---
title: "Shampoo brands in the United States: Which are searched most?"
description: "Compare the shampoo and hair care brands people in the US buy. Share of Search among Kérastase, Olaplex, K18, Moroccanoil, Redken, Native, Head & Shoulders, Amika, Herbal Essences, Pureology, TRESemmé, Dove, Garnier, Pantene and Briogeo, the shampoo brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-shampoo-brands"
publisher: "Brandwave"
---

# Shampoo brands in the United States: Which are searched most?

Compare the shampoo and hair care brands people in the US buy. Share of Search among Kérastase, Olaplex, K18, Moroccanoil, Redken, Native, Head & Shoulders, Amika, Herbal Essences, Pureology, TRESemmé, Dove, Garnier, Pantene and Briogeo, the shampoo brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shampoo brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kérastase, 21.5%

## Which brand is most popular in search among shampoo brands in the United States?

- In September 2026, Kérastase was the most searched among shampoo brands in the United States, with an estimated 201K branded searches, 21.5% of all searches for the 15 we track.
- Olaplex is in 2nd place, 7 percentage points behind at 14.4%.
- Across the 12 months ending September 2026, K18’s share of searches among shampoo brands in the United States increased from 9.5% to 11.7%.
- Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo brands in the United States decreased from 5.2% to 4.3%.
- Across the 12 months ending September 2026, Amika’s share of searches among shampoo brands in the United States decreased from 4.3% to 3.5%.
- Across the 12 months ending September 2026, Pureology’s share of searches among shampoo brands in the United States decreased from 4.3% to 3.5%.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United States increased from 2.8% to 3.5%.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo brands in the United States decreased from 3.5% to 2.9%.
- Across the 12 months ending September 2026, Garnier’s share of searches among shampoo brands in the United States decreased from 3.5% to 2.9%.
- Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo brands in the United States peaked at 25.1% in April 2026 and was lowest at 19.8% in March 2026.
- Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United States peaked at 18.9% in November 2025 and was lowest at 12.6% in June 2026.
- Across the 12 months ending September 2026, K18’s share of searches among shampoo brands in the United States peaked at 13.6% in August 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United States peaked at 11.9% in December 2025 and was lowest at 8.9% in March 2026.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo brands in the United States peaked at 8.9% in March 2026 and was lowest at 7.4% in August 2026.
- Across the 12 months ending September 2026, Native’s share of searches among shampoo brands in the United States peaked at 5.3% in September 2026 and was lowest at 3.1% in November 2025.
- Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo brands in the United States peaked at 5.2% in October 2025 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, Herbal Essences’ share of searches among shampoo brands in the United States peaked at 4.1% in April 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Pureology’s share of searches among shampoo brands in the United States peaked at 4.6% in November 2025 and was lowest at 3.4% in April 2026.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United States peaked at 3.5% in September 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo brands in the United States peaked at 3.5% in October 2025 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, Garnier’s share of searches among shampoo brands in the United States peaked at 3.5% in October 2025 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, Pantene’s share of searches among shampoo brands in the United States peaked at 3.5% in May 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, Native rose from 7th to 6th among shampoo brands in the United States.
- Across the 12 months ending September 2026, Head & Shoulders fell from 6th to 7th among shampoo brands in the United States.
- Across the 12 months ending September 2026, Herbal Essences rose from 12th to 9th among shampoo brands in the United States.
- Across the 12 months ending September 2026, Pureology fell from 9th to 10th among shampoo brands in the United States.
- Across the 12 months ending September 2026, TRESemmé rose from 15th to 11th among shampoo brands in the United States.
- Across the 12 months ending September 2026, Dove fell from 10th to 12th among shampoo brands in the United States.
- Across the 12 months ending September 2026, Garnier fell from 11th to 13th among shampoo brands in the United States.
- Across the 12 months ending September 2026, Briogeo fell from 13th to 15th among shampoo brands in the United States.
- Across the 12 months ending September 2026, Kérastase, Olaplex, Moroccanoil, Redken and Pantene held steady: their share of searches among shampoo brands in the United States each moved less than 0.5 percentage points.

