---
title: "Skincare brands in the United States: Which are searched most?"
description: "Compare the skincare brands people in the US buy. Share of Search among La Roche-Posay, Aesop, CeraVe, Clinique, The Ordinary, Kiehl's, Summer Fridays, SkinCeuticals, Cetaphil, Paula's Choice, Laneige, Neutrogena, Byoma, Glow Recipe and Tatcha, the skincare brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-skincare-brands"
publisher: "Brandwave"
---

# Skincare brands in the United States: Which are searched most?

Compare the skincare brands people in the US buy. Share of Search among La Roche-Posay, Aesop, CeraVe, Clinique, The Ordinary, Kiehl's, Summer Fridays, SkinCeuticals, Cetaphil, Paula's Choice, Laneige, Neutrogena, Byoma, Glow Recipe and Tatcha, the skincare brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skincare brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 16.3%

## Which brand is most popular in search among skincare brands in the United States?

- In September 2026, La Roche-Posay was the most searched among skincare brands in the United States, with an estimated 368K branded searches, 16.3% of all searches for the 15 we track.
- Aesop is in 2nd place, 5.4 percentage points behind at 10.9%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United States increased from 12.2% to 16.3%.
- Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in the United States decreased from 12.2% to 10.9%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among skincare brands in the United States increased from 8.2% to 8.9%.
- Across the 12 months ending September 2026, Clinique’s share of searches among skincare brands in the United States increased from 8.2% to 8.9%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among skincare brands in the United States increased from 6.7% to 8.9%.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among skincare brands in the United States increased from 5.5% to 7.3%.
- Across the 12 months ending September 2026, Summer Fridays’ share of searches among skincare brands in the United States decreased from 12.2% to 7.3%.
- Across the 12 months ending September 2026, Laneige’s share of searches among skincare brands in the United States decreased from 5.5% to 4%.
- Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United States decreased from 3.7% to 2.7%.
- Across the 12 months ending September 2026, Tatcha’s share of searches among skincare brands in the United States decreased from 3.7% to 2.7%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United States peaked at 17.9% in July 2026 and was lowest at 9.2% in November 2025.
- Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in the United States peaked at 12.2% in October 2025 and was lowest at 6.6% in July 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among skincare brands in the United States peaked at 11.5% in June 2026 and was lowest at 6.1% in November 2025.
- Across the 12 months ending September 2026, Clinique’s share of searches among skincare brands in the United States peaked at 9.2% in March 2026 and was lowest at 6.9% in January 2026.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among skincare brands in the United States peaked at 10.3% in April 2026 and was lowest at 6.7% in October 2025.
- Across the 12 months ending September 2026, Kiehl's’ share of searches among skincare brands in the United States peaked at 9.2% in November 2025 and was lowest at 5.5% in February 2026.
- Across the 12 months ending September 2026, Summer Fridays’ share of searches among skincare brands in the United States peaked at 18.5% in December 2025 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, SkinCeuticals’ share of searches among skincare brands in the United States peaked at 6.9% in April 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among skincare brands in the United States peaked at 5.2% in June 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Paula's Choice’s share of searches among skincare brands in the United States peaked at 5.4% in July 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Laneige’s share of searches among skincare brands in the United States peaked at 6.9% in January 2026 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among skincare brands in the United States peaked at 10.7% in August 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Byoma’s share of searches among skincare brands in the United States peaked at 3.7% in February 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United States peaked at 4.1% in November 2025 and was lowest at 2.2% in August 2026.
- Across the 12 months ending September 2026, Tatcha’s share of searches among skincare brands in the United States peaked at 4.6% in January 2026 and was lowest at 2.6% in August 2026.
- Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among skincare brands in the United States.
- Across the 12 months ending September 2026, Aesop fell from 1st to 2nd among skincare brands in the United States.
- Across the 12 months ending September 2026, CeraVe rose from 4th to 3rd among skincare brands in the United States.
- Across the 12 months ending September 2026, Clinique rose from 5th to 4th among skincare brands in the United States.
- Across the 12 months ending September 2026, The Ordinary rose from 6th to 5th among skincare brands in the United States.
- Across the 12 months ending September 2026, Kiehl's rose from 7th to 6th among skincare brands in the United States.
- Across the 12 months ending September 2026, Summer Fridays fell from 3rd to 7th among skincare brands in the United States.
- Across the 12 months ending September 2026, SkinCeuticals rose from 9th to 8th among skincare brands in the United States.
- Across the 12 months ending September 2026, Cetaphil rose from 10th to 9th among skincare brands in the United States.
- Across the 12 months ending September 2026, Paula's Choice rose from 12th to 10th among skincare brands in the United States.
- Across the 12 months ending September 2026, Laneige fell from 8th to 11th among skincare brands in the United States.
- Across the 12 months ending September 2026, Neutrogena fell from 11th to 12th among skincare brands in the United States.
- Across the 12 months ending September 2026, Byoma rose from 15th to 13th among skincare brands in the United States.
- Across the 12 months ending September 2026, Glow Recipe fell from 13th to 14th among skincare brands in the United States.
- Across the 12 months ending September 2026, Tatcha fell from 14th to 15th among skincare brands in the United States.

