---
title: "Solar installers in the United States: Which are searched most?"
description: "Compare the companies that sell and install home solar panels. Share of Search among Sunrun, Tesla Solar, Trinity Solar, SunPower, Momentum Solar, Freedom Forever and Palmetto, the solar installers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-solar-installers"
publisher: "Brandwave"
---

# Solar installers in the United States: Which are searched most?

Compare the companies that sell and install home solar panels. Share of Search among Sunrun, Tesla Solar, Trinity Solar, SunPower, Momentum Solar, Freedom Forever and Palmetto, the solar installers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Solar installers
- **Market**: United States
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sunrun, 54.9%

## Which brand is most popular in search among solar installers in the United States?

- In September 2026, Sunrun was the most searched among solar installers in the United States, with an estimated 74K branded searches, 54.9% of all searches for the seven we track.
- Tesla Solar is in 2nd place, 41.4 percentage points behind at 13.4%.
- Across the 12 months ending September 2026, Sunrun’s share of searches among solar installers in the United States increased from 41.1% to 54.9%.
- Across the 12 months ending September 2026, Tesla Solar’s share of searches among solar installers in the United States decreased from 15.1% to 13.4%.
- Across the 12 months ending September 2026, Trinity Solar’s share of searches among solar installers in the United States decreased from 10.1% to 9%.
- Across the 12 months ending September 2026, SunPower’s share of searches among solar installers in the United States decreased from 9.5% to 8.7%.
- Across the 12 months ending September 2026, Momentum Solar’s share of searches among solar installers in the United States decreased from 8.2% to 6%.
- Across the 12 months ending September 2026, Freedom Forever’s share of searches among solar installers in the United States decreased from 12.3% to 4%.
- Across the 12 months ending September 2026, Sunrun’s share of searches among solar installers in the United States peaked at 54.9% in September 2026 and was lowest at 35.4% in December 2025.
- Across the 12 months ending September 2026, Tesla Solar’s share of searches among solar installers in the United States peaked at 18% in November 2025 and was lowest at 10.6% in December 2025.
- Across the 12 months ending September 2026, Trinity Solar’s share of searches among solar installers in the United States peaked at 12.8% in March 2026 and was lowest at 8.7% in December 2025.
- Across the 12 months ending September 2026, SunPower’s share of searches among solar installers in the United States peaked at 25.1% in December 2025 and was lowest at 8.5% in August 2026.
- Across the 12 months ending September 2026, Momentum Solar’s share of searches among solar installers in the United States peaked at 8.2% in October 2025 and was lowest at 5.8% in April 2026.
- Across the 12 months ending September 2026, Freedom Forever’s share of searches among solar installers in the United States peaked at 16% in April 2026 and was lowest at 4% in September 2026.
- Across the 12 months ending September 2026, Palmetto’s share of searches among solar installers in the United States peaked at 4.6% in July 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Trinity Solar rose from 4th to 3rd among solar installers in the United States.
- Across the 12 months ending September 2026, SunPower rose from 5th to 4th among solar installers in the United States.
- Across the 12 months ending September 2026, Momentum Solar rose from 6th to 5th among solar installers in the United States.
- Across the 12 months ending September 2026, Freedom Forever fell from 3rd to 6th among solar installers in the United States.
- Across the 12 months ending September 2026, Palmetto held steady: its share of searches among solar installers in the United States moved less than 0.5 percentage points.

## Top solar installers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Sunrun appeared every time. Sunrun was recommended most often, coming first in two out of three answers that gave a list. SunPower was second, and Tesla Solar was third. Trinity Solar, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sunrun | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| SunPower | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Tesla Solar | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Palmetto | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Momentum Solar | 5th | 0 of 3 | 1 of 1 | 1 of 4 |
| Trinity Solar | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Freedom Forever | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about solar installers

- Asked ChatGPT "Which solar company should I use in the US?": 1. Sunrun
- Asked ChatGPT "What are the best solar installers in the US?": 1. Sunrun, 2. Tesla Solar, 3. SunPower, 4. Palmetto
- Asked ChatGPT "What's the best solar company in the US for solar panels with a battery?": 1. Sunrun, 2. Tesla Solar
- Searched Google, AI Overview "best solar companies": 1. SunPower, 2. Palmetto, 3. Momentum Solar, 4. Sunrun

