--- title: "Real estate marketplaces in United States: Which are searched most?" description: "Compare the sites people search property on. Share of Search among Zillow, Redfin, Realtor.com and Trulia, the real estate marketplaces Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-real-estate-marketplaces" publisher: "Brandwave" --- # Real estate marketplaces in United States: Which are searched most? Compare the sites people search property on. Share of Search among Zillow, Redfin, Realtor.com and Trulia, the real estate marketplaces Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Real estate marketplaces - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Zillow, 85.8% ## Which brand is most popular in search among real estate marketplaces in United States? - In September 2026, Zillow was the most searched among real estate marketplaces in United States, with an estimated 20.4M branded searches and 85.8% estimated Share of Search within this set. - Redfin is in 2nd place, 78.1 percentage points behind at 7.7% Share of Search. - Across the 12 months ending September 2026, Trulia’s estimated Share of Search among real estate marketplaces in United States decreased from 2.8% to 2.3%. - Across the 12 months ending September 2026, Zillow’s estimated Share of Search among real estate marketplaces in United States peaked at 85.8% in September 2026 and was lowest at 82.6% in March 2026. - Across the 12 months ending September 2026, Redfin’s estimated Share of Search among real estate marketplaces in United States peaked at 9.2% in November 2025 and was lowest at 7.7% in October 2025. - Across the 12 months ending September 2026, Trulia’s estimated Share of Search among real estate marketplaces in United States peaked at 3.3% in March 2026 and was lowest at 2.3% in September 2026. - Across the 12 months ending September 2026, Zillow, Redfin and Realtor.com held steady: their estimated Share of Search among real estate marketplaces in United States each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Zillow vs Redfin: compare search popularity](/demand/us/compare/redfin-vs-zillow): 85.8% against 7.7% Share of Search. - [Zillow vs Realtor.com: compare search popularity](/demand/us/compare/realtor-com-vs-zillow): 85.8% against 4.2% Share of Search. - [Zillow vs Trulia: compare search popularity](/demand/us/compare/trulia-vs-zillow): 85.8% against 2.3% Share of Search. - [Redfin vs Realtor.com: compare search popularity](/demand/us/compare/realtor-com-vs-redfin): 7.7% against 4.2% Share of Search. - [Redfin vs Trulia: compare search popularity](/demand/us/compare/redfin-vs-trulia): 7.7% against 2.3% Share of Search. - [Realtor.com vs Trulia: compare search popularity](/demand/us/compare/realtor-com-vs-trulia): 4.2% against 2.3% Share of Search. ## How did search popularity change for United States real estate marketplaces in September 2026? - Estimated monthly branded searches for Trulia in United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Zillow | 85.8% | 20.4M | -18.1% | Zillow | | 2 | Redfin | 7.7% | 1.8M | -18.3% | Redfin | | 3 | Realtor.com | 4.2% | 1M | -18.0% | Realtor.com | | 4 | Trulia | 2.3% | 550K | -18.3% | Trulia | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zillow | 20.4M | 85.3% | 1 | | Oct 2025 | Redfin | 1.8M | 7.7% | 2 | | Oct 2025 | Realtor.com | 1M | 4.2% | 3 | | Oct 2025 | Trulia | 673K | 2.8% | 4 | | Nov 2025 | Zillow | 16.6M | 83.1% | 1 | | Nov 2025 | Redfin | 1.8M | 9.2% | 2 | | Nov 2025 | Realtor.com | 1M | 5% | 3 | | Nov 2025 | Trulia | 550K | 2.8% | 4 | | Dec 2025 | Zillow | 16.6M | 85.2% | 1 | | Dec 2025 | Redfin | 1.5M | 7.7% | 2 | | Dec 2025 | Realtor.com | 823K | 4.2% | 3 | | Dec 2025 | Trulia | 550K | 2.8% | 4 | | Jan 2026 | Zillow | 20.4M | 85.3% | 1 | | Jan 2026 | Redfin | 1.8M | 7.7% | 2 | | Jan 2026 | Realtor.com | 1M | 4.2% | 3 | | Jan 2026 | Trulia | 673K | 2.8% | 4 | | Feb 2026 | Zillow | 20.4M | 85.3% | 1 | | Feb 2026 | Redfin | 1.8M | 7.7% | 2 | | Feb 2026 | Realtor.com | 1M | 4.2% | 3 | | Feb 2026 | Trulia | 673K | 2.8% | 4 | | Mar 2026 | Zillow | 20.4M | 82.6% | 1 | | Mar 2026 | Redfin | 2.2M | 9.1% | 2 | | Mar 2026 | Realtor.com | 1.2M | 4.9% | 3 | | Mar 2026 | Trulia | 823K | 3.3% | 4 | | Apr 2026 | Zillow | 24.9M | 85.8% | 1 | | Apr 2026 | Redfin | 2.2M | 7.7% | 2 | | Apr 2026 | Realtor.com | 1.2M | 4.2% | 3 | | Apr 2026 | Trulia | 673K | 2.3% | 4 | | May 2026 | Zillow | 24.9M | 85.8% | 1 | | May 2026 | Redfin | 2.2M | 7.7% | 2 | | May 2026 | Realtor.com | 1.2M | 4.2% | 3 | | May 2026 | Trulia | 673K | 2.3% | 4 | | Jun 2026 | Zillow | 24.9M | 85.8% | 1 | | Jun 2026 | Redfin | 2.2M | 7.7% | 2 | | Jun 2026 | Realtor.com | 1.2M | 4.2% | 3 | | Jun 2026 | Trulia | 673K | 2.3% | 4 | | Jul 2026 | Zillow | 24.9M | 85.8% | 1 | | Jul 2026 | Redfin | 2.2M | 7.7% | 2 | | Jul 2026 | Realtor.com | 1.2M | 4.2% | 3 | | Jul 2026 | Trulia | 673K | 2.3% | 4 | | Aug 2026 | Zillow | 24.9M | 85.8% | 1 | | Aug 2026 | Redfin | 2.2M | 7.7% | 2 | | Aug 2026 | Realtor.com | 1.2M | 4.2% | 3 | | Aug 2026 | Trulia | 673K | 2.3% | 4 | | Sep 2026 | Zillow | 20.4M | 85.8% | 1 | | Sep 2026 | Redfin | 1.8M | 7.7% | 2 | | Sep 2026 | Realtor.com | 1M | 4.2% | 3 | | Sep 2026 | Trulia | 550K | 2.3% | 4 | ## What is being compared - **Realtor.com**: Measured on the search term “realtor.com”. - **Redfin**: Measured on the search term “redfin”. - **Trulia**: Measured on the search term “trulia”. - **Zillow**: Measured on the search term “zillow”. - [Realtor.com](/demand/us/brands/realtor-com) - [Redfin](/demand/us/brands/redfin) - [Trulia](/demand/us/brands/trulia) - [Zillow](/demand/us/brands/zillow) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among real estate marketplaces in United States? In September 2026, Zillow was the most searched among real estate marketplaces in United States, with an estimated 20.4M branded searches and 85.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Real estate marketplaces in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-real-estate-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-real-estate-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.