---
title: "Sunscreen brands in the United States: Which are searched most?"
description: "Compare the sunscreen brands people in the US buy. Share of Search among Beauty of Joseon, La Roche-Posay, Banana Boat, EltaMD, Supergoop!, Blue Lizard, Sun Bum, Neutrogena, CeraVe, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree, the sunscreen brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-sunscreen-brands"
publisher: "Brandwave"
---

# Sunscreen brands in the United States: Which are searched most?

Compare the sunscreen brands people in the US buy. Share of Search among Beauty of Joseon, La Roche-Posay, Banana Boat, EltaMD, Supergoop!, Blue Lizard, Sun Bum, Neutrogena, CeraVe, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree, the sunscreen brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sunscreen brands
- **Market**: United States
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: Beauty of Joseon, 18.4%

## Which brand is most popular in search among sunscreen brands in the United States?

- In September 2026, Beauty of Joseon was the most searched among sunscreen brands in the United States, with an estimated 60.5K branded searches, 18.4% of all searches for the 14 we track.
- La Roche-Posay is in 2nd place, 3.3 percentage points behind at 15%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among sunscreen brands in the United States increased from 16.9% to 18.4%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United States increased from 13.8% to 15%.
- Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United States decreased from 20.6% to 12.3%.
- Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States decreased from 13.8% to 12.3%.
- Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States increased from 11.3% to 12.3%.
- Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands in the United States increased from 2.2% to 6.7%.
- Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States increased from 6.2% to 6.7%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sunscreen brands in the United States increased from 3.4% to 4.5%.
- Across the 12 months ending September 2026, Coppertone’s share of searches among sunscreen brands in the United States decreased from 2.8% to 2%.
- Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among sunscreen brands in the United States peaked at 24% in November 2025 and was lowest at 12.6% in May 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United States peaked at 16.2% in August 2026 and was lowest at 12.6% in May 2026.
- Across the 12 months ending September 2026, Banana Boat’s share of searches among sunscreen brands in the United States peaked at 20.6% in October 2025 and was lowest at 9.7% in June 2026.
- Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands in the United States peaked at 16% in November 2025 and was lowest at 7.9% in June 2026.
- Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands in the United States peaked at 18.8% in May 2026 and was lowest at 8.9% in August 2026.
- Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands in the United States peaked at 14.6% in July 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States peaked at 9.7% in June 2026 and was lowest at 5.9% in November 2025.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among sunscreen brands in the United States peaked at 7.3% in August 2026 and was lowest at 3.9% in November 2025.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sunscreen brands in the United States peaked at 4.9% in April 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Coppertone’s share of searches among sunscreen brands in the United States peaked at 2.8% in October 2025 and was lowest at 1.4% in May 2026.
- Across the 12 months ending September 2026, Hawaiian Tropic’s share of searches among sunscreen brands in the United States peaked at 4% in March 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Australian Gold’s share of searches among sunscreen brands in the United States peaked at 1.9% in June 2026 and was lowest at 0.52% in November 2025.
- Across the 12 months ending September 2026, Beauty of Joseon rose from 2nd to 1st among sunscreen brands in the United States.
- Across the 12 months ending September 2026, La Roche-Posay rose from 4th to 2nd among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Banana Boat fell from 1st to 3rd among sunscreen brands in the United States.
- Across the 12 months ending September 2026, EltaMD fell from 3rd to 4th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Blue Lizard rose from 10th to 6th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Sun Bum fell from 6th to 7th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Neutrogena fell from 7th to 8th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, CeraVe fell from 8th to 9th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Coppertone fell from 9th to 10th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Australian Gold rose from 14th to 12th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Aveeno fell from 12th to 13th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Isntree fell from 13th to 14th among sunscreen brands in the United States.
- Across the 12 months ending September 2026, Hawaiian Tropic held steady: its share of searches among sunscreen brands in the United States moved less than 0.5 percentage points.