## Top skincare brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in all three answers that gave a list. La Roche-Posay was second, and The Ordinary was third. Aesop, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Cetaphil | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Paula's Choice | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Clinique | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| SkinCeuticals | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tatcha | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Byoma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about skincare brands

- Asked ChatGPT "Which skincare brand should I use?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Cetaphil, 5. Paula's Choice
- Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. Paula's Choice, 4. The Ordinary, 5. SkinCeuticals
- Asked ChatGPT "What is a good skincare routine for dry skin?": named none of the brands we track
- Searched Google, AI Overview "skincare": 1. The Ordinary
- Searched Google, AI Overview "skin care products": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary, 5. Clinique, 6. Tatcha

Not named in any answer: Aesop, Kiehl's, Summer Fridays, Laneige, Neutrogena, Byoma and Glow Recipe.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [La Roche-Posay vs Aesop: compare search popularity](/demand/us/compare/aesop-vs-la-roche-posay): 16.3% against 10.9% Share of Search.
- [La Roche-Posay vs CeraVe: compare search popularity](/demand/us/compare/cerave-vs-la-roche-posay): 16.3% against 8.9% Share of Search.
- [La Roche-Posay vs Clinique: compare search popularity](/demand/us/compare/clinique-vs-la-roche-posay): 16.3% against 8.9% Share of Search.
- [La Roche-Posay vs The Ordinary: compare search popularity](/demand/us/compare/la-roche-posay-vs-the-ordinary-skincare): 16.3% against 8.9% Share of Search.
- [Aesop vs CeraVe: compare search popularity](/demand/us/compare/aesop-vs-cerave): 10.9% against 8.9% Share of Search.
- [Aesop vs Clinique: compare search popularity](/demand/us/compare/aesop-vs-clinique): 10.9% against 8.9% Share of Search.
- [Aesop vs The Ordinary: compare search popularity](/demand/us/compare/aesop-vs-the-ordinary-skincare): 10.9% against 8.9% Share of Search.
- [CeraVe vs Clinique: compare search popularity](/demand/us/compare/cerave-vs-clinique): 8.9% Share of Search each.
- [CeraVe vs The Ordinary: compare search popularity](/demand/us/compare/cerave-vs-the-ordinary-skincare): 8.9% Share of Search each.
- [Clinique vs The Ordinary: compare search popularity](/demand/us/compare/clinique-vs-the-ordinary-skincare): 8.9% Share of Search each.