## Top shampoo brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Olaplex and Pureology were mentioned most often, in three of the five answers. Pureology was recommended most often, coming first in one out of three answers that gave a list. Redken was second, and Olaplex was third. K18, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about shampoo brands

- Asked ChatGPT "Which shampoo should I use?": named none of the brands we track
- Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove
- Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track
- Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex
- Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika

Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Kérastase vs Olaplex: compare search popularity](/demand/us/compare/kerastase-vs-olaplex): 21.5% against 14.4% Share of Search.
- [Kérastase vs K18: compare search popularity](/demand/us/compare/k18-hair-vs-kerastase): 21.5% against 11.7% Share of Search.
- [Kérastase vs Moroccanoil: compare search popularity](/demand/us/compare/kerastase-vs-moroccanoil): 21.5% against 9.7% Share of Search.
- [Kérastase vs Redken: compare search popularity](/demand/us/compare/kerastase-vs-redken): 21.5% against 7.9% Share of Search.
- [Olaplex vs K18: compare search popularity](/demand/us/compare/k18-hair-vs-olaplex): 14.4% against 11.7% Share of Search.
- [Olaplex vs Moroccanoil: compare search popularity](/demand/us/compare/moroccanoil-vs-olaplex): 14.4% against 9.7% Share of Search.
- [Olaplex vs Redken: compare search popularity](/demand/us/compare/olaplex-vs-redken): 14.4% against 7.9% Share of Search.
- [K18 vs Moroccanoil: compare search popularity](/demand/us/compare/k18-hair-vs-moroccanoil): 11.7% against 9.7% Share of Search.
- [K18 vs Redken: compare search popularity](/demand/us/compare/k18-hair-vs-redken): 11.7% against 7.9% Share of Search.
- [Moroccanoil vs Redken: compare search popularity](/demand/us/compare/moroccanoil-vs-redken): 9.7% against 7.9% Share of Search.

