---
title: "Power tool brands in the United States: Which are searched most?"
description: "Compare the power tool brands people in the US buy. Share of Search among Milwaukee, DeWalt, Ryobi, Kobalt, Hilti, Makita, Black+Decker, Festool, RIDGID, Craftsman, Hart, Metabo HPT, FLEX, Porter-Cable and Bosch, the power tool brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-power-tool-brands"
publisher: "Brandwave"
---

# Power tool brands in the United States: Which are searched most?

Compare the power tool brands people in the US buy. Share of Search among Milwaukee, DeWalt, Ryobi, Kobalt, Hilti, Makita, Black+Decker, Festool, RIDGID, Craftsman, Hart, Metabo HPT, FLEX, Porter-Cable and Bosch, the power tool brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power tool brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Milwaukee, 24.1%

## Which brand is most popular in search among power tool brands in the United States?

- In September 2026, Milwaukee was the most searched among power tool brands in the United States, with an estimated 216K branded searches, 24.1% of all searches for the 15 we track.
- DeWalt is in 2nd place, 5.7 percentage points behind at 18.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States decreased from 27.6% to 24.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United States increased from 16.7% to 18.4%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United States increased from 13.6% to 18.4%.
- Across the 12 months ending September 2026, Kobalt’s share of searches among power tool brands in the United States decreased from 9.1% to 8.2%.
- Across the 12 months ending September 2026, Hilti’s share of searches among power tool brands in the United States decreased from 7.5% to 5.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United States increased from 5% to 5.5%.
- Across the 12 months ending September 2026, Hart’s share of searches among power tool brands in the United States increased from 1% to 1.6%.
- Across the 12 months ending September 2026, Metabo HPT’s share of searches among power tool brands in the United States increased from 0.82% to 1.6%.
- Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United States decreased from 1% to 0.32%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States peaked at 30.3% in February 2026 and was lowest at 23.4% in May 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United States peaked at 20.1% in June 2026 and was lowest at 16.7% in October 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United States peaked at 20.6% in May 2026 and was lowest at 12.2% in February 2026.
- Across the 12 months ending September 2026, Kobalt’s share of searches among power tool brands in the United States peaked at 9.1% in October 2025 and was lowest at 6.7% in March 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among power tool brands in the United States peaked at 8.2% in March 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United States peaked at 6.5% in January 2026 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United States peaked at 4.1% in May 2026 and was lowest at 2.5% in February 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United States peaked at 5.3% in January 2026 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, RIDGID’s share of searches among power tool brands in the United States peaked at 4.4% in January 2026 and was lowest at 2.7% in August 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among power tool brands in the United States peaked at 3.5% in November 2025 and was lowest at 2.2% in August 2026.
- Across the 12 months ending September 2026, Hart’s share of searches among power tool brands in the United States peaked at 2.3% in May 2026 and was lowest at 1% in October 2025.
- Across the 12 months ending September 2026, FLEX’s share of searches among power tool brands in the United States peaked at 4.3% in December 2025 and was lowest at 1.2% in August 2026.
- Across the 12 months ending September 2026, Black+Decker rose from 9th to 7th among power tool brands in the United States.
- Across the 12 months ending September 2026, Festool fell from 7th to 8th among power tool brands in the United States.
- Across the 12 months ending September 2026, RIDGID fell from 8th to 9th among power tool brands in the United States.
- Across the 12 months ending September 2026, Hart rose from 14th to 11th among power tool brands in the United States.
- Across the 12 months ending September 2026, Metabo HPT rose from 15th to 12th among power tool brands in the United States.
- Across the 12 months ending September 2026, FLEX fell from 11th to 13th among power tool brands in the United States.
- Across the 12 months ending September 2026, Porter-Cable fell from 12th to 14th among power tool brands in the United States.
- Across the 12 months ending September 2026, Bosch fell from 13th to 15th among power tool brands in the United States.
- Across the 12 months ending September 2026, Craftsman held steady: its share of searches among power tool brands in the United States moved less than 0.5 percentage points.

