---
title: "Pilates studios in the United States: Which are searched most?"
description: "Compare the reformer Pilates and barre studio chains people in the US take classes at. Share of Search among Club Pilates, Pure Barre, [solidcore], JETSET Pilates, BODYBAR Pilates, The Bar Method and btone FITNESS, the pilates studios Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-pilates-studios"
publisher: "Brandwave"
---

# Pilates studios in the United States: Which are searched most?

Compare the reformer Pilates and barre studio chains people in the US take classes at. Share of Search among Club Pilates, Pure Barre, [solidcore], JETSET Pilates, BODYBAR Pilates, The Bar Method and btone FITNESS, the pilates studios Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pilates studios
- **Market**: United States
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Club Pilates, 53.6%

## Which brand is most popular in search among pilates studios in the United States?

- In September 2026, Club Pilates was the most searched among pilates studios in the United States, with an estimated 673K branded searches, 53.6% of all searches for the seven we track.
- Pure Barre is in 2nd place, 29.6 percentage points behind at 24%.
- Across the 12 months ending September 2026, JETSET Pilates’ share of searches among pilates studios in the United States increased from 1.8% to 3.2%.
- Across the 12 months ending September 2026, BODYBAR Pilates’ share of searches among pilates studios in the United States decreased from 3.2% to 1.4%.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among pilates studios in the United States peaked at 54% in November 2025 and was lowest at 46.8% in December 2025.
- Across the 12 months ending September 2026, Pure Barre’s share of searches among pilates studios in the United States peaked at 24% in September 2026 and was lowest at 19.5% in March 2026.
- Across the 12 months ending September 2026, [solidcore]’s share of searches among pilates studios in the United States peaked at 25.6% in December 2025 and was lowest at 15.9% in October 2025.
- Across the 12 months ending September 2026, BODYBAR Pilates’ share of searches among pilates studios in the United States peaked at 3.7% in June 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, JETSET Pilates rose from 5th to 4th among pilates studios in the United States.
- Across the 12 months ending September 2026, BODYBAR Pilates fell from 4th to 5th among pilates studios in the United States.
- Across the 12 months ending September 2026, Club Pilates, Pure Barre, [solidcore], The Bar Method and btone FITNESS held steady: their share of searches among pilates studios in the United States each moved less than 0.5 percentage points.

## Top pilates studios in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Club Pilates was mentioned most often, in three of the four answers. Pure Barre, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Club Pilates | 3 of 3 | 0 of 1 | 3 of 4 |
| Pure Barre | 0 of 3 | 0 of 1 | 0 of 4 |
| [solidcore] | 1 of 3 | 0 of 1 | 1 of 4 |
| JETSET Pilates | 1 of 3 | 0 of 1 | 1 of 4 |
| BODYBAR Pilates | 1 of 3 | 0 of 1 | 1 of 4 |
| The Bar Method | 0 of 3 | 0 of 1 | 0 of 4 |
| btone FITNESS | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about pilates studios

- Asked ChatGPT "What's the best Pilates studio chain?": 1. Club Pilates, 2. [solidcore], 3. JETSET Pilates, 4. BODYBAR Pilates
- Asked ChatGPT "Which reformer Pilates studio is best for beginners?": 1. Club Pilates
- Asked ChatGPT "Where can I take Pilates classes near me?": 1. Club Pilates
- Searched Google, AI Overview "pilates near me": named none of the brands we track

Not named in any answer: Pure Barre, The Bar Method and btone FITNESS.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [Club Pilates vs Pure Barre: compare search popularity](/demand/us/compare/club-pilates-vs-pure-barre): 53.6% against 24% Share of Search.
- [Club Pilates vs [solidcore]: compare search popularity](/demand/us/compare/club-pilates-vs-solidcore): 53.6% against 16% Share of Search.
- [Club Pilates vs JETSET Pilates: compare search popularity](/demand/us/compare/club-pilates-vs-jetset-pilates): 53.6% against 3.2% Share of Search.
- [Pure Barre vs [solidcore]: compare search popularity](/demand/us/compare/pure-barre-vs-solidcore): 24% against 16% Share of Search.
- [Pure Barre vs JETSET Pilates: compare search popularity](/demand/us/compare/jetset-pilates-vs-pure-barre): 24% against 3.2% Share of Search.
- [[solidcore] vs JETSET Pilates: compare search popularity](/demand/us/compare/jetset-pilates-vs-solidcore): 16% against 3.2% Share of Search.

