---
title: "Refrigerator brands in the United States: Which are searched most?"
description: "Compare the refrigerator brands people in the US buy. Share of Search among Whirlpool, Frigidaire, LG, Samsung, GE Appliances, Bosch, KitchenAid, Sub-Zero, Hisense, Maytag, Café, Thermador, Smeg, Viking and Miele, the refrigerator brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-refrigerator-brands"
publisher: "Brandwave"
---

# Refrigerator brands in the United States: Which are searched most?

Compare the refrigerator brands people in the US buy. Share of Search among Whirlpool, Frigidaire, LG, Samsung, GE Appliances, Bosch, KitchenAid, Sub-Zero, Hisense, Maytag, Café, Thermador, Smeg, Viking and Miele, the refrigerator brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Refrigerator brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Whirlpool, 18.7%

## Which brand is most popular in search among refrigerator brands in the United States?

- In September 2026, Whirlpool was the most searched among refrigerator brands in the United States, with an estimated 110K branded searches, 18.7% of all searches for the 15 we track.
- Frigidaire is in 2nd place, 6.1 percentage points behind at 12.6%.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among refrigerator brands in the United States increased from 10% to 12.6%.
- Across the 12 months ending September 2026, LG’s share of searches among refrigerator brands in the United States decreased from 18.2% to 12.6%.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among refrigerator brands in the United States decreased from 12.2% to 10.3%.
- Across the 12 months ending September 2026, Bosch’s share of searches among refrigerator brands in the United States increased from 6.7% to 8.4%.
- Across the 12 months ending September 2026, Hisense’s share of searches among refrigerator brands in the United States increased from 2% to 3.1%.
- Across the 12 months ending September 2026, Maytag’s share of searches among refrigerator brands in the United States increased from 2% to 2.5%.
- Across the 12 months ending September 2026, Thermador’s share of searches among refrigerator brands in the United States increased from 1.1% to 1.7%.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among refrigerator brands in the United States peaked at 23% in August 2026 and was lowest at 17.4% in April 2026.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among refrigerator brands in the United States peaked at 12.8% in June 2026 and was lowest at 10% in October 2025.
- Across the 12 months ending September 2026, Samsung’s share of searches among refrigerator brands in the United States peaked at 14.3% in April 2026 and was lowest at 11.5% in March 2026.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among refrigerator brands in the United States peaked at 12.2% in October 2025 and was lowest at 7.8% in April 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among refrigerator brands in the United States peaked at 10.1% in July 2026 and was lowest at 6.7% in October 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among refrigerator brands in the United States peaked at 7.1% in February 2026 and was lowest at 5.7% in June 2026.
- Across the 12 months ending September 2026, Sub-Zero’s share of searches among refrigerator brands in the United States peaked at 7.1% in February 2026 and was lowest at 4.5% in July 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among refrigerator brands in the United States peaked at 3.6% in May 2026 and was lowest at 2% in October 2025.
- Across the 12 months ending September 2026, Thermador’s share of searches among refrigerator brands in the United States peaked at 2.1% in June 2026 and was lowest at 1.1% in October 2025.
- Across the 12 months ending September 2026, Smeg’s share of searches among refrigerator brands in the United States peaked at 1.9% in January 2026 and was lowest at 0.9% in July 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among refrigerator brands in the United States peaked at 1.9% in April 2026 and was lowest at 0.9% in July 2026.
- Across the 12 months ending September 2026, Whirlpool rose from 2nd to 1st among refrigerator brands in the United States.
- Across the 12 months ending September 2026, Frigidaire rose from 5th to 2nd among refrigerator brands in the United States.
- Across the 12 months ending September 2026, LG fell from 1st to 3rd among refrigerator brands in the United States.
- Across the 12 months ending September 2026, GE Appliances fell from 3rd to 5th among refrigerator brands in the United States.
- Across the 12 months ending September 2026, Thermador rose from 14th to 12th among refrigerator brands in the United States.
- Across the 12 months ending September 2026, Viking rose from 15th to 14th among refrigerator brands in the United States.
- Across the 12 months ending September 2026, Miele fell from 12th to 15th among refrigerator brands in the United States.
- Across the 12 months ending September 2026, Samsung, KitchenAid, Sub-Zero, Café and Smeg held steady: their share of searches among refrigerator brands in the United States each moved less than 0.5 percentage points.

