---
title: "Securities exam prep in the United States: Which are searched most?"
description: "Compare the providers people in the US use to study for FINRA and NASAA exams such as the Series 7 and Series 65. Share of Search among Knopman Marks, Kaplan, PassPerfect, Securities Training Corporation and Achievable, the securities exam prep Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-securities-exam-prep"
publisher: "Brandwave"
---

# Securities exam prep in the United States: Which are searched most?

Compare the providers people in the US use to study for FINRA and NASAA exams such as the Series 7 and Series 65. Share of Search among Knopman Marks, Kaplan, PassPerfect, Securities Training Corporation and Achievable, the securities exam prep Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Securities exam prep
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Knopman Marks, 48.3%

## Which brand is most popular in search among securities exam prep in the United States?

- In September 2026, Knopman Marks was the most searched among securities exam prep in the United States, with an estimated 9.4K branded searches, 48.3% of all searches for the five we track.
- Kaplan is in 2nd place, 27.7 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, Knopman Marks’ share of searches among securities exam prep in the United States increased from 46.5% to 48.3%.
- Across the 12 months ending September 2026, PassPerfect’s share of searches among securities exam prep in the United States decreased from 21.1% to 18.5%.
- Across the 12 months ending September 2026, Securities Training Corporation’s share of searches among securities exam prep in the United States increased from 7.7% to 8.2%.
- Across the 12 months ending September 2026, Knopman Marks’ share of searches among securities exam prep in the United States peaked at 61% in July 2026 and was lowest at 41.1% in December 2025.
- Across the 12 months ending September 2026, Kaplan’s share of searches among securities exam prep in the United States peaked at 25.7% in May 2026 and was lowest at 16% in July 2026.
- Across the 12 months ending September 2026, PassPerfect’s share of searches among securities exam prep in the United States peaked at 22.1% in December 2025 and was lowest at 13.4% in July 2026.
- Across the 12 months ending September 2026, Securities Training Corporation’s share of searches among securities exam prep in the United States peaked at 8.8% in November 2025 and was lowest at 5.9% in July 2026.
- Across the 12 months ending September 2026, Achievable’s share of searches among securities exam prep in the United States peaked at 5% in June 2026 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Kaplan rose from 3rd to 2nd among securities exam prep in the United States.
- Across the 12 months ending September 2026, PassPerfect fell from 2nd to 3rd among securities exam prep in the United States.
- Across the 12 months ending September 2026, Achievable held steady: its share of searches among securities exam prep in the United States moved less than 0.5 percentage points.

## Top securities exam prep in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kaplan and Achievable appeared every time. Kaplan was recommended most often, coming first in three out of five answers. Achievable was second, and Securities Training Corporation was third. PassPerfect, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kaplan | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Achievable | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Securities Training Corporation | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Knopman Marks | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| PassPerfect | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about securities exam prep

- Asked ChatGPT "What's the best way to study for the Series 7?": 1. Kaplan, 2. Achievable
- Asked ChatGPT "Which Series 7 prep course is worth paying for?": 1. Achievable, 2. Kaplan, 3. Knopman Marks, 4. Securities Training Corporation
- Asked ChatGPT "What's the best study material for the SIE exam?": 1. Achievable, 2. Kaplan, 3. Securities Training Corporation
- Searched Google, AI Overview "series 7 study guide": 1. Kaplan, 2. Achievable
- Searched Google, AI Overview "series 7 exam prep": 1. Kaplan, 2. Achievable

Not named in any answer: PassPerfect.

