---
title: "Sunglasses brands in the United States: Which are searched most?"
description: "Compare the sunglasses brands people in the US buy. Share of Search among Ray-Ban, Oakley, Prada, Goodr, Maui Jim, Costa, Quay, Gucci, Oliver Peoples, Pit Viper, Smith, Persol, Knockaround, Le Specs and Warby Parker, the sunglasses brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-sunglasses-brands"
publisher: "Brandwave"
---

# Sunglasses brands in the United States: Which are searched most?

Compare the sunglasses brands people in the US buy. Share of Search among Ray-Ban, Oakley, Prada, Goodr, Maui Jim, Costa, Quay, Gucci, Oliver Peoples, Pit Viper, Smith, Persol, Knockaround, Le Specs and Warby Parker, the sunglasses brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sunglasses brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ray-Ban, 39.8%

## Which brand is most popular in search among sunglasses brands in the United States?

- In September 2026, Ray-Ban was the most searched among sunglasses brands in the United States, with an estimated 550K branded searches, 39.8% of all searches for the 15 we track.
- Oakley is in 2nd place, 25.3 percentage points behind at 14.5%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in the United States decreased from 42% to 39.8%.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States increased from 12.6% to 14.5%.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in the United States increased from 5.7% to 6.5%.
- Across the 12 months ending September 2026, Costa’s share of searches among sunglasses brands in the United States increased from 4.6% to 5.4%.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in the United States peaked at 48.9% in December 2025 and was lowest at 34.8% in July 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States peaked at 14.5% in September 2026 and was lowest at 11.1% in January 2026.
- Across the 12 months ending September 2026, Prada’s share of searches among sunglasses brands in the United States peaked at 9.4% in April 2026 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Goodr’s share of searches among sunglasses brands in the United States peaked at 10.4% in July 2026 and was lowest at 6.1% in January 2026.
- Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in the United States peaked at 7% in July 2026 and was lowest at 5.3% in November 2025.
- Across the 12 months ending September 2026, Costa’s share of searches among sunglasses brands in the United States peaked at 6% in June 2026 and was lowest at 4.1% in January 2026.
- Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in the United States peaked at 7.3% in June 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands in the United States peaked at 4.1% in January 2026 and was lowest at 2.9% in November 2025.
- Across the 12 months ending September 2026, Oliver Peoples’ share of searches among sunglasses brands in the United States peaked at 4.1% in January 2026 and was lowest at 2.2% in June 2026.
- Across the 12 months ending September 2026, Pit Viper’s share of searches among sunglasses brands in the United States peaked at 4% in June 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, Costa rose from 7th to 6th among sunglasses brands in the United States.
- Across the 12 months ending September 2026, Quay fell from 6th to 7th among sunglasses brands in the United States.
- Across the 12 months ending September 2026, Smith rose from 13th to 11th among sunglasses brands in the United States.
- Across the 12 months ending September 2026, Persol fell from 11th to 12th among sunglasses brands in the United States.
- Across the 12 months ending September 2026, Knockaround fell from 12th to 13th among sunglasses brands in the United States.
- Across the 12 months ending September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.
- Across the 12 months ending September 2026, Warby Parker fell from 14th to 15th among sunglasses brands in the United States.
- Across the 12 months ending September 2026, Prada, Goodr, Gucci, Oliver Peoples and Pit Viper held steady: their share of searches among sunglasses brands in the United States each moved less than 0.5 percentage points.