## Top refrigerator brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned most often, in four of the five answers. GE Appliances was recommended most often, though no answer put it first. Bosch was second, and LG was third. KitchenAid, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about refrigerator brands

- Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG
- Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire
- Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung
- Searched Google, AI Overview "refrigerator": named none of the brands we track
- Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire

Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Whirlpool vs Frigidaire: compare search popularity](/demand/us/compare/frigidaire-vs-whirlpool): 18.7% against 12.6% Share of Search.
- [Whirlpool vs LG: compare search popularity](/demand/us/compare/lg-vs-whirlpool): 18.7% against 12.6% Share of Search.
- [Whirlpool vs Samsung: compare search popularity](/demand/us/compare/samsung-vs-whirlpool): 18.7% against 12.6% Share of Search.
- [Whirlpool vs GE Appliances: compare search popularity](/demand/us/compare/ge-appliances-vs-whirlpool): 18.7% against 10.3% Share of Search.
- [Frigidaire vs LG: compare search popularity](/demand/us/compare/frigidaire-vs-lg): 12.6% Share of Search each.
- [Frigidaire vs Samsung: compare search popularity](/demand/us/compare/frigidaire-vs-samsung): 12.6% Share of Search each.
- [Frigidaire vs GE Appliances: compare search popularity](/demand/us/compare/frigidaire-vs-ge-appliances): 12.6% against 10.3% Share of Search.
- [LG vs Samsung: compare search popularity](/demand/us/compare/lg-vs-samsung): 12.6% Share of Search each.
- [LG vs GE Appliances: compare search popularity](/demand/us/compare/ge-appliances-vs-lg): 12.6% against 10.3% Share of Search.
- [Samsung vs GE Appliances: compare search popularity](/demand/us/compare/ge-appliances-vs-samsung): 12.6% against 10.3% Share of Search.