## How did search popularity change for United States pilates studios in September 2026?

- Club Pilates’ share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 50.5% to 53.6% in September 2026.
- Pure Barre’s share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 22.6% to 24% in September 2026.
- BODYBAR Pilates’ share of searches among pilates studios in the United States has lost ground for 3 months in a row, from 3.7% to 1.4% in September 2026.
- Estimated monthly branded searches for JETSET Pilates in the United States rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026.
- Estimated monthly branded searches for btone FITNESS in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for The Bar Method in the United States fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Club Pilates | 53.6% | 673K | 0.0% | Club Pilates |
| 2 | Pure Barre | 24% | 301K | 0.0% | Pure Barre |
| 3 | [solidcore] | 16% | 201K | 0.0% | [solidcore] |
| 4 | JETSET Pilates | 3.2% | 40.5K | 0.0% | JETSET Pilates |
| 5 | BODYBAR Pilates | 1.4% | 18.1K | -18.5% | BODYBAR Pilates |
| 6 | The Bar Method | 1.4% | 17.5K | -6.4% | The Bar Method |
| 7 | btone FITNESS | 0.35% | 4.4K | 0.0% | btone FITNESS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Club Pilates | 673K | 53.2% | 1 |
| Oct 2025 | Pure Barre | 301K | 23.8% | 2 |
| Oct 2025 | [solidcore] | 201K | 15.9% | 3 |
| Oct 2025 | BODYBAR Pilates | 40.5K | 3.2% | 4 |
| Oct 2025 | JETSET Pilates | 22.2K | 1.8% | 5 |
| Oct 2025 | The Bar Method | 21.4K | 1.7% | 6 |
| Oct 2025 | btone FITNESS | 5.4K | 0.43% | 7 |
| Nov 2025 | Club Pilates | 673K | 54% | 1 |
| Nov 2025 | [solidcore] | 246K | 19.7% | 2 |
| Nov 2025 | Pure Barre | 246K | 19.7% | 3 |
| Nov 2025 | BODYBAR Pilates | 33.1K | 2.7% | 4 |
| Nov 2025 | JETSET Pilates | 22.2K | 1.8% | 5 |
| Nov 2025 | The Bar Method | 21.4K | 1.7% | 6 |
| Nov 2025 | btone FITNESS | 4.4K | 0.35% | 7 |
| Dec 2025 | Club Pilates | 673K | 46.8% | 1 |
| Dec 2025 | [solidcore] | 368K | 25.6% | 2 |
| Dec 2025 | Pure Barre | 301K | 20.9% | 3 |
| Dec 2025 | BODYBAR Pilates | 40.5K | 2.8% | 4 |
| Dec 2025 | JETSET Pilates | 27.1K | 1.9% | 5 |
| Dec 2025 | The Bar Method | 24.7K | 1.7% | 6 |
| Dec 2025 | btone FITNESS | 4.4K | 0.31% | 7 |
| Jan 2026 | Club Pilates | 823K | 48.8% | 1 |
| Jan 2026 | [solidcore] | 368K | 21.8% | 2 |
| Jan 2026 | Pure Barre | 368K | 21.8% | 3 |
| Jan 2026 | BODYBAR Pilates | 49.5K | 2.9% | 4 |
| Jan 2026 | JETSET Pilates | 40.5K | 2.4% | 5 |
| Jan 2026 | The Bar Method | 32.1K | 1.9% | 6 |
| Jan 2026 | btone FITNESS | 5.4K | 0.32% | 7 |
| Feb 2026 | Club Pilates | 673K | 50.8% | 1 |
| Feb 2026 | Pure Barre | 301K | 22.7% | 2 |
| Feb 2026 | [solidcore] | 246K | 18.6% | 3 |
| Feb 2026 | BODYBAR Pilates | 40.5K | 3.1% | 4 |
| Feb 2026 | JETSET Pilates | 33.1K | 2.5% | 5 |
| Feb 2026 | The Bar Method | 26.2K | 2% | 6 |
| Feb 2026 | btone FITNESS | 5.4K | 0.41% | 7 |
| Mar 2026 | Club Pilates | 823K | 53.2% | 1 |
| Mar 2026 | [solidcore] | 301K | 19.5% | 2 |
| Mar 2026 | Pure Barre | 301K | 19.5% | 3 |
| Mar 2026 | BODYBAR Pilates | 49.5K | 3.2% | 4 |
| Mar 2026 | JETSET Pilates | 40.5K | 2.6% | 5 |
| Mar 2026 | The Bar Method | 26.2K | 1.7% | 6 |
| Mar 2026 | btone FITNESS | 5.4K | 0.35% | 7 |
| Apr 2026 | Club Pilates | 673K | 50.7% | 1 |
