--- title: "Challenger savory snack brands in United States: Which are searched most?" description: "Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Share of Search among LesserEvil, Siete Foods, Popchips, WILDE, HIPPEAS and Biena, the challenger savory snack brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-savory-snack-brands" publisher: "Brandwave" --- # Challenger savory snack brands in United States: Which are searched most? Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Share of Search among LesserEvil, Siete Foods, Popchips, WILDE, HIPPEAS and Biena, the challenger savory snack brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Challenger savory snack brands - **Market**: United States - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: LesserEvil, 33.4% ## Which brand is most popular in search among challenger savory snack brands in United States? - In September 2026, LesserEvil was the most searched among challenger savory snack brands in United States, with an estimated 89.9K branded searches and 33.4% estimated Share of Search within this set. - Siete Foods is in 2nd place, 10.8 percentage points behind at 22.6% Share of Search. - Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States increased from 31.8% to 33.4%. - Across the 12 months ending September 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands in United States decreased from 29.1% to 22.6%. - Across the 12 months ending September 2026, Popchips’ estimated Share of Search among challenger savory snack brands in United States increased from 15.5% to 18%. - Across the 12 months ending September 2026, WILDE’s estimated Share of Search among challenger savory snack brands in United States increased from 16.1% to 17.8%. - Across the 12 months ending September 2026, Biena’s estimated Share of Search among challenger savory snack brands in United States increased from 1.8% to 2.5%. - Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States peaked at 36.8% in November 2025 and was lowest at 28.7% in May 2026. - Across the 12 months ending September 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands in United States peaked at 33.3% in April 2026 and was lowest at 22.6% in September 2026. - Across the 12 months ending September 2026, Popchips’ estimated Share of Search among challenger savory snack brands in United States peaked at 18% in September 2026 and was lowest at 13.4% in June 2026. - Across the 12 months ending September 2026, WILDE’s estimated Share of Search among challenger savory snack brands in United States peaked at 20.8% in July 2026 and was lowest at 12.8% in November 2025. - Across the 12 months ending September 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands in United States peaked at 5.8% in December 2025 and was lowest at 4.4% in August 2026. - Across the 12 months ending September 2026, Biena’s estimated Share of Search among challenger savory snack brands in United States peaked at 3% in June 2026 and was lowest at 1.6% in December 2025. - Across the 12 months ending September 2026, Popchips rose from 4th to 3rd among challenger savory snack brands in United States. - Across the 12 months ending September 2026, WILDE fell from 3rd to 4th among challenger savory snack brands in United States. - Across the 12 months ending September 2026, HIPPEAS held steady: its estimated Share of Search among challenger savory snack brands in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [LesserEvil vs Siete Foods: compare search popularity](/demand/us/compare/lesserevil-vs-siete-foods): 