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## Compare search popularity between leading brands

- [Knopman Marks vs Kaplan: compare search popularity](/demand/us/compare/kaplan-vs-knopman-marks): 48.3% against 20.5% Share of Search.
- [Knopman Marks vs PassPerfect: compare search popularity](/demand/us/compare/knopman-marks-vs-passperfect): 48.3% against 18.5% Share of Search.
- [Knopman Marks vs Securities Training Corporation: compare search popularity](/demand/us/compare/knopman-marks-vs-securities-training-corporation): 48.3% against 8.2% Share of Search.
- [Knopman Marks vs Achievable: compare search popularity](/demand/us/compare/achievable-vs-knopman-marks): 48.3% against 4.5% Share of Search.
- [Kaplan vs PassPerfect: compare search popularity](/demand/us/compare/kaplan-vs-passperfect): 20.5% against 18.5% Share of Search.
- [Kaplan vs Securities Training Corporation: compare search popularity](/demand/us/compare/kaplan-vs-securities-training-corporation): 20.5% against 8.2% Share of Search.
- [Kaplan vs Achievable: compare search popularity](/demand/us/compare/achievable-vs-kaplan): 20.5% against 4.5% Share of Search.
- [PassPerfect vs Securities Training Corporation: compare search popularity](/demand/us/compare/passperfect-vs-securities-training-corporation): 18.5% against 8.2% Share of Search.
- [PassPerfect vs Achievable: compare search popularity](/demand/us/compare/achievable-vs-passperfect): 18.5% against 4.5% Share of Search.
- [Securities Training Corporation vs Achievable: compare search popularity](/demand/us/compare/achievable-vs-securities-training-corporation): 8.2% against 4.5% Share of Search.

