--- title: "Soup brands in United States: Which are searched most?" description: "Compare the soup brands people buy. Share of Search among Campbell's, Progresso, Heinz and Amy's, the soup brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-soup-brands" publisher: "Brandwave" --- # Soup brands in United States: Which are searched most? Compare the soup brands people buy. Share of Search among Campbell's, Progresso, Heinz and Amy's, the soup brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Soup brands - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Campbell's, 73.4% ## Which brand is most popular in search among soup brands in United States? - In September 2026, Campbell's was the most searched among soup brands in United States, with an estimated 209K branded searches and 73.4% estimated Share of Search within this set. - Progresso is in 2nd place, 61.5 percentage points behind at 11.8% Share of Search. - Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States increased from 66.1% to 73.4%. - Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States decreased from 14.8% to 11.8%. - Across the 12 months ending September 2026, Heinz’s estimated Share of Search among soup brands in United States decreased from 14.6% to 9.5%. - Across the 12 months ending September 2026, Amy's’ estimated Share of Search among soup brands in United States increased from 4.5% to 5.3%. - Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup brands in United States peaked at 90.4% in November 2025 and was lowest at 66.1% in October 2025. - Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States peaked at 16.3% in January 2026 and was lowest at 4.7% in November 2025. - Across the 12 months ending September 2026, Heinz’s estimated Share of Search among soup brands in United States peaked at 14.6% in October 2025 and was lowest at 3.8% in November 2025. - Across the 12 months ending September 2026, Amy's’ estimated Share of Search among soup brands in United States peaked at 8% in April 2026 and was lowest at 1.2% in November 2025. ## Compare search popularity between leading brands - [Campbell's vs Progresso: compare search popularity](/demand/us/compare/campbells-vs-progresso): 73.4% against 11.8% Share of Search. - [Campbell's vs Heinz: compare search popularity](/demand/us/compare/campbells-vs-heinz): 73.4% against 9.5% Share of Search. - [Campbell's vs Amy's: compare search popularity](/demand/us/compare/amy-s-vs-campbells): 73.4% against 5.3% Share of Search. - [Progresso vs Heinz: compare search popularity](/demand/us/compare/heinz-vs-progresso): 11.8% against 9.5% Share of Search. - [Progresso vs Amy's: compare search popularity](/demand/us/compare/amy-s-vs-progresso): 11.8% against 5.3% Share of Search. - [Heinz vs Amy's: compare search popularity](/demand/us/compare/amy-s-vs-heinz): 9.5% against 5.3% Share of Search. ## How did search popularity change for United States soup brands in September 2026? - In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search. - In September 2026, Campbell's gained estimated Share of Search among soup brands in United States, from 72.4% to 73.4%. - In September 2026, Amy's gained estimated Share of Search among soup brands in United States, from 4.6% to 5.3%. - In September 2026, Heinz lost estimated Share of Search among soup brands in United States, from 12.3% to 9.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Campbell's | 73.4% | 209K | +31.0% | Campbell's | | 2 | Progresso | 11.8% | 33.7K | +43.4% | Progresso | | 3 | Heinz | 9.5% | 27.1K | 0.0% | Heinz | | 4 | Amy's | 5.3% | 15.1K | +48.8% | Amy's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Campbell's | 184K | 66.1% | 1 | | Oct 2025 | Progresso | 41.2K | 14.8% | 2 | | Oct 2025 | Heinz | 40.5K | 14.6% | 3 | | Oct 2025 | Amy's | 12.5K | 4.5% | 4 | | Nov 2025 | Campbell's | 796K | 90.4% | 1 | | Nov 2025 | Progresso | 41.2K | 4.7% | 2 | | Nov 2025 | Heinz | 33.1K | 3.8% | 3 | | Nov 2025 | Amy's | 10.3K | 1.2% | 4 | | Dec 2025 | Campbell's | 300K | 80.7% | 1 | | Dec 2025 | Progresso | 41.2K | 11.1% | 2 | | Dec 2025 | Heinz | 22.2K | 6% | 3 | | Dec 2025 | Amy's | 8.5K | 2.3% | 4 | | Jan 2026 | Campbell's | 220K | 71% | 1 | | Jan 2026 | Progresso | 50.4K | 16.3% | 2 | | Jan 2026 | Heinz | 27.1K | 8.7% | 3 | | Jan 2026 | Amy's | 12.5K | 4% | 4 | | Feb 2026 | Campbell's | 165K | 72.4% | 1 | | Feb 2026 | Progresso | 30.3K | 13.3% | 2 | | Feb 2026 | Heinz | 22.2K | 9.8% | 3 | | Feb 2026 | Amy's | 10.2K | 4.5% | 4 | | Mar 2026 | Campbell's | 184K | 75.1% | 1 | | Mar 2026 | Progresso | 28.8K | 11.7% | 2 | | Mar 2026 | Heinz | 22.2K | 9.1% | 3 | | Mar 2026 | Amy's | 10.2K | 4.1% | 4 | | Apr 2026 | Campbell's | 171K | 73.7% | 1 | | Apr 2026 | Heinz | 22.2K | 9.6% | 2 | | Apr 2026 | Progresso | 20.2K | 8.7% | 3 | | Apr 2026 | Amy's | 18.4K | 8% | 4 | | May 2026 | Campbell's | 160K | 72% | 1 | | May 2026 | Progresso | 24.7K | 11.2% | 2 | | May 2026 | Heinz | 22.2K | 10% | 3 | | May 2026 | Amy's | 15.1K | 6.8% | 4 | | Jun 2026 | Campbell's | 160K | 74.4% | 1 | | Jun 2026 | Heinz | 22.2K | 10.4% | 2 | | Jun 2026 | Progresso | 20.2K | 9.4% | 3 | | Jun 2026 | Amy's | 12.4K | 5.8% | 4 | | Jul 2026 | Campbell's | 151K | 73.3% | 1 | | Jul 2026 | Heinz | 22.2K | 10.8% | 2 | | Jul 2026 | Progresso | 20.2K | 9.8% | 3 | | Jul 2026 | Amy's | 12.4K | 6% | 4 | | Aug 2026 | Campbell's | 160K | 72.4% | 1 | | Aug 2026 | Heinz | 27.1K | 12.3% | 2 | | Aug 2026 | Progresso | 23.5K | 10.7% | 3 | | Aug 2026 | Amy's | 10.2K | 4.6% | 4 | | Sep 2026 | Campbell's | 209K | 73.4% | 1 | | Sep 2026 | Progresso | 33.7K | 11.8% | 2 | | Sep 2026 | Heinz | 27.1K | 9.5% | 3 | | Sep 2026 | Amy's | 15.1K | 5.3% | 4 | ## What is being compared - **Amy's**: Measured on the search terms “amy s” and “amys kitchen”, summed into one figure. - **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure. - **Heinz**: Measured on the search term “heinz”. - **Progresso**: Measured on the search terms “progresso” and “progresso soup”, summed into one figure. - [Amy's](/demand/us/brands/amy-s) - [Campbell's](/demand/us/brands/campbells) - [Heinz](/demand/us/brands/heinz) - [Progresso](/demand/us/brands/progresso) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among soup brands in United States? In September 2026, Campbell's was the most searched among soup brands in United States, with an estimated 209K branded searches and 73.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Soup brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-soup-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-soup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.