## How did search popularity change for United States skincare brands in September 2026?

- In September 2026, Aesop overtook Neutrogena to rank 2nd among skincare brands in the United States, with 10.9% of the searches.
- In September 2026, Kiehl's overtook Neutrogena to rank 6th among skincare brands in the United States, with 7.3% of the searches.
- In September 2026, Summer Fridays overtook Neutrogena and SkinCeuticals to rank 7th among skincare brands in the United States, with 7.3% of the searches.
- In September 2026, Glow Recipe overtook Tatcha to rank 14th among skincare brands in the United States, with 2.7% of the searches.
- In September 2026, Laneige overtook Neutrogena and Byoma to rank 11th among skincare brands in the United States, with 4% of the searches.
- In September 2026, Neutrogena lost share of searches among skincare brands in the United States, from 10.7% to 4%.
- In September 2026, Byoma lost share of searches among skincare brands in the United States, from 3.2% to 2.7%.
- Clinique’s share of searches among skincare brands in the United States has gained ground for 3 months in a row, from 7.7% to 8.9% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 16.3% | 368K | 0.0% | La Roche-Posay |
| 2 | Aesop | 10.9% | 246K | +22.4% | Aesop |
| 3 | CeraVe | 8.9% | 201K | 0.0% | CeraVe |
| 4 | Clinique | 8.9% | 201K | 0.0% | Clinique |
| 5 | The Ordinary | 8.9% | 201K | 0.0% | The Ordinary |
| 6 | Kiehl's | 7.3% | 165K | +22.2% | Kiehl's |
| 7 | Summer Fridays | 7.3% | 165K | +22.2% | Summer Fridays |
| 8 | SkinCeuticals | 6% | 135K | 0.0% | SkinCeuticals |
| 9 | Cetaphil | 4.9% | 110K | 0.0% | Cetaphil |
| 10 | Paula's Choice | 4.9% | 110K | 0.0% | Paula's Choice |
| 11 | Laneige | 4% | 90.5K | +22.3% | Laneige |
| 12 | Neutrogena | 4% | 90.5K | -63.2% | Neutrogena |
| 13 | Byoma | 2.7% | 60.5K | -18.2% | Byoma |
| 14 | Glow Recipe | 2.7% | 60.5K | +22.2% | Glow Recipe |
| 15 | Tatcha | 2.7% | 60.5K | 0.0% | Tatcha |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aesop | 301K | 12.2% | 1 |
| Oct 2025 | La Roche-Posay | 301K | 12.2% | 2 |
| Oct 2025 | Summer Fridays | 301K | 12.2% | 3 |
| Oct 2025 | CeraVe | 201K | 8.2% | 4 |
| Oct 2025 | Clinique | 201K | 8.2% | 5 |
| Oct 2025 | The Ordinary | 165K | 6.7% | 6 |
| Oct 2025 | Kiehl's | 135K | 5.5% | 7 |
| Oct 2025 | Laneige | 135K | 5.5% | 8 |
| Oct 2025 | SkinCeuticals | 135K | 5.5% | 9 |
| Oct 2025 | Cetaphil | 110K | 4.5% | 10 |
| Oct 2025 | Neutrogena | 110K | 4.5% | 11 |
| Oct 2025 | Paula's Choice | 110K | 4.5% | 12 |
| Oct 2025 | Glow Recipe | 90.5K | 3.7% | 13 |
| Oct 2025 | Tatcha | 90.5K | 3.7% | 14 |
| Oct 2025 | Byoma | 74K | 3% | 15 |
| Nov 2025 | Summer Fridays | 673K | 16.8% | 1 |
| Nov 2025 | Aesop | 450K | 11.2% | 2 |
| Nov 2025 | Clinique | 368K | 9.2% | 3 |
| Nov 2025 | Kiehl's | 368K | 9.2% | 4 |
| Nov 2025 | La Roche-Posay | 368K | 9.2% | 5 |
| Nov 2025 | The Ordinary | 301K | 7.5% | 6 |
| Nov 2025 | CeraVe | 246K | 6.1% | 7 |
| Nov 2025 | Laneige | 246K | 6.1% | 8 |
| Nov 2025 | Glow Recipe | 165K | 4.1% | 9 |
| Nov 2025 | Paula's Choice | 165K | 4.1% | 10 |
| Nov 2025 | SkinCeuticals | 165K | 4.1% | 11 |
| Nov 2025 | Tatcha | 165K | 4.1% | 12 |
| Nov 2025 | Byoma | 110K | 2.7% | 13 |
| Nov 2025 | Cetaphil | 110K | 2.7% | 14 |