33.4% against 22.6% Share of Search. - [LesserEvil vs Popchips: compare search popularity](/demand/us/compare/lesserevil-vs-popchips): 33.4% against 18% Share of Search. - [LesserEvil vs WILDE: compare search popularity](/demand/us/compare/lesserevil-vs-wilde): 33.4% against 17.8% Share of Search. - [LesserEvil vs HIPPEAS: compare search popularity](/demand/us/compare/hippeas-vs-lesserevil): 33.4% against 5.6% Share of Search. - [Siete Foods vs Popchips: compare search popularity](/demand/us/compare/popchips-vs-siete-foods): 22.6% against 18% Share of Search. - [Siete Foods vs WILDE: compare search popularity](/demand/us/compare/siete-foods-vs-wilde): 22.6% against 17.8% Share of Search. - [Siete Foods vs HIPPEAS: compare search popularity](/demand/us/compare/hippeas-vs-siete-foods): 22.6% against 5.6% Share of Search. - [Popchips vs WILDE: compare search popularity](/demand/us/compare/popchips-vs-wilde): 18% against 17.8% Share of Search. - [Popchips vs HIPPEAS: compare search popularity](/demand/us/compare/hippeas-vs-popchips): 18% against 5.6% Share of Search. - [WILDE vs HIPPEAS: compare search popularity](/demand/us/compare/hippeas-vs-wilde): 17.8% against 5.6% Share of Search. ## How did search popularity change for United States challenger savory snack brands in September 2026? - In September 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands in United States, with 18% estimated Share of Search. - In September 2026, HIPPEAS gained estimated Share of Search among challenger savory snack brands in United States, from 4.4% to 5.6%. - In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%. - In September 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands in United States, from 25.5% to 22.6%. - In September 2026, WILDE lost estimated Share of Search among challenger savory snack brands in United States, from 20.6% to 17.8%. - Estimated monthly branded searches for Biena in United States rose 34.9% over 12 measured months, from 5K to 6.7K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LesserEvil | 33.4% | 89.9K | -19.7% | The Hershey Company | | 2 | Siete Foods | 22.6% | 60.8K | -30.7% | PepsiCo | | 3 | Popchips | 18% | 48.5K | +0.1% | Our Home | | 4 | WILDE | 17.8% | 48K | -32.0% | WILDE | | 5 | HIPPEAS | 5.6% | 15K | -0.3% | HIPPEAS | | 6 | Biena | 2.5% | 6.7K | -30.6% | Biena | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LesserEvil | 89K | 31.8% | 1 | | Oct 2025 | Siete Foods | 81.4K | 29.1% | 2 | | Oct 2025 | WILDE | 45K | 16.1% | 3 | | Oct 2025 | Popchips | 43.3K | 15.5% | 4 | | Oct 2025 | HIPPEAS | 16K | 5.7% | 5 | | Oct 2025 | Biena | 5K | 1.8% | 6 | | Nov 2025 | LesserEvil | 87.8K | 36.8% | 1 | | Nov 2025 | Siete Foods | 67.8K | 28.4% | 2 | | Nov 2025 | Popchips | 35.5K | 14.9% | 3 | | Nov 2025 | WILDE | 30.6K | 12.8% | 4 | | Nov 2025 | HIPPEAS | 12.9K | 5.4% | 5 | | Nov 2025 | Biena | 3.9K | 1.6% | 6 | | Dec 2025 | LesserEvil | 71.9K | 32.5% | 1 | | Dec 2025 | Siete Foods | 66.8K | 30.1% | 2 | | Dec 2025 | Popchips | 35.4K | 16% | 3 | | Dec 2025 | WILDE | 31.1K | 14% | 4 | | Dec 2025 | HIPPEAS | 12.9K | 5.8% | 5 | | Dec 2025 | Biena | 3.5K | 1.6% | 6 | | Jan 2026 | Siete Foods | 110K | 31.7% | 1 | | Jan 2026 | LesserEvil | 109K | 31.5% | 2 | | Jan 2026 | WILDE | 55.7K | 16.1% | 3 | | Jan 2026 | Popchips | 48.3K | 14% | 4 | | Jan 2026 | HIPPEAS | 16.9K | 4.9% | 5 | | Jan 2026 | Biena | 6K | 1.7% | 6 | | Feb 2026 | LesserEvil | 95.2K | 33.7% | 1 | | Feb 2026 | Siete Foods | 86.2K | 30.6% | 2 | | Feb 2026 | WILDE | 40.1K | 14.2% | 3 | | Feb 2026 | Popchips | 39.7K | 14.1% | 4 | | Feb 2026 | HIPPEAS | 14.9K | 5.3% | 5 | | Feb 2026 | Biena | 6.1K | 2.2% | 6 | | Mar 2026 | LesserEvil | 111K | 33.3% | 1 | | Mar 2026 | Siete Foods | 105K | 31.8% | 2 | | Mar 2026 | Popchips | 48.4K | 14.6% | 3 | | Mar 2026 | WILDE | 45.3K | 13.7% | 4 | | Mar 2026 | HIPPEAS | 15.2K | 4.6% | 5 | | Mar 2026 | Biena | 6.8K | 2% | 6 | | Apr 2026 | Siete Foods | 102K | 33.3% | 1 | | Apr 2026 | LesserEvil | 91.7K | 29.9% | 2 | | Apr 2026 | Popchips | 48.6K | 15.8% | 3 | | Apr 2026 | WILDE | 42.5K | 13.9% | 4 | | Apr 2026 | HIPPEAS | 14.6K | 4.8% | 5 | | Apr 2026 | Biena | 7.1K | 2.3% | 6 | | May 2026 | Siete Foods | 102K | 32.5% | 1 | | May 2026 | LesserEvil | 90K | 28.7% | 2 | | May 2026 | WILDE | 53.3K | 17% | 3 | | May 2026 | Popchips | 46K | 14.7% | 4 | | May 2026 | HIPPEAS | 14.8K | 4.7% | 5 | | May 2026 | Biena | 7.7K | 2.5% | 6 | | Jun 2026 | LesserEvil | 103K | 34.3% | 1 | | Jun 2026 | Siete Foods | 74.4K | 24.7% | 2 | | Jun 2026 | WILDE | 59.4K | 19.7% | 3 | | Jun 2026 | Popchips | 40.4K | 13.4% | 4 | | Jun 2026 | HIPPEAS | 14.6K | 4.8% | 5 | | Jun 2026 | Biena | 9.2K | 3% | 6 | | Jul 2026 | LesserEvil | 105K | 32.5% | 1 | | Jul 2026 | Siete Foods | 79.2K | 24.5% | 2 | | Jul 2026 | WILDE | 67.3K | 20.8% | 3 | | Jul 2026 | Popchips | 48.4K | 15% | 4 | | Jul 2026 | HIPPEAS | 15K | 4.6% | 5 | | Jul 2026 | Biena | 8.4K | 2.6% | 6 | | Aug 2026 | LesserEvil | 112K | 32.6% | 1 | | Aug 2026 | Siete Foods | 87.7K | 25.5% | 2 | | Aug 2026 | WILDE | 70.6K | 20.6% | 3 | | Aug 2026 | Popchips | 48.5K | 14.1% | 4 | | Aug 2026 | HIPPEAS | 15.1K | 4.4% | 5 | | Aug 2026 | Biena | 9.7K | 2.8% | 6 | | Sep 2026 | LesserEvil | 89.9K | 33.4% | 1 | | Sep 2026 | Siete Foods | 60.8K | 22.6% | 2 | | Sep 2026 | Popchips | 48.5K | 18% | 3 | | Sep 2026 | WILDE | 48K | 17.8% | 4 | | Sep 2026 | HIPPEAS | 15K | 5.6% | 5 | | Sep 2026 | Biena | 6.7K | 2.5% | 6 | ## What is being compared - **Biena**: Measured on the search terms “biena chickpea snacks”, “biena chickpeas”, “biena roasted chickpeas” and “biena snacks”, summed into one figure. - **HIPPEAS**: Measured on the search terms “hippeas”, “hippeas chips”, “hippeas puffs” and “hippeas snacks”, summed into one figure. - **LesserEvil**: Measured on the search terms “lesser evil popcorn”, “lesser evil puffs”, “lesser evil snacks”, “lesserevil” and “lesserevil popcorn”, summed into one figure. - **Popchips**: Measured on the search terms “pop chips”, “popchips”, “popchips potato chips” and “popchips snacks”, summed into one figure. - **Siete Foods**: Measured on the search terms “siete chips”, “siete cookies”, “siete tortilla chips”, “siete tortillas” and “sietefoods”, summed into one figure. - **WILDE**: Measured on the search terms “wilde brands”, “wilde chicken chips”, “wilde chips”, “wilde crackers” and “wilde protein chips”, summed into one figure. - [Biena](/demand/us/brands/biena) - [HIPPEAS](/demand/us/brands/hippeas) - [LesserEvil](/demand/us/brands/lesserevil) - [Popchips](/demand/us/brands/popchips) - [Siete Foods](/demand/us/brands/siete-foods) - [WILDE](/demand/us/brands/wilde) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among challenger savory snack brands in United States? In September 2026, LesserEvil was the most searched among challenger savory snack brands in United States, with an estimated 89.9K branded searches and 33.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Challenger savory snack brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-savory-snack-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-savory-snack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.