## Top sunglasses brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ray-Ban and Oakley were mentioned most often, in four of the five answers. Oakley was recommended most often, coming first in one out of four answers that gave a list. Costa was second, and Ray-Ban was third. Quay, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Oakley | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Costa | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ray-Ban | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Maui Jim | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Persol | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Oliver Peoples | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Goodr | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Warby Parker | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smith | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Prada | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Quay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pit Viper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Knockaround | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Le Specs | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about sunglasses brands

- Asked ChatGPT "Which sunglasses should I buy?": 1. Ray-Ban, 2. Oakley, 3. Le Specs
- Asked ChatGPT "What are the best sunglasses brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oliver Peoples, 5. Oakley, 6. Costa, 7. Warby Parker, 8. Goodr, 9. Prada
- Asked ChatGPT "What are the best polarized sunglasses?": 1. Maui Jim, 2. Oakley, 3. Costa, 4. Goodr, 5. Smith
- Searched Google, AI Overview "sunglasses": 1. Oakley, 2. Ray-Ban
- Searched Google, AI Overview "polarized sunglasses": 1. Costa, 2. Ray-Ban

Not named in any answer: Quay, Gucci, Pit Viper and Knockaround.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Ray-Ban vs Oakley: compare search popularity](/demand/us/compare/oakley-vs-ray-ban): 39.8% against 14.5% Share of Search.
- [Ray-Ban vs Prada: compare search popularity](/demand/us/compare/prada-vs-ray-ban): 39.8% against 8% Share of Search.
- [Ray-Ban vs Goodr: compare search popularity](/demand/us/compare/goodr-vs-ray-ban): 39.8% against 6.5% Share of Search.
- [Ray-Ban vs Maui Jim: compare search popularity](/demand/us/compare/maui-jim-vs-ray-ban): 39.8% against 6.5% Share of Search.
- [Oakley vs Prada: compare search popularity](/demand/us/compare/oakley-vs-prada): 14.5% against 8% Share of Search.
- [Oakley vs Goodr: compare search popularity](/demand/us/compare/goodr-vs-oakley): 14.5% against 6.5% Share of Search.
- [Oakley vs Maui Jim: compare search popularity](/demand/us/compare/maui-jim-vs-oakley): 14.5% against 6.5% Share of Search.
- [Prada vs Goodr: compare search popularity](/demand/us/compare/goodr-vs-prada): 8% against 6.5% Share of Search.
- [Prada vs Maui Jim: compare search popularity](/demand/us/compare/maui-jim-vs-prada): 8% against 6.5% Share of Search.
- [Goodr vs Maui Jim: compare search popularity](/demand/us/compare/goodr-vs-maui-jim): 6.5% Share of Search each.

## How did search popularity change for United States sunglasses brands in September 2026?

- In September 2026, Oakley gained share of searches among sunglasses brands in the United States, from 12% to 14.5%.
- In September 2026, Goodr lost share of searches among sunglasses brands in the United States, from 8.1% to 6.5%.
- Quay’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 7.3% to 5.4% in September 2026.
- Pit Viper’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 4% to 2.4% in September 2026.
- Costa’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 6% to 5.4% in September 2026.
- In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.
- In September 2026, Prada rose from 4th to 3rd among sunglasses brands in the United States.
- In September 2026, Warby Parker fell from 14th to 15th among sunglasses brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray-Ban | 39.8% | 550K | -18.3% | Ray-Ban |
| 2 | Oakley | 14.5% | 201K | 0.0% | Oakley |
| 3 | Prada | 8% | 110K | -18.5% | Prada |
| 4 | Goodr | 6.5% | 90.5K | -33.0% | Goodr |
| 5 | Maui Jim | 6.5% | 90.5K | -17.7% | Maui Jim |
| 6 | Costa | 5.4% | 74K | -18.2% | Costa |
| 7 | Quay | 5.4% | 74K | -18.2% | Quay |
| 8 | Gucci | 3.6% | 49.5K | -18.2% | Kering |
| 9 | Oliver Peoples | 2.9% | 40.5K | -18.2% | Oliver Peoples |
| 10 | Pit Viper | 2.4% | 33.1K | -18.3% | Pit Viper |
| 11 | Smith | 1.6% | 22.2K | -18.1% | Smith |
| 12 | Persol | 1.3% | 18.1K | -18.5% | EssilorLuxottica |
| 13 | Knockaround | 0.88% | 12.1K | -33.1% | Knockaround |
| 14 | Le Specs | 0.59% | 8.1K | -18.2% | Le Specs |
| 15 | Warby Parker | 0.59% | 8.1K | -33.1% | Warby Parker |