| Nov 2025 | Neutrogena | 110K | 2.7% | 15 |
| Dec 2025 | Summer Fridays | 673K | 18.5% | 1 |
| Dec 2025 | La Roche-Posay | 450K | 12.4% | 2 |
| Dec 2025 | Aesop | 368K | 10.1% | 3 |
| Dec 2025 | Clinique | 301K | 8.3% | 4 |
| Dec 2025 | CeraVe | 246K | 6.8% | 5 |
| Dec 2025 | Kiehl's | 246K | 6.8% | 6 |
| Dec 2025 | Laneige | 246K | 6.8% | 7 |
| Dec 2025 | The Ordinary | 246K | 6.8% | 8 |
| Dec 2025 | SkinCeuticals | 165K | 4.5% | 9 |
| Dec 2025 | Glow Recipe | 135K | 3.7% | 10 |
| Dec 2025 | Paula's Choice | 135K | 3.7% | 11 |
| Dec 2025 | Cetaphil | 110K | 3% | 12 |
| Dec 2025 | Neutrogena | 110K | 3% | 13 |
| Dec 2025 | Tatcha | 110K | 3% | 14 |
| Dec 2025 | Byoma | 90.5K | 2.5% | 15 |
| Jan 2026 | La Roche-Posay | 450K | 15.4% | 1 |
| Jan 2026 | Aesop | 301K | 10.3% | 2 |
| Jan 2026 | Summer Fridays | 301K | 10.3% | 3 |
| Jan 2026 | CeraVe | 246K | 8.4% | 4 |
| Jan 2026 | Clinique | 201K | 6.9% | 5 |
| Jan 2026 | Laneige | 201K | 6.9% | 6 |
| Jan 2026 | The Ordinary | 201K | 6.9% | 7 |
| Jan 2026 | Kiehl's | 165K | 5.6% | 8 |
| Jan 2026 | SkinCeuticals | 165K | 5.6% | 9 |
| Jan 2026 | Paula's Choice | 135K | 4.6% | 10 |
| Jan 2026 | Tatcha | 135K | 4.6% | 11 |
| Jan 2026 | Cetaphil | 110K | 3.8% | 12 |
| Jan 2026 | Glow Recipe | 110K | 3.8% | 13 |
| Jan 2026 | Neutrogena | 110K | 3.8% | 14 |
| Jan 2026 | Byoma | 90.5K | 3.1% | 15 |
| Feb 2026 | La Roche-Posay | 368K | 14.9% | 1 |
| Feb 2026 | Summer Fridays | 301K | 12.2% | 2 |
| Feb 2026 | Aesop | 246K | 10% | 3 |
| Feb 2026 | CeraVe | 201K | 8.1% | 4 |
| Feb 2026 | Clinique | 201K | 8.1% | 5 |
| Feb 2026 | The Ordinary | 201K | 8.1% | 6 |
| Feb 2026 | Kiehl's | 135K | 5.5% | 7 |
| Feb 2026 | Laneige | 135K | 5.5% | 8 |
| Feb 2026 | SkinCeuticals | 135K | 5.5% | 9 |
| Feb 2026 | Cetaphil | 110K | 4.4% | 10 |
| Feb 2026 | Paula's Choice | 110K | 4.4% | 11 |
| Feb 2026 | Byoma | 90.5K | 3.7% | 12 |
| Feb 2026 | Neutrogena | 90.5K | 3.7% | 13 |
| Feb 2026 | Glow Recipe | 74K | 3% | 14 |
| Feb 2026 | Tatcha | 74K | 3% | 15 |
| Mar 2026 | La Roche-Posay | 368K | 13.7% | 1 |
| Mar 2026 | Summer Fridays | 301K | 11.2% | 2 |
| Mar 2026 | Aesop | 246K | 9.2% | 3 |
| Mar 2026 | CeraVe | 246K | 9.2% | 4 |
| Mar 2026 | Clinique | 246K | 9.2% | 5 |
| Mar 2026 | Kiehl's | 201K | 7.5% | 6 |
| Mar 2026 | The Ordinary | 201K | 7.5% | 7 |
| Mar 2026 | SkinCeuticals | 165K | 6.2% | 8 |
| Mar 2026 | Paula's Choice | 135K | 5% | 9 |
| Mar 2026 | Cetaphil | 110K | 4.1% | 10 |
| Mar 2026 | Laneige | 110K | 4.1% | 11 |
| Mar 2026 | Neutrogena | 110K | 4.1% | 12 |
| Mar 2026 | Byoma | 90.5K | 3.4% | 13 |
| Mar 2026 | Glow Recipe | 74K | 2.8% | 14 |
| Mar 2026 | Tatcha | 74K | 2.8% | 15 |
| Apr 2026 | La Roche-Posay | 368K | 15.4% | 1 |
| Apr 2026 | Aesop | 246K | 10.3% | 2 |
| Apr 2026 | The Ordinary | 246K | 10.3% | 3 |
| Apr 2026 | CeraVe | 201K | 8.4% | 4 |
| Apr 2026 | Clinique | 201K | 8.4% | 5 |
| Apr 2026 | Summer Fridays | 201K | 8.4% | 6 |
| Apr 2026 | SkinCeuticals | 165K | 6.9% | 7 |
| Apr 2026 | Kiehl's | 135K | 5.7% | 8 |
| Apr 2026 | Cetaphil | 110K | 4.6% | 9 |
| Apr 2026 | Paula's Choice | 110K | 4.6% | 10 |
| Apr 2026 | Laneige | 90.5K | 3.8% | 11 |
| Apr 2026 | Neutrogena | 90.5K | 3.8% | 12 |
| Apr 2026 | Byoma | 74K | 3.1% | 13 |
| Apr 2026 | Glow Recipe | 74K | 3.1% | 14 |
| Apr 2026 | Tatcha | 74K | 3.1% | 15 |
