---
title: "Sparkling water brands in the United States: Which are searched most?"
description: "Compare the sparkling water and seltzer brands people in the US buy. Share of Search among Liquid Death, Spindrift, LaCroix, San Pellegrino, Hint, Sparkling Ice, Polar, Waterloo, Bubly and Perrier, the sparkling water brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-sparkling-water-brands"
publisher: "Brandwave"
---

# Sparkling water brands in the United States: Which are searched most?

Compare the sparkling water and seltzer brands people in the US buy. Share of Search among Liquid Death, Spindrift, LaCroix, San Pellegrino, Hint, Sparkling Ice, Polar, Waterloo, Bubly and Perrier, the sparkling water brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sparkling water brands
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Liquid Death, 31.9%

## Which brand is most popular in search among sparkling water brands in the United States?

- In September 2026, Liquid Death was the most searched among sparkling water brands in the United States, with an estimated 165K branded searches, 31.9% of all searches for the ten we track.
- Spindrift is in 2nd place, 17.6 percentage points behind at 14.3%.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States decreased from 38.8% to 31.9%.
- Across the 12 months ending September 2026, Spindrift’s share of searches among sparkling water brands in the United States increased from 11.7% to 14.3%.
- Across the 12 months ending September 2026, San Pellegrino’s share of searches among sparkling water brands in the United States increased from 7.8% to 9.6%.
- Across the 12 months ending September 2026, Hint’s share of searches among sparkling water brands in the United States increased from 5.2% to 7.8%.
- Across the 12 months ending September 2026, Polar’s share of searches among sparkling water brands in the United States increased from 4.3% to 5.2%.
- Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands in the United States decreased from 5.2% to 3.5%.
- Across the 12 months ending September 2026, Perrier’s share of searches among sparkling water brands in the United States increased from 2.3% to 2.9%.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States peaked at 38.8% in October 2025 and was lowest at 19.8% in December 2025.
- Across the 12 months ending September 2026, Spindrift’s share of searches among sparkling water brands in the United States peaked at 14.3% in January 2026 and was lowest at 8.9% in December 2025.
- Across the 12 months ending September 2026, LaCroix’s share of searches among sparkling water brands in the United States peaked at 14.3% in January 2026 and was lowest at 8.9% in December 2025.
- Across the 12 months ending September 2026, San Pellegrino’s share of searches among sparkling water brands in the United States peaked at 11% in March 2026 and was lowest at 5.9% in December 2025.
- Across the 12 months ending September 2026, Hint’s share of searches among sparkling water brands in the United States peaked at 8.8% in May 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Sparkling Ice’s share of searches among sparkling water brands in the United States peaked at 8.6% in November 2025 and was lowest at 5.9% in December 2025.
- Across the 12 months ending September 2026, Polar’s share of searches among sparkling water brands in the United States peaked at 8.6% in June 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands in the United States peaked at 9.8% in August 2026 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands in the United States peaked at 5.7% in November 2025 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Perrier’s share of searches among sparkling water brands in the United States peaked at 36% in December 2025 and was lowest at 2.3% in October 2025.
- Across the 12 months ending September 2026, Spindrift rose from 3rd to 2nd among sparkling water brands in the United States.
- Across the 12 months ending September 2026, LaCroix fell from 2nd to 3rd among sparkling water brands in the United States.
- Across the 12 months ending September 2026, Hint rose from 7th to 5th among sparkling water brands in the United States.
- Across the 12 months ending September 2026, Sparkling Ice fell from 5th to 6th among sparkling water brands in the United States.
- Across the 12 months ending September 2026, Polar rose from 9th to 7th among sparkling water brands in the United States.
- Across the 12 months ending September 2026, Bubly fell from 6th to 9th among sparkling water brands in the United States.
- Across the 12 months ending September 2026, Waterloo held steady: its share of searches among sparkling water brands in the United States moved less than 0.5 percentage points.

## Top sparkling water brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Spindrift, LaCroix, San Pellegrino, Polar and Bubly were mentioned most often, in three of the five answers. LaCroix was recommended most often, coming first in one out of four answers that gave a list. Polar was second, and San Pellegrino was third. Liquid Death, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LaCroix | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Polar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| San Pellegrino | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bubly | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Perrier | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Spindrift | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Waterloo | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sparkling Ice | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sparkling water brands

- Asked ChatGPT "Which sparkling water should I buy?": 1. Polar, 2. San Pellegrino, 3. Spindrift
- Asked ChatGPT "What are the best sparkling water brands?": 1. San Pellegrino, 2. LaCroix, 3. Bubly, 4. Perrier, 5. Polar, 6. Waterloo, 7. Spindrift
- Asked ChatGPT "What is the best tasting seltzer?": 1. Spindrift
- Searched Google, AI Overview "sparkling water": 1. LaCroix, 2. Perrier, 3. San Pellegrino, 4. Bubly, 5. Sparkling Ice
- Searched Google, AI Overview "seltzer water": 1. Polar, 2. LaCroix, 3. Bubly

