--- title: "Tax preparation software in United States: Which are searched most?" description: "Compare the software people file taxes with. Share of Search among TurboTax, H&R Block, FreeTaxUSA, TaxAct and TaxSlayer, the tax preparation software Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-tax-preparation-software" publisher: "Brandwave" --- # Tax preparation software in United States: Which are searched most? Compare the software people file taxes with. Share of Search among TurboTax, H&R Block, FreeTaxUSA, TaxAct and TaxSlayer, the tax preparation software Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tax preparation software - **Market**: United States - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: TurboTax, 42% ## Which brand is most popular in search among tax preparation software in United States? - In September 2026, TurboTax was the most searched among tax preparation software in United States, with an estimated 550K branded searches and 42% estimated Share of Search within this set. - H&R Block is in 2nd place, 7.6 percentage points behind at 34.4% Share of Search. - Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation software in United States decreased from 44.8% to 42%. - Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation software in United States decreased from 36.7% to 34.4%. - Across the 12 months ending September 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software in United States increased from 13.4% to 18.8%. - Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation software in United States peaked at 52.4% in January 2026 and was lowest at 34.4% in November 2025. - Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation software in United States peaked at 51.4% in November 2025 and was lowest at 21.1% in April 2026. - Across the 12 months ending September 2026, FreeTaxUSA’s estimated Share of Search among tax preparation software in United States peaked at 25.7% in April 2026 and was lowest at 10.3% in November 2025. - Across the 12 months ending September 2026, TaxAct’s estimated Share of Search among tax preparation software in United States peaked at 4.2% in April 2026 and was lowest at 2.5% in December 2025. - Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation software in United States peaked at 3.1% in May 2026 and was lowest at 1.4% in November 2025. - Across the 12 months ending September 2026, TaxAct and TaxSlayer held steady: their estimated Share of Search among tax preparation software in United States each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [TurboTax vs H&R Block: compare search popularity](/demand/us/compare/hr-block-vs-turbotax): 42% against 34.4% Share of Search. - [TurboTax vs FreeTaxUSA: compare search popularity](/demand/us/compare/freetaxusa-vs-turbotax): 42% against 18.8% Share of Search. - [TurboTax vs TaxAct: compare search popularity](/demand/us/compare/taxact-vs-turbotax): 42% against 3.1% Share of Search. - [H&R Block vs FreeTaxUSA: compare search popularity](/demand/us/compare/freetaxusa-vs-hr-block): 34.4% against 18.8% Share of Search. - [H&R Block vs TaxAct: compare search popularity](/demand/us/compare/hr-block-vs-taxact): 34.4% against 3.1% Share of Search. - [FreeTaxUSA vs TaxAct: compare search popularity](/demand/us/compare/freetaxusa-vs-taxact): 18.8% against 3.1% Share of Search. ## How did search popularity change for United States tax preparation software in September 2026? - Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026. - Estimated monthly branded searches for TaxAct in United States fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for TaxSlayer in United States fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | TurboTax | 42% | 550K | 0.0% | Intuit | | 2 | H&R Block | 34.4% | 450K | 0.0% | H&R Block | | 3 | FreeTaxUSA | 18.8% | 246K | 0.0% | FreeTaxUSA | | 4 | TaxAct | 3.1% | 40.5K | 0.0% | TaxAct | | 5 | TaxSlayer | 1.7% | 22.2K | 0.0% | TaxSlayer | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TurboTax | 823K | 44.8% | 1 | | Oct 2025 | H&R Block | 673K | 36.7% | 2 | | Oct 2025 | FreeTaxUSA | 246K | 13.4% | 3 | | Oct 2025 | TaxAct | 60.5K | 3.3% | 4 | | Oct 2025 | TaxSlayer | 33.1K | 1.8% | 5 | | Nov 2025 | H&R Block | 823K | 51.4% | 1 | | Nov 2025 | TurboTax | 550K | 34.4% | 2 | | Nov 2025 | FreeTaxUSA | 165K | 10.3% | 3 | | Nov 2025 | TaxAct | 40.5K | 2.5% | 4 | | Nov 2025 | TaxSlayer | 22.2K | 1.4% | 5 | | Dec 2025 | H&R Block | 823K | 41.7% | 1 | | Dec 2025 | TurboTax | 823K | 41.7% | 2 | | Dec 2025 | FreeTaxUSA | 246K | 12.5% | 3 | | Dec 2025 | TaxAct | 49.5K | 2.5% | 4 | | Dec 2025 | TaxSlayer | 33.1K | 1.7% | 5 | | Jan 2026 | TurboTax | 7.5M | 52.4% | 1 | | Jan 2026 | H&R Block | 3.4M | 23.5% | 2 | | Jan 2026 | FreeTaxUSA | 2.7M | 19.2% | 3 | | Jan 2026 | TaxAct | 450K | 3.2% | 4 | | Jan 2026 | TaxSlayer | 246K | 1.7% | 5 | | Feb 2026 | TurboTax | 9.1M | 47.4% | 1 | | Feb 2026 | H&R Block | 5M | 25.9% | 2 | | Feb 2026 | FreeTaxUSA | 4.1M | 21.2% | 3 | | Feb 2026 | TaxAct | 673K | 3.5% | 4 | | Feb 2026 | TaxSlayer | 368K | 1.9% | 5 | | Mar 2026 | TurboTax | 6.1M | 45.3% | 1 | | Mar 2026 | FreeTaxUSA | 3.4M | 24.8% | 2 | | Mar 2026 | H&R Block | 3.4M | 24.8% | 3 | | Mar 2026 | TaxAct | 450K | 3.3% | 4 | | Mar 2026 | TaxSlayer | 246K | 1.8% | 5 | | Apr 2026 | TurboTax | 7.5M | 47.1% | 1 | | Apr 2026 | FreeTaxUSA | 4.1M | 25.7% | 2 | | Apr 2026 | H&R Block | 3.4M | 21.1% | 3 | | Apr 2026 | TaxAct | 673K | 4.2% | 4 | | Apr 2026 | TaxSlayer | 301K | 1.9% | 5 | | May 2026 | TurboTax | 823K | 42.3% | 1 | | May 2026 | H&R Block | 550K | 28.3% | 2 | | May 2026 | FreeTaxUSA | 450K | 23.1% | 3 | | May 2026 | TaxAct | 60.5K | 3.1% | 4 | | May 2026 | TaxSlayer | 60.5K | 3.1% | 5 | | Jun 2026 | TurboTax | 550K | 39.8% | 1 | | Jun 2026 | H&R Block | 450K | 32.5% | 2 | | Jun 2026 | FreeTaxUSA | 301K | 21.8% | 3 | | Jun 2026 | TaxAct | 49.5K | 3.6% | 4 | | Jun 2026 | TaxSlayer | 33.1K | 2.4% | 5 | | Jul 2026 | TurboTax | 550K | 44.7% | 1 | | Jul 2026 | H&R Block | 368K | 29.9% | 2 | | Jul 2026 | FreeTaxUSA | 246K | 20% | 3 | | Jul 2026 | TaxAct | 40.5K | 3.3% | 4 | | Jul 2026 | TaxSlayer | 27.1K | 2.2% | 5 | | Aug 2026 | TurboTax | 550K | 42% | 1 | | Aug 2026 | H&R Block | 450K | 34.4% | 2 | | Aug 2026 | FreeTaxUSA | 246K | 18.8% | 3 | | Aug 2026 | TaxAct | 40.5K | 3.1% | 4 | | Aug 2026 | TaxSlayer | 22.2K | 1.7% | 5 | | Sep 2026 | TurboTax | 550K | 42% | 1 | | Sep 2026 | H&R Block | 450K | 34.4% | 2 | | Sep 2026 | FreeTaxUSA | 246K | 18.8% | 3 | | Sep 2026 | TaxAct | 40.5K | 3.1% | 4 | | Sep 2026 | TaxSlayer | 22.2K | 1.7% | 5 | ## What is being compared - **FreeTaxUSA**: Measured on the search term “freetaxusa”. - **H&R Block**: Measured on the search term “h&r block”. - **TaxAct**: Measured on the search term “taxact”. - **TaxSlayer**: Measured on the search term “taxslayer”. - **TurboTax**: Measured on the search term “turbotax”. - [FreeTaxUSA](/demand/us/brands/freetaxusa) - [H&R Block](/demand/us/brands/hr-block) - [TaxAct](/demand/us/brands/taxact) - [TaxSlayer](/demand/us/brands/taxslayer) - [TurboTax](/demand/us/brands/turbotax) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tax preparation software in United States? In September 2026, TurboTax was the most searched among tax preparation software in United States, with an estimated 550K branded searches and 42% estimated Share of Search within this set. ## Cite this page Brandwave. "Tax preparation software in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-tax-preparation-software This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-tax-preparation-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.