## Top power tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee, DeWalt and Ryobi appeared every time. DeWalt was recommended most often, coming first in two out of five answers. Ryobi was second, and Milwaukee was third. Kobalt, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Milwaukee | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hilti | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metabo HPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| FLEX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Porter-Cable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool brands

- Asked ChatGPT "Which power tool brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita
- Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi, 6. Festool, 7. Hilti
- Asked ChatGPT "What is the best cordless drill?": 1. DeWalt, 2. Ryobi, 3. Milwaukee, 4. Bosch
- Searched Google, AI Overview "power tools": 1. DeWalt, 2. Ryobi, 3. Milwaukee
- Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Milwaukee

Not named in any answer: Kobalt, Black+Decker, RIDGID, Craftsman, Hart, Metabo HPT, FLEX and Porter-Cable.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Milwaukee vs DeWalt: compare search popularity](/demand/us/compare/dewalt-vs-milwaukee): 24.1% against 18.4% Share of Search.
- [Milwaukee vs Ryobi: compare search popularity](/demand/us/compare/milwaukee-vs-ryobi): 24.1% against 18.4% Share of Search.
- [Milwaukee vs Kobalt: compare search popularity](/demand/us/compare/kobalt-vs-milwaukee): 24.1% against 8.2% Share of Search.
- [Milwaukee vs Hilti: compare search popularity](/demand/us/compare/hilti-vs-milwaukee): 24.1% against 5.5% Share of Search.
- [DeWalt vs Ryobi: compare search popularity](/demand/us/compare/dewalt-vs-ryobi): 18.4% Share of Search each.
- [DeWalt vs Kobalt: compare search popularity](/demand/us/compare/dewalt-vs-kobalt): 18.4% against 8.2% Share of Search.
- [DeWalt vs Hilti: compare search popularity](/demand/us/compare/dewalt-vs-hilti): 18.4% against 5.5% Share of Search.
- [Ryobi vs Kobalt: compare search popularity](/demand/us/compare/kobalt-vs-ryobi): 18.4% against 8.2% Share of Search.
- [Ryobi vs Hilti: compare search popularity](/demand/us/compare/hilti-vs-ryobi): 18.4% against 5.5% Share of Search.
- [Kobalt vs Hilti: compare search popularity](/demand/us/compare/hilti-vs-kobalt): 8.2% against 5.5% Share of Search.

