---
title: "Sofa brands in the United States: Which are searched most?"
description: "Compare the sofa brands people in the United States buy from. Share of Search among Interior Define, IKEA, Joybird, Maiden Home, Article, Crate & Barrel, Pottery Barn, Room & Board, Sixpenny, West Elm, Arhaus, La-Z-Boy, Burrow, Lovesac, Benchmade Modern and Castlery, the sofa brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-sofa-brands"
publisher: "Brandwave"
---

# Sofa brands in the United States: Which are searched most?

Compare the sofa brands people in the United States buy from. Share of Search among Interior Define, IKEA, Joybird, Maiden Home, Article, Crate & Barrel, Pottery Barn, Room & Board, Sixpenny, West Elm, Arhaus, La-Z-Boy, Burrow, Lovesac, Benchmade Modern and Castlery, the sofa brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sofa brands
- **Market**: United States
- **Brands compared**: 16
- **Month measured**: Sep 2026
- **Highest Share of Search**: Interior Define, 28.5%

## Which brand is most popular in search among sofa brands in the United States?

- In September 2026, Interior Define was the most searched among sofa brands in the United States, with an estimated 60.5K branded searches, 28.5% of all searches for the 16 we track.
- IKEA is in 2nd place, 15.7 percentage points behind at 12.8%.
- Across the 12 months ending September 2026, Interior Define’s share of searches among sofa brands in the United States increased from 22.4% to 28.5%.
- Across the 12 months ending September 2026, Joybird’s share of searches among sofa brands in the United States decreased from 9.5% to 8.1%.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States decreased from 8.2% to 5.7%.
- Across the 12 months ending September 2026, Article’s share of searches among sofa brands in the United States decreased from 5.5% to 4.7%.
- Across the 12 months ending September 2026, Room & Board’s share of searches among sofa brands in the United States decreased from 5.5% to 4.7%.
- Across the 12 months ending September 2026, Arhaus’ share of searches among sofa brands in the United States increased from 3% to 3.8%.
- Across the 12 months ending September 2026, La-Z-Boy’s share of searches among sofa brands in the United States decreased from 4.5% to 3.8%.
- Across the 12 months ending September 2026, Lovesac’s share of searches among sofa brands in the United States decreased from 3.7% to 2.5%.
- Across the 12 months ending September 2026, Interior Define’s share of searches among sofa brands in the United States peaked at 29.1% in February 2026 and was lowest at 19.8% in June 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among sofa brands in the United States peaked at 16.2% in June 2026 and was lowest at 10.7% in February 2026.
- Across the 12 months ending September 2026, Joybird’s share of searches among sofa brands in the United States peaked at 10.8% in August 2026 and was lowest at 8.1% in September 2026.
- Across the 12 months ending September 2026, Maiden Home’s share of searches among sofa brands in the United States peaked at 8.2% in October 2025 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, Room & Board’s share of searches among sofa brands in the United States peaked at 6.3% in August 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, Sixpenny’s share of searches among sofa brands in the United States peaked at 5.3% in November 2025 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, West Elm’s share of searches among sofa brands in the United States peaked at 5.2% in August 2026 and was lowest at 3.9% in February 2026.
- Across the 12 months ending September 2026, Arhaus’ share of searches among sofa brands in the United States peaked at 4.2% in April 2026 and was lowest at 2.9% in November 2025.
- Across the 12 months ending September 2026, La-Z-Boy’s share of searches among sofa brands in the United States peaked at 5.3% in January 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Burrow’s share of searches among sofa brands in the United States peaked at 4% in December 2025 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Lovesac’s share of searches among sofa brands in the United States peaked at 7.7% in July 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Crate & Barrel rose from 7th to 6th among sofa brands in the United States.
- Across the 12 months ending September 2026, Pottery Barn rose from 9th to 7th among sofa brands in the United States.
- Across the 12 months ending September 2026, Room & Board fell from 6th to 8th among sofa brands in the United States.
- Across the 12 months ending September 2026, Sixpenny rose from 10th to 9th among sofa brands in the United States.
- Across the 12 months ending September 2026, West Elm rose from 11th to 10th among sofa brands in the United States.
- Across the 12 months ending September 2026, Arhaus rose from 13th to 11th among sofa brands in the United States.
- Across the 12 months ending September 2026, La-Z-Boy fell from 8th to 12th among sofa brands in the United States.
- Across the 12 months ending September 2026, Burrow rose from 14th to 13th among sofa brands in the United States.
- Across the 12 months ending September 2026, Lovesac fell from 12th to 14th among sofa brands in the United States.
- Across the 12 months ending September 2026, IKEA, Benchmade Modern and Castlery held steady: their share of searches among sofa brands in the United States each moved less than 0.5 percentage points.

