---
title: "Stock brokers in United States: Which are searched most?"
description: "Compare the brokers people trade shares through. Share of Search among Charles Schwab, E*TRADE, Robinhood, Fidelity and Interactive Brokers, the stock brokers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-stock-brokers"
publisher: "Brandwave"
---

# Stock brokers in United States: Which are searched most?

Compare the brokers people trade shares through. Share of Search among Charles Schwab, E*TRADE, Robinhood, Fidelity and Interactive Brokers, the stock brokers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stock brokers
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Charles Schwab, 50.1%

## Which brand is most popular in search among stock brokers in United States?

- In September 2026, Charles Schwab was the most searched among stock brokers in United States, with an estimated 2.7M branded searches and 50.1% estimated Share of Search within this set.
- E*TRADE is in 2nd place, 27.8 percentage points behind at 22.3% Share of Search.
- Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States decreased from 53.6% to 50.1%.
- Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States increased from 19.7% to 22.3%.
- Across the 12 months ending September 2026, Robinhood’s estimated Share of Search among stock brokers in United States decreased from 16.4% to 15.9%.
- Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States increased from 8.8% to 10%.
- Across the 12 months ending September 2026, Charles Schwab’s estimated Share of Search among stock brokers in United States peaked at 56.5% in December 2025 and was lowest at 50.1% in September 2026.
- Across the 12 months ending September 2026, E*TRADE’s estimated Share of Search among stock brokers in United States peaked at 22.4% in February 2026 and was lowest at 19.7% in October 2025.
- Across the 12 months ending September 2026, Robinhood’s estimated Share of Search among stock brokers in United States peaked at 16.4% in October 2025 and was lowest at 12% in January 2026.
- Across the 12 months ending September 2026, Fidelity’s estimated Share of Search among stock brokers in United States peaked at 10.1% in February 2026 and was lowest at 8.8% in October 2025.
- Across the 12 months ending September 2026, Interactive Brokers held steady: its estimated Share of Search among stock brokers in United States moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Charles Schwab vs E*TRADE: compare search popularity](/demand/us/compare/charles-schwab-vs-e-trade): 50.1% against 22.3% Share of Search.
- [Charles Schwab vs Robinhood: compare search popularity](/demand/us/compare/charles-schwab-vs-robinhood): 50.1% against 15.9% Share of Search.
- [Charles Schwab vs Fidelity: compare search popularity](/demand/us/compare/charles-schwab-vs-fidelity-investments): 50.1% against 10% Share of Search.
- [E*TRADE vs Robinhood: compare search popularity](/demand/us/compare/e-trade-vs-robinhood): 22.3% against 15.9% Share of Search.
- [E*TRADE vs Fidelity: compare search popularity](/demand/us/compare/e-trade-vs-fidelity-investments): 22.3% against 10% Share of Search.
- [Robinhood vs Fidelity: compare search popularity](/demand/us/compare/fidelity-investments-vs-robinhood): 15.9% against 10% Share of Search.