## Top sunscreen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned most often, in four of the five answers. EltaMD was recommended most often, coming first in one out of three answers that gave a list. La Roche-Posay was second, and Supergoop! was third. Beauty of Joseon, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sunscreen brands

- Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat
- Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard
- Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena
- Searched Google, AI Overview "sunscreen": named none of the brands we track
- Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena

Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Beauty of Joseon vs La Roche-Posay: compare search popularity](/demand/us/compare/beauty-of-joseon-vs-la-roche-posay): 18.4% against 15% Share of Search.
- [Beauty of Joseon vs Banana Boat: compare search popularity](/demand/us/compare/banana-boat-vs-beauty-of-joseon): 18.4% against 12.3% Share of Search.
- [Beauty of Joseon vs EltaMD: compare search popularity](/demand/us/compare/beauty-of-joseon-vs-eltamd): 18.4% against 12.3% Share of Search.
- [Beauty of Joseon vs Supergoop!: compare search popularity](/demand/us/compare/beauty-of-joseon-vs-supergoop): 18.4% against 12.3% Share of Search.
- [La Roche-Posay vs Banana Boat: compare search popularity](/demand/us/compare/banana-boat-vs-la-roche-posay): 15% against 12.3% Share of Search.
- [La Roche-Posay vs EltaMD: compare search popularity](/demand/us/compare/eltamd-vs-la-roche-posay): 15% against 12.3% Share of Search.
- [La Roche-Posay vs Supergoop!: compare search popularity](/demand/us/compare/la-roche-posay-vs-supergoop): 15% against 12.3% Share of Search.
- [Banana Boat vs EltaMD: compare search popularity](/demand/us/compare/banana-boat-vs-eltamd): 12.3% Share of Search each.
- [Banana Boat vs Supergoop!: compare search popularity](/demand/us/compare/banana-boat-vs-supergoop): 12.3% Share of Search each.
- [EltaMD vs Supergoop!: compare search popularity](/demand/us/compare/eltamd-vs-supergoop): 12.3% Share of Search each.

## How did search popularity change for United States sunscreen brands in September 2026?

- In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.
- In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%.
- In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.
- In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%.
- In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.
- In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.
- In September 2026, La Roche-Posay lost share of searches among sunscreen brands in the United States, from 16.2% to 15%.
- In September 2026, Banana Boat lost share of searches among sunscreen brands in the United States, from 13.3% to 12.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Beauty of Joseon | 18.4% | 60.5K | -18.2% | Beauty of Joseon |
| 2 | La Roche-Posay | 15% | 49.5K | -33.1% | La Roche-Posay |
| 3 | Banana Boat | 12.3% | 40.5K | -33.1% | Banana Boat |
| 4 | EltaMD | 12.3% | 40.5K | -18.2% | Colgate-Palmolive |
| 5 | Supergoop! | 12.3% | 40.5K | 0.0% | Supergoop! |
| 6 | Blue Lizard | 6.7% | 22.2K | -45.2% | Blue Lizard |
| 7 | Sun Bum | 6.7% | 22.2K | -32.9% | SC Johnson |
| 8 | Neutrogena | 5.5% | 18.1K | -45.3% | Neutrogena |
| 9 | CeraVe | 4.5% | 14.8K | -18.2% | CeraVe |
| 10 | Coppertone | 2% | 6.6K | -18.5% | Coppertone |
| 11 | Hawaiian Tropic | 1.6% | 5.4K | -45.5% | Hawaiian Tropic |
| 12 | Australian Gold | 0.88% | 2.9K | -46.3% | Australian Gold |
| 13 | Aveeno | 0.88% | 2.9K | -34.1% | Aveeno |
| 14 | Isntree | 0.73% | 2.4K | -45.5% | Isntree |

