--- title: "H&R Block vs TaxSlayer: Which is searched more in United States?" description: "Which is more popular in search, H&R Block or TaxSlayer? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-tax-preparation-services/compare/hr-block-vs-taxslayer" publisher: "Brandwave" --- # H&R Block vs TaxSlayer: Which is searched more in United States? Which is more popular in search, H&R Block or TaxSlayer? Compare estimated monthly branded-search demand and Share of Search inside the Tax preparation services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H&R Block and TaxSlayer - **Competitive set**: Tax preparation services - **Market**: United States - **Month measured**: Sep 2026 - **H&R Block Share of Search**: 38.8% - **TaxSlayer Share of Search**: 1.9% ## Which is more popular in search, H&R Block or TaxSlayer? - In September 2026, H&R Block had more branded searches than TaxSlayer among tax preparation services in United States. H&R Block was estimated to have 450K branded searches compared to TaxSlayer’s 22.2K, and held a 38.8% Share of Search versus TaxSlayer’s 1.9%. - H&R Block was ahead of TaxSlayer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States moved from 39.4% to 38.8%, and its estimated monthly branded searches moved from 673K to 450K. - Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation services in United States held steady at 1.9%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## How did search popularity change for United States tax preparation services in September 2026? - TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026. - Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026. ## Month by month | Month | H&R Block estimated searches | H&R Block Share of Search | H&R Block rank | TaxSlayer estimated searches | TaxSlayer Share of Search | TaxSlayer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 39.4% | 2 | 33.1K | 1.9% | 6 | | Nov 2025 | 823K | 51.3% | 1 | 22.2K | 1.4% | 6 | | Dec 2025 | 823K | 35.7% | 1 | 33.1K | 1.4% | 6 | | Jan 2026 | 3.4M | 26.9% | 2 | 246K | 2% | 6 | | Feb 2026 | 5M | 30.9% | 2 | 368K | 2.3% | 5 | | Mar 2026 | 3.4M | 31% | 2 | 246K | 2.3% | 6 | | Apr 2026 | 3.4M | 27.1% | 2 | 301K | 2.4% | 5 | | May 2026 | 550K | 33.6% | 2 | 60.5K | 3.7% | 6 | | Jun 2026 | 450K | 37.9% | 2 | 33.1K | 2.8% | 6 | | Jul 2026 | 368K | 34% | 2 | 27.1K | 2.5% | 6 | | Aug 2026 | 450K | 39.1% | 2 | 22.2K | 1.9% | 6 | | Sep 2026 | 450K | 38.8% | 2 | 22.2K | 1.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using H&R Block’s and TaxSlayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H&R Block**: Measured on the search term “h&r block”. - **TaxSlayer**: Measured on the search term “taxslayer”. - [H&R Block profile](/demand/us/brands/hr-block) - [TaxSlayer profile](/demand/us/brands/taxslayer) - [All tax preparation services in United States](/demand/us/categories/us-tax-preparation-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, H&R Block or TaxSlayer? In September 2026, H&R Block had more branded searches than TaxSlayer among tax preparation services in United States. H&R Block was estimated to have 450K branded searches compared to TaxSlayer’s 22.2K, and held a 38.8% Share of Search versus TaxSlayer’s 1.9%. ## Cite this page Brandwave. "H&R Block vs TaxSlayer: Which is searched more in United States?". https://gobrandwave.com/demand/us/categories/us-tax-preparation-services/compare/hr-block-vs-taxslayer This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-tax-preparation-services/compare/hr-block-vs-taxslayer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.