## Top sofa brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, IKEA, Crate & Barrel and Room & Board were mentioned most often, in three of the five answers. Room & Board was recommended most often, coming first in all three answers that gave a list. Crate & Barrel was second, and Article was third. Interior Define, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Room & Board | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Crate & Barrel | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Article | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| La-Z-Boy | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lovesac | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Benchmade Modern | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Pottery Barn | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| IKEA | 8th | 1 of 3 | 2 of 2 | 3 of 5 |
| Arhaus | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Interior Define | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Joybird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maiden Home | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sixpenny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| West Elm | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Burrow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Castlery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sofa brands

- Asked ChatGPT "Which sofa brand should I buy in the US?": 1. Room & Board, 2. Article, 3. La-Z-Boy, 4. Crate & Barrel, 5. IKEA, 6. Arhaus
- Asked ChatGPT "What are the best sofa brands in the US?": 1. Room & Board, 2. Crate & Barrel, 3. Benchmade Modern, 4. Article, 5. La-Z-Boy, 6. Pottery Barn, 7. Lovesac, 8. Arhaus
- Asked ChatGPT "What's the best sofa brand in the US for a family with kids?": 1. Room & Board, 2. Lovesac, 3. Crate & Barrel
- Searched Google, AI Overview "couch": 1. IKEA
- Searched Google, AI Overview "sofa": 1. IKEA, 2. West Elm

Not named in any answer: Interior Define, Joybird, Maiden Home, Sixpenny, Burrow and Castlery.

Brands are listed in the order each answer named them. The answers were collected in United States on October 25, 2026.

## Compare search popularity between leading brands

- [Interior Define vs IKEA: compare search popularity](/demand/us/compare/ikea-vs-interior-define): 28.5% against 12.8% Share of Search.
- [Interior Define vs Joybird: compare search popularity](/demand/us/compare/interior-define-vs-joybird): 28.5% against 8.1% Share of Search.
- [Interior Define vs Maiden Home: compare search popularity](/demand/us/compare/interior-define-vs-maiden-home): 28.5% against 5.7% Share of Search.
- [Interior Define vs Article: compare search popularity](/demand/us/compare/article-furniture-vs-interior-define): 28.5% against 4.7% Share of Search.
- [IKEA vs Joybird: compare search popularity](/demand/us/compare/ikea-vs-joybird): 12.8% against 8.1% Share of Search.
- [IKEA vs Maiden Home: compare search popularity](/demand/us/compare/ikea-vs-maiden-home): 12.8% against 5.7% Share of Search.
- [IKEA vs Article: compare search popularity](/demand/us/compare/article-furniture-vs-ikea): 12.8% against 4.7% Share of Search.
- [Joybird vs Maiden Home: compare search popularity](/demand/us/compare/joybird-vs-maiden-home): 8.1% against 5.7% Share of Search.
- [Joybird vs Article: compare search popularity](/demand/us/compare/article-furniture-vs-joybird): 8.1% against 4.7% Share of Search.
- [Maiden Home vs Article: compare search popularity](/demand/us/compare/article-furniture-vs-maiden-home): 5.7% against 4.7% Share of Search.