La Roche-Posay, Neutrogena and CeraVe sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Banana Boat | 60.5K | 20.6% | 1 |
| Oct 2025 | Beauty of Joseon | 49.5K | 16.9% | 2 |
| Oct 2025 | EltaMD | 40.5K | 13.8% | 3 |
| Oct 2025 | La Roche-Posay | 40.5K | 13.8% | 4 |
| Oct 2025 | Supergoop! | 33.1K | 11.3% | 5 |
| Oct 2025 | Sun Bum | 18.1K | 6.2% | 6 |
| Oct 2025 | Neutrogena | 14.8K | 5% | 7 |
| Oct 2025 | CeraVe | 9.9K | 3.4% | 8 |
| Oct 2025 | Coppertone | 8.1K | 2.8% | 9 |
| Oct 2025 | Blue Lizard | 6.6K | 2.2% | 10 |
| Oct 2025 | Hawaiian Tropic | 4.4K | 1.5% | 11 |
| Oct 2025 | Aveeno | 2.9K | 0.99% | 12 |
| Oct 2025 | Isntree | 2.9K | 0.99% | 13 |
| Oct 2025 | Australian Gold | 1.9K | 0.65% | 14 |
| Nov 2025 | Beauty of Joseon | 74K | 24% | 1 |
| Nov 2025 | EltaMD | 49.5K | 16% | 2 |
| Nov 2025 | Supergoop! | 49.5K | 16% | 3 |
| Nov 2025 | La Roche-Posay | 40.5K | 13.1% | 4 |
| Nov 2025 | Banana Boat | 33.1K | 10.7% | 5 |
| Nov 2025 | Sun Bum | 18.1K | 5.9% | 6 |
| Nov 2025 | Neutrogena | 12.1K | 3.9% | 7 |
| Nov 2025 | CeraVe | 9.9K | 3.2% | 8 |
| Nov 2025 | Blue Lizard | 5.4K | 1.7% | 9 |
| Nov 2025 | Coppertone | 5.4K | 1.7% | 10 |
| Nov 2025 | Hawaiian Tropic | 4.4K | 1.4% | 11 |
| Nov 2025 | Isntree | 2.9K | 0.94% | 12 |
| Nov 2025 | Aveeno | 2.4K | 0.78% | 13 |
| Nov 2025 | Australian Gold | 1.6K | 0.52% | 14 |
| Dec 2025 | Beauty of Joseon | 60.5K | 21% | 1 |
| Dec 2025 | Banana Boat | 40.5K | 14.1% | 2 |
| Dec 2025 | EltaMD | 40.5K | 14.1% | 3 |
| Dec 2025 | La Roche-Posay | 40.5K | 14.1% | 4 |
| Dec 2025 | Supergoop! | 40.5K | 14.1% | 5 |
| Dec 2025 | Sun Bum | 18.1K | 6.3% | 6 |
| Dec 2025 | Neutrogena | 12.1K | 4.2% | 7 |
| Dec 2025 | CeraVe | 9.9K | 3.4% | 8 |
| Dec 2025 | Blue Lizard | 8.1K | 2.8% | 9 |
| Dec 2025 | Coppertone | 5.4K | 1.9% | 10 |
| Dec 2025 | Hawaiian Tropic | 5.4K | 1.9% | 11 |
| Dec 2025 | Aveeno | 2.4K | 0.83% | 12 |
| Dec 2025 | Isntree | 2.4K | 0.83% | 13 |
| Dec 2025 | Australian Gold | 1.6K | 0.56% | 14 |
| Jan 2026 | Beauty of Joseon | 60.5K | 19.8% | 1 |
| Jan 2026 | Banana Boat | 40.5K | 13.2% | 2 |
| Jan 2026 | EltaMD | 40.5K | 13.2% | 3 |
| Jan 2026 | La Roche-Posay | 40.5K | 13.2% | 4 |
| Jan 2026 | Supergoop! | 40.5K | 13.2% | 5 |
| Jan 2026 | Sun Bum | 22.2K | 7.3% | 6 |
| Jan 2026 | Neutrogena | 14.8K | 4.8% | 7 |
| Jan 2026 | Blue Lizard | 12.1K | 4% | 8 |
| Jan 2026 | CeraVe | 12.1K | 4% | 9 |
| Jan 2026 | Hawaiian Tropic | 8.1K | 2.6% | 10 |
| Jan 2026 | Coppertone | 6.6K | 2.2% | 11 |
| Jan 2026 | Isntree | 2.9K | 0.95% | 12 |
| Jan 2026 | Australian Gold | 2.4K | 0.78% | 13 |