## How did search popularity change for United States securities exam prep in September 2026?

- In September 2026, PassPerfect gained share of searches among securities exam prep in the United States, from 16.1% to 18.5%.
- In September 2026, Kaplan gained share of searches among securities exam prep in the United States, from 19.3% to 20.5%.
- In September 2026, Knopman Marks lost share of searches among securities exam prep in the United States, from 51.6% to 48.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Knopman Marks | 48.3% | 9.4K | -18.3% | Knopman Marks |
| 2 | Kaplan | 20.5% | 4K | -7.0% | Kaplan |
| 3 | PassPerfect | 18.5% | 3.6K | 0.0% | PassPerfect |
| 4 | Securities Training Corporation | 8.2% | 1.6K | -15.8% | Securities Training Corporation |
| 5 | Achievable | 4.5% | 880 | -12.0% | Achievable |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Knopman Marks | 9.7K | 46.5% | 1 |
| Oct 2025 | PassPerfect | 4.4K | 21.1% | 2 |
| Oct 2025 | Kaplan | 4.3K | 20.6% | 3 |
| Oct 2025 | Securities Training Corporation | 1.6K | 7.7% | 4 |
| Oct 2025 | Achievable | 880 | 4.2% | 5 |
| Nov 2025 | Knopman Marks | 8.2K | 45.3% | 1 |
| Nov 2025 | Kaplan | 4K | 22.1% | 2 |
| Nov 2025 | PassPerfect | 3.6K | 19.9% | 3 |
| Nov 2025 | Securities Training Corporation | 1.6K | 8.8% | 4 |
| Nov 2025 | Achievable | 720 | 4% | 5 |
| Dec 2025 | Knopman Marks | 6.7K | 41.1% | 1 |
| Dec 2025 | Kaplan | 4K | 24.5% | 2 |
| Dec 2025 | PassPerfect | 3.6K | 22.1% | 3 |
| Dec 2025 | Securities Training Corporation | 1.3K | 8% | 4 |
| Dec 2025 | Achievable | 720 | 4.4% | 5 |
| Jan 2026 | Knopman Marks | 7.9K | 42.1% | 1 |
| Jan 2026 | Kaplan | 4.8K | 25.6% | 2 |
| Jan 2026 | PassPerfect | 3.6K | 19.2% | 3 |
| Jan 2026 | Securities Training Corporation | 1.6K | 8.5% | 4 |
| Jan 2026 | Achievable | 880 | 4.7% | 5 |
| Feb 2026 | Knopman Marks | 7.9K | 43.2% | 1 |
| Feb 2026 | Kaplan | 4.3K | 23.5% | 2 |
| Feb 2026 | PassPerfect | 3.6K | 19.7% | 3 |
| Feb 2026 | Securities Training Corporation | 1.6K | 8.8% | 4 |
| Feb 2026 | Achievable | 880 | 4.8% | 5 |
| Mar 2026 | Knopman Marks | 9.4K | 47.5% | 1 |
| Mar 2026 | Kaplan | 4.3K | 21.7% | 2 |
| Mar 2026 | PassPerfect | 3.6K | 18.2% | 3 |
| Mar 2026 | Securities Training Corporation | 1.6K | 8.1% | 4 |
| Mar 2026 | Achievable | 880 | 4.4% | 5 |
| Apr 2026 | Knopman Marks | 9.4K | 49% | 1 |
| Apr 2026 | Kaplan | 4K | 20.9% | 2 |
| Apr 2026 | PassPerfect | 3.6K | 18.8% | 3 |
| Apr 2026 | Securities Training Corporation | 1.3K | 6.8% | 4 |
| Apr 2026 | Achievable | 880 | 4.6% | 5 |
| May 2026 | Knopman Marks | 9.4K | 45.6% | 1 |
| May 2026 | Kaplan | 5.3K | 25.7% | 2 |
| May 2026 | PassPerfect | 3.6K | 17.5% | 3 |
| May 2026 | Securities Training Corporation | 1.3K | 6.3% | 4 |
| May 2026 | Achievable | 1K | 4.9% | 5 |
| Jun 2026 | Knopman Marks | 9.4K | 47.2% | 1 |
| Jun 2026 | Kaplan | 4.3K | 21.6% | 2 |
| Jun 2026 | PassPerfect | 3.6K | 18.1% | 3 |
| Jun 2026 | Securities Training Corporation | 1.6K | 8% | 4 |
| Jun 2026 | Achievable | 1K | 5% | 5 |
| Jul 2026 | Knopman Marks | 16.4K | 61% | 1 |
| Jul 2026 | Kaplan | 4.3K | 16% | 2 |
| Jul 2026 | PassPerfect | 3.6K | 13.4% | 3 |
| Jul 2026 | Securities Training Corporation | 1.6K | 5.9% | 4 |
| Jul 2026 | Achievable | 1K | 3.7% | 5 |
| Aug 2026 | Knopman Marks | 11.5K | 51.6% | 1 |
| Aug 2026 | Kaplan | 4.3K | 19.3% | 2 |
| Aug 2026 | PassPerfect | 3.6K | 16.1% | 3 |
| Aug 2026 | Securities Training Corporation | 1.9K | 8.5% | 4 |
| Aug 2026 | Achievable | 1K | 4.5% | 5 |
| Sep 2026 | Knopman Marks | 9.4K | 48.3% | 1 |
| Sep 2026 | Kaplan | 4K | 20.5% | 2 |
| Sep 2026 | PassPerfect | 3.6K | 18.5% | 3 |
| Sep 2026 | Securities Training Corporation | 1.6K | 8.2% | 4 |
| Sep 2026 | Achievable | 880 | 4.5% | 5 |

## What is being compared

- **Achievable**: Measured on the search term “achievable series 7”.
- **Kaplan**: Measured on the search terms “kaplan series 65” and “kaplan series 7”, summed into one figure.
- **Knopman Marks**: Measured on the search terms “knopman” and “knopman marks”, summed into one figure.
- **PassPerfect**: Measured on the search term “passperfect”.
- **Securities Training Corporation**: Measured on the search term “securities training corporation”.

- [Achievable](/demand/us/brands/achievable)
- [Kaplan](/demand/us/brands/kaplan)
- [Knopman Marks](/demand/us/brands/knopman-marks)
- [PassPerfect](/demand/us/brands/passperfect)
- [Securities Training Corporation](/demand/us/brands/securities-training-corporation)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among securities exam prep in the United States?

In September 2026, Knopman Marks was the most searched among securities exam prep in the United States, with an estimated 9.4K branded searches, 48.3% of all searches for the five we track.

## Cite this page

Brandwave. "Securities exam prep in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-securities-exam-prep

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-securities-exam-prep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.