## How did search popularity change for United States sofa brands in September 2026?

- In September 2026, Maiden Home overtook Room & Board and Article to rank 4th among sofa brands in the United States, with 5.7% of the searches.
- In September 2026, Interior Define gained share of searches among sofa brands in the United States, from 21.2% to 28.5%.
- In September 2026, Joybird lost share of searches among sofa brands in the United States, from 10.8% to 8.1%.
- In September 2026, Room & Board lost share of searches among sofa brands in the United States, from 6.3% to 4.7%.
- In September 2026, IKEA lost share of searches among sofa brands in the United States, from 14.2% to 12.8%.
- In September 2026, Lovesac lost share of searches among sofa brands in the United States, from 3.5% to 2.5%.
- In September 2026, Article lost share of searches among sofa brands in the United States, from 5.2% to 4.7%.
- In September 2026, Sixpenny lost share of searches among sofa brands in the United States, from 5.2% to 4.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Interior Define | 28.5% | 60.5K | +22.2% | Interior Define |
| 2 | IKEA | 12.8% | 27.1K | -18.1% | IKEA New Zealand Limited |
| 3 | Joybird | 8.1% | 17.2K | -31.5% | Joybird |
| 4 | Maiden Home | 5.7% | 12.1K | 0.0% | Maiden Home |
| 5 | Article | 4.7% | 9.9K | -18.2% | Article |
| 6 | Crate & Barrel | 4.7% | 9.9K | 0.0% | Crate & Barrel |
| 7 | Pottery Barn | 4.7% | 9.9K | 0.0% | Williams-Sonoma |
| 8 | Room & Board | 4.7% | 9.9K | -33.1% | Room & Board |
| 9 | Sixpenny | 4.7% | 9.9K | -18.2% | Sixpenny |
| 10 | West Elm | 4.7% | 9.9K | -18.2% | West Elm |
| 11 | Arhaus | 3.8% | 8.1K | 0.0% | Arhaus |
| 12 | La-Z-Boy | 3.8% | 8.1K | -18.2% | La-Z-Boy |
| 13 | Burrow | 2.5% | 5.4K | -18.2% | Burrow |
| 14 | Lovesac | 2.5% | 5.4K | -33.3% | Lovesac |
| 15 | Benchmade Modern | 2.1% | 4.4K | 0.0% | Benchmade Modern |
| 16 | Castlery | 2.1% | 4.4K | -18.5% | Castlery |

