---
title: "Renters insurance companies in the United States: Which are searched most?"
description: "Compare the companies people in the US buy renters insurance from. Share of Search among Lemonade, Allstate, State Farm, Progressive, Assurant, Liberty Mutual, Toggle, USAA and Amica, the renters insurance companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-renters-insurance-companies"
publisher: "Brandwave"
---

# Renters insurance companies in the United States: Which are searched most?

Compare the companies people in the US buy renters insurance from. Share of Search among Lemonade, Allstate, State Farm, Progressive, Assurant, Liberty Mutual, Toggle, USAA and Amica, the renters insurance companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Renters insurance companies
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lemonade, 39.3%

## Which brand is most popular in search among renters insurance companies in the United States?

- In September 2026, Lemonade was the most searched among renters insurance companies in the United States, with an estimated 165K branded searches, 39.3% of all searches for the nine we track.
- Allstate is in 2nd place, 24.9 percentage points behind at 14.4%.
- Across the 12 months ending September 2026, Lemonade’s share of searches among renters insurance companies in the United States increased from 26.7% to 39.3%.
- Across the 12 months ending September 2026, Allstate’s share of searches among renters insurance companies in the United States increased from 6.5% to 14.4%.
- Across the 12 months ending September 2026, Progressive’s share of searches among renters insurance companies in the United States decreased from 14.6% to 9.7%.
- Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States decreased from 15.2% to 8.1%.
- Across the 12 months ending September 2026, Liberty Mutual’s share of searches among renters insurance companies in the United States increased from 2.4% to 6.5%.
- Across the 12 months ending September 2026, Toggle’s share of searches among renters insurance companies in the United States decreased from 15.9% to 4.6%.
- Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States decreased from 3.6% to 2.4%.
- Across the 12 months ending September 2026, Lemonade’s share of searches among renters insurance companies in the United States peaked at 39.8% in August 2026 and was lowest at 22.9% in December 2025.
- Across the 12 months ending September 2026, Allstate’s share of searches among renters insurance companies in the United States peaked at 21.7% in January 2026 and was lowest at 4.9% in June 2026.
- Across the 12 months ending September 2026, State Farm’s share of searches among renters insurance companies in the United States peaked at 27.7% in February 2026 and was lowest at 14.4% in September 2026.
- Across the 12 months ending September 2026, Progressive’s share of searches among renters insurance companies in the United States peaked at 23.4% in July 2026 and was lowest at 8.6% in May 2026.
- Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States peaked at 15.2% in October 2025 and was lowest at 7.3% in May 2026.
- Across the 12 months ending September 2026, Liberty Mutual’s share of searches among renters insurance companies in the United States peaked at 6.5% in September 2026 and was lowest at 1.4% in May 2026.
- Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States peaked at 4.4% in August 2026 and was lowest at 2.1% in March 2026.
- Across the 12 months ending September 2026, Allstate rose from 6th to 2nd among renters insurance companies in the United States.
- Across the 12 months ending September 2026, State Farm rose from 5th to 3rd among renters insurance companies in the United States.
- Across the 12 months ending September 2026, Assurant fell from 3rd to 5th among renters insurance companies in the United States.
- Across the 12 months ending September 2026, Liberty Mutual rose from 8th to 6th among renters insurance companies in the United States.
- Across the 12 months ending September 2026, Toggle fell from 2nd to 7th among renters insurance companies in the United States.
- Across the 12 months ending September 2026, USAA fell from 7th to 8th among renters insurance companies in the United States.
- Across the 12 months ending September 2026, Amica held steady: its share of searches among renters insurance companies in the United States moved less than 0.5 percentage points.

## Top renters insurance companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lemonade, State Farm and USAA were mentioned most often, in four of the five answers. State Farm was recommended most often, coming first in two out of four answers that gave a list. Lemonade was second, and Amica was third. Progressive, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| State Farm | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lemonade | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Amica | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| USAA | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Allstate | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Progressive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Assurant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Toggle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about renters insurance companies

- Asked ChatGPT "Which renters insurance company should I use in the US?": 1. Amica, 2. State Farm, 3. Lemonade, 4. USAA
- Asked ChatGPT "What are the best renters insurance companies in the US?": 1. State Farm, 2. Amica, 3. Lemonade, 4. USAA, 5. Allstate
- Asked ChatGPT "What's the cheapest good renters insurance in the US?": 1. Lemonade, 2. State Farm, 3. USAA
- Searched Google, AI Overview "renters insurance": named none of the brands we track
- Searched Google, AI Overview "best renters insurance": 1. State Farm, 2. USAA, 3. Amica, 4. Lemonade