Warby Parker sells other things too, so only its searches that name this product count here, like “warby parker sunglasses”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray-Ban | 550K | 42% | 1 |
| Oct 2025 | Oakley | 165K | 12.6% | 2 |
| Oct 2025 | Prada | 110K | 8.4% | 3 |
| Oct 2025 | Goodr | 90.5K | 6.9% | 4 |
| Oct 2025 | Maui Jim | 74K | 5.7% | 5 |
| Oct 2025 | Quay | 74K | 5.7% | 6 |
| Oct 2025 | Costa | 60.5K | 4.6% | 7 |
| Oct 2025 | Gucci | 49.5K | 3.8% | 8 |
| Oct 2025 | Oliver Peoples | 40.5K | 3.1% | 9 |
| Oct 2025 | Pit Viper | 33.1K | 2.5% | 10 |
| Oct 2025 | Persol | 18.1K | 1.4% | 11 |
| Oct 2025 | Knockaround | 14.8K | 1.1% | 12 |
| Oct 2025 | Smith | 14.8K | 1.1% | 13 |
| Oct 2025 | Warby Parker | 8.1K | 0.62% | 14 |
| Oct 2025 | Le Specs | 6.6K | 0.5% | 15 |
| Nov 2025 | Ray-Ban | 823K | 48.5% | 1 |
| Nov 2025 | Oakley | 201K | 11.8% | 2 |
| Nov 2025 | Goodr | 135K | 8% | 3 |
| Nov 2025 | Prada | 110K | 6.5% | 4 |
| Nov 2025 | Maui Jim | 90.5K | 5.3% | 5 |
| Nov 2025 | Costa | 74K | 4.4% | 6 |
| Nov 2025 | Quay | 74K | 4.4% | 7 |
| Nov 2025 | Gucci | 49.5K | 2.9% | 8 |
| Nov 2025 | Oliver Peoples | 49.5K | 2.9% | 9 |
| Nov 2025 | Pit Viper | 27.1K | 1.6% | 10 |
| Nov 2025 | Persol | 18.1K | 1.1% | 11 |
| Nov 2025 | Knockaround | 14.8K | 0.87% | 12 |
| Nov 2025 | Smith | 14.8K | 0.87% | 13 |
| Nov 2025 | Le Specs | 8.1K | 0.48% | 14 |
| Nov 2025 | Warby Parker | 8.1K | 0.48% | 15 |
| Dec 2025 | Ray-Ban | 823K | 48.9% | 1 |
| Dec 2025 | Oakley | 201K | 11.9% | 2 |
| Dec 2025 | Goodr | 110K | 6.5% | 3 |
| Dec 2025 | Prada | 110K | 6.5% | 4 |
| Dec 2025 | Maui Jim | 90.5K | 5.4% | 5 |
| Dec 2025 | Costa | 74K | 4.4% | 6 |
| Dec 2025 | Quay | 74K | 4.4% | 7 |
| Dec 2025 | Oliver Peoples | 60.5K | 3.6% | 8 |
| Dec 2025 | Gucci | 49.5K | 2.9% | 9 |
| Dec 2025 | Pit Viper | 27.1K | 1.6% | 10 |
| Dec 2025 | Persol | 22.2K | 1.3% | 11 |
| Dec 2025 | Smith | 14.8K | 0.88% | 12 |
| Dec 2025 | Knockaround | 12.1K | 0.72% | 13 |
| Dec 2025 | Warby Parker | 8.1K | 0.48% | 14 |
| Dec 2025 | Le Specs | 6.6K | 0.39% | 15 |
| Jan 2026 | Ray-Ban | 550K | 45.3% | 1 |
| Jan 2026 | Oakley | 135K | 11.1% | 2 |
| Jan 2026 | Prada | 90.5K | 7.5% | 3 |
| Jan 2026 | Goodr | 74K | 6.1% | 4 |
| Jan 2026 | Maui Jim | 74K | 6.1% | 5 |
| Jan 2026 | Quay | 60.5K | 5% | 6 |
| Jan 2026 | Costa | 49.5K | 4.1% | 7 |
| Jan 2026 | Gucci | 49.5K | 4.1% | 8 |
| Jan 2026 | Oliver Peoples | 49.5K | 4.1% | 9 |
| Jan 2026 | Pit Viper | 22.2K | 1.8% | 10 |
| Jan 2026 | Persol | 18.1K | 1.5% | 11 |
| Jan 2026 | Smith | 14.8K | 1.2% | 12 |
| Jan 2026 | Knockaround | 12.1K | 1% | 13 |