## How did search popularity change for United States stock brokers in September 2026?

- In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
- In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.
- In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
- In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.
- Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charles Schwab | 50.1% | 2.7M | -18.2% | Charles Schwab |
| 2 | E*TRADE | 22.3% | 1.2M | 0.0% | E*TRADE |
| 3 | Robinhood | 15.9% | 871K | -0.6% | Robinhood |
| 4 | Fidelity | 10% | 550K | 0.0% | Fidelity |
| 5 | Interactive Brokers | 1.7% | 92.9K | 0.0% | Interactive Brokers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charles Schwab | 4.1M | 53.6% | 1 |
| Oct 2025 | E*TRADE | 1.5M | 19.7% | 2 |
| Oct 2025 | Robinhood | 1.3M | 16.4% | 3 |
| Oct 2025 | Fidelity | 673K | 8.8% | 4 |
| Oct 2025 | Interactive Brokers | 114K | 1.5% | 5 |
| Nov 2025 | Charles Schwab | 3.4M | 55.2% | 1 |
| Nov 2025 | E*TRADE | 1.2M | 20.1% | 2 |
| Nov 2025 | Robinhood | 858K | 14.1% | 3 |
| Nov 2025 | Fidelity | 550K | 9.1% | 4 |
| Nov 2025 | Interactive Brokers | 93.4K | 1.5% | 5 |
| Dec 2025 | Charles Schwab | 3.4M | 56.5% | 1 |
| Dec 2025 | E*TRADE | 1.2M | 20.6% | 2 |
| Dec 2025 | Robinhood | 712K | 12% | 3 |
| Dec 2025 | Fidelity | 550K | 9.3% | 4 |
| Dec 2025 | Interactive Brokers | 93.4K | 1.6% | 5 |
| Jan 2026 | Charles Schwab | 4.1M | 56.5% | 1 |
| Jan 2026 | E*TRADE | 1.5M | 20.7% | 2 |
| Jan 2026 | Robinhood | 866K | 12% | 3 |
| Jan 2026 | Fidelity | 673K | 9.3% | 4 |
| Jan 2026 | Interactive Brokers | 114K | 1.6% | 5 |
| Feb 2026 | Charles Schwab | 3.4M | 50.1% | 1 |
| Feb 2026 | E*TRADE | 1.5M | 22.4% | 2 |
| Feb 2026 | Robinhood | 1M | 15.7% | 3 |
| Feb 2026 | Fidelity | 673K | 10.1% | 4 |
| Feb 2026 | Interactive Brokers | 114K | 1.7% | 5 |
| Mar 2026 | Charles Schwab | 3.4M | 50.1% | 1 |
| Mar 2026 | E*TRADE | 1.5M | 22.4% | 2 |
| Mar 2026 | Robinhood | 1.1M | 15.7% | 3 |
| Mar 2026 | Fidelity | 673K | 10.1% | 4 |
| Mar 2026 | Interactive Brokers | 114K | 1.7% | 5 |
| Apr 2026 | Charles Schwab | 4.1M | 55.1% | 1 |
| Apr 2026 | E*TRADE | 1.5M | 20.2% | 2 |
| Apr 2026 | Robinhood | 1.1M | 14.2% | 3 |
| Apr 2026 | Fidelity | 673K | 9.1% | 4 |
| Apr 2026 | Interactive Brokers | 114K | 1.5% | 5 |
| May 2026 | Charles Schwab | 4.1M | 55% | 1 |
| May 2026 | E*TRADE | 1.5M | 20.2% | 2 |
| May 2026 | Robinhood | 1.1M | 14.2% | 3 |
| May 2026 | Fidelity | 673K | 9.1% | 4 |
| May 2026 | Interactive Brokers | 113K | 1.5% | 5 |
| Jun 2026 | Charles Schwab | 4.1M | 55% | 1 |
| Jun 2026 | E*TRADE | 1.5M | 20.2% | 2 |
| Jun 2026 | Robinhood | 1.1M | 14.3% | 3 |
| Jun 2026 | Fidelity | 673K | 9% | 4 |
| Jun 2026 | Interactive Brokers | 113K | 1.5% | 5 |
| Jul 2026 | Charles Schwab | 3.4M | 55% | 1 |
| Jul 2026 | E*TRADE | 1.2M | 20% | 2 |
| Jul 2026 | Robinhood | 881K | 14.5% | 3 |
| Jul 2026 | Fidelity | 550K | 9% | 4 |
| Jul 2026 | Interactive Brokers | 92.9K | 1.5% | 5 |
| Aug 2026 | Charles Schwab | 3.4M | 55% | 1 |
| Aug 2026 | E*TRADE | 1.2M | 20% | 2 |
| Aug 2026 | Robinhood | 876K | 14.4% | 3 |
| Aug 2026 | Fidelity | 550K | 9% | 4 |
| Aug 2026 | Interactive Brokers | 92.9K | 1.5% | 5 |
| Sep 2026 | Charles Schwab | 2.7M | 50.1% | 1 |
| Sep 2026 | E*TRADE | 1.2M | 22.3% | 2 |
| Sep 2026 | Robinhood | 871K | 15.9% | 3 |
| Sep 2026 | Fidelity | 550K | 10% | 4 |
| Sep 2026 | Interactive Brokers | 92.9K | 1.7% | 5 |

## What is being compared

- **Charles Schwab**: Measured on the search term “charles schwab”.
- **E*TRADE**: Measured on the search term “e trade”.
- **Fidelity**: Measured on the search term “fidelity investments”.
- **Interactive Brokers**: Measured on the search terms “interactive brokers” and “interactivebrokers”, summed into one figure.
- **Robinhood**: Measured on the search terms “robinhood”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood retirement”, “robinhood trading” and “robinhood trading app”, summed into one figure.

- [Charles Schwab](/demand/us/brands/charles-schwab)
- [E*TRADE](/demand/us/brands/e-trade)
- [Fidelity](/demand/us/brands/fidelity-investments)
- [Interactive Brokers](/demand/us/brands/interactive-brokers)
- [Robinhood](/demand/us/brands/robinhood)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stock brokers in United States?

In September 2026, Charles Schwab was the most searched among stock brokers in United States, with an estimated 2.7M branded searches and 50.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Stock brokers in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-stock-brokers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-stock-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.