---
title: "Pet insurance providers in United States: Which are searched most?"
description: "Compare providers offering insurance for pet owners. Share of Search among Trupanion, Pets Best, Spot, Embrace and Fetch, the pet insurance providers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-pet-insurance-providers"
publisher: "Brandwave"
---

# Pet insurance providers in United States: Which are searched most?

Compare providers offering insurance for pet owners. Share of Search among Trupanion, Pets Best, Spot, Embrace and Fetch, the pet insurance providers Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet insurance providers
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Trupanion, 32%

## Which brand is most popular in search among pet insurance providers in United States?

- In September 2026, Trupanion was the most searched among pet insurance providers in United States, with an estimated 133K branded searches and 32% estimated Share of Search within this set.
- Pets Best is in 2nd place, 10.3 percentage points behind at 21.6% Share of Search.
- Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States increased from 30.4% to 32%.
- Across the 12 months ending September 2026, Pets Best’s estimated Share of Search among pet insurance providers in United States decreased from 23.1% to 21.6%.
- Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States decreased from 21.8% to 18.6%.
- Across the 12 months ending September 2026, Fetch’s estimated Share of Search among pet insurance providers in United States increased from 10.4% to 13.1%.
- Across the 12 months ending September 2026, Trupanion’s estimated Share of Search among pet insurance providers in United States peaked at 37.5% in March 2026 and was lowest at 30.4% in October 2025.
- Across the 12 months ending September 2026, Pets Best’s estimated Share of Search among pet insurance providers in United States peaked at 25.5% in November 2025 and was lowest at 18% in May 2026.
- Across the 12 months ending September 2026, Spot’s estimated Share of Search among pet insurance providers in United States peaked at 21.8% in October 2025 and was lowest at 15.8% in March 2026.
- Across the 12 months ending September 2026, Embrace’s estimated Share of Search among pet insurance providers in United States peaked at 16.6% in May 2026 and was lowest at 13.5% in July 2026.
- Across the 12 months ending September 2026, Fetch’s estimated Share of Search among pet insurance providers in United States peaked at 14.8% in August 2026 and was lowest at 10.1% in May 2026.
- Across the 12 months ending September 2026, Embrace held steady: its estimated Share of Search among pet insurance providers in United States moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Trupanion vs Pets Best: compare search popularity](/demand/us/compare/pets-best-vs-trupanion): 32% against 21.6% Share of Search.
- [Trupanion vs Spot: compare search popularity](/demand/us/compare/spot-pet-insurance-vs-trupanion): 32% against 18.6% Share of Search.
- [Trupanion vs Embrace: compare search popularity](/demand/us/compare/embrace-vs-trupanion): 32% against 14.6% Share of Search.
- [Trupanion vs Fetch: compare search popularity](/demand/us/compare/fetch-pet-insurance-vs-trupanion): 32% against 13.1% Share of Search.
- [Pets Best vs Spot: compare search popularity](/demand/us/compare/pets-best-vs-spot-pet-insurance): 21.6% against 18.6% Share of Search.
- [Pets Best vs Embrace: compare search popularity](/demand/us/compare/embrace-vs-pets-best): 21.6% against 14.6% Share of Search.
- [Pets Best vs Fetch: compare search popularity](/demand/us/compare/fetch-pet-insurance-vs-pets-best): 21.6% against 13.1% Share of Search.
- [Spot vs Embrace: compare search popularity](/demand/us/compare/embrace-vs-spot-pet-insurance): 18.6% against 14.6% Share of Search.
- [Spot vs Fetch: compare search popularity](/demand/us/compare/fetch-pet-insurance-vs-spot-pet-insurance): 18.6% against 13.1% Share of Search.
- [Embrace vs Fetch: compare search popularity](/demand/us/compare/embrace-vs-fetch-pet-insurance): 14.6% against 13.1% Share of Search.

