.5% | 7 |
| May 2026 | Numi | 6.6K | 4.5% | 8 |
| Jun 2026 | Harney & Sons | 40.5K | 31.7% | 1 |
| Jun 2026 | Lipton | 22.2K | 17.4% | 2 |
| Jun 2026 | Bigelow | 14.8K | 11.6% | 3 |
| Jun 2026 | Celestial Seasonings | 14.8K | 11.6% | 4 |
| Jun 2026 | Yogi | 12.1K | 9.5% | 5 |
| Jun 2026 | Tazo | 9.9K | 7.7% | 6 |
| Jun 2026 | Twinings | 8.1K | 6.3% | 7 |
| Jun 2026 | Numi | 5.4K | 4.2% | 8 |
| Jul 2026 | Harney & Sons | 40.5K | 30.3% | 1 |
| Jul 2026 | Lipton | 27.1K | 20.3% | 2 |
| Jul 2026 | Bigelow | 14.8K | 11.1% | 3 |
| Jul 2026 | Celestial Seasonings | 14.8K | 11.1% | 4 |
| Jul 2026 | Yogi | 14.8K | 11.1% | 5 |
| Jul 2026 | Tazo | 8.1K | 6.1% | 6 |
| Jul 2026 | Twinings | 8.1K | 6.1% | 7 |
| Jul 2026 | Numi | 5.4K | 4% | 8 |
| Aug 2026 | Harney & Sons | 49.5K | 32.6% | 1 |
| Aug 2026 | Lipton | 27.1K | 17.9% | 2 |
| Aug 2026 | Bigelow | 18.1K | 11.9% | 3 |
| Aug 2026 | Celestial Seasonings | 14.8K | 9.8% | 4 |
| Aug 2026 | Yogi | 14.8K | 9.8% | 5 |
| Aug 2026 | Tazo | 12.1K | 8% | 6 |
| Aug 2026 | Twinings | 9.9K | 6.5% | 7 |
| Aug 2026 | Numi | 5.4K | 3.6% | 8 |
| Sep 2026 | Harney & Sons | 40.5K | 29.4% | 1 |
| Sep 2026 | Lipton | 27.1K | 19.7% | 2 |
| Sep 2026 | Bigelow | 18.1K | 13.1% | 3 |
| Sep 2026 | Yogi | 14.8K | 10.7% | 4 |
| Sep 2026 | Celestial Seasonings | 12.1K | 8.8% | 5 |
| Sep 2026 | Tazo | 9.9K | 7.2% | 6 |
| Sep 2026 | Twinings | 9.9K | 7.2% | 7 |
| Sep 2026 | Numi | 5.4K | 3.9% | 8 |

## What is being compared

- **Bigelow**: Measured on the search term “bigelow tea”.
- **Celestial Seasonings**: Measured on the search term “celestial seasonings”.
- **Harney & Sons**: Measured on the search term “harney and sons”.
- **Lipton**: Measured on the search term “lipton tea”.
- **Numi**: Measured on the search term “numi tea”.
- **Tazo**: Measured on the search term “tazo tea”.
- **Twinings**: Measured on the search term “twinings”.
- **Yogi**: Measured on the search term “yogi tea”.

- [Bigelow](/demand/us/brands/bigelow)
- [Celestial Seasonings](/demand/us/brands/celestial-seasonings)
- [Harney & Sons](/demand/us/brands/harney-and-sons)
- [Lipton](/demand/us/brands/lipton)
- [Numi](/demand/us/brands/numi-tea)
- [Tazo](/demand/us/brands/tazo)
- [Twinings](/demand/us/brands/twinings)
- [Yogi](/demand/us/brands/yogi-tea)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tea brands in the United States?

In September 2026, Harney & Sons was the most searched among tea brands in the United States, with an estimated 40.5K branded searches, 29.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Tea brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-tea-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-tea-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.