Not named in any answer: Progressive, Assurant, Liberty Mutual and Toggle.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Lemonade vs Allstate: compare search popularity](/demand/us/compare/allstate-vs-lemonade): 39.3% against 14.4% Share of Search.
- [Lemonade vs State Farm: compare search popularity](/demand/us/compare/lemonade-vs-state-farm): 39.3% against 14.4% Share of Search.
- [Lemonade vs Progressive: compare search popularity](/demand/us/compare/lemonade-vs-progressive-insurance): 39.3% against 9.7% Share of Search.
- [Lemonade vs Assurant: compare search popularity](/demand/us/compare/assurant-vs-lemonade): 39.3% against 8.1% Share of Search.
- [Allstate vs State Farm: compare search popularity](/demand/us/compare/allstate-vs-state-farm): 14.4% Share of Search each.
- [Allstate vs Progressive: compare search popularity](/demand/us/compare/allstate-vs-progressive-insurance): 14.4% against 9.7% Share of Search.
- [Allstate vs Assurant: compare search popularity](/demand/us/compare/allstate-vs-assurant): 14.4% against 8.1% Share of Search.
- [State Farm vs Progressive: compare search popularity](/demand/us/compare/progressive-insurance-vs-state-farm): 14.4% against 9.7% Share of Search.
- [State Farm vs Assurant: compare search popularity](/demand/us/compare/assurant-vs-state-farm): 14.4% against 8.1% Share of Search.
- [Progressive vs Assurant: compare search popularity](/demand/us/compare/assurant-vs-progressive-insurance): 9.7% against 8.1% Share of Search.