IKEA, Joybird and 8 other brands sell other things too, so only their searches that name this product count here, like “ikea sofa”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Interior Define | 49.5K | 22.4% | 1 |
| Oct 2025 | IKEA | 27.1K | 12.3% | 2 |
| Oct 2025 | Joybird | 21K | 9.5% | 3 |
| Oct 2025 | Maiden Home | 18.1K | 8.2% | 4 |
| Oct 2025 | Article | 12.1K | 5.5% | 5 |
| Oct 2025 | Room & Board | 12.1K | 5.5% | 6 |
| Oct 2025 | Crate & Barrel | 9.9K | 4.5% | 7 |
| Oct 2025 | La-Z-Boy | 9.9K | 4.5% | 8 |
| Oct 2025 | Pottery Barn | 9.9K | 4.5% | 9 |
| Oct 2025 | Sixpenny | 9.9K | 4.5% | 10 |
| Oct 2025 | West Elm | 9.9K | 4.5% | 11 |
| Oct 2025 | Lovesac | 8.1K | 3.7% | 12 |
| Oct 2025 | Arhaus | 6.6K | 3% | 13 |
| Oct 2025 | Burrow | 6.6K | 3% | 14 |
| Oct 2025 | Benchmade Modern | 5.4K | 2.4% | 15 |
| Oct 2025 | Castlery | 4.4K | 2% | 16 |
| Nov 2025 | Interior Define | 74K | 26.5% | 1 |
| Nov 2025 | IKEA | 33.1K | 11.9% | 2 |
| Nov 2025 | Joybird | 25.8K | 9.3% | 3 |
| Nov 2025 | Maiden Home | 18.1K | 6.5% | 4 |
| Nov 2025 | Article | 14.8K | 5.3% | 5 |
| Nov 2025 | Room & Board | 14.8K | 5.3% | 6 |
| Nov 2025 | Sixpenny | 14.8K | 5.3% | 7 |
| Nov 2025 | Crate & Barrel | 12.1K | 4.3% | 8 |
| Nov 2025 | La-Z-Boy | 12.1K | 4.3% | 9 |
| Nov 2025 | Pottery Barn | 12.1K | 4.3% | 10 |
| Nov 2025 | West Elm | 12.1K | 4.3% | 11 |
| Nov 2025 | Arhaus | 8.1K | 2.9% | 12 |
| Nov 2025 | Burrow | 8.1K | 2.9% | 13 |
| Nov 2025 | Lovesac | 8.1K | 2.9% | 14 |
| Nov 2025 | Benchmade Modern | 5.4K | 1.9% | 15 |
| Nov 2025 | Castlery | 5.4K | 1.9% | 16 |
| Dec 2025 | Interior Define | 49.5K | 24.6% | 1 |
| Dec 2025 | IKEA | 27.1K | 13.5% | 2 |
| Dec 2025 | Joybird | 17.2K | 8.6% | 3 |
| Dec 2025 | Maiden Home | 12.1K | 6% | 4 |
| Dec 2025 | Room & Board | 12.1K | 6% | 5 |
| Dec 2025 | Article | 9.9K | 4.9% | 6 |
| Dec 2025 | La-Z-Boy | 9.9K | 4.9% | 7 |
| Dec 2025 | Burrow | 8.1K | 4% | 8 |
| Dec 2025 | Crate & Barrel | 8.1K | 4% | 9 |
| Dec 2025 | Lovesac | 8.1K | 4% | 10 |
| Dec 2025 | Pottery Barn | 8.1K | 4% | 11 |
| Dec 2025 | Sixpenny | 8.1K | 4% | 12 |
| Dec 2025 | West Elm | 8.1K | 4% | 13 |
| Dec 2025 | Arhaus | 6.6K | 3.3% | 14 |
| Dec 2025 | Benchmade Modern | 4.4K | 2.2% | 15 |
| Dec 2025 | Castlery | 3.6K | 1.8% | 16 |
| Jan 2026 | Interior Define | 49.5K | 21.8% | 1 |
| Jan 2026 | IKEA | 27.1K | 11.9% | 2 |
| Jan 2026 | Joybird | 21K | 9.2% | 3 |
| Jan 2026 | Maiden Home | 18.1K | 8% | 4 |
| Jan 2026 | Article | 12.1K | 5.3% | 5 |
| Jan 2026 | La-Z-Boy | 12.1K | 5.3% | 6 |
| Jan 2026 | Room & Board | 12.1K | 5.3% | 7 |
| Jan 2026 | Crate & Barrel | 9.9K | 4.4% | 8 |
| Jan 2026 | Lovesac | 9.9K | 4.4% | 9 |
| Jan 2026 | Pottery Barn | 9.9K | 4.4% | 10 |
| Jan 2026 | Sixpenny | 9.9K | 4.4% | 11 |
| Jan 2026 | West Elm | 9.9K | 4.4% | 12 |
| Jan 2026 | Arhaus | 8.1K | 3.6% | 13 |
| Jan 2026 | Burrow | 8.1K | 3.6% | 14 |
