---
title: "Tax preparation services in United States: Which are searched most?"
description: "Compare the tax preparation services operators run on. Share of Search among TurboTax, H&R Block, Liberty Tax, Jackson Hewitt, TaxAct and TaxSlayer, the tax preparation services Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-tax-preparation-services"
publisher: "Brandwave"
---

# Tax preparation services in United States: Which are searched most?

Compare the tax preparation services operators run on. Share of Search among TurboTax, H&R Block, Liberty Tax, Jackson Hewitt, TaxAct and TaxSlayer, the tax preparation services Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tax preparation services
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: TurboTax, 47.5%

## Which brand is most popular in search among tax preparation services in United States?

- In September 2026, TurboTax was the most searched among tax preparation services in United States, with an estimated 550K branded searches and 47.5% estimated Share of Search within this set.
- H&R Block is in 2nd place, 8.6 percentage points behind at 38.8% Share of Search.
- Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation services in United States decreased from 48.2% to 47.5%.
- Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States decreased from 39.4% to 38.8%.
- Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States increased from 3.4% to 4.7%.
- Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation services in United States peaked at 60.4% in April 2026 and was lowest at 34.3% in November 2025.
- Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States peaked at 51.3% in November 2025 and was lowest at 26.9% in January 2026.
- Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States peaked at 5.4% in December 2025 and was lowest at 2.1% in February 2026.
- Across the 12 months ending September 2026, Jackson Hewitt’s estimated Share of Search among tax preparation services in United States peaked at 19.7% in December 2025 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, TaxAct’s estimated Share of Search among tax preparation services in United States peaked at 5.4% in April 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation services in United States peaked at 3.7% in May 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Liberty Tax rose from 5th to 3rd among tax preparation services in United States.
- Across the 12 months ending September 2026, Jackson Hewitt fell from 3rd to 4th among tax preparation services in United States.
- Across the 12 months ending September 2026, TaxAct fell from 4th to 5th among tax preparation services in United States.
- Across the 12 months ending September 2026, TaxSlayer held steady: its estimated Share of Search among tax preparation services in United States moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TurboTax vs H&R Block: compare search popularity](/demand/us/compare/hr-block-vs-turbotax): 47.5% against 38.8% Share of Search.
- [TurboTax vs Liberty Tax: compare search popularity](/demand/us/compare/liberty-tax-vs-turbotax): 47.5% against 4.7% Share of Search.
- [TurboTax vs Jackson Hewitt: compare search popularity](/demand/us/compare/jackson-hewitt-vs-turbotax): 47.5% against 3.6% Share of Search.
- [TurboTax vs TaxAct: compare search popularity](/demand/us/compare/taxact-vs-turbotax): 47.5% against 3.5% Share of Search.
- [H&R Block vs Liberty Tax: compare search popularity](/demand/us/compare/hr-block-vs-liberty-tax): 38.8% against 4.7% Share of Search.
- [H&R Block vs Jackson Hewitt: compare search popularity](/demand/us/compare/hr-block-vs-jackson-hewitt): 38.8% against 3.6% Share of Search.
- [H&R Block vs TaxAct: compare search popularity](/demand/us/compare/hr-block-vs-taxact): 38.8% against 3.5% Share of Search.
- [Liberty Tax vs Jackson Hewitt: compare search popularity](/demand/us/compare/jackson-hewitt-vs-liberty-tax): 4.7% against 3.6% Share of Search.
- [Liberty Tax vs TaxAct: compare search popularity](/demand/us/compare/liberty-tax-vs-taxact): 4.7% against 3.5% Share of Search.
- [Jackson Hewitt vs TaxAct: compare search popularity](/demand/us/compare/jackson-hewitt-vs-taxact): 3.6% against 3.5% Share of Search.