| May 2026 | La Roche-Posay | 368K | 16% | 1 |
| May 2026 | Aesop | 246K | 10.7% | 2 |
| May 2026 | CeraVe | 201K | 8.8% | 3 |
| May 2026 | Clinique | 201K | 8.8% | 4 |
| May 2026 | Summer Fridays | 201K | 8.8% | 5 |
| May 2026 | The Ordinary | 201K | 8.8% | 6 |
| May 2026 | Kiehl's | 135K | 5.9% | 7 |
| May 2026 | SkinCeuticals | 135K | 5.9% | 8 |
| May 2026 | Paula's Choice | 110K | 4.8% | 9 |
| May 2026 | Cetaphil | 90.5K | 3.9% | 10 |
| May 2026 | Laneige | 90.5K | 3.9% | 11 |
| May 2026 | Neutrogena | 90.5K | 3.9% | 12 |
| May 2026 | Tatcha | 90.5K | 3.9% | 13 |
| May 2026 | Byoma | 74K | 3.2% | 14 |
| May 2026 | Glow Recipe | 60.5K | 2.6% | 15 |
| Jun 2026 | La Roche-Posay | 368K | 17.2% | 1 |
| Jun 2026 | CeraVe | 246K | 11.5% | 2 |
| Jun 2026 | The Ordinary | 201K | 9.4% | 3 |
| Jun 2026 | Aesop | 165K | 7.7% | 4 |
| Jun 2026 | Clinique | 165K | 7.7% | 5 |
| Jun 2026 | Kiehl's | 165K | 7.7% | 6 |
| Jun 2026 | SkinCeuticals | 135K | 6.3% | 7 |
| Jun 2026 | Summer Fridays | 135K | 6.3% | 8 |
| Jun 2026 | Cetaphil | 110K | 5.2% | 9 |
| Jun 2026 | Paula's Choice | 110K | 5.2% | 10 |
| Jun 2026 | Neutrogena | 90.5K | 4.2% | 11 |
| Jun 2026 | Laneige | 74K | 3.5% | 12 |
| Jun 2026 | Byoma | 60.5K | 2.8% | 13 |
| Jun 2026 | Tatcha | 60.5K | 2.8% | 14 |
| Jun 2026 | Glow Recipe | 49.5K | 2.3% | 15 |
| Jul 2026 | La Roche-Posay | 368K | 17.9% | 1 |
| Jul 2026 | CeraVe | 201K | 9.8% | 2 |
| Jul 2026 | The Ordinary | 201K | 9.8% | 3 |
| Jul 2026 | Clinique | 165K | 8% | 4 |
| Jul 2026 | Aesop | 135K | 6.6% | 5 |
| Jul 2026 | Kiehl's | 135K | 6.6% | 6 |
| Jul 2026 | SkinCeuticals | 135K | 6.6% | 7 |
| Jul 2026 | Summer Fridays | 135K | 6.6% | 8 |
| Jul 2026 | Paula's Choice | 110K | 5.4% | 9 |
| Jul 2026 | Cetaphil | 90.5K | 4.4% | 10 |
| Jul 2026 | Laneige | 90.5K | 4.4% | 11 |
| Jul 2026 | Neutrogena | 90.5K | 4.4% | 12 |
| Jul 2026 | Byoma | 74K | 3.6% | 13 |
| Jul 2026 | Glow Recipe | 60.5K | 2.9% | 14 |
| Jul 2026 | Tatcha | 60.5K | 2.9% | 15 |
| Aug 2026 | La Roche-Posay | 368K | 16% | 1 |
| Aug 2026 | Neutrogena | 246K | 10.7% | 2 |
| Aug 2026 | Aesop | 201K | 8.7% | 3 |
| Aug 2026 | CeraVe | 201K | 8.7% | 4 |
| Aug 2026 | Clinique | 201K | 8.7% | 5 |
| Aug 2026 | The Ordinary | 201K | 8.7% | 6 |
| Aug 2026 | Kiehl's | 135K | 5.9% | 7 |
| Aug 2026 | SkinCeuticals | 135K | 5.9% | 8 |
| Aug 2026 | Summer Fridays | 135K | 5.9% | 9 |
| Aug 2026 | Cetaphil | 110K | 4.8% | 10 |
| Aug 2026 | Paula's Choice | 110K | 4.8% | 11 |
| Aug 2026 | Byoma | 74K | 3.2% | 12 |
| Aug 2026 | Laneige | 74K | 3.2% | 13 |
| Aug 2026 | Tatcha | 60.5K | 2.6% | 14 |
| Aug 2026 | Glow Recipe | 49.5K | 2.2% | 15 |
| Sep 2026 | La Roche-Posay | 368K | 16.3% | 1 |
| Sep 2026 | Aesop | 246K | 10.9% | 2 |
| Sep 2026 | CeraVe | 201K | 8.9% | 3 |
| Sep 2026 | Clinique | 201K | 8.9% | 4 |
| Sep 2026 | The Ordinary | 201K | 8.9% | 5 |
| Sep 2026 | Kiehl's | 165K | 7.3% | 6 |
| Sep 2026 | Summer Fridays | 165K | 7.3% | 7 |
| Sep 2026 | SkinCeuticals | 135K | 6% | 8 |
| Sep 2026 | Cetaphil | 110K | 4.9% | 9 |
| Sep 2026 | Paula's Choice | 110K | 4.9% | 10 |
| Sep 2026 | Laneige | 90.5K | 4% | 11 |
| Sep 2026 | Neutrogena | 90.5K | 4% | 12 |
| Sep 2026 | Byoma | 60.5K | 2.7% | 13 |
| Sep 2026 | Glow Recipe | 60.5K | 2.7% | 14 |
| Sep 2026 | Tatcha | 60.5K | 2.7% | 15 |