## How did search popularity change for United States refrigerator brands in September 2026?

- In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.
- In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.
- In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%.
- In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.
- LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.
- Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
- Estimated monthly branded searches for Miele in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
- Estimated monthly branded searches for Smeg in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whirlpool | 18.7% | 110K | -33.3% | Whirlpool |
| 2 | Frigidaire | 12.6% | 74K | -18.2% | Electrolux |
| 3 | LG | 12.6% | 74K | -18.2% | LG |
| 4 | Samsung | 12.6% | 74K | -18.2% | Samsung |
| 5 | GE Appliances | 10.3% | 60.5K | 0.0% | Haier |
| 6 | Bosch | 8.4% | 49.5K | 0.0% | Bosch |
| 7 | KitchenAid | 6.9% | 40.5K | -18.2% | KitchenAid |
| 8 | Sub-Zero | 5.6% | 33.1K | -18.3% | Sub-Zero Group |
| 9 | Hisense | 3.1% | 18.1K | 0.0% | Hisense |
| 10 | Maytag | 2.5% | 14.8K | 0.0% | Whirlpool |
| 11 | Café | 2.1% | 12.1K | 0.0% | GE Appliances |
| 12 | Thermador | 1.7% | 9.9K | -18.2% | Thermador |
| 13 | Smeg | 1.1% | 6.6K | -18.5% | Smeg |
| 14 | Viking | 1.1% | 6.6K | -18.5% | Viking |
| 15 | Miele | 0.92% | 5.4K | -18.2% | Miele |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | LG | 135K | 18.2% | 1 |
| Oct 2025 | Whirlpool | 135K | 18.2% | 2 |
| Oct 2025 | GE Appliances | 90.5K | 12.2% | 3 |
| Oct 2025 | Samsung | 90.5K | 12.2% | 4 |
| Oct 2025 | Frigidaire | 74K | 10% | 5 |
| Oct 2025 | Bosch | 49.5K | 6.7% | 6 |
| Oct 2025 | KitchenAid | 49.5K | 6.7% | 7 |
| Oct 2025 | Sub-Zero | 40.5K | 5.5% | 8 |
| Oct 2025 | Hisense | 14.8K | 2% | 9 |
| Oct 2025 | Maytag | 14.8K | 2% | 10 |
| Oct 2025 | Café | 12.1K | 1.6% | 11 |
| Oct 2025 | Miele | 9.9K | 1.3% | 12 |
| Oct 2025 | Smeg | 9.9K | 1.3% | 13 |
| Oct 2025 | Thermador | 8.1K | 1.1% | 14 |
| Oct 2025 | Viking | 8.1K | 1.1% | 15 |
| Nov 2025 | LG | 135K | 18.2% | 1 |
| Nov 2025 | Whirlpool | 135K | 18.2% | 2 |
| Nov 2025 | Samsung | 90.5K | 12.2% | 3 |
| Nov 2025 | Frigidaire | 74K | 10% | 4 |
| Nov 2025 | GE Appliances | 74K | 10% | 5 |
| Nov 2025 | Bosch | 49.5K | 6.7% | 6 |
| Nov 2025 | KitchenAid | 49.5K | 6.7% | 7 |
| Nov 2025 | Sub-Zero | 49.5K | 6.7% | 8 |
| Nov 2025 | Hisense | 18.1K | 2.4% | 9 |
| Nov 2025 | Maytag | 18.1K | 2.4% | 10 |
| Nov 2025 | Café | 14.8K | 2% | 11 |
| Nov 2025 | Miele | 9.9K | 1.3% | 12 |
| Nov 2025 | Smeg | 8.1K | 1.1% | 13 |
| Nov 2025 | Thermador | 8.1K | 1.1% | 14 |
| Nov 2025 | Viking | 8.1K | 1.1% | 15 |
| Dec 2025 | LG | 110K | 17.7% | 1 |
| Dec 2025 | Whirlpool | 110K | 17.7% | 2 |
| Dec 2025 | Frigidaire | 74K | 11.9% | 3 |
| Dec 2025 | Samsung | 74K | 11.9% | 4 |
| Dec 2025 | Bosch | 49.5K | 7.9% | 5 |
| Dec 2025 | GE Appliances | 49.5K | 7.9% | 6 |
| Dec 2025 | KitchenAid | 40.5K | 6.5% | 7 |