## How did search popularity change for United States tax preparation services in September 2026?

- In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.
- TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.
- TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.
- Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TurboTax | 47.5% | 550K | 0.0% | Intuit |
| 2 | H&R Block | 38.8% | 450K | 0.0% | H&R Block |
| 3 | Liberty Tax | 4.7% | 54.9K | 0.0% | Liberty Tax |
| 4 | Jackson Hewitt | 3.6% | 41.5K | +21.7% | Jackson Hewitt |
| 5 | TaxAct | 3.5% | 40.5K | 0.0% | TaxAct |
| 6 | TaxSlayer | 1.9% | 22.2K | 0.0% | TaxSlayer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TurboTax | 823K | 48.2% | 1 |
| Oct 2025 | H&R Block | 673K | 39.4% | 2 |
| Oct 2025 | Jackson Hewitt | 61.8K | 3.6% | 3 |
| Oct 2025 | TaxAct | 60.5K | 3.5% | 4 |
| Oct 2025 | Liberty Tax | 57.6K | 3.4% | 5 |
| Oct 2025 | TaxSlayer | 33.1K | 1.9% | 6 |
| Nov 2025 | H&R Block | 823K | 51.3% | 1 |
| Nov 2025 | TurboTax | 550K | 34.3% | 2 |
| Nov 2025 | Jackson Hewitt | 112K | 7% | 3 |
| Nov 2025 | Liberty Tax | 57.6K | 3.6% | 4 |
| Nov 2025 | TaxAct | 40.5K | 2.5% | 5 |
| Nov 2025 | TaxSlayer | 22.2K | 1.4% | 6 |
| Dec 2025 | H&R Block | 823K | 35.7% | 1 |
| Dec 2025 | TurboTax | 823K | 35.7% | 2 |
| Dec 2025 | Jackson Hewitt | 454K | 19.7% | 3 |
| Dec 2025 | Liberty Tax | 125K | 5.4% | 4 |
| Dec 2025 | TaxAct | 49.5K | 2.1% | 5 |
| Dec 2025 | TaxSlayer | 33.1K | 1.4% | 6 |
| Jan 2026 | TurboTax | 7.5M | 60% | 1 |
| Jan 2026 | H&R Block | 3.4M | 26.9% | 2 |
| Jan 2026 | Jackson Hewitt | 681K | 5.5% | 3 |
| Jan 2026 | TaxAct | 450K | 3.6% | 4 |
| Jan 2026 | Liberty Tax | 268K | 2.1% | 5 |
| Jan 2026 | TaxSlayer | 246K | 2% | 6 |
| Feb 2026 | TurboTax | 9.1M | 56.4% | 1 |
| Feb 2026 | H&R Block | 5M | 30.9% | 2 |
| Feb 2026 | Jackson Hewitt | 685K | 4.2% | 3 |
| Feb 2026 | TaxAct | 673K | 4.2% | 4 |
| Feb 2026 | TaxSlayer | 368K | 2.3% | 5 |
| Feb 2026 | Liberty Tax | 334K | 2.1% | 6 |
| Mar 2026 | TurboTax | 6.1M | 56.6% | 1 |
| Mar 2026 | H&R Block | 3.4M | 31% | 2 |
| Mar 2026 | TaxAct | 450K | 4.2% | 3 |
| Mar 2026 | Jackson Hewitt | 378K | 3.5% | 4 |
| Mar 2026 | Liberty Tax | 268K | 2.5% | 5 |
| Mar 2026 | TaxSlayer | 246K | 2.3% | 6 |
| Apr 2026 | TurboTax | 7.5M | 60.4% | 1 |
| Apr 2026 | H&R Block | 3.4M | 27.1% | 2 |
| Apr 2026 | TaxAct | 673K | 5.4% | 3 |
| Apr 2026 | Jackson Hewitt | 309K | 2.5% | 4 |
| Apr 2026 | TaxSlayer | 301K | 2.4% | 5 |
| Apr 2026 | Liberty Tax | 264K | 2.1% | 6 |
| May 2026 | TurboTax | 823K | 50.3% | 1 |
| May 2026 | H&R Block | 550K | 33.6% | 2 |
| May 2026 | Jackson Hewitt | 75.6K | 4.6% | 3 |
| May 2026 | Liberty Tax | 67.1K | 4.1% | 4 |
| May 2026 | TaxAct | 60.5K | 3.7% | 5 |
| May 2026 | TaxSlayer | 60.5K | 3.7% | 6 |
| Jun 2026 | TurboTax | 550K | 46.3% | 1 |
| Jun 2026 | H&R Block | 450K | 37.9% | 2 |
| Jun 2026 | Liberty Tax | 54.9K | 4.6% | 3 |
| Jun 2026 | Jackson Hewitt | 50.8K | 4.3% | 4 |
| Jun 2026 | TaxAct | 49.5K | 4.2% | 5 |
| Jun 2026 | TaxSlayer | 33.1K | 2.8% | 6 |
| Jul 2026 | TurboTax | 550K | 50.8% | 1 |
| Jul 2026 | H&R Block | 368K | 34% | 2 |
| Jul 2026 | Liberty Tax | 54.9K | 5.1% | 3 |
| Jul 2026 | Jackson Hewitt | 41.5K | 3.8% | 4 |
| Jul 2026 | TaxAct | 40.5K | 3.7% | 5 |
| Jul 2026 | TaxSlayer | 27.1K | 2.5% | 6 |
| Aug 2026 | TurboTax | 550K | 47.8% | 1 |
| Aug 2026 | H&R Block | 450K | 39.1% | 2 |
| Aug 2026 | Liberty Tax | 54.9K | 4.8% | 3 |
| Aug 2026 | TaxAct | 40.5K | 3.5% | 4 |
| Aug 2026 | Jackson Hewitt | 34.1K | 3% | 5 |
| Aug 2026 | TaxSlayer | 22.2K | 1.9% | 6 |
| Sep 2026 | TurboTax | 550K | 47.5% | 1 |
| Sep 2026 | H&R Block | 450K | 38.8% | 2 |
| Sep 2026 | Liberty Tax | 54.9K | 4.7% | 3 |
| Sep 2026 | Jackson Hewitt | 41.5K | 3.6% | 4 |
| Sep 2026 | TaxAct | 40.5K | 3.5% | 5 |
| Sep 2026 | TaxSlayer | 22.2K | 1.9% | 6 |

## What is being compared

- **H&R Block**: Measured on the search term “h&r block”.
- **Jackson Hewitt**: Measured on the search terms “jackson hewitt” and “jackson hewitt tax”, summed into one figure.
- **Liberty Tax**: Measured on the search terms “liberty tax” and “liberty tax service”, summed into one figure.
- **TaxAct**: Measured on the search term “taxact”.
- **TaxSlayer**: Measured on the search term “taxslayer”.
- **TurboTax**: Measured on the search term “turbotax”.

- [H&R Block](/demand/us/brands/hr-block)
- [Jackson Hewitt](/demand/us/brands/jackson-hewitt)
- [Liberty Tax](/demand/us/brands/liberty-tax)
- [TaxAct](/demand/us/brands/taxact)
- [TaxSlayer](/demand/us/brands/taxslayer)
- [TurboTax](/demand/us/brands/turbotax)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tax preparation services in United States?

In September 2026, TurboTax was the most searched among tax preparation services in United States, with an estimated 550K branded searches and 47.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tax preparation services in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-tax-preparation-services

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-tax-preparation-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.