| Jan 2026 | Warby Parker | 8.1K | 0.67% | 14 |
| Jan 2026 | Le Specs | 6.6K | 0.54% | 15 |
| Feb 2026 | Ray-Ban | 550K | 42.9% | 1 |
| Feb 2026 | Oakley | 165K | 12.9% | 2 |
| Feb 2026 | Goodr | 90.5K | 7.1% | 3 |
| Feb 2026 | Prada | 90.5K | 7.1% | 4 |
| Feb 2026 | Maui Jim | 74K | 5.8% | 5 |
| Feb 2026 | Quay | 74K | 5.8% | 6 |
| Feb 2026 | Costa | 60.5K | 4.7% | 7 |
| Feb 2026 | Gucci | 49.5K | 3.9% | 8 |
| Feb 2026 | Oliver Peoples | 40.5K | 3.2% | 9 |
| Feb 2026 | Pit Viper | 27.1K | 2.1% | 10 |
| Feb 2026 | Persol | 18.1K | 1.4% | 11 |
| Feb 2026 | Smith | 14.8K | 1.2% | 12 |
| Feb 2026 | Knockaround | 12.1K | 0.94% | 13 |
| Feb 2026 | Le Specs | 8.1K | 0.63% | 14 |
| Feb 2026 | Warby Parker | 8.1K | 0.63% | 15 |
| Mar 2026 | Ray-Ban | 673K | 39.2% | 1 |
| Mar 2026 | Oakley | 201K | 11.7% | 2 |
| Mar 2026 | Goodr | 165K | 9.6% | 3 |
| Mar 2026 | Prada | 135K | 7.9% | 4 |
| Mar 2026 | Maui Jim | 110K | 6.4% | 5 |
| Mar 2026 | Quay | 110K | 6.4% | 6 |
| Mar 2026 | Costa | 90.5K | 5.3% | 7 |
| Mar 2026 | Gucci | 60.5K | 3.5% | 8 |
| Mar 2026 | Oliver Peoples | 49.5K | 2.9% | 9 |
| Mar 2026 | Pit Viper | 40.5K | 2.4% | 10 |
| Mar 2026 | Smith | 22.2K | 1.3% | 11 |
| Mar 2026 | Knockaround | 18.1K | 1.1% | 12 |
| Mar 2026 | Persol | 18.1K | 1.1% | 13 |
| Mar 2026 | Le Specs | 12.1K | 0.7% | 14 |
| Mar 2026 | Warby Parker | 12.1K | 0.7% | 15 |
| Apr 2026 | Ray-Ban | 673K | 38.3% | 1 |
| Apr 2026 | Oakley | 201K | 11.4% | 2 |
| Apr 2026 | Goodr | 165K | 9.4% | 3 |
| Apr 2026 | Prada | 165K | 9.4% | 4 |
| Apr 2026 | Maui Jim | 110K | 6.3% | 5 |
| Apr 2026 | Quay | 110K | 6.3% | 6 |
| Apr 2026 | Costa | 90.5K | 5.1% | 7 |
| Apr 2026 | Gucci | 60.5K | 3.4% | 8 |
| Apr 2026 | Oliver Peoples | 49.5K | 2.8% | 9 |
| Apr 2026 | Pit Viper | 49.5K | 2.8% | 10 |
| Apr 2026 | Knockaround | 22.2K | 1.3% | 11 |
| Apr 2026 | Smith | 22.2K | 1.3% | 12 |
| Apr 2026 | Persol | 18.1K | 1% | 13 |
| Apr 2026 | Warby Parker | 12.1K | 0.69% | 14 |
| Apr 2026 | Le Specs | 9.9K | 0.56% | 15 |
| May 2026 | Ray-Ban | 823K | 38.9% | 1 |
| May 2026 | Oakley | 246K | 11.6% | 2 |
| May 2026 | Goodr | 201K | 9.5% | 3 |
| May 2026 | Prada | 165K | 7.8% | 4 |
| May 2026 | Maui Jim | 135K | 6.4% | 5 |
| May 2026 | Quay | 135K | 6.4% | 6 |
| May 2026 | Costa | 110K | 5.2% | 7 |
| May 2026 | Gucci | 74K | 3.5% | 8 |
| May 2026 | Pit Viper | 60.5K | 2.9% | 9 |
| May 2026 | Oliver Peoples | 49.5K | 2.3% | 10 |
| May 2026 | Knockaround | 33.1K | 1.6% | 11 |
| May 2026 | Persol | 27.1K | 1.3% | 12 |
| May 2026 | Smith | 27.1K | 1.3% | 13 |
| May 2026 | Warby Parker | 14.8K | 0.7% | 14 |