## How did search popularity change for United States power tool brands in September 2026?

- In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.
- In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.
- In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.
- In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
- In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
- In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.
- In September 2026, DeWalt lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.
- In September 2026, Ryobi lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Milwaukee | 24.1% | 216K | -19.5% | Milwaukee |
| 2 | DeWalt | 18.4% | 165K | -17.9% | DeWalt |
| 3 | Ryobi | 18.4% | 165K | -17.9% | Ryobi |
| 4 | Kobalt | 8.2% | 74K | 0.0% | Kobalt |
| 5 | Hilti | 5.5% | 49.5K | 0.0% | Hilti |
| 6 | Makita | 5.5% | 49.5K | 0.0% | Makita |
| 7 | Black+Decker | 3.7% | 33.1K | 0.0% | Black and Decker |
| 8 | Festool | 3.7% | 33.1K | 0.0% | Festool |
| 9 | RIDGID | 3.7% | 33.1K | +22.1% | RIDGID |
| 10 | Craftsman | 2.5% | 22.2K | 0.0% | Craftsman |
| 11 | Hart | 1.6% | 14.8K | 0.0% | Hart |
| 12 | Metabo HPT | 1.6% | 14.8K | +49.5% | HiKOKI |
| 13 | FLEX | 1.3% | 12.1K | 0.0% | FLEX |
| 14 | Porter-Cable | 1.3% | 12.1K | 0.0% | Stanley Black & Decker |
| 15 | Bosch | 0.32% | 2.9K | -19.4% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milwaukee | 273K | 27.6% | 1 |
| Oct 2025 | DeWalt | 165K | 16.7% | 2 |
| Oct 2025 | Ryobi | 135K | 13.6% | 3 |
| Oct 2025 | Kobalt | 90.5K | 9.1% | 4 |
| Oct 2025 | Hilti | 74K | 7.5% | 5 |
| Oct 2025 | Makita | 49.5K | 5% | 6 |
| Oct 2025 | Festool | 40.5K | 4.1% | 7 |
| Oct 2025 | RIDGID | 40.5K | 4.1% | 8 |
| Oct 2025 | Black+Decker | 33.1K | 3.3% | 9 |
| Oct 2025 | Craftsman | 27.1K | 2.7% | 10 |
| Oct 2025 | FLEX | 18.1K | 1.8% | 11 |
| Oct 2025 | Porter-Cable | 14.8K | 1.5% | 12 |
| Oct 2025 | Bosch | 9.9K | 1% | 13 |
| Oct 2025 | Hart | 9.9K | 1% | 14 |
| Oct 2025 | Metabo HPT | 8.1K | 0.82% | 15 |
| Nov 2025 | Milwaukee | 334K | 29.1% | 1 |
| Nov 2025 | DeWalt | 201K | 17.5% | 2 |
| Nov 2025 | Ryobi | 165K | 14.4% | 3 |
| Nov 2025 | Kobalt | 90.5K | 7.9% | 4 |
| Nov 2025 | Hilti | 60.5K | 5.3% | 5 |
| Nov 2025 | Makita | 60.5K | 5.3% | 6 |
| Nov 2025 | Festool | 49.5K | 4.3% | 7 |
| Nov 2025 | Craftsman | 40.5K | 3.5% | 8 |
| Nov 2025 | RIDGID | 40.5K | 3.5% | 9 |
| Nov 2025 | Black+Decker | 33.1K | 2.9% | 10 |
| Nov 2025 | FLEX | 27.1K | 2.4% | 11 |
| Nov 2025 | Porter-Cable | 14.8K | 1.3% | 12 |
| Nov 2025 | Hart | 12.1K | 1.1% | 13 |
| Nov 2025 | Metabo HPT | 9.9K | 0.86% | 14 |
| Nov 2025 | Bosch | 8.1K | 0.71% | 15 |
| Dec 2025 | Milwaukee | 334K | 29% | 1 |
| Dec 2025 | DeWalt | 201K | 17.5% | 2 |
| Dec 2025 | Ryobi | 165K | 14.3% | 3 |
| Dec 2025 | Kobalt | 90.5K | 7.9% | 4 |
| Dec 2025 | Makita | 60.5K | 5.3% | 5 |
| Dec 2025 | Festool | 49.5K | 4.3% | 6 |
| Dec 2025 | FLEX | 49.5K | 4.3% | 7 |
| Dec 2025 | Hilti | 49.5K | 4.3% | 8 |