## How did search popularity change for United States shampoo brands in September 2026?

- In September 2026, Olaplex overtook K18 to rank 2nd among shampoo brands in the United States, with 14.4% of the searches.
- In September 2026, Kérastase gained share of searches among shampoo brands in the United States, from 20.2% to 21.5%.
- In September 2026, Moroccanoil gained share of searches among shampoo brands in the United States, from 9.1% to 9.7%.
- In September 2026, K18 lost share of searches among shampoo brands in the United States, from 13.6% to 11.7%.
- In September 2026, Amika lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%.
- In September 2026, Herbal Essences lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%.
- In September 2026, Pureology lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%.
- TRESemmé’s share of searches among shampoo brands in the United States has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kérastase | 21.5% | 201K | 0.0% | Kérastase |
| 2 | Olaplex | 14.4% | 135K | 0.0% | Olaplex |
| 3 | K18 | 11.7% | 110K | -18.5% | K18 |
| 4 | Moroccanoil | 9.7% | 90.5K | 0.0% | Moroccanoil |
| 5 | Redken | 7.9% | 74K | 0.0% | Redken |
| 6 | Native | 5.3% | 49.5K | 0.0% | Procter & Gamble |
| 7 | Head & Shoulders | 4.3% | 40.5K | 0.0% | Procter & Gamble |
| 8 | Amika | 3.5% | 33.1K | -18.3% | Amika |
| 9 | Herbal Essences | 3.5% | 33.1K | -18.3% | Herbal Essences |
| 10 | Pureology | 3.5% | 33.1K | -18.3% | Pureology |
| 11 | TRESemmé | 3.5% | 33.1K | 0.0% | Unilever |
| 12 | Dove | 2.9% | 27.1K | 0.0% | Unilever |
| 13 | Garnier | 2.9% | 27.1K | -18.1% | Garnier |
| 14 | Pantene | 2.9% | 27.1K | -18.1% | Procter & Gamble |
| 15 | Briogeo | 2.4% | 22.2K | 0.0% | Briogeo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kérastase | 201K | 21.1% | 1 |
| Oct 2025 | Olaplex | 135K | 14.2% | 2 |
| Oct 2025 | K18 | 90.5K | 9.5% | 3 |
| Oct 2025 | Moroccanoil | 90.5K | 9.5% | 4 |
| Oct 2025 | Redken | 74K | 7.8% | 5 |
| Oct 2025 | Head & Shoulders | 49.5K | 5.2% | 6 |
| Oct 2025 | Native | 49.5K | 5.2% | 7 |
| Oct 2025 | Amika | 40.5K | 4.3% | 8 |
| Oct 2025 | Pureology | 40.5K | 4.3% | 9 |
| Oct 2025 | Dove | 33.1K | 3.5% | 10 |
| Oct 2025 | Garnier | 33.1K | 3.5% | 11 |
| Oct 2025 | Herbal Essences | 33.1K | 3.5% | 12 |
| Oct 2025 | Briogeo | 27.1K | 2.8% | 13 |
| Oct 2025 | Pantene | 27.1K | 2.8% | 14 |
| Oct 2025 | TRESemmé | 27.1K | 2.8% | 15 |
| Nov 2025 | Kérastase | 301K | 23.1% | 1 |
| Nov 2025 | Olaplex | 246K | 18.9% | 2 |
| Nov 2025 | K18 | 135K | 10.4% | 3 |
| Nov 2025 | Moroccanoil | 135K | 10.4% | 4 |
| Nov 2025 | Redken | 110K | 8.4% | 5 |
| Nov 2025 | Pureology | 60.5K | 4.6% | 6 |
| Nov 2025 | Amika | 49.5K | 3.8% | 7 |
| Nov 2025 | Head & Shoulders | 49.5K | 3.8% | 8 |
| Nov 2025 | Briogeo | 40.5K | 3.1% | 9 |
| Nov 2025 | Native | 40.5K | 3.1% | 10 |
| Nov 2025 | Herbal Essences | 33.1K | 2.5% | 11 |
| Nov 2025 | Dove | 27.1K | 2.1% | 12 |
| Nov 2025 | Garnier | 27.1K | 2.1% | 13 |
| Nov 2025 | Pantene | 27.1K | 2.1% | 14 |
| Nov 2025 | TRESemmé | 22.2K | 1.7% | 15 |
| Dec 2025 | Kérastase | 246K | 21.6% | 1 |
| Dec 2025 | Olaplex | 201K | 17.7% | 2 |