## How did search popularity change for United States renters insurance companies in September 2026?

- In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches.
- In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.
- In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%.
- In September 2026, Toggle lost share of searches among renters insurance companies in the United States, from 7% to 4.6%.
- In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%.
- In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%.
- State Farm’s share of searches among renters insurance companies in the United States has lost ground for 3 months in a row, from 20% to 14.4% in September 2026.
- Estimated monthly branded searches for Lemonade in the United States rose 172.7% over 12 measured months, from 60.5K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lemonade | 39.3% | 165K | +22.2% | Lemonade |
| 2 | Allstate | 14.4% | 60.5K | +172.5% | Allstate |
| 3 | State Farm | 14.4% | 60.5K | +22.2% | State Farm |
| 4 | Progressive | 9.7% | 40.5K | 0.0% | Progressive |
| 5 | Assurant | 8.1% | 34.1K | -18.4% | Assurant |
| 6 | Liberty Mutual | 6.5% | 27.1K | +234.6% | Liberty Mutual |
| 7 | Toggle | 4.6% | 19.4K | -18.5% | Toggle |
| 8 | USAA | 2.4% | 9.9K | -33.1% | USAA |
| 9 | Amica | 0.57% | 2.4K | -33.3% | Amica Mutual |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lemonade | 60.5K | 26.7% | 1 |
| Oct 2025 | Toggle | 36K | 15.9% | 2 |
| Oct 2025 | Assurant | 34.4K | 15.2% | 3 |
| Oct 2025 | Progressive | 33.1K | 14.6% | 4 |
| Oct 2025 | State Farm | 33.1K | 14.6% | 5 |
| Oct 2025 | Allstate | 14.8K | 6.5% | 6 |
| Oct 2025 | USAA | 8.1K | 3.6% | 7 |
| Oct 2025 | Liberty Mutual | 5.4K | 2.4% | 8 |
| Oct 2025 | Amica | 1.6K | 0.7% | 9 |
| Nov 2025 | Lemonade | 49.5K | 26.4% | 1 |
| Nov 2025 | Toggle | 29.5K | 15.8% | 2 |
| Nov 2025 | Assurant | 28.1K | 15% | 3 |
| Nov 2025 | Progressive | 27.1K | 14.5% | 4 |
| Nov 2025 | State Farm | 27.1K | 14.5% | 5 |
| Nov 2025 | Allstate | 14.8K | 7.9% | 6 |
| Nov 2025 | USAA | 5.4K | 2.9% | 7 |
| Nov 2025 | Liberty Mutual | 4.4K | 2.4% | 8 |
| Nov 2025 | Amica | 1.3K | 0.69% | 9 |
| Dec 2025 | Lemonade | 60.5K | 22.9% | 1 |
| Dec 2025 | Progressive | 60.5K | 22.9% | 2 |
| Dec 2025 | State Farm | 49.5K | 18.7% | 3 |
| Dec 2025 | Assurant | 34.4K | 13% | 4 |
| Dec 2025 | Toggle | 29K | 11% | 5 |
| Dec 2025 | Allstate | 18.1K | 6.8% | 6 |
| Dec 2025 | USAA | 6.6K | 2.5% | 7 |
| Dec 2025 | Liberty Mutual | 4.4K | 1.7% | 8 |
| Dec 2025 | Amica | 1.3K | 0.49% | 9 |
| Jan 2026 | Lemonade | 90.5K | 26.5% | 1 |
| Jan 2026 | Allstate | 74K | 21.7% | 2 |
| Jan 2026 | State Farm | 49.5K | 14.5% | 3 |
| Jan 2026 | Progressive | 40.5K | 11.9% | 4 |
| Jan 2026 | Toggle | 35.5K | 10.4% | 5 |
| Jan 2026 | Assurant | 34.4K | 10.1% | 6 |
| Jan 2026 | USAA | 8.1K | 2.4% | 7 |
| Jan 2026 | Liberty Mutual | 6.6K | 1.9% | 8 |
| Jan 2026 | Amica | 1.9K | 0.56% | 9 |
| Feb 2026 | Lemonade | 90.5K | 27.7% | 1 |
| Feb 2026 | State Farm | 90.5K | 27.7% | 2 |
| Feb 2026 | Allstate | 33.1K | 10.1% | 3 |
| Feb 2026 | Progressive | 33.1K | 10.1% | 4 |
| Feb 2026 | Toggle | 29.5K | 9% | 5 |
| Feb 2026 | Assurant | 28.1K | 8.6% | 6 |
| Feb 2026 | Liberty Mutual | 12.1K | 3.7% | 7 |
| Feb 2026 | USAA | 8.1K | 2.5% | 8 |
| Feb 2026 | Amica | 1.9K | 0.58% | 9 |
| Mar 2026 | Lemonade | 110K | 28.2% | 1 |
| Mar 2026 | Progressive | 90.5K | 23.2% | 2 |
| Mar 2026 | State Farm | 74K | 19% | 3 |
| Mar 2026 | Assurant | 34.4K | 8.8% | 4 |
| Mar 2026 | Allstate | 33.1K | 8.5% | 5 |
| Mar 2026 | Toggle | 29.5K | 7.6% | 6 |
| Mar 2026 | Liberty Mutual | 8.1K | 2.1% | 7 |
| Mar 2026 | USAA | 8.1K | 2.1% | 8 |
| Mar 2026 | Amica | 1.9K | 0.49% | 9 |
| Apr 2026 | Lemonade | 90.5K | 28.8% | 1 |
| Apr 2026 | Progressive | 60.5K | 19.2% | 2 |
| Apr 2026 | State Farm | 49.5K | 15.7% | 3 |
| Apr 2026 | Assurant | 34.4K | 10.9% | 4 |
| Apr 2026 | Allstate | 33.1K | 10.5% | 5 |
| Apr 2026 | Toggle | 29K | 9.2% | 6 |
| Apr 2026 | USAA | 9.9K | 3.1% | 7 |
| Apr 2026 | Liberty Mutual | 5.4K | 1.7% | 8 |
| Apr 2026 | Amica | 2.4K | 0.76% | 9 |
| May 2026 | Lemonade | 165K | 35.1% | 1 |
| May 2026 | Allstate | 90.5K | 19.3% | 2 |
| May 2026 | State Farm | 90.5K | 19.3% | 3 |
| May 2026 | Progressive | 40.5K | 8.6% | 4 |
| May 2026 | Assurant | 34.4K | 7.3% | 5 |
| May 2026 | Toggle | 24.1K | 5.1% | 6 |
| May 2026 | USAA | 14.8K | 3.1% | 7 |
| May 2026 | Liberty Mutual | 6.6K | 1.4% | 8 |
| May 2026 | Amica | 3.6K | 0.77% | 9 |
| Jun 2026 | Lemonade | 165K | 36.5% | 1 |
| Jun 2026 | Progressive | 90.5K | 20% | 2 |
| Jun 2026 | State Farm | 90.5K | 20% | 3 |
| Jun 2026 | Assurant | 34.4K | 7.6% | 4 |
| Jun 2026 | Toggle | 24.1K | 5.3% | 5 |
| Jun 2026 | Allstate | 22.2K | 4.9% | 6 |
| Jun 2026 | USAA | 14.8K | 3.3% | 7 |
| Jun 2026 | Liberty Mutual | 8.1K | 1.8% | 8 |
| Jun 2026 | Amica | 2.9K | 0.64% | 9 |
| Jul 2026 | Lemonade | 165K | 35.2% | 1 |
| Jul 2026 | Progressive | 110K | 23.4% | 2 |
| Jul 2026 | State Farm | 74K | 15.8% | 3 |
| Jul 2026 | Assurant | 34.4K | 7.3% | 4 |
| Jul 2026 | Allstate | 33.1K | 7.1% | 5 |
| Jul 2026 | Toggle | 23.8K | 5.1% | 6 |
| Jul 2026 | USAA | 18.1K | 3.9% | 7 |
| Jul 2026 | Liberty Mutual | 8.1K | 1.7% | 8 |
| Jul 2026 | Amica | 2.9K | 0.62% | 9 |
| Aug 2026 | Lemonade | 135K | 39.8% | 1 |
| Aug 2026 | State Farm | 49.5K | 14.6% | 2 |
| Aug 2026 | Assurant | 41.8K | 12.3% | 3 |
| Aug 2026 | Progressive | 40.5K | 11.9% | 4 |
| Aug 2026 | Toggle | 23.8K | 7% | 5 |
| Aug 2026 | Allstate | 22.2K | 6.5% | 6 |
| Aug 2026 | USAA | 14.8K | 4.4% | 7 |
| Aug 2026 | Liberty Mutual | 8.1K | 2.4% | 8 |
| Aug 2026 | Amica | 3.6K | 1.1% | 9 |
| Sep 2026 | Lemonade | 165K | 39.3% | 1 |
| Sep 2026 | Allstate | 60.5K | 14.4% | 2 |
| Sep 2026 | State Farm | 60.5K | 14.4% | 3 |
| Sep 2026 | Progressive | 40.5K | 9.7% | 4 |
| Sep 2026 | Assurant | 34.1K | 8.1% | 5 |
| Sep 2026 | Liberty Mutual | 27.1K | 6.5% | 6 |
| Sep 2026 | Toggle | 19.4K | 4.6% | 7 |
| Sep 2026 | USAA | 9.9K | 2.4% | 8 |
| Sep 2026 | Amica | 2.4K | 0.57% | 9 |