| May 2026 | Le Specs | 12.1K | 0.57% | 15 |
| Jun 2026 | Ray-Ban | 823K | 36.6% | 1 |
| Jun 2026 | Oakley | 301K | 13.4% | 2 |
| Jun 2026 | Goodr | 201K | 8.9% | 3 |
| Jun 2026 | Prada | 165K | 7.3% | 4 |
| Jun 2026 | Quay | 165K | 7.3% | 5 |
| Jun 2026 | Costa | 135K | 6% | 6 |
| Jun 2026 | Maui Jim | 135K | 6% | 7 |
| Jun 2026 | Pit Viper | 90.5K | 4% | 8 |
| Jun 2026 | Gucci | 74K | 3.3% | 9 |
| Jun 2026 | Oliver Peoples | 49.5K | 2.2% | 10 |
| Jun 2026 | Knockaround | 27.1K | 1.2% | 11 |
| Jun 2026 | Persol | 27.1K | 1.2% | 12 |
| Jun 2026 | Smith | 27.1K | 1.2% | 13 |
| Jun 2026 | Warby Parker | 14.8K | 0.66% | 14 |
| Jun 2026 | Le Specs | 12.1K | 0.54% | 15 |
| Jul 2026 | Ray-Ban | 673K | 34.8% | 1 |
| Jul 2026 | Oakley | 246K | 12.7% | 2 |
| Jul 2026 | Goodr | 201K | 10.4% | 3 |
| Jul 2026 | Prada | 165K | 8.5% | 4 |
| Jul 2026 | Maui Jim | 135K | 7% | 5 |
| Jul 2026 | Quay | 135K | 7% | 6 |
| Jul 2026 | Costa | 110K | 5.7% | 7 |
| Jul 2026 | Gucci | 74K | 3.8% | 8 |
| Jul 2026 | Oliver Peoples | 49.5K | 2.6% | 9 |
| Jul 2026 | Pit Viper | 49.5K | 2.6% | 10 |
| Jul 2026 | Smith | 27.1K | 1.4% | 11 |
| Jul 2026 | Knockaround | 22.2K | 1.1% | 12 |
| Jul 2026 | Persol | 22.2K | 1.1% | 13 |
| Jul 2026 | Warby Parker | 14.8K | 0.76% | 14 |
| Jul 2026 | Le Specs | 12.1K | 0.62% | 15 |
| Aug 2026 | Ray-Ban | 673K | 40.2% | 1 |
| Aug 2026 | Oakley | 201K | 12% | 2 |
| Aug 2026 | Goodr | 135K | 8.1% | 3 |
| Aug 2026 | Prada | 135K | 8.1% | 4 |
| Aug 2026 | Maui Jim | 110K | 6.6% | 5 |
| Aug 2026 | Costa | 90.5K | 5.4% | 6 |
| Aug 2026 | Quay | 90.5K | 5.4% | 7 |
| Aug 2026 | Gucci | 60.5K | 3.6% | 8 |
| Aug 2026 | Oliver Peoples | 49.5K | 3% | 9 |
| Aug 2026 | Pit Viper | 40.5K | 2.4% | 10 |
| Aug 2026 | Smith | 27.1K | 1.6% | 11 |
| Aug 2026 | Persol | 22.2K | 1.3% | 12 |
| Aug 2026 | Knockaround | 18.1K | 1.1% | 13 |
| Aug 2026 | Warby Parker | 12.1K | 0.72% | 14 |
| Aug 2026 | Le Specs | 9.9K | 0.59% | 15 |
| Sep 2026 | Ray-Ban | 550K | 39.8% | 1 |
| Sep 2026 | Oakley | 201K | 14.5% | 2 |
| Sep 2026 | Prada | 110K | 8% | 3 |
| Sep 2026 | Goodr | 90.5K | 6.5% | 4 |
| Sep 2026 | Maui Jim | 90.5K | 6.5% | 5 |
| Sep 2026 | Costa | 74K | 5.4% | 6 |
| Sep 2026 | Quay | 74K | 5.4% | 7 |
| Sep 2026 | Gucci | 49.5K | 3.6% | 8 |
| Sep 2026 | Oliver Peoples | 40.5K | 2.9% | 9 |
| Sep 2026 | Pit Viper | 33.1K | 2.4% | 10 |
| Sep 2026 | Smith | 22.2K | 1.6% | 11 |
| Sep 2026 | Persol | 18.1K | 1.3% | 12 |
| Sep 2026 | Knockaround | 12.1K | 0.88% | 13 |
| Sep 2026 | Le Specs | 8.1K | 0.59% | 14 |
| Sep 2026 | Warby Parker | 8.1K | 0.59% | 15 |