| Jan 2026 | Aveeno | 2.4K | 0.78% | 14 |
| Feb 2026 | Beauty of Joseon | 60.5K | 18.4% | 1 |
| Feb 2026 | Banana Boat | 49.5K | 15% | 2 |
| Feb 2026 | La Roche-Posay | 49.5K | 15% | 3 |
| Feb 2026 | EltaMD | 40.5K | 12.3% | 4 |
| Feb 2026 | Supergoop! | 40.5K | 12.3% | 5 |
| Feb 2026 | Sun Bum | 22.2K | 6.7% | 6 |
| Feb 2026 | CeraVe | 14.8K | 4.5% | 7 |
| Feb 2026 | Neutrogena | 14.8K | 4.5% | 8 |
| Feb 2026 | Blue Lizard | 12.1K | 3.7% | 9 |
| Feb 2026 | Hawaiian Tropic | 9.9K | 3% | 10 |
| Feb 2026 | Coppertone | 6.6K | 2% | 11 |
| Feb 2026 | Australian Gold | 2.9K | 0.88% | 12 |
| Feb 2026 | Aveeno | 2.9K | 0.88% | 13 |
| Feb 2026 | Isntree | 2.9K | 0.88% | 14 |
| Mar 2026 | Beauty of Joseon | 90.5K | 16.5% | 1 |
| Mar 2026 | La Roche-Posay | 74K | 13.5% | 2 |
| Mar 2026 | Supergoop! | 74K | 13.5% | 3 |
| Mar 2026 | Banana Boat | 60.5K | 11% | 4 |
| Mar 2026 | EltaMD | 60.5K | 11% | 5 |
| Mar 2026 | Sun Bum | 49.5K | 9% | 6 |
| Mar 2026 | Blue Lizard | 33.1K | 6% | 7 |
| Mar 2026 | Neutrogena | 33.1K | 6% | 8 |
| Mar 2026 | CeraVe | 22.2K | 4% | 9 |
| Mar 2026 | Hawaiian Tropic | 22.2K | 4% | 10 |
| Mar 2026 | Coppertone | 9.9K | 1.8% | 11 |
| Mar 2026 | Australian Gold | 8.1K | 1.5% | 12 |
| Mar 2026 | Aveeno | 5.4K | 0.98% | 13 |
| Mar 2026 | Isntree | 5.4K | 0.98% | 14 |
| Apr 2026 | Beauty of Joseon | 90.5K | 16.3% | 1 |
| Apr 2026 | La Roche-Posay | 74K | 13.3% | 2 |
| Apr 2026 | Supergoop! | 74K | 13.3% | 3 |
| Apr 2026 | Banana Boat | 60.5K | 10.9% | 4 |
| Apr 2026 | EltaMD | 60.5K | 10.9% | 5 |
| Apr 2026 | Sun Bum | 49.5K | 8.9% | 6 |
| Apr 2026 | Blue Lizard | 40.5K | 7.3% | 7 |
| Apr 2026 | Neutrogena | 33.1K | 6% | 8 |
| Apr 2026 | CeraVe | 27.1K | 4.9% | 9 |
| Apr 2026 | Hawaiian Tropic | 18.1K | 3.3% | 10 |
| Apr 2026 | Coppertone | 9.9K | 1.8% | 11 |
| Apr 2026 | Australian Gold | 6.6K | 1.2% | 12 |
| Apr 2026 | Aveeno | 6.6K | 1.2% | 13 |
| Apr 2026 | Isntree | 5.4K | 0.97% | 14 |
| May 2026 | Supergoop! | 135K | 18.8% | 1 |
| May 2026 | Beauty of Joseon | 90.5K | 12.6% | 2 |
| May 2026 | La Roche-Posay | 90.5K | 12.6% | 3 |
| May 2026 | Banana Boat | 74K | 10.3% | 4 |
| May 2026 | Blue Lizard | 74K | 10.3% | 5 |
| May 2026 | EltaMD | 60.5K | 8.4% | 6 |
| May 2026 | Sun Bum | 60.5K | 8.4% | 7 |
| May 2026 | Neutrogena | 40.5K | 5.7% | 8 |
| May 2026 | CeraVe | 33.1K | 4.6% | 9 |
| May 2026 | Hawaiian Tropic | 27.1K | 3.8% | 10 |
| May 2026 | Australian Gold | 9.9K | 1.4% | 11 |
| May 2026 | Coppertone | 9.9K | 1.4% | 12 |
| May 2026 | Aveeno | 6.6K | 0.92% | 13 |