| Dec 2025 | Sub-Zero | 40.5K | 6.5% | 8 |
| Dec 2025 | Hisense | 14.8K | 2.4% | 9 |
| Dec 2025 | Maytag | 14.8K | 2.4% | 10 |
| Dec 2025 | Café | 12.1K | 1.9% | 11 |
| Dec 2025 | Smeg | 9.9K | 1.6% | 12 |
| Dec 2025 | Thermador | 9.9K | 1.6% | 13 |
| Dec 2025 | Miele | 6.6K | 1.1% | 14 |
| Dec 2025 | Viking | 6.6K | 1.1% | 15 |
| Jan 2026 | LG | 110K | 17.5% | 1 |
| Jan 2026 | Whirlpool | 110K | 17.5% | 2 |
| Jan 2026 | Frigidaire | 74K | 11.8% | 3 |
| Jan 2026 | Samsung | 74K | 11.8% | 4 |
| Jan 2026 | Bosch | 49.5K | 7.9% | 5 |
| Jan 2026 | GE Appliances | 49.5K | 7.9% | 6 |
| Jan 2026 | KitchenAid | 40.5K | 6.5% | 7 |
| Jan 2026 | Sub-Zero | 40.5K | 6.5% | 8 |
| Jan 2026 | Hisense | 18.1K | 2.9% | 9 |
| Jan 2026 | Maytag | 14.8K | 2.4% | 10 |
| Jan 2026 | Café | 12.1K | 1.9% | 11 |
| Jan 2026 | Smeg | 12.1K | 1.9% | 12 |
| Jan 2026 | Thermador | 8.1K | 1.3% | 13 |
| Jan 2026 | Viking | 8.1K | 1.3% | 14 |
| Jan 2026 | Miele | 6.6K | 1.1% | 15 |
| Feb 2026 | Whirlpool | 110K | 19.2% | 1 |
| Feb 2026 | LG | 90.5K | 15.8% | 2 |
| Feb 2026 | Samsung | 74K | 12.9% | 3 |
| Feb 2026 | Frigidaire | 60.5K | 10.5% | 4 |
| Feb 2026 | GE Appliances | 49.5K | 8.6% | 5 |
| Feb 2026 | Bosch | 40.5K | 7.1% | 6 |
| Feb 2026 | KitchenAid | 40.5K | 7.1% | 7 |
| Feb 2026 | Sub-Zero | 40.5K | 7.1% | 8 |
| Feb 2026 | Hisense | 14.8K | 2.6% | 9 |
| Feb 2026 | Maytag | 12.1K | 2.1% | 10 |
| Feb 2026 | Café | 9.9K | 1.7% | 11 |
| Feb 2026 | Smeg | 9.9K | 1.7% | 12 |
| Feb 2026 | Miele | 8.1K | 1.4% | 13 |
| Feb 2026 | Thermador | 6.6K | 1.1% | 14 |
| Feb 2026 | Viking | 6.6K | 1.1% | 15 |
| Mar 2026 | Whirlpool | 135K | 21% | 1 |
| Mar 2026 | LG | 90.5K | 14.1% | 2 |
| Mar 2026 | Frigidaire | 74K | 11.5% | 3 |
| Mar 2026 | Samsung | 74K | 11.5% | 4 |
| Mar 2026 | GE Appliances | 60.5K | 9.4% | 5 |
| Mar 2026 | Bosch | 49.5K | 7.7% | 6 |
| Mar 2026 | KitchenAid | 40.5K | 6.3% | 7 |
| Mar 2026 | Sub-Zero | 40.5K | 6.3% | 8 |
| Mar 2026 | Hisense | 18.1K | 2.8% | 9 |
| Mar 2026 | Maytag | 14.8K | 2.3% | 10 |
| Mar 2026 | Café | 12.1K | 1.9% | 11 |
| Mar 2026 | Miele | 9.9K | 1.5% | 12 |
| Mar 2026 | Smeg | 8.1K | 1.3% | 13 |
| Mar 2026 | Thermador | 8.1K | 1.3% | 14 |
| Mar 2026 | Viking | 6.6K | 1% | 15 |
| Apr 2026 | Whirlpool | 110K | 17.4% | 1 |
| Apr 2026 | LG | 90.5K | 14.3% | 2 |
| Apr 2026 | Samsung | 90.5K | 14.3% | 3 |
| Apr 2026 | Frigidaire | 74K | 11.7% | 4 |
| Apr 2026 | Bosch | 60.5K | 9.6% | 5 |
| Apr 2026 | GE Appliances | 49.5K | 7.8% | 6 |
| Apr 2026 | KitchenAid | 40.5K | 6.4% | 7 |
| Apr 2026 | Sub-Zero | 40.5K | 6.4% | 8 |
| Apr 2026 | Hisense | 14.8K | 2.3% | 9 |
| Apr 2026 | Maytag | 14.8K | 2.3% | 10 |
| Apr 2026 | Café | 12.1K | 1.9% | 11 |
| Apr 2026 | Miele | 12.1K | 1.9% | 12 |
| Apr 2026 | Thermador | 8.1K | 1.3% | 13 |
| Apr 2026 | Smeg | 6.6K | 1% | 14 |
| Apr 2026 | Viking | 6.6K | 1% | 15 |
| May 2026 | Whirlpool | 110K | 17.7% | 1 |
| May 2026 | LG | 90.5K | 14.6% | 2 |
| May 2026 | Frigidaire | 74K | 11.9% | 3 |
| May 2026 | Samsung | 74K | 11.9% | 4 |
