--- title: "Robo advisors in United States: Which are searched most?" description: "Compare the robo advisors businesses choose between. Share of Search among Wealthfront, Betterment, M1 Finance and Stash, the robo advisors Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-robo-advisors" publisher: "Brandwave" --- # Robo advisors in United States: Which are searched most? Compare the robo advisors businesses choose between. Share of Search among Wealthfront, Betterment, M1 Finance and Stash, the robo advisors Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Robo advisors - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Wealthfront, 52.5% ## Which brand is most popular in search among robo advisors in United States? - In September 2026, Wealthfront was the most searched among robo advisors in United States, with an estimated 135K branded searches and 52.5% estimated Share of Search within this set. - Betterment is in 2nd place, 17.3 percentage points behind at 35.2% Share of Search. - Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States increased from 46.4% to 52.5%. - Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States decreased from 37.8% to 35.2%. - Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States decreased from 13.9% to 10.5%. - Across the 12 months ending September 2026, Wealthfront’s estimated Share of Search among robo advisors in United States peaked at 52.5% in September 2026 and was lowest at 43.9% in January 2026. - Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States peaked at 43.9% in January 2026 and was lowest at 34.3% in December 2025. - Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States peaked at 13.9% in October 2025 and was lowest at 10.5% in August 2026. - Across the 12 months ending September 2026, Stash held steady: its estimated Share of Search among robo advisors in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Wealthfront vs Betterment: compare search popularity](/demand/us/compare/betterment-vs-wealthfront): 52.5% against 35.2% Share of Search. - [Wealthfront vs M1 Finance: compare search popularity](/demand/us/compare/m1-finance-vs-wealthfront): 52.5% against 10.5% Share of Search. - [Betterment vs M1 Finance: compare search popularity](/demand/us/compare/betterment-vs-m1-finance): 35.2% against 10.5% Share of Search. ## How did search popularity change for United States robo advisors in September 2026? - Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. - Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Wealthfront | 52.5% | 135K | 0.0% | Wealthfront | | 2 | Betterment | 35.2% | 90.5K | 0.0% | Betterment | | 3 | M1 Finance | 10.5% | 27.1K | 0.0% | M1 Finance | | 4 | Stash | 1.7% | 4.5K | -17.0% | Stash | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wealthfront | 135K | 46.4% | 1 | | Oct 2025 | Betterment | 110K | 37.8% | 2 | | Oct 2025 | M1 Finance | 40.5K | 13.9% | 3 | | Oct 2025 | Stash | 5.4K | 1.9% | 4 | | Nov 2025 | Wealthfront | 110K | 46% | 1 | | Nov 2025 | Betterment | 90.5K | 37.9% | 2 | | Nov 2025 | M1 Finance | 33.1K | 13.8% | 3 | | Nov 2025 | Stash | 5.4K | 2.3% | 4 | | Dec 2025 | Wealthfront | 135K | 51.1% | 1 | | Dec 2025 | Betterment | 90.5K | 34.3% | 2 | | Dec 2025 | M1 Finance | 33.1K | 12.5% | 3 | | Dec 2025 | Stash | 5.4K | 2% | 4 | | Jan 2026 | Betterment | 165K | 43.9% | 1 | | Jan 2026 | Wealthfront | 165K | 43.9% | 2 | | Jan 2026 | M1 Finance | 40.5K | 10.8% | 3 | | Jan 2026 | Stash | 5.7K | 1.5% | 4 | | Feb 2026 | Wealthfront | 165K | 47.6% | 1 | | Feb 2026 | Betterment | 135K | 39% | 2 | | Feb 2026 | M1 Finance | 40.5K | 11.7% | 3 | | Feb 2026 | Stash | 6K | 1.7% | 4 | | Mar 2026 | Wealthfront | 201K | 51.4% | 1 | | Mar 2026 | Betterment | 135K | 34.5% | 2 | | Mar 2026 | M1 Finance | 49.5K | 12.7% | 3 | | Mar 2026 | Stash | 5.7K | 1.5% | 4 | | Apr 2026 | Wealthfront | 165K | 47.7% | 1 | | Apr 2026 | Betterment | 135K | 39% | 2 | | Apr 2026 | M1 Finance | 40.5K | 11.7% | 3 | | Apr 2026 | Stash | 5.7K | 1.6% | 4 | | May 2026 | Wealthfront | 135K | 51.1% | 1 | | May 2026 | Betterment | 90.5K | 34.3% | 2 | | May 2026 | M1 Finance | 33.1K | 12.5% | 3 | | May 2026 | Stash | 5.4K | 2% | 4 | | Jun 2026 | Wealthfront | 135K | 51.1% | 1 | | Jun 2026 | Betterment | 90.5K | 34.3% | 2 | | Jun 2026 | M1 Finance | 33.1K | 12.5% | 3 | | Jun 2026 | Stash | 5.4K | 2% | 4 | | Jul 2026 | Wealthfront | 110K | 47.2% | 1 | | Jul 2026 | Betterment | 90.5K | 38.8% | 2 | | Jul 2026 | M1 Finance | 27.1K | 11.6% | 3 | | Jul 2026 | Stash | 5.4K | 2.3% | 4 | | Aug 2026 | Wealthfront | 135K | 52.3% | 1 | | Aug 2026 | Betterment | 90.5K | 35.1% | 2 | | Aug 2026 | M1 Finance | 27.1K | 10.5% | 3 | | Aug 2026 | Stash | 5.4K | 2.1% | 4 | | Sep 2026 | Wealthfront | 135K | 52.5% | 1 | | Sep 2026 | Betterment | 90.5K | 35.2% | 2 | | Sep 2026 | M1 Finance | 27.1K | 10.5% | 3 | | Sep 2026 | Stash | 4.5K | 1.7% | 4 | ## What is being compared - **Betterment**: Measured on the search term “betterment”. - **M1 Finance**: Measured on the search term “m1 finance”. - **Stash**: Measured on the search terms “stash app” and “stash investment”, summed into one figure. - **Wealthfront**: Measured on the search term “wealthfront”. - [Betterment](/demand/us/brands/betterment) - [M1 Finance](/demand/us/brands/m1-finance) - [Stash](/demand/us/brands/stash) - [Wealthfront](/demand/us/brands/wealthfront) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among robo advisors in United States? In September 2026, Wealthfront was the most searched among robo advisors in United States, with an estimated 135K branded searches and 52.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Robo advisors in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-robo-advisors This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-robo-advisors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.