| May 2026 | Isntree | 4.4K | 0.61% | 14 |
| Jun 2026 | Beauty of Joseon | 110K | 14.4% | 1 |
| Jun 2026 | Blue Lizard | 110K | 14.4% | 2 |
| Jun 2026 | La Roche-Posay | 110K | 14.4% | 3 |
| Jun 2026 | Banana Boat | 74K | 9.7% | 4 |
| Jun 2026 | Sun Bum | 74K | 9.7% | 5 |
| Jun 2026 | Supergoop! | 74K | 9.7% | 6 |
| Jun 2026 | EltaMD | 60.5K | 7.9% | 7 |
| Jun 2026 | Neutrogena | 49.5K | 6.5% | 8 |
| Jun 2026 | CeraVe | 33.1K | 4.3% | 9 |
| Jun 2026 | Hawaiian Tropic | 27.1K | 3.6% | 10 |
| Jun 2026 | Australian Gold | 14.8K | 1.9% | 11 |
| Jun 2026 | Coppertone | 12.1K | 1.6% | 12 |
| Jun 2026 | Aveeno | 8.1K | 1.1% | 13 |
| Jun 2026 | Isntree | 4.4K | 0.58% | 14 |
| Jul 2026 | Beauty of Joseon | 90.5K | 14.6% | 1 |
| Jul 2026 | Blue Lizard | 90.5K | 14.6% | 2 |
| Jul 2026 | La Roche-Posay | 90.5K | 14.6% | 3 |
| Jul 2026 | Banana Boat | 74K | 11.9% | 4 |
| Jul 2026 | Supergoop! | 60.5K | 9.7% | 5 |
| Jul 2026 | EltaMD | 49.5K | 8% | 6 |
| Jul 2026 | Sun Bum | 49.5K | 8% | 7 |
| Jul 2026 | Neutrogena | 40.5K | 6.5% | 8 |
| Jul 2026 | CeraVe | 27.1K | 4.4% | 9 |
| Jul 2026 | Hawaiian Tropic | 18.1K | 2.9% | 10 |
| Jul 2026 | Coppertone | 12.1K | 1.9% | 11 |
| Jul 2026 | Australian Gold | 9.9K | 1.6% | 12 |
| Jul 2026 | Aveeno | 5.4K | 0.87% | 13 |
| Jul 2026 | Isntree | 3.6K | 0.58% | 14 |
| Aug 2026 | Beauty of Joseon | 74K | 16.2% | 1 |
| Aug 2026 | La Roche-Posay | 74K | 16.2% | 2 |
| Aug 2026 | Banana Boat | 60.5K | 13.3% | 3 |
| Aug 2026 | EltaMD | 49.5K | 10.9% | 4 |
| Aug 2026 | Blue Lizard | 40.5K | 8.9% | 5 |
| Aug 2026 | Supergoop! | 40.5K | 8.9% | 6 |
| Aug 2026 | Neutrogena | 33.1K | 7.3% | 7 |
| Aug 2026 | Sun Bum | 33.1K | 7.3% | 8 |
| Aug 2026 | CeraVe | 18.1K | 4% | 9 |
| Aug 2026 | Hawaiian Tropic | 9.9K | 2.2% | 10 |
| Aug 2026 | Coppertone | 8.1K | 1.8% | 11 |
| Aug 2026 | Australian Gold | 5.4K | 1.2% | 12 |
| Aug 2026 | Aveeno | 4.4K | 0.97% | 13 |
| Aug 2026 | Isntree | 4.4K | 0.97% | 14 |
| Sep 2026 | Beauty of Joseon | 60.5K | 18.4% | 1 |
| Sep 2026 | La Roche-Posay | 49.5K | 15% | 2 |
| Sep 2026 | Banana Boat | 40.5K | 12.3% | 3 |
| Sep 2026 | EltaMD | 40.5K | 12.3% | 4 |
| Sep 2026 | Supergoop! | 40.5K | 12.3% | 5 |
| Sep 2026 | Blue Lizard | 22.2K | 6.7% | 6 |
| Sep 2026 | Sun Bum | 22.2K | 6.7% | 7 |
| Sep 2026 | Neutrogena | 18.1K | 5.5% | 8 |
| Sep 2026 | CeraVe | 14.8K | 4.5% | 9 |
| Sep 2026 | Coppertone | 6.6K | 2% | 10 |
| Sep 2026 | Hawaiian Tropic | 5.4K | 1.6% | 11 |
| Sep 2026 | Australian Gold | 2.9K | 0.88% | 12 |
| Sep 2026 | Aveeno | 2.9K | 0.88% | 13 |
| Sep 2026 | Isntree | 2.4K | 0.73% | 14 |