| May 2026 | Bosch | 60.5K | 9.8% | 5 |
| May 2026 | GE Appliances | 49.5K | 8% | 6 |
| May 2026 | KitchenAid | 40.5K | 6.5% | 7 |
| May 2026 | Sub-Zero | 40.5K | 6.5% | 8 |
| May 2026 | Hisense | 22.2K | 3.6% | 9 |
| May 2026 | Maytag | 14.8K | 2.4% | 10 |
| May 2026 | Café | 12.1K | 2% | 11 |
| May 2026 | Thermador | 9.9K | 1.6% | 12 |
| May 2026 | Smeg | 8.1K | 1.3% | 13 |
| May 2026 | Miele | 6.6K | 1.1% | 14 |
| May 2026 | Viking | 6.6K | 1.1% | 15 |
| Jun 2026 | Whirlpool | 135K | 19.1% | 1 |
| Jun 2026 | LG | 110K | 15.5% | 2 |
| Jun 2026 | Frigidaire | 90.5K | 12.8% | 3 |
| Jun 2026 | Samsung | 90.5K | 12.8% | 4 |
| Jun 2026 | Bosch | 60.5K | 8.6% | 5 |
| Jun 2026 | GE Appliances | 60.5K | 8.6% | 6 |
| Jun 2026 | KitchenAid | 40.5K | 5.7% | 7 |
| Jun 2026 | Sub-Zero | 40.5K | 5.7% | 8 |
| Jun 2026 | Hisense | 18.1K | 2.6% | 9 |
| Jun 2026 | Maytag | 14.8K | 2.1% | 10 |
| Jun 2026 | Thermador | 14.8K | 2.1% | 11 |
| Jun 2026 | Café | 12.1K | 1.7% | 12 |
| Jun 2026 | Miele | 6.6K | 0.93% | 13 |
| Jun 2026 | Smeg | 6.6K | 0.93% | 14 |
| Jun 2026 | Viking | 6.6K | 0.93% | 15 |
| Jul 2026 | Whirlpool | 135K | 18.5% | 1 |
| Jul 2026 | LG | 110K | 15.1% | 2 |
| Jul 2026 | Frigidaire | 90.5K | 12.4% | 3 |
| Jul 2026 | Samsung | 90.5K | 12.4% | 4 |
| Jul 2026 | Bosch | 74K | 10.1% | 5 |
| Jul 2026 | GE Appliances | 60.5K | 8.3% | 6 |
| Jul 2026 | KitchenAid | 49.5K | 6.8% | 7 |
| Jul 2026 | Sub-Zero | 33.1K | 4.5% | 8 |
| Jul 2026 | Hisense | 22.2K | 3% | 9 |
| Jul 2026 | Maytag | 14.8K | 2% | 10 |
| Jul 2026 | Thermador | 14.8K | 2% | 11 |
| Jul 2026 | Café | 12.1K | 1.7% | 12 |
| Jul 2026 | Viking | 9.9K | 1.4% | 13 |
| Jul 2026 | Miele | 6.6K | 0.9% | 14 |
| Jul 2026 | Smeg | 6.6K | 0.9% | 15 |
| Aug 2026 | Whirlpool | 165K | 23% | 1 |
| Aug 2026 | Frigidaire | 90.5K | 12.6% | 2 |
| Aug 2026 | LG | 90.5K | 12.6% | 3 |
| Aug 2026 | Samsung | 90.5K | 12.6% | 4 |
| Aug 2026 | GE Appliances | 60.5K | 8.4% | 5 |
| Aug 2026 | Bosch | 49.5K | 6.9% | 6 |
| Aug 2026 | KitchenAid | 49.5K | 6.9% | 7 |
| Aug 2026 | Sub-Zero | 40.5K | 5.7% | 8 |
| Aug 2026 | Hisense | 18.1K | 2.5% | 9 |
| Aug 2026 | Maytag | 14.8K | 2.1% | 10 |
| Aug 2026 | Café | 12.1K | 1.7% | 11 |
| Aug 2026 | Thermador | 12.1K | 1.7% | 12 |
| Aug 2026 | Smeg | 8.1K | 1.1% | 13 |
| Aug 2026 | Viking | 8.1K | 1.1% | 14 |
| Aug 2026 | Miele | 6.6K | 0.92% | 15 |
| Sep 2026 | Whirlpool | 110K | 18.7% | 1 |
| Sep 2026 | Frigidaire | 74K | 12.6% | 2 |
| Sep 2026 | LG | 74K | 12.6% | 3 |
| Sep 2026 | Samsung | 74K | 12.6% | 4 |
| Sep 2026 | GE Appliances | 60.5K | 10.3% | 5 |
| Sep 2026 | Bosch | 49.5K | 8.4% | 6 |
| Sep 2026 | KitchenAid | 40.5K | 6.9% | 7 |
| Sep 2026 | Sub-Zero | 33.1K | 5.6% | 8 |
| Sep 2026 | Hisense | 18.1K | 3.1% | 9 |
| Sep 2026 | Maytag | 14.8K | 2.5% | 10 |
| Sep 2026 | Café | 12.1K | 2.1% | 11 |
| Sep 2026 | Thermador | 9.9K | 1.7% | 12 |
| Sep 2026 | Smeg | 6.6K | 1.1% | 13 |
| Sep 2026 | Viking | 6.6K | 1.1% | 14 |
| Sep 2026 | Miele | 5.4K | 0.92% | 15 |