Not named in any answer: Trinity Solar and Freedom Forever.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Sunrun vs Tesla Solar: compare search popularity](/demand/us/compare/sunrun-vs-tesla-solar): 54.9% against 13.4% Share of Search.
- [Sunrun vs Trinity Solar: compare search popularity](/demand/us/compare/sunrun-vs-trinity-solar): 54.9% against 9% Share of Search.
- [Sunrun vs SunPower: compare search popularity](/demand/us/compare/sunpower-vs-sunrun): 54.9% against 8.7% Share of Search.
- [Sunrun vs Momentum Solar: compare search popularity](/demand/us/compare/momentum-solar-vs-sunrun): 54.9% against 6% Share of Search.
- [Tesla Solar vs Trinity Solar: compare search popularity](/demand/us/compare/tesla-solar-vs-trinity-solar): 13.4% against 9% Share of Search.
- [Tesla Solar vs SunPower: compare search popularity](/demand/us/compare/sunpower-vs-tesla-solar): 13.4% against 8.7% Share of Search.
- [Tesla Solar vs Momentum Solar: compare search popularity](/demand/us/compare/momentum-solar-vs-tesla-solar): 13.4% against 6% Share of Search.
- [Trinity Solar vs SunPower: compare search popularity](/demand/us/compare/sunpower-vs-trinity-solar): 9% against 8.7% Share of Search.
- [Trinity Solar vs Momentum Solar: compare search popularity](/demand/us/compare/momentum-solar-vs-trinity-solar): 9% against 6% Share of Search.
- [SunPower vs Momentum Solar: compare search popularity](/demand/us/compare/momentum-solar-vs-sunpower): 8.7% against 6% Share of Search.

## How did search popularity change for United States solar installers in September 2026?

- In September 2026, Sunrun gained share of searches among solar installers in the United States, from 49.3% to 54.9%.
- In September 2026, Freedom Forever lost share of searches among solar installers in the United States, from 6.6% to 4%.
- In September 2026, Tesla Solar lost share of searches among solar installers in the United States, from 14.8% to 13.4%.
- In September 2026, Trinity Solar lost share of searches among solar installers in the United States, from 9.9% to 9%.
- In September 2026, Momentum Solar lost share of searches among solar installers in the United States, from 6.6% to 6%.
- Estimated monthly branded searches for SunPower in the United States fell 15.7% over 12 measured months, from 14K to 11.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sunrun | 54.9% | 74K | 0.0% | Sunrun |
| 2 | Tesla Solar | 13.4% | 18.1K | -18.5% | Tesla |
| 3 | Trinity Solar | 9% | 12.1K | -18.2% | Trinity Solar |
| 4 | SunPower | 8.7% | 11.8K | -7.8% | SunPower |
| 5 | Momentum Solar | 6% | 8.1K | -18.2% | Momentum Solar |
| 6 | Freedom Forever | 4% | 5.4K | -45.5% | Freedom Forever |
| 7 | Palmetto | 4% | 5.4K | -18.2% | Palmetto |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunrun | 60.5K | 41.1% | 1 |
| Oct 2025 | Tesla Solar | 22.2K | 15.1% | 2 |
| Oct 2025 | Freedom Forever | 18.1K | 12.3% | 3 |
| Oct 2025 | Trinity Solar | 14.8K | 10.1% | 4 |
| Oct 2025 | SunPower | 14K | 9.5% | 5 |
| Oct 2025 | Momentum Solar | 12.1K | 8.2% | 6 |
| Oct 2025 | Palmetto | 5.4K | 3.7% | 7 |
| Nov 2025 | Sunrun | 49.5K | 40% | 1 |
| Nov 2025 | Tesla Solar | 22.2K | 18% | 2 |
| Nov 2025 | Freedom Forever | 14.8K | 12% | 3 |
| Nov 2025 | Trinity Solar | 12.1K | 9.8% | 4 |
| Nov 2025 | SunPower | 11.5K | 9.3% | 5 |
| Nov 2025 | Momentum Solar | 9.9K | 8% | 6 |
| Nov 2025 | Palmetto | 3.6K | 2.9% | 7 |
| Dec 2025 | Sunrun | 49.5K | 35.4% | 1 |
| Dec 2025 | SunPower | 35K | 25.1% | 2 |
| Dec 2025 | Freedom Forever | 14.8K | 10.6% | 3 |
| Dec 2025 | Tesla Solar | 14.8K | 10.6% | 4 |
| Dec 2025 | Trinity Solar | 12.1K | 8.7% | 5 |
| Dec 2025 | Momentum Solar | 9.9K | 7.1% | 6 |
| Dec 2025 | Palmetto | 3.6K | 2.6% | 7 |
| Jan 2026 | Sunrun | 60.5K | 38.8% | 1 |
| Jan 2026 | SunPower | 29.5K | 18.9% | 2 |
| Jan 2026 | Tesla Solar | 22.2K | 14.2% | 3 |
| Jan 2026 | Freedom Forever | 14.8K | 9.5% | 4 |
| Jan 2026 | Trinity Solar | 14.8K | 9.5% | 5 |