| Dec 2025 | Craftsman | 40.5K | 3.5% | 9 |
| Dec 2025 | Black+Decker | 33.1K | 2.9% | 10 |
| Dec 2025 | RIDGID | 33.1K | 2.9% | 11 |
| Dec 2025 | Porter-Cable | 14.8K | 1.3% | 12 |
| Dec 2025 | Hart | 12.1K | 1.1% | 13 |
| Dec 2025 | Bosch | 9.9K | 0.86% | 14 |
| Dec 2025 | Metabo HPT | 8.1K | 0.7% | 15 |
| Jan 2026 | Milwaukee | 228K | 24.6% | 1 |
| Jan 2026 | DeWalt | 165K | 17.8% | 2 |
| Jan 2026 | Ryobi | 135K | 14.6% | 3 |
| Jan 2026 | Kobalt | 74K | 8% | 4 |
| Jan 2026 | Hilti | 60.5K | 6.5% | 5 |
| Jan 2026 | Makita | 60.5K | 6.5% | 6 |
| Jan 2026 | Festool | 49.5K | 5.3% | 7 |
| Jan 2026 | RIDGID | 40.5K | 4.4% | 8 |
| Jan 2026 | Black+Decker | 27.1K | 2.9% | 9 |
| Jan 2026 | Craftsman | 27.1K | 2.9% | 10 |
| Jan 2026 | FLEX | 22.2K | 2.4% | 11 |
| Jan 2026 | Porter-Cable | 14.8K | 1.6% | 12 |
| Jan 2026 | Hart | 9.9K | 1.1% | 13 |
| Jan 2026 | Metabo HPT | 8.1K | 0.87% | 14 |
| Jan 2026 | Bosch | 4.4K | 0.47% | 15 |
| Feb 2026 | Milwaukee | 273K | 30.3% | 1 |
| Feb 2026 | DeWalt | 165K | 18.3% | 2 |
| Feb 2026 | Ryobi | 110K | 12.2% | 3 |
| Feb 2026 | Kobalt | 74K | 8.2% | 4 |
| Feb 2026 | Hilti | 60.5K | 6.7% | 5 |
| Feb 2026 | Makita | 49.5K | 5.5% | 6 |
| Feb 2026 | Festool | 40.5K | 4.5% | 7 |
| Feb 2026 | RIDGID | 33.1K | 3.7% | 8 |
| Feb 2026 | Black+Decker | 22.2K | 2.5% | 9 |
| Feb 2026 | Craftsman | 22.2K | 2.5% | 10 |
| Feb 2026 | FLEX | 14.8K | 1.6% | 11 |
| Feb 2026 | Hart | 12.1K | 1.3% | 12 |
| Feb 2026 | Porter-Cable | 12.1K | 1.3% | 13 |
| Feb 2026 | Metabo HPT | 8.1K | 0.9% | 14 |
| Feb 2026 | Bosch | 4.4K | 0.49% | 15 |
| Mar 2026 | Milwaukee | 279K | 25.3% | 1 |
| Mar 2026 | DeWalt | 201K | 18.2% | 2 |
| Mar 2026 | Ryobi | 201K | 18.2% | 3 |
| Mar 2026 | Hilti | 90.5K | 8.2% | 4 |
| Mar 2026 | Kobalt | 74K | 6.7% | 5 |
| Mar 2026 | Makita | 60.5K | 5.5% | 6 |
| Mar 2026 | Festool | 49.5K | 4.5% | 7 |
| Mar 2026 | Black+Decker | 33.1K | 3% | 8 |
| Mar 2026 | RIDGID | 33.1K | 3% | 9 |
| Mar 2026 | Craftsman | 27.1K | 2.5% | 10 |
| Mar 2026 | FLEX | 14.8K | 1.3% | 11 |
| Mar 2026 | Porter-Cable | 14.8K | 1.3% | 12 |
| Mar 2026 | Hart | 12.1K | 1.1% | 13 |
| Mar 2026 | Metabo HPT | 8.1K | 0.73% | 14 |
| Mar 2026 | Bosch | 4.4K | 0.4% | 15 |
| Apr 2026 | Milwaukee | 234K | 23.7% | 1 |
| Apr 2026 | Ryobi | 201K | 20.3% | 2 |
| Apr 2026 | DeWalt | 165K | 16.7% | 3 |
| Apr 2026 | Hilti | 74K | 7.5% | 4 |
| Apr 2026 | Kobalt | 74K | 7.5% | 5 |
| Apr 2026 | Makita | 49.5K | 5% | 6 |
| Apr 2026 | Festool | 40.5K | 4.1% | 7 |
| Apr 2026 | Black+Decker | 33.1K | 3.3% | 8 |
| Apr 2026 | RIDGID | 33.1K | 3.3% | 9 |
| Apr 2026 | Craftsman | 27.1K | 2.7% | 10 |
| Apr 2026 | Hart | 18.1K | 1.8% | 11 |
| Apr 2026 | FLEX | 14.8K | 1.5% | 12 |
| Apr 2026 | Porter-Cable | 12.1K | 1.2% | 13 |
| Apr 2026 | Metabo HPT | 8.1K | 0.82% | 14 |
| Apr 2026 | Bosch | 3.6K | 0.36% | 15 |
| May 2026 | Milwaukee | 228K | 23.4% | 1 |
| May 2026 | Ryobi | 201K | 20.6% | 2 |
| May 2026 | DeWalt | 165K | 16.9% | 3 |
| May 2026 | Kobalt | 74K | 7.6% | 4 |