## What is being compared

- **Allstate**: Measured on the search term “allstate renters insurance”.
- **Amica**: Measured on the search term “amica renters insurance”.
- **Assurant**: Measured on the search terms “assurant renters” and “assurant renters insurance”, summed into one figure.
- **Lemonade**: Measured on the search term “lemonade renters insurance”.
- **Liberty Mutual**: Measured on the search term “liberty mutual renters insurance”.
- **Progressive**: Measured on the search term “progressive renters insurance”.
- **State Farm**: Measured on the search term “state farm renters insurance”.
- **Toggle**: Measured on the search terms “toggle insurance” and “toggle renters insurance”, summed into one figure.
- **USAA**: Measured on the search term “usaa renters insurance”.

- [Allstate](/demand/us/brands/allstate)
- [Amica](/demand/us/brands/amica)
- [Assurant](/demand/us/brands/assurant)
- [Lemonade](/demand/us/brands/lemonade)
- [Liberty Mutual](/demand/us/brands/liberty-mutual)
- [Progressive](/demand/us/brands/progressive-insurance)
- [State Farm](/demand/us/brands/state-farm)
- [Toggle](/demand/us/brands/toggle-insurance)
- [USAA](/demand/us/brands/usaa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among renters insurance companies in the United States?

In September 2026, Lemonade was the most searched among renters insurance companies in the United States, with an estimated 165K branded searches, 39.3% of all searches for the nine we track.

## Cite this page

Brandwave. "Renters insurance companies in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-renters-insurance-companies

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-renters-insurance-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.