| Jan 2026 | Benchmade Modern | 5.4K | 2.4% | 15 |
| Jan 2026 | Castlery | 4.4K | 1.9% | 16 |
| Feb 2026 | Interior Define | 60.5K | 29.1% | 1 |
| Feb 2026 | IKEA | 22.2K | 10.7% | 2 |
| Feb 2026 | Joybird | 17.7K | 8.5% | 3 |
| Feb 2026 | Maiden Home | 14.8K | 7.1% | 4 |
| Feb 2026 | Article | 9.9K | 4.8% | 5 |
| Feb 2026 | La-Z-Boy | 9.9K | 4.8% | 6 |
| Feb 2026 | Room & Board | 9.9K | 4.8% | 7 |
| Feb 2026 | Sixpenny | 9.9K | 4.8% | 8 |
| Feb 2026 | Crate & Barrel | 8.1K | 3.9% | 9 |
| Feb 2026 | Lovesac | 8.1K | 3.9% | 10 |
| Feb 2026 | Pottery Barn | 8.1K | 3.9% | 11 |
| Feb 2026 | West Elm | 8.1K | 3.9% | 12 |
| Feb 2026 | Arhaus | 6.6K | 3.2% | 13 |
| Feb 2026 | Burrow | 5.4K | 2.6% | 14 |
| Feb 2026 | Benchmade Modern | 4.4K | 2.1% | 15 |
| Feb 2026 | Castlery | 4.4K | 2.1% | 16 |
| Mar 2026 | Interior Define | 49.5K | 23.6% | 1 |
| Mar 2026 | IKEA | 27.1K | 12.9% | 2 |
| Mar 2026 | Joybird | 17.7K | 8.4% | 3 |
| Mar 2026 | Maiden Home | 14.8K | 7.1% | 4 |
| Mar 2026 | Room & Board | 12.1K | 5.8% | 5 |
| Mar 2026 | Article | 9.9K | 4.7% | 6 |
| Mar 2026 | La-Z-Boy | 9.9K | 4.7% | 7 |
| Mar 2026 | Lovesac | 9.9K | 4.7% | 8 |
| Mar 2026 | Sixpenny | 9.9K | 4.7% | 9 |
| Mar 2026 | West Elm | 9.9K | 4.7% | 10 |
| Mar 2026 | Arhaus | 8.1K | 3.9% | 11 |
| Mar 2026 | Crate & Barrel | 8.1K | 3.9% | 12 |
| Mar 2026 | Pottery Barn | 8.1K | 3.9% | 13 |
| Mar 2026 | Burrow | 6.6K | 3.1% | 14 |
| Mar 2026 | Castlery | 4.4K | 2.1% | 15 |
| Mar 2026 | Benchmade Modern | 3.6K | 1.7% | 16 |
| Apr 2026 | Interior Define | 40.5K | 20.8% | 1 |
| Apr 2026 | IKEA | 27.1K | 13.9% | 2 |
| Apr 2026 | Joybird | 17.2K | 8.9% | 3 |
| Apr 2026 | Maiden Home | 14.8K | 7.6% | 4 |
| Apr 2026 | Room & Board | 12.1K | 6.2% | 5 |
| Apr 2026 | Article | 9.9K | 5.1% | 6 |
| Apr 2026 | Sixpenny | 9.9K | 5.1% | 7 |
| Apr 2026 | Arhaus | 8.1K | 4.2% | 8 |
| Apr 2026 | Crate & Barrel | 8.1K | 4.2% | 9 |
| Apr 2026 | La-Z-Boy | 8.1K | 4.2% | 10 |
| Apr 2026 | Lovesac | 8.1K | 4.2% | 11 |
| Apr 2026 | Pottery Barn | 8.1K | 4.2% | 12 |
| Apr 2026 | West Elm | 8.1K | 4.2% | 13 |
| Apr 2026 | Burrow | 5.4K | 2.8% | 14 |
| Apr 2026 | Benchmade Modern | 4.4K | 2.3% | 15 |
| Apr 2026 | Castlery | 4.4K | 2.3% | 16 |
| May 2026 | Interior Define | 60.5K | 24.7% | 1 |
| May 2026 | IKEA | 33.1K | 13.5% | 2 |
| May 2026 | Joybird | 21K | 8.6% | 3 |
| May 2026 | Lovesac | 14.8K | 6% | 4 |
| May 2026 | Maiden Home | 14.8K | 6% | 5 |
| May 2026 | Room & Board | 14.8K | 6% | 6 |
| May 2026 | Article | 12.1K | 4.9% | 7 |
| May 2026 | Crate & Barrel | 9.9K | 4% | 8 |
| May 2026 | La-Z-Boy | 9.9K | 4% | 9 |
| May 2026 | Pottery Barn | 9.9K | 4% | 10 |
| May 2026 | Sixpenny | 9.9K | 4% | 11 |
| May 2026 | West Elm | 9.9K | 4% | 12 |
| May 2026 | Arhaus | 8.1K | 3.3% | 13 |
| May 2026 | Burrow | 6.6K | 2.7% | 14 |
| May 2026 | Castlery | 5.4K | 2.2% | 15 |