| Dec 2025 | Moroccanoil | 135K | 11.9% | 3 |
| Dec 2025 | K18 | 110K | 9.7% | 4 |
| Dec 2025 | Redken | 90.5K | 8% | 5 |
| Dec 2025 | Amika | 49.5K | 4.3% | 6 |
| Dec 2025 | Pureology | 49.5K | 4.3% | 7 |
| Dec 2025 | Head & Shoulders | 40.5K | 3.6% | 8 |
| Dec 2025 | Native | 40.5K | 3.6% | 9 |
| Dec 2025 | Briogeo | 33.1K | 2.9% | 10 |
| Dec 2025 | Herbal Essences | 33.1K | 2.9% | 11 |
| Dec 2025 | Pantene | 33.1K | 2.9% | 12 |
| Dec 2025 | Dove | 27.1K | 2.4% | 13 |
| Dec 2025 | Garnier | 27.1K | 2.4% | 14 |
| Dec 2025 | TRESemmé | 22.2K | 2% | 15 |
| Jan 2026 | Kérastase | 246K | 22.6% | 1 |
| Jan 2026 | Olaplex | 165K | 15.2% | 2 |
| Jan 2026 | K18 | 110K | 10.1% | 3 |
| Jan 2026 | Moroccanoil | 110K | 10.1% | 4 |
| Jan 2026 | Redken | 90.5K | 8.3% | 5 |
| Jan 2026 | Head & Shoulders | 49.5K | 4.6% | 6 |
| Jan 2026 | Amika | 40.5K | 3.7% | 7 |
| Jan 2026 | Herbal Essences | 40.5K | 3.7% | 8 |
| Jan 2026 | Native | 40.5K | 3.7% | 9 |
| Jan 2026 | Pureology | 40.5K | 3.7% | 10 |
| Jan 2026 | Briogeo | 33.1K | 3% | 11 |
| Jan 2026 | Garnier | 33.1K | 3% | 12 |
| Jan 2026 | Pantene | 33.1K | 3% | 13 |
| Jan 2026 | Dove | 27.1K | 2.5% | 14 |
| Jan 2026 | TRESemmé | 27.1K | 2.5% | 15 |
| Feb 2026 | Kérastase | 201K | 21.5% | 1 |
| Feb 2026 | Olaplex | 135K | 14.4% | 2 |
| Feb 2026 | K18 | 110K | 11.7% | 3 |
| Feb 2026 | Moroccanoil | 90.5K | 9.7% | 4 |
| Feb 2026 | Redken | 74K | 7.9% | 5 |
| Feb 2026 | Amika | 40.5K | 4.3% | 6 |
| Feb 2026 | Head & Shoulders | 40.5K | 4.3% | 7 |
| Feb 2026 | Native | 40.5K | 4.3% | 8 |
| Feb 2026 | Pureology | 40.5K | 4.3% | 9 |
| Feb 2026 | Herbal Essences | 33.1K | 3.5% | 10 |
| Feb 2026 | Briogeo | 27.1K | 2.9% | 11 |
| Feb 2026 | Dove | 27.1K | 2.9% | 12 |
| Feb 2026 | Garnier | 27.1K | 2.9% | 13 |
| Feb 2026 | Pantene | 27.1K | 2.9% | 14 |
| Feb 2026 | TRESemmé | 22.2K | 2.4% | 15 |
| Mar 2026 | Kérastase | 201K | 19.8% | 1 |
| Mar 2026 | Olaplex | 165K | 16.2% | 2 |
| Mar 2026 | K18 | 110K | 10.8% | 3 |
| Mar 2026 | Moroccanoil | 90.5K | 8.9% | 4 |
| Mar 2026 | Redken | 90.5K | 8.9% | 5 |
| Mar 2026 | Native | 49.5K | 4.9% | 6 |
| Mar 2026 | Amika | 40.5K | 4% | 7 |
| Mar 2026 | Head & Shoulders | 40.5K | 4% | 8 |
| Mar 2026 | Herbal Essences | 40.5K | 4% | 9 |
| Mar 2026 | Pureology | 40.5K | 4% | 10 |
| Mar 2026 | Garnier | 33.1K | 3.3% | 11 |
| Mar 2026 | Pantene | 33.1K | 3.3% | 12 |
| Mar 2026 | Briogeo | 27.1K | 2.7% | 13 |
| Mar 2026 | Dove | 27.1K | 2.7% | 14 |
| Mar 2026 | TRESemmé | 27.1K | 2.7% | 15 |
| Apr 2026 | Kérastase | 246K | 25.1% | 1 |
| Apr 2026 | Olaplex | 135K | 13.8% | 2 |
| Apr 2026 | K18 | 110K | 11.2% | 3 |
| Apr 2026 | Moroccanoil | 90.5K | 9.2% | 4 |
| Apr 2026 | Redken | 74K | 7.5% | 5 |
| Apr 2026 | Amika | 40.5K | 4.1% | 6 |
| Apr 2026 | Head & Shoulders | 40.5K | 4.1% | 7 |
| Apr 2026 | Herbal Essences | 40.5K | 4.1% | 8 |
| Apr 2026 | Native | 40.5K | 4.1% | 9 |
| Apr 2026 | Pureology | 33.1K | 3.4% | 10 |
| Apr 2026 | Briogeo | 27.1K | 2.8% | 11 |
| Apr 2026 | Dove | 27.1K | 2.8% | 12 |
| Apr 2026 | Garnier | 27.1K | 2.8% | 13 |
| Apr 2026 | Pantene | 27.1K | 2.8% | 14 |
| Apr 2026 | TRESemmé | 22.2K | 2.3% | 15 |
| May 2026 | Kérastase | 201K | 21.3% | 1 |