## What is being compared

- **Aesop**: Measured on the search term “aesop”.
- **Byoma**: Measured on the search term “byoma”.
- **CeraVe**: Measured on the search term “cerave”.
- **Cetaphil**: Measured on the search term “cetaphil”.
- **Clinique**: Measured on the search term “clinique”.
- **Glow Recipe**: Measured on the search term “glow recipe”.
- **Kiehl's**: Measured on the search term “kiehls”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **Laneige**: Measured on the search term “laneige”.
- **Neutrogena**: Measured on the search term “neutrogena”.
- **Paula's Choice**: Measured on the search term “paulas choice”.
- **SkinCeuticals**: Measured on the search term “skinceuticals”.
- **Summer Fridays**: Measured on the search term “summer fridays”.
- **Tatcha**: Measured on the search term “tatcha”.
- **The Ordinary**: Measured on the search term “the ordinary”.

- [Aesop](/demand/us/brands/aesop)
- [Byoma](/demand/us/brands/byoma)
- [CeraVe](/demand/us/brands/cerave)
- [Cetaphil](/demand/us/brands/cetaphil)
- [Clinique](/demand/us/brands/clinique)
- [Glow Recipe](/demand/us/brands/glow-recipe)
- [Kiehl's](/demand/us/brands/kiehl-s)
- [La Roche-Posay](/demand/us/brands/la-roche-posay)
- [Laneige](/demand/us/brands/laneige)
- [Neutrogena](/demand/us/brands/neutrogena)
- [Paula's Choice](/demand/us/brands/paula-s-choice)
- [SkinCeuticals](/demand/us/brands/skinceuticals)
- [Summer Fridays](/demand/us/brands/summer-fridays)
- [Tatcha](/demand/us/brands/tatcha)
- [The Ordinary](/demand/us/brands/the-ordinary-skincare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skincare brands in the United States?

In September 2026, La Roche-Posay was the most searched among skincare brands in the United States, with an estimated 368K branded searches, 16.3% of all searches for the 15 we track.

## Cite this page

Brandwave. "Skincare brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.