## What is being compared

- **Australian Gold**: Measured on the search term “australian gold sunscreen”.
- **Aveeno**: Measured on the search term “aveeno sunscreen”.
- **Banana Boat**: Measured on the search term “banana boat”.
- **Beauty of Joseon**: Measured on the search term “beauty of joseon sunscreen”.
- **Blue Lizard**: Measured on the search term “blue lizard sunscreen”.
- **CeraVe**: Measured on the search term “cerave sunscreen”.
- **Coppertone**: Measured on the search term “coppertone”.
- **EltaMD**: Measured on the search term “elta md”.
- **Hawaiian Tropic**: Measured on the search term “hawaiian tropic”.
- **Isntree**: Measured on the search term “isntree sunscreen”.
- **La Roche-Posay**: Measured on the search term “la roche posay sunscreen”.
- **Neutrogena**: Measured on the search term “neutrogena sunscreen”.
- **Sun Bum**: Measured on the search term “sun bum”.
- **Supergoop!**: Measured on the search term “supergoop”.

- [Australian Gold](/demand/us/brands/australian-gold)
- [Aveeno](/demand/us/brands/aveeno)
- [Banana Boat](/demand/us/brands/banana-boat)
- [Beauty of Joseon](/demand/us/brands/beauty-of-joseon)
- [Blue Lizard](/demand/us/brands/blue-lizard)
- [CeraVe](/demand/us/brands/cerave)
- [Coppertone](/demand/us/brands/coppertone)
- [EltaMD](/demand/us/brands/eltamd)
- [Hawaiian Tropic](/demand/us/brands/hawaiian-tropic)
- [Isntree](/demand/us/brands/isntree)
- [La Roche-Posay](/demand/us/brands/la-roche-posay)
- [Neutrogena](/demand/us/brands/neutrogena)
- [Sun Bum](/demand/us/brands/sun-bum)
- [Supergoop!](/demand/us/brands/supergoop)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sunscreen brands in the United States?

In September 2026, Beauty of Joseon was the most searched among sunscreen brands in the United States, with an estimated 60.5K branded searches, 18.4% of all searches for the 14 we track.

## Cite this page

Brandwave. "Sunscreen brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-sunscreen-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-sunscreen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.