Not named in any answer: Liquid Death and Hint.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Liquid Death vs Spindrift: compare search popularity](/demand/us/compare/liquid-death-vs-spindrift): 31.9% against 14.3% Share of Search.
- [Liquid Death vs LaCroix: compare search popularity](/demand/us/compare/lacroix-vs-liquid-death): 31.9% against 11.7% Share of Search.
- [Liquid Death vs San Pellegrino: compare search popularity](/demand/us/compare/liquid-death-vs-san-pellegrino): 31.9% against 9.6% Share of Search.
- [Liquid Death vs Hint: compare search popularity](/demand/us/compare/hint-water-vs-liquid-death): 31.9% against 7.8% Share of Search.
- [Spindrift vs LaCroix: compare search popularity](/demand/us/compare/lacroix-vs-spindrift): 14.3% against 11.7% Share of Search.
- [Spindrift vs San Pellegrino: compare search popularity](/demand/us/compare/san-pellegrino-vs-spindrift): 14.3% against 9.6% Share of Search.
- [Spindrift vs Hint: compare search popularity](/demand/us/compare/hint-water-vs-spindrift): 14.3% against 7.8% Share of Search.
- [LaCroix vs San Pellegrino: compare search popularity](/demand/us/compare/lacroix-vs-san-pellegrino): 11.7% against 9.6% Share of Search.
- [LaCroix vs Hint: compare search popularity](/demand/us/compare/hint-water-vs-lacroix): 11.7% against 7.8% Share of Search.
- [San Pellegrino vs Hint: compare search popularity](/demand/us/compare/hint-water-vs-san-pellegrino): 9.6% against 7.8% Share of Search.