| May 2026 | Hilti | 60.5K | 6.2% | 5 |
| May 2026 | Makita | 49.5K | 5.1% | 6 |
| May 2026 | Black+Decker | 40.5K | 4.1% | 7 |
| May 2026 | Festool | 40.5K | 4.1% | 8 |
| May 2026 | Craftsman | 27.1K | 2.8% | 9 |
| May 2026 | RIDGID | 27.1K | 2.8% | 10 |
| May 2026 | Hart | 22.2K | 2.3% | 11 |
| May 2026 | FLEX | 14.8K | 1.5% | 12 |
| May 2026 | Porter-Cable | 14.8K | 1.5% | 13 |
| May 2026 | Metabo HPT | 8.1K | 0.83% | 14 |
| May 2026 | Bosch | 3.6K | 0.37% | 15 |
| Jun 2026 | Milwaukee | 234K | 23.4% | 1 |
| Jun 2026 | DeWalt | 201K | 20.1% | 2 |
| Jun 2026 | Ryobi | 201K | 20.1% | 3 |
| Jun 2026 | Kobalt | 74K | 7.4% | 4 |
| Jun 2026 | Hilti | 60.5K | 6% | 5 |
| Jun 2026 | Makita | 49.5K | 4.9% | 6 |
| Jun 2026 | Black+Decker | 33.1K | 3.3% | 7 |
| Jun 2026 | Festool | 33.1K | 3.3% | 8 |
| Jun 2026 | Craftsman | 27.1K | 2.7% | 9 |
| Jun 2026 | RIDGID | 27.1K | 2.7% | 10 |
| Jun 2026 | Hart | 18.1K | 1.8% | 11 |
| Jun 2026 | FLEX | 14.8K | 1.5% | 12 |
| Jun 2026 | Porter-Cable | 14.8K | 1.5% | 13 |
| Jun 2026 | Metabo HPT | 9.9K | 0.99% | 14 |
| Jun 2026 | Bosch | 3.6K | 0.36% | 15 |
| Jul 2026 | Milwaukee | 228K | 25.1% | 1 |
| Jul 2026 | DeWalt | 165K | 18.2% | 2 |
| Jul 2026 | Ryobi | 165K | 18.2% | 3 |
| Jul 2026 | Kobalt | 74K | 8.1% | 4 |
| Jul 2026 | Hilti | 60.5K | 6.7% | 5 |
| Jul 2026 | Makita | 49.5K | 5.4% | 6 |
| Jul 2026 | Black+Decker | 33.1K | 3.6% | 7 |
| Jul 2026 | Festool | 33.1K | 3.6% | 8 |
| Jul 2026 | RIDGID | 27.1K | 3% | 9 |
| Jul 2026 | Craftsman | 22.2K | 2.4% | 10 |
| Jul 2026 | Hart | 14.8K | 1.6% | 11 |
| Jul 2026 | FLEX | 12.1K | 1.3% | 12 |
| Jul 2026 | Porter-Cable | 12.1K | 1.3% | 13 |
| Jul 2026 | Metabo HPT | 8.1K | 0.89% | 14 |
| Jul 2026 | Bosch | 3.6K | 0.4% | 15 |
| Aug 2026 | Milwaukee | 268K | 26.5% | 1 |
| Aug 2026 | DeWalt | 201K | 19.9% | 2 |
| Aug 2026 | Ryobi | 201K | 19.9% | 3 |
| Aug 2026 | Kobalt | 74K | 7.3% | 4 |
| Aug 2026 | Hilti | 49.5K | 4.9% | 5 |
| Aug 2026 | Makita | 49.5K | 4.9% | 6 |
| Aug 2026 | Black+Decker | 33.1K | 3.3% | 7 |
| Aug 2026 | Festool | 33.1K | 3.3% | 8 |
| Aug 2026 | RIDGID | 27.1K | 2.7% | 9 |
| Aug 2026 | Craftsman | 22.2K | 2.2% | 10 |
| Aug 2026 | Hart | 14.8K | 1.5% | 11 |
| Aug 2026 | FLEX | 12.1K | 1.2% | 12 |
| Aug 2026 | Porter-Cable | 12.1K | 1.2% | 13 |
| Aug 2026 | Metabo HPT | 9.9K | 0.98% | 14 |
| Aug 2026 | Bosch | 3.6K | 0.36% | 15 |
| Sep 2026 | Milwaukee | 216K | 24.1% | 1 |
| Sep 2026 | DeWalt | 165K | 18.4% | 2 |
| Sep 2026 | Ryobi | 165K | 18.4% | 3 |
| Sep 2026 | Kobalt | 74K | 8.2% | 4 |
| Sep 2026 | Hilti | 49.5K | 5.5% | 5 |
| Sep 2026 | Makita | 49.5K | 5.5% | 6 |
| Sep 2026 | Black+Decker | 33.1K | 3.7% | 7 |
| Sep 2026 | Festool | 33.1K | 3.7% | 8 |
| Sep 2026 | RIDGID | 33.1K | 3.7% | 9 |
| Sep 2026 | Craftsman | 22.2K | 2.5% | 10 |
| Sep 2026 | Hart | 14.8K | 1.6% | 11 |
| Sep 2026 | Metabo HPT | 14.8K | 1.6% | 12 |
| Sep 2026 | FLEX | 12.1K | 1.3% | 13 |
| Sep 2026 | Porter-Cable | 12.1K | 1.3% | 14 |
| Sep 2026 | Bosch | 2.9K | 0.32% | 15 |