| May 2026 | Olaplex | 135K | 14.3% | 2 |
| May 2026 | K18 | 110K | 11.7% | 3 |
| May 2026 | Moroccanoil | 90.5K | 9.6% | 4 |
| May 2026 | Redken | 74K | 7.9% | 5 |
| May 2026 | Amika | 40.5K | 4.3% | 6 |
| May 2026 | Head & Shoulders | 40.5K | 4.3% | 7 |
| May 2026 | Native | 40.5K | 4.3% | 8 |
| May 2026 | Pureology | 40.5K | 4.3% | 9 |
| May 2026 | Herbal Essences | 33.1K | 3.5% | 10 |
| May 2026 | Pantene | 33.1K | 3.5% | 11 |
| May 2026 | Briogeo | 27.1K | 2.9% | 12 |
| May 2026 | Dove | 27.1K | 2.9% | 13 |
| May 2026 | Garnier | 27.1K | 2.9% | 14 |
| May 2026 | TRESemmé | 22.2K | 2.4% | 15 |
| Jun 2026 | Kérastase | 201K | 23% | 1 |
| Jun 2026 | Olaplex | 110K | 12.6% | 2 |
| Jun 2026 | K18 | 90.5K | 10.3% | 3 |
| Jun 2026 | Moroccanoil | 90.5K | 10.3% | 4 |
| Jun 2026 | Redken | 74K | 8.5% | 5 |
| Jun 2026 | Head & Shoulders | 40.5K | 4.6% | 6 |
| Jun 2026 | Native | 40.5K | 4.6% | 7 |
| Jun 2026 | Pureology | 40.5K | 4.6% | 8 |
| Jun 2026 | Amika | 33.1K | 3.8% | 9 |
| Jun 2026 | Herbal Essences | 33.1K | 3.8% | 10 |
| Jun 2026 | Garnier | 27.1K | 3.1% | 11 |
| Jun 2026 | Pantene | 27.1K | 3.1% | 12 |
| Jun 2026 | Briogeo | 22.2K | 2.5% | 13 |
| Jun 2026 | Dove | 22.2K | 2.5% | 14 |
| Jun 2026 | TRESemmé | 22.2K | 2.5% | 15 |
| Jul 2026 | Kérastase | 201K | 21.3% | 1 |
| Jul 2026 | Olaplex | 135K | 14.3% | 2 |
| Jul 2026 | K18 | 110K | 11.6% | 3 |
| Jul 2026 | Moroccanoil | 90.5K | 9.6% | 4 |
| Jul 2026 | Redken | 74K | 7.8% | 5 |
| Jul 2026 | Native | 49.5K | 5.2% | 6 |
| Jul 2026 | Amika | 40.5K | 4.3% | 7 |
| Jul 2026 | Head & Shoulders | 40.5K | 4.3% | 8 |
| Jul 2026 | Pureology | 40.5K | 4.3% | 9 |
| Jul 2026 | Herbal Essences | 33.1K | 3.5% | 10 |
| Jul 2026 | Dove | 27.1K | 2.9% | 11 |
| Jul 2026 | Garnier | 27.1K | 2.9% | 12 |
| Jul 2026 | Pantene | 27.1K | 2.9% | 13 |
| Jul 2026 | TRESemmé | 27.1K | 2.9% | 14 |
| Jul 2026 | Briogeo | 22.2K | 2.3% | 15 |
| Aug 2026 | Kérastase | 201K | 20.2% | 1 |
| Aug 2026 | K18 | 135K | 13.6% | 2 |
| Aug 2026 | Olaplex | 135K | 13.6% | 3 |
| Aug 2026 | Moroccanoil | 90.5K | 9.1% | 4 |
| Aug 2026 | Redken | 74K | 7.4% | 5 |
| Aug 2026 | Native | 49.5K | 5% | 6 |
| Aug 2026 | Amika | 40.5K | 4.1% | 7 |
| Aug 2026 | Head & Shoulders | 40.5K | 4.1% | 8 |
| Aug 2026 | Herbal Essences | 40.5K | 4.1% | 9 |
| Aug 2026 | Pureology | 40.5K | 4.1% | 10 |
| Aug 2026 | Garnier | 33.1K | 3.3% | 11 |
| Aug 2026 | Pantene | 33.1K | 3.3% | 12 |
| Aug 2026 | TRESemmé | 33.1K | 3.3% | 13 |
| Aug 2026 | Dove | 27.1K | 2.7% | 14 |
| Aug 2026 | Briogeo | 22.2K | 2.2% | 15 |
| Sep 2026 | Kérastase | 201K | 21.5% | 1 |
| Sep 2026 | Olaplex | 135K | 14.4% | 2 |
| Sep 2026 | K18 | 110K | 11.7% | 3 |
| Sep 2026 | Moroccanoil | 90.5K | 9.7% | 4 |
| Sep 2026 | Redken | 74K | 7.9% | 5 |
| Sep 2026 | Native | 49.5K | 5.3% | 6 |
| Sep 2026 | Head & Shoulders | 40.5K | 4.3% | 7 |
| Sep 2026 | Amika | 33.1K | 3.5% | 8 |
| Sep 2026 | Herbal Essences | 33.1K | 3.5% | 9 |
| Sep 2026 | Pureology | 33.1K | 3.5% | 10 |
| Sep 2026 | TRESemmé | 33.1K | 3.5% | 11 |
| Sep 2026 | Dove | 27.1K | 2.9% | 12 |
| Sep 2026 | Garnier | 27.1K | 2.9% | 13 |
| Sep 2026 | Pantene | 27.1K | 2.9% | 14 |
| Sep 2026 | Briogeo | 22.2K | 2.4% | 15 |