## What is being compared

- **Costa**: Measured on the search term “costa sunglasses”.
- **Goodr**: Measured on the search term “goodr”.
- **Gucci**: Measured on the search term “gucci sunglasses”.
- **Knockaround**: Measured on the search term “knockaround”.
- **Le Specs**: Measured on the search term “le specs”.
- **Maui Jim**: Measured on the search term “maui jim”.
- **Oakley**: Measured on the search term “oakley sunglasses”.
- **Oliver Peoples**: Measured on the search term “oliver peoples”.
- **Persol**: Measured on the search term “persol”.
- **Pit Viper**: Measured on the search term “pit viper sunglasses”.
- **Prada**: Measured on the search term “prada sunglasses”.
- **Quay**: Measured on the search term “quay sunglasses”.
- **Ray-Ban**: Measured on the search term “ray ban”.
- **Smith**: Measured on the search term “smith sunglasses”.
- **Warby Parker**: Measured on the search term “warby parker sunglasses”.

- [Costa](/demand/us/brands/costa-del-mar)
- [Goodr](/demand/us/brands/goodr)
- [Gucci](/demand/us/brands/gucci)
- [Knockaround](/demand/us/brands/knockaround)
- [Le Specs](/demand/us/brands/le-specs)
- [Maui Jim](/demand/us/brands/maui-jim)
- [Oakley](/demand/us/brands/oakley)
- [Oliver Peoples](/demand/us/brands/oliver-peoples)
- [Persol](/demand/us/brands/persol)
- [Pit Viper](/demand/us/brands/pit-viper)
- [Prada](/demand/us/brands/prada)
- [Quay](/demand/us/brands/quay)
- [Ray-Ban](/demand/us/brands/ray-ban)
- [Smith](/demand/us/brands/smith-optics)
- [Warby Parker](/demand/us/brands/warby-parker)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sunglasses brands in the United States?

In September 2026, Ray-Ban was the most searched among sunglasses brands in the United States, with an estimated 550K branded searches, 39.8% of all searches for the 15 we track.

## Cite this page

Brandwave. "Sunglasses brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-sunglasses-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-sunglasses-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.