| Jan 2026 | Momentum Solar | 9.9K | 6.3% | 6 |
| Jan 2026 | Palmetto | 4.4K | 2.8% | 7 |
| Feb 2026 | Sunrun | 49.5K | 39.5% | 1 |
| Feb 2026 | Tesla Solar | 18.1K | 14.5% | 2 |
| Feb 2026 | Freedom Forever | 14.8K | 11.8% | 3 |
| Feb 2026 | Trinity Solar | 14.8K | 11.8% | 4 |
| Feb 2026 | SunPower | 14.5K | 11.6% | 5 |
| Feb 2026 | Momentum Solar | 8.1K | 6.5% | 6 |
| Feb 2026 | Palmetto | 5.4K | 4.3% | 7 |
| Mar 2026 | Sunrun | 60.5K | 42.7% | 1 |
| Mar 2026 | Tesla Solar | 18.1K | 12.8% | 2 |
| Mar 2026 | Trinity Solar | 18.1K | 12.8% | 3 |
| Mar 2026 | SunPower | 15K | 10.6% | 4 |
| Mar 2026 | Freedom Forever | 14.8K | 10.4% | 5 |
| Mar 2026 | Momentum Solar | 9.9K | 7% | 6 |
| Mar 2026 | Palmetto | 5.4K | 3.8% | 7 |
| Apr 2026 | Sunrun | 74K | 43.7% | 1 |
| Apr 2026 | Freedom Forever | 27.1K | 16% | 2 |
| Apr 2026 | Tesla Solar | 18.1K | 10.7% | 3 |
| Apr 2026 | Trinity Solar | 18.1K | 10.7% | 4 |
| Apr 2026 | SunPower | 15.7K | 9.3% | 5 |
| Apr 2026 | Momentum Solar | 9.9K | 5.8% | 6 |
| Apr 2026 | Palmetto | 6.6K | 3.9% | 7 |
| May 2026 | Sunrun | 74K | 49% | 1 |
| May 2026 | Tesla Solar | 18.1K | 12% | 2 |
| May 2026 | SunPower | 17.7K | 11.7% | 3 |
| May 2026 | Trinity Solar | 14.8K | 9.8% | 4 |
| May 2026 | Freedom Forever | 9.9K | 6.6% | 5 |
| May 2026 | Momentum Solar | 9.9K | 6.6% | 6 |
| May 2026 | Palmetto | 6.6K | 4.4% | 7 |
| Jun 2026 | Sunrun | 74K | 49.8% | 1 |
| Jun 2026 | Tesla Solar | 18.1K | 12.2% | 2 |
| Jun 2026 | SunPower | 15K | 10.1% | 3 |
| Jun 2026 | Trinity Solar | 14.8K | 10% | 4 |
| Jun 2026 | Momentum Solar | 12.1K | 8.1% | 5 |
| Jun 2026 | Freedom Forever | 8.1K | 5.4% | 6 |
| Jun 2026 | Palmetto | 6.6K | 4.4% | 7 |
| Jul 2026 | Sunrun | 74K | 51% | 1 |
| Jul 2026 | Tesla Solar | 18.1K | 12.5% | 2 |
| Jul 2026 | SunPower | 15K | 10.3% | 3 |
| Jul 2026 | Trinity Solar | 14.8K | 10.2% | 4 |
| Jul 2026 | Momentum Solar | 9.9K | 6.8% | 5 |
| Jul 2026 | Freedom Forever | 6.6K | 4.6% | 6 |
| Jul 2026 | Palmetto | 6.6K | 4.6% | 7 |
| Aug 2026 | Sunrun | 74K | 49.3% | 1 |
| Aug 2026 | Tesla Solar | 22.2K | 14.8% | 2 |
| Aug 2026 | Trinity Solar | 14.8K | 9.9% | 3 |
| Aug 2026 | SunPower | 12.8K | 8.5% | 4 |
| Aug 2026 | Freedom Forever | 9.9K | 6.6% | 5 |
| Aug 2026 | Momentum Solar | 9.9K | 6.6% | 6 |
| Aug 2026 | Palmetto | 6.6K | 4.4% | 7 |
| Sep 2026 | Sunrun | 74K | 54.9% | 1 |
| Sep 2026 | Tesla Solar | 18.1K | 13.4% | 2 |
| Sep 2026 | Trinity Solar | 12.1K | 9% | 3 |
| Sep 2026 | SunPower | 11.8K | 8.7% | 4 |
| Sep 2026 | Momentum Solar | 8.1K | 6% | 5 |
| Sep 2026 | Freedom Forever | 5.4K | 4% | 6 |
| Sep 2026 | Palmetto | 5.4K | 4% | 7 |

## What is being compared

- **Freedom Forever**: Measured on the search term “freedom forever”.
- **Momentum Solar**: Measured on the search term “momentum solar”.
- **Palmetto**: Measured on the search term “palmetto solar”.
- **SunPower**: Measured on the search terms “sunpower” and “sunpower solar”, summed into one figure.
- **Sunrun**: Measured on the search term “sunrun”.
- **Tesla Solar**: Measured on the search term “tesla solar”.
- **Trinity Solar**: Measured on the search term “trinity solar”.

- [Freedom Forever](/demand/us/brands/freedom-forever)
- [Momentum Solar](/demand/us/brands/momentum-solar)
- [Palmetto](/demand/us/brands/palmetto-solar)
- [SunPower](/demand/us/brands/sunpower)
- [Sunrun](/demand/us/brands/sunrun)
- [Tesla Solar](/demand/us/brands/tesla-solar)
- [Trinity Solar](/demand/us/brands/trinity-solar)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among solar installers in the United States?

In September 2026, Sunrun was the most searched among solar installers in the United States, with an estimated 74K branded searches, 54.9% of all searches for the seven we track.

## Cite this page

Brandwave. "Solar installers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-solar-installers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-solar-installers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.