## How did search popularity change for United States sparkling water brands in September 2026?

- In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches.
- In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches.
- In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches.
- In September 2026, Bubly gained share of searches among sparkling water brands in the United States, from 2.9% to 3.5%.
- In September 2026, Waterloo lost share of searches among sparkling water brands in the United States, from 9.8% to 5.2%.
- In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%.
- Polar’s share of searches among sparkling water brands in the United States has lost ground for 3 months in a row, from 8.6% to 5.2% in September 2026.
- Estimated monthly branded searches for Perrier in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Liquid Death | 31.9% | 165K | -17.9% | Liquid Death |
| 2 | Spindrift | 14.3% | 74K | 0.0% | Spindrift |
| 3 | LaCroix | 11.7% | 60.5K | -18.2% | LaCroix |
| 4 | San Pellegrino | 9.6% | 49.5K | 0.0% | San Pellegrino |
| 5 | Hint | 7.8% | 40.5K | 0.0% | Hint |
| 6 | Sparkling Ice | 7.8% | 40.5K | -18.2% | Sparkling Ice |
| 7 | Polar | 5.2% | 27.1K | -18.1% | Polar |
| 8 | Waterloo | 5.2% | 27.1K | -55.2% | Waterloo |
| 9 | Bubly | 3.5% | 18.1K | 0.0% | Bubly |
| 10 | Perrier | 2.9% | 14.8K | 0.0% | Perrier |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Liquid Death | 201K | 38.8% | 1 |
| Oct 2025 | LaCroix | 60.5K | 11.7% | 2 |
| Oct 2025 | Spindrift | 60.5K | 11.7% | 3 |
| Oct 2025 | San Pellegrino | 40.5K | 7.8% | 4 |
| Oct 2025 | Sparkling Ice | 40.5K | 7.8% | 5 |
| Oct 2025 | Bubly | 27.1K | 5.2% | 6 |
| Oct 2025 | Hint | 27.1K | 5.2% | 7 |
| Oct 2025 | Waterloo | 27.1K | 5.2% | 8 |
| Oct 2025 | Polar | 22.2K | 4.3% | 9 |
| Oct 2025 | Perrier | 12.1K | 2.3% | 10 |
| Nov 2025 | Liquid Death | 165K | 34.8% | 1 |
| Nov 2025 | LaCroix | 60.5K | 12.8% | 2 |
| Nov 2025 | Spindrift | 60.5K | 12.8% | 3 |
| Nov 2025 | San Pellegrino | 40.5K | 8.6% | 4 |
| Nov 2025 | Sparkling Ice | 40.5K | 8.6% | 5 |
| Nov 2025 | Bubly | 27.1K | 5.7% | 6 |
| Nov 2025 | Hint | 27.1K | 5.7% | 7 |
| Nov 2025 | Waterloo | 22.2K | 4.7% | 8 |
| Nov 2025 | Polar | 18.1K | 3.8% | 9 |
| Nov 2025 | Perrier | 12.1K | 2.6% | 10 |
| Dec 2025 | Perrier | 246K | 36% | 1 |
| Dec 2025 | Liquid Death | 135K | 19.8% | 2 |
| Dec 2025 | LaCroix | 60.5K | 8.9% | 3 |
| Dec 2025 | Spindrift | 60.5K | 8.9% | 4 |
| Dec 2025 | San Pellegrino | 40.5K | 5.9% | 5 |
| Dec 2025 | Sparkling Ice | 40.5K | 5.9% | 6 |
| Dec 2025 | Bubly | 33.1K | 4.8% | 7 |
| Dec 2025 | Hint | 27.1K | 4% | 8 |
| Dec 2025 | Waterloo | 22.2K | 3.2% | 9 |
| Dec 2025 | Polar | 18.1K | 2.6% | 10 |
| Jan 2026 | Liquid Death | 165K | 31.9% | 1 |
| Jan 2026 | LaCroix | 74K | 14.3% | 2 |
| Jan 2026 | Spindrift | 74K | 14.3% | 3 |
| Jan 2026 | San Pellegrino | 40.5K | 7.8% | 4 |
| Jan 2026 | Sparkling Ice | 40.5K | 7.8% | 5 |
| Jan 2026 | Hint | 33.1K | 6.4% | 6 |
| Jan 2026 | Waterloo | 27.1K | 5.2% | 7 |
| Jan 2026 | Bubly | 22.2K | 4.3% | 8 |
| Jan 2026 | Polar | 22.2K | 4.3% | 9 |
| Jan 2026 | Perrier | 18.1K | 3.5% | 10 |
| Feb 2026 | Liquid Death | 201K | 37.5% | 1 |
| Feb 2026 | LaCroix | 60.5K | 11.3% | 2 |
| Feb 2026 | Spindrift | 60.5K | 11.3% | 3 |
| Feb 2026 | San Pellegrino | 49.5K | 9.2% | 4 |
| Feb 2026 | Sparkling Ice | 40.5K | 7.6% | 5 |
| Feb 2026 | Hint | 33.1K | 6.2% | 6 |
| Feb 2026 | Polar | 27.1K | 5.1% | 7 |
| Feb 2026 | Waterloo | 27.1K | 5.1% | 8 |
| Feb 2026 | Bubly | 22.2K | 4.1% | 9 |
| Feb 2026 | Perrier | 14.8K | 2.8% | 10 |
| Mar 2026 | Liquid Death | 165K | 30.1% | 1 |
| Mar 2026 | LaCroix | 74K | 13.5% | 2 |
| Mar 2026 | Spindrift | 74K | 13.5% | 3 |
| Mar 2026 | San Pellegrino | 60.5K | 11% | 4 |
| Mar 2026 | Hint | 40.5K | 7.4% | 5 |
| Mar 2026 | Sparkling Ice | 40.5K | 7.4% | 6 |
| Mar 2026 | Polar | 27.1K | 4.9% | 7 |
| Mar 2026 | Waterloo | 27.1K | 4.9% | 8 |
| Mar 2026 | Bubly | 22.2K | 4% | 9 |
| Mar 2026 | Perrier | 18.1K | 3.3% | 10 |
| Apr 2026 | Liquid Death | 165K | 29.9% | 1 |
| Apr 2026 | LaCroix | 74K | 13.4% | 2 |
| Apr 2026 | Spindrift | 74K | 13.4% | 3 |
| Apr 2026 | San Pellegrino | 60.5K | 11% | 4 |
| Apr 2026 | Hint | 40.5K | 7.3% | 5 |
| Apr 2026 | Sparkling Ice | 40.5K | 7.3% | 6 |
| Apr 2026 | Polar | 33.1K | 6% | 7 |
| Apr 2026 | Waterloo | 27.1K | 4.9% | 8 |
| Apr 2026 | Bubly | 22.2K | 4% | 9 |
| Apr 2026 | Perrier | 14.8K | 2.7% | 10 |
| May 2026 | Liquid Death | 165K | 29.3% | 1 |
| May 2026 | LaCroix | 74K | 13.1% | 2 |
| May 2026 | Spindrift | 74K | 13.1% | 3 |
| May 2026 | Hint | 49.5K | 8.8% | 4 |
| May 2026 | San Pellegrino | 49.5K | 8.8% | 5 |
| May 2026 | Polar | 40.5K | 7.2% | 6 |
| May 2026 | Sparkling Ice | 40.5K | 7.2% | 7 |
| May 2026 | Waterloo | 33.1K | 5.9% | 8 |
| May 2026 | Bubly | 22.2K | 3.9% | 9 |
| May 2026 | Perrier | 14.8K | 2.6% | 10 |
| Jun 2026 | Liquid Death | 165K | 28.7% | 1 |
| Jun 2026 | LaCroix | 74K | 12.9% | 2 |
| Jun 2026 | Spindrift | 74K | 12.9% | 3 |
| Jun 2026 | Hint | 49.5K | 8.6% | 4 |
| Jun 2026 | Polar | 49.5K | 8.6% | 5 |
| Jun 2026 | San Pellegrino | 49.5K | 8.6% | 6 |
| Jun 2026 | Sparkling Ice | 40.5K | 7% | 7 |
| Jun 2026 | Waterloo | 40.5K | 7% | 8 |
| Jun 2026 | Bubly | 18.1K | 3.1% | 9 |
| Jun 2026 | Perrier | 14.8K | 2.6% | 10 |
| Jul 2026 | Liquid Death | 165K | 29.3% | 1 |
| Jul 2026 | LaCroix | 74K | 13.1% | 2 |
| Jul 2026 | Spindrift | 74K | 13.1% | 3 |
| Jul 2026 | Hint | 49.5K | 8.8% | 4 |
| Jul 2026 | San Pellegrino | 49.5K | 8.8% | 5 |
| Jul 2026 | Polar | 40.5K | 7.2% | 6 |
| Jul 2026 | Sparkling Ice | 40.5K | 7.2% | 7 |
| Jul 2026 | Waterloo | 40.5K | 7.2% | 8 |
| Jul 2026 | Bubly | 14.8K | 2.6% | 9 |
| Jul 2026 | Perrier | 14.8K | 2.6% | 10 |
| Aug 2026 | Liquid Death | 201K | 32.7% | 1 |
| Aug 2026 | LaCroix | 74K | 12% | 2 |
| Aug 2026 | Spindrift | 74K | 12% | 3 |
| Aug 2026 | Waterloo | 60.5K | 9.8% | 4 |
| Aug 2026 | San Pellegrino | 49.5K | 8% | 5 |
| Aug 2026 | Sparkling Ice | 49.5K | 8% | 6 |
| Aug 2026 | Hint | 40.5K | 6.6% | 7 |
| Aug 2026 | Polar | 33.1K | 5.4% | 8 |
| Aug 2026 | Bubly | 18.1K | 2.9% | 9 |
| Aug 2026 | Perrier | 14.8K | 2.4% | 10 |
| Sep 2026 | Liquid Death | 165K | 31.9% | 1 |
| Sep 2026 | Spindrift | 74K | 14.3% | 2 |
| Sep 2026 | LaCroix | 60.5K | 11.7% | 3 |
| Sep 2026 | San Pellegrino | 49.5K | 9.6% | 4 |
| Sep 2026 | Hint | 40.5K | 7.8% | 5 |
| Sep 2026 | Sparkling Ice | 40.5K | 7.8% | 6 |
| Sep 2026 | Polar | 27.1K | 5.2% | 7 |
| Sep 2026 | Waterloo | 27.1K | 5.2% | 8 |
| Sep 2026 | Bubly | 18.1K | 3.5% | 9 |
| Sep 2026 | Perrier | 14.8K | 2.9% | 10 |