| Apr 2026 | Pure Barre | 301K | 22.7% | 2 |
| Apr 2026 | [solidcore] | 246K | 18.5% | 3 |
| Apr 2026 | BODYBAR Pilates | 40.5K | 3% | 4 |
| Apr 2026 | JETSET Pilates | 40.5K | 3% | 5 |
| Apr 2026 | The Bar Method | 22.9K | 1.7% | 6 |
| Apr 2026 | btone FITNESS | 4.4K | 0.33% | 7 |
| May 2026 | Club Pilates | 673K | 48.4% | 1 |
| May 2026 | [solidcore] | 301K | 21.7% | 2 |
| May 2026 | Pure Barre | 301K | 21.7% | 3 |
| May 2026 | BODYBAR Pilates | 49.5K | 3.6% | 4 |
| May 2026 | JETSET Pilates | 40.5K | 2.9% | 5 |
| May 2026 | The Bar Method | 18.7K | 1.3% | 6 |
| May 2026 | btone FITNESS | 5.4K | 0.39% | 7 |
| Jun 2026 | Club Pilates | 673K | 50.5% | 1 |
| Jun 2026 | Pure Barre | 301K | 22.6% | 2 |
| Jun 2026 | [solidcore] | 246K | 18.5% | 3 |
| Jun 2026 | BODYBAR Pilates | 49.5K | 3.7% | 4 |
| Jun 2026 | JETSET Pilates | 40.5K | 3% | 5 |
| Jun 2026 | The Bar Method | 17.5K | 1.3% | 6 |
| Jun 2026 | btone FITNESS | 4.4K | 0.33% | 7 |
| Jul 2026 | Club Pilates | 673K | 50.9% | 1 |
| Jul 2026 | Pure Barre | 301K | 22.8% | 2 |
| Jul 2026 | [solidcore] | 246K | 18.6% | 3 |
| Jul 2026 | BODYBAR Pilates | 40.5K | 3.1% | 4 |
| Jul 2026 | JETSET Pilates | 40.5K | 3.1% | 5 |
| Jul 2026 | The Bar Method | 16.5K | 1.2% | 6 |
| Jul 2026 | btone FITNESS | 5.4K | 0.41% | 7 |
| Aug 2026 | Club Pilates | 673K | 53.4% | 1 |
| Aug 2026 | Pure Barre | 301K | 23.9% | 2 |
| Aug 2026 | [solidcore] | 201K | 15.9% | 3 |
| Aug 2026 | JETSET Pilates | 40.5K | 3.2% | 4 |
| Aug 2026 | BODYBAR Pilates | 22.2K | 1.8% | 5 |
| Aug 2026 | The Bar Method | 18.7K | 1.5% | 6 |
| Aug 2026 | btone FITNESS | 4.4K | 0.35% | 7 |
| Sep 2026 | Club Pilates | 673K | 53.6% | 1 |
| Sep 2026 | Pure Barre | 301K | 24% | 2 |
| Sep 2026 | [solidcore] | 201K | 16% | 3 |
| Sep 2026 | JETSET Pilates | 40.5K | 3.2% | 4 |
| Sep 2026 | BODYBAR Pilates | 18.1K | 1.4% | 5 |
| Sep 2026 | The Bar Method | 17.5K | 1.4% | 6 |
| Sep 2026 | btone FITNESS | 4.4K | 0.35% | 7 |

## What is being compared

- **[solidcore]**: Measured on the search term “solidcore”.
- **BODYBAR Pilates**: Measured on the search term “bodybar pilates”.
- **btone FITNESS**: Measured on the search term “btone fitness”.
- **Club Pilates**: Measured on the search term “club pilates”.
- **JETSET Pilates**: Measured on the search term “jetset pilates”.
- **Pure Barre**: Measured on the search term “pure barre”.
- **The Bar Method**: Measured on the search terms “bar method” and “the bar method”, summed into one figure.

- [[solidcore]](/demand/us/brands/solidcore)
- [BODYBAR Pilates](/demand/us/brands/bodybar-pilates)
- [btone FITNESS](/demand/us/brands/btone-fitness)
- [Club Pilates](/demand/us/brands/club-pilates)
- [JETSET Pilates](/demand/us/brands/jetset-pilates)
- [Pure Barre](/demand/us/brands/pure-barre)
- [The Bar Method](/demand/us/brands/the-bar-method)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pilates studios in the United States?

In September 2026, Club Pilates was the most searched among pilates studios in the United States, with an estimated 673K branded searches, 53.6% of all searches for the seven we track.

## Cite this page

Brandwave. "Pilates studios in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-pilates-studios

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-pilates-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.