## What is being compared

- **Amika**: Measured on the search term “amika shampoo”.
- **Briogeo**: Measured on the search term “briogeo”.
- **Dove**: Measured on the search term “dove shampoo”.
- **Garnier**: Measured on the search term “garnier fructis”.
- **Head & Shoulders**: Measured on the search term “head and shoulders”.
- **Herbal Essences**: Measured on the search term “herbal essences”.
- **K18**: Measured on the search term “k18”.
- **Kérastase**: Measured on the search term “kerastase”.
- **Moroccanoil**: Measured on the search term “moroccanoil”.
- **Native**: Measured on the search term “native shampoo”.
- **Olaplex**: Measured on the search term “olaplex”.
- **Pantene**: Measured on the search term “pantene”.
- **Pureology**: Measured on the search term “pureology”.
- **Redken**: Measured on the search term “redken”.
- **TRESemmé**: Measured on the search term “tresemme”.

- [Amika](/demand/us/brands/amika)
- [Briogeo](/demand/us/brands/briogeo)
- [Dove](/demand/us/brands/dove)
- [Garnier](/demand/us/brands/garnier)
- [Head & Shoulders](/demand/us/brands/head-and-shoulders)
- [Herbal Essences](/demand/us/brands/herbal-essences)
- [K18](/demand/us/brands/k18-hair)
- [Kérastase](/demand/us/brands/kerastase)
- [Moroccanoil](/demand/us/brands/moroccanoil)
- [Native](/demand/us/brands/native)
- [Olaplex](/demand/us/brands/olaplex)
- [Pantene](/demand/us/brands/pantene)
- [Pureology](/demand/us/brands/pureology)
- [Redken](/demand/us/brands/redken)
- [TRESemmé](/demand/us/brands/tresemme)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shampoo brands in the United States?

In September 2026, Kérastase was the most searched among shampoo brands in the United States, with an estimated 201K branded searches, 21.5% of all searches for the 15 we track.

## Cite this page

Brandwave. "Shampoo brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-shampoo-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-shampoo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.