## What is being compared

- **Bubly**: Measured on the search term “bubly”.
- **Hint**: Measured on the search term “hint water”.
- **LaCroix**: Measured on the search term “la croix”.
- **Liquid Death**: Measured on the search term “liquid death”.
- **Perrier**: Measured on the search term “perrier”.
- **Polar**: Measured on the search term “polar seltzer”.
- **San Pellegrino**: Measured on the search term “san pellegrino”.
- **Sparkling Ice**: Measured on the search term “sparkling ice”.
- **Spindrift**: Measured on the search term “spindrift”.
- **Waterloo**: Measured on the search term “waterloo sparkling water”.

- [Bubly](/demand/us/brands/bubly)
- [Hint](/demand/us/brands/hint-water)
- [LaCroix](/demand/us/brands/lacroix)
- [Liquid Death](/demand/us/brands/liquid-death)
- [Perrier](/demand/us/brands/perrier)
- [Polar](/demand/us/brands/polar-seltzer)
- [San Pellegrino](/demand/us/brands/san-pellegrino)
- [Sparkling Ice](/demand/us/brands/sparkling-ice)
- [Spindrift](/demand/us/brands/spindrift)
- [Waterloo](/demand/us/brands/waterloo-sparkling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sparkling water brands in the United States?

In September 2026, Liquid Death was the most searched among sparkling water brands in the United States, with an estimated 165K branded searches, 31.9% of all searches for the ten we track.

## Cite this page

Brandwave. "Sparkling water brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-sparkling-water-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-sparkling-water-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.