| May 2026 | Benchmade Modern | 4.4K | 1.8% | 16 |
| Jun 2026 | Interior Define | 40.5K | 19.8% | 1 |
| Jun 2026 | IKEA | 33.1K | 16.2% | 2 |
| Jun 2026 | Joybird | 20.5K | 10% | 3 |
| Jun 2026 | Maiden Home | 12.1K | 5.9% | 4 |
| Jun 2026 | Room & Board | 12.1K | 5.9% | 5 |
| Jun 2026 | Article | 9.9K | 4.8% | 6 |
| Jun 2026 | La-Z-Boy | 9.9K | 4.8% | 7 |
| Jun 2026 | Lovesac | 9.9K | 4.8% | 8 |
| Jun 2026 | West Elm | 9.9K | 4.8% | 9 |
| Jun 2026 | Arhaus | 8.1K | 4% | 10 |
| Jun 2026 | Crate & Barrel | 8.1K | 4% | 11 |
| Jun 2026 | Pottery Barn | 8.1K | 4% | 12 |
| Jun 2026 | Sixpenny | 8.1K | 4% | 13 |
| Jun 2026 | Burrow | 5.4K | 2.6% | 14 |
| Jun 2026 | Castlery | 5.4K | 2.6% | 15 |
| Jun 2026 | Benchmade Modern | 3.6K | 1.8% | 16 |
| Jul 2026 | Interior Define | 49.5K | 21% | 1 |
| Jul 2026 | IKEA | 33.1K | 14% | 2 |
| Jul 2026 | Joybird | 24.6K | 10.4% | 3 |
| Jul 2026 | Lovesac | 18.1K | 7.7% | 4 |
| Jul 2026 | Maiden Home | 14.8K | 6.3% | 5 |
| Jul 2026 | Article | 12.1K | 5.1% | 6 |
| Jul 2026 | Room & Board | 12.1K | 5.1% | 7 |
| Jul 2026 | Crate & Barrel | 9.9K | 4.2% | 8 |
| Jul 2026 | Pottery Barn | 9.9K | 4.2% | 9 |
| Jul 2026 | Sixpenny | 9.9K | 4.2% | 10 |
| Jul 2026 | West Elm | 9.9K | 4.2% | 11 |
| Jul 2026 | Arhaus | 8.1K | 3.4% | 12 |
| Jul 2026 | La-Z-Boy | 8.1K | 3.4% | 13 |
| Jul 2026 | Burrow | 6.6K | 2.8% | 14 |
| Jul 2026 | Castlery | 5.4K | 2.3% | 15 |
| Jul 2026 | Benchmade Modern | 3.6K | 1.5% | 16 |
| Aug 2026 | Interior Define | 49.5K | 21.2% | 1 |
| Aug 2026 | IKEA | 33.1K | 14.2% | 2 |
| Aug 2026 | Joybird | 25.1K | 10.8% | 3 |
| Aug 2026 | Room & Board | 14.8K | 6.3% | 4 |
| Aug 2026 | Article | 12.1K | 5.2% | 5 |
| Aug 2026 | Maiden Home | 12.1K | 5.2% | 6 |
| Aug 2026 | Sixpenny | 12.1K | 5.2% | 7 |
| Aug 2026 | West Elm | 12.1K | 5.2% | 8 |
| Aug 2026 | Crate & Barrel | 9.9K | 4.2% | 9 |
| Aug 2026 | La-Z-Boy | 9.9K | 4.2% | 10 |
| Aug 2026 | Pottery Barn | 9.9K | 4.2% | 11 |
| Aug 2026 | Arhaus | 8.1K | 3.5% | 12 |
| Aug 2026 | Lovesac | 8.1K | 3.5% | 13 |
| Aug 2026 | Burrow | 6.6K | 2.8% | 14 |
| Aug 2026 | Castlery | 5.4K | 2.3% | 15 |
| Aug 2026 | Benchmade Modern | 4.4K | 1.9% | 16 |
| Sep 2026 | Interior Define | 60.5K | 28.5% | 1 |
| Sep 2026 | IKEA | 27.1K | 12.8% | 2 |
| Sep 2026 | Joybird | 17.2K | 8.1% | 3 |
| Sep 2026 | Maiden Home | 12.1K | 5.7% | 4 |
| Sep 2026 | Article | 9.9K | 4.7% | 5 |
| Sep 2026 | Crate & Barrel | 9.9K | 4.7% | 6 |
| Sep 2026 | Pottery Barn | 9.9K | 4.7% | 7 |
| Sep 2026 | Room & Board | 9.9K | 4.7% | 8 |
| Sep 2026 | Sixpenny | 9.9K | 4.7% | 9 |
| Sep 2026 | West Elm | 9.9K | 4.7% | 10 |
| Sep 2026 | Arhaus | 8.1K | 3.8% | 11 |
| Sep 2026 | La-Z-Boy | 8.1K | 3.8% | 12 |
| Sep 2026 | Burrow | 5.4K | 2.5% | 13 |
| Sep 2026 | Lovesac | 5.4K | 2.5% | 14 |
| Sep 2026 | Benchmade Modern | 4.4K | 2.1% | 15 |
| Sep 2026 | Castlery | 4.4K | 2.1% | 16 |