## What is being compared

- **Bosch**: Measured on the search term “bosch refrigerator”.
- **Café**: Measured on the search term “cafe refrigerator”.
- **Frigidaire**: Measured on the search term “frigidaire refrigerator”.
- **GE Appliances**: Measured on the search term “ge refrigerator”.
- **Hisense**: Measured on the search term “hisense refrigerator”.
- **KitchenAid**: Measured on the search term “kitchenaid refrigerator”.
- **LG**: Measured on the search term “lg refrigerator”.
- **Maytag**: Measured on the search term “maytag refrigerator”.
- **Miele**: Measured on the search term “miele refrigerator”.
- **Samsung**: Measured on the search term “samsung refrigerator”.
- **Smeg**: Measured on the search term “smeg refrigerator”.
- **Sub-Zero**: Measured on the search term “sub zero refrigerator”.
- **Thermador**: Measured on the search term “thermador refrigerator”.
- **Viking**: Measured on the search term “viking refrigerator”.
- **Whirlpool**: Measured on the search term “whirlpool refrigerator”.

- [Bosch](/demand/us/brands/bosch)
- [Café](/demand/us/brands/cafe-appliances)
- [Frigidaire](/demand/us/brands/frigidaire)
- [GE Appliances](/demand/us/brands/ge-appliances)
- [Hisense](/demand/us/brands/hisense)
- [KitchenAid](/demand/us/brands/kitchenaid)
- [LG](/demand/us/brands/lg)
- [Maytag](/demand/us/brands/maytag)
- [Miele](/demand/us/brands/miele)
- [Samsung](/demand/us/brands/samsung)
- [Smeg](/demand/us/brands/smeg)
- [Sub-Zero](/demand/us/brands/sub-zero)
- [Thermador](/demand/us/brands/thermador)
- [Viking](/demand/us/brands/viking-range)
- [Whirlpool](/demand/us/brands/whirlpool)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among refrigerator brands in the United States?

In September 2026, Whirlpool was the most searched among refrigerator brands in the United States, with an estimated 110K branded searches, 18.7% of all searches for the 15 we track.

## Cite this page

Brandwave. "Refrigerator brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-refrigerator-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-refrigerator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.