## What is being compared

- **Black+Decker**: Measured on the search term “black and decker”.
- **Bosch**: Measured on the search term “bosch power tools”.
- **Craftsman**: Measured on the search term “craftsman tools”.
- **DeWalt**: Measured on the search term “dewalt”.
- **Festool**: Measured on the search term “festool”.
- **FLEX**: Measured on the search term “flex tools”.
- **Hart**: Measured on the search term “hart tools”.
- **Hilti**: Measured on the search term “hilti”.
- **Kobalt**: Measured on the search term “kobalt tools”.
- **Makita**: Measured on the search term “makita”.
- **Metabo HPT**: Measured on the search term “metabo hpt”.
- **Milwaukee**: Measured on the search terms “milwaukee power tools” and “milwaukee tools”, summed into one figure.
- **Porter-Cable**: Measured on the search term “porter cable”.
- **RIDGID**: Measured on the search term “ridgid”.
- **Ryobi**: Measured on the search term “ryobi”.

- [Black+Decker](/demand/us/brands/black-and-decker)
- [Bosch](/demand/us/brands/bosch)
- [Craftsman](/demand/us/brands/craftsman)
- [DeWalt](/demand/us/brands/dewalt)
- [Festool](/demand/us/brands/festool)
- [FLEX](/demand/us/brands/flex-power-tools)
- [Hart](/demand/us/brands/hart-tools)
- [Hilti](/demand/us/brands/hilti)
- [Kobalt](/demand/us/brands/kobalt)
- [Makita](/demand/us/brands/makita)
- [Metabo HPT](/demand/us/brands/metabo-hpt)
- [Milwaukee](/demand/us/brands/milwaukee)
- [Porter-Cable](/demand/us/brands/porter-cable)
- [RIDGID](/demand/us/brands/ridgid)
- [Ryobi](/demand/us/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power tool brands in the United States?

In September 2026, Milwaukee was the most searched among power tool brands in the United States, with an estimated 216K branded searches, 24.1% of all searches for the 15 we track.

## Cite this page

Brandwave. "Power tool brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-power-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-power-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.