## What is being compared

- **Arhaus**: Measured on the search term “arhaus sofa”.
- **Article**: Measured on the search term “article sofa”.
- **Benchmade Modern**: Measured on the search term “benchmade modern”.
- **Burrow**: Measured on the search term “burrow sofa”.
- **Castlery**: Measured on the search term “castlery sofa”.
- **Crate & Barrel**: Measured on the search term “crate and barrel sofa”.
- **IKEA**: Measured on the search term “ikea sofa”.
- **Interior Define**: Measured on the search term “interior define”.
- **Joybird**: Measured on the search terms “joybird couch” and “joybird sofa”, summed into one figure.
- **La-Z-Boy**: Measured on the search term “lazboy sofa”.
- **Lovesac**: Measured on the search term “lovesac sactional”.
- **Maiden Home**: Measured on the search term “maiden home”.
- **Pottery Barn**: Measured on the search term “pottery barn sofa”.
- **Room & Board**: Measured on the search term “room and board sofa”.
- **Sixpenny**: Measured on the search term “sixpenny”.
- **West Elm**: Measured on the search term “west elm sofa”.

- [Arhaus](/demand/us/brands/arhaus)
- [Article](/demand/us/brands/article-furniture)
- [Benchmade Modern](/demand/us/brands/benchmade-modern)
- [Burrow](/demand/us/brands/burrow)
- [Castlery](/demand/us/brands/castlery)
- [Crate & Barrel](/demand/us/brands/crate-and-barrel)
- [IKEA](/demand/us/brands/ikea)
- [Interior Define](/demand/us/brands/interior-define)
- [Joybird](/demand/us/brands/joybird)
- [La-Z-Boy](/demand/us/brands/la-z-boy)
- [Lovesac](/demand/us/brands/lovesac)
- [Maiden Home](/demand/us/brands/maiden-home)
- [Pottery Barn](/demand/us/brands/pottery-barn)
- [Room & Board](/demand/us/brands/room-and-board)
- [Sixpenny](/demand/us/brands/sixpenny)
- [West Elm](/demand/us/brands/west-elm)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sofa brands in the United States?

In September 2026, Interior Define was the most searched among sofa brands in the United States, with an estimated 60.5K branded searches, 28.5% of all searches for the 16 we track.

## Cite this page

Brandwave. "Sofa brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-sofa-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-sofa-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.