## How did search popularity change for United States pet insurance providers in September 2026?

- In September 2026, Embrace overtook Fetch to rank 4th among pet insurance providers in United States, with 14.6% estimated Share of Search.
- In September 2026, Spot gained estimated Share of Search among pet insurance providers in United States, from 18% to 18.6%.
- In September 2026, Fetch lost estimated Share of Search among pet insurance providers in United States, from 14.8% to 13.1%.
- Estimated monthly branded searches for Pets Best in United States fell 10.9% over 12 measured months, from 101K to 90K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Trupanion | 32% | 133K | -6.3% | Trupanion |
| 2 | Pets Best | 21.6% | 90K | -9.1% | Pets Best |
| 3 | Spot | 18.6% | 77.3K | -4.6% | Spot |
| 4 | Embrace | 14.6% | 60.9K | -0.1% | Embrace |
| 5 | Fetch | 13.1% | 54.6K | -17.8% | Fetch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trupanion | 133K | 30.4% | 1 |
| Oct 2025 | Pets Best | 101K | 23.1% | 2 |
| Oct 2025 | Spot | 95.1K | 21.8% | 3 |
| Oct 2025 | Embrace | 62.4K | 14.3% | 4 |
| Oct 2025 | Fetch | 45.7K | 10.4% | 5 |
| Nov 2025 | Trupanion | 133K | 30.9% | 1 |
| Nov 2025 | Pets Best | 110K | 25.5% | 2 |
| Nov 2025 | Spot | 81.2K | 18.8% | 3 |
| Nov 2025 | Embrace | 62.1K | 14.4% | 4 |
| Nov 2025 | Fetch | 44.6K | 10.4% | 5 |
| Dec 2025 | Trupanion | 145K | 34.1% | 1 |
| Dec 2025 | Pets Best | 90K | 21.1% | 2 |
| Dec 2025 | Spot | 81.2K | 19.1% | 3 |
| Dec 2025 | Embrace | 62.9K | 14.8% | 4 |
| Dec 2025 | Fetch | 46.2K | 10.9% | 5 |
| Jan 2026 | Trupanion | 175K | 35.1% | 1 |
| Jan 2026 | Pets Best | 99K | 19.8% | 2 |
| Jan 2026 | Spot | 95.7K | 19.1% | 3 |
| Jan 2026 | Embrace | 74.9K | 15% | 4 |
| Jan 2026 | Fetch | 55K | 11% | 5 |
| Feb 2026 | Trupanion | 133K | 33.1% | 1 |
| Feb 2026 | Spot | 81.1K | 20.1% | 2 |
| Feb 2026 | Pets Best | 81K | 20.1% | 3 |
| Feb 2026 | Embrace | 62.9K | 15.6% | 4 |
| Feb 2026 | Fetch | 45K | 11.2% | 5 |
| Mar 2026 | Trupanion | 203K | 37.5% | 1 |
| Mar 2026 | Pets Best | 99K | 18.3% | 2 |
| Mar 2026 | Spot | 85.7K | 15.8% | 3 |
| Mar 2026 | Fetch | 79.1K | 14.6% | 4 |
| Mar 2026 | Embrace | 75K | 13.8% | 5 |
| Apr 2026 | Trupanion | 184K | 37.1% | 1 |
| Apr 2026 | Pets Best | 90K | 18.2% | 2 |
| Apr 2026 | Spot | 81K | 16.4% | 3 |
| Apr 2026 | Embrace | 74.9K | 15.1% | 4 |
| Apr 2026 | Fetch | 65.6K | 13.3% | 5 |
| May 2026 | Trupanion | 168K | 37.3% | 1 |
| May 2026 | Spot | 81.1K | 18% | 2 |
| May 2026 | Pets Best | 81K | 18% | 3 |
| May 2026 | Embrace | 74.6K | 16.6% | 4 |
| May 2026 | Fetch | 45.4K | 10.1% | 5 |
| Jun 2026 | Trupanion | 142K | 32.5% | 1 |
| Jun 2026 | Pets Best | 99K | 22.6% | 2 |
| Jun 2026 | Spot | 80.9K | 18.5% | 3 |
| Jun 2026 | Embrace | 61K | 13.9% | 4 |
| Jun 2026 | Fetch | 54.3K | 12.4% | 5 |
| Jul 2026 | Trupanion | 142K | 31.5% | 1 |
| Jul 2026 | Pets Best | 99K | 21.9% | 2 |
| Jul 2026 | Spot | 94.6K | 20.9% | 3 |
| Jul 2026 | Embrace | 60.9K | 13.5% | 4 |
| Jul 2026 | Fetch | 55.2K | 12.2% | 5 |
| Aug 2026 | Trupanion | 142K | 31.6% | 1 |
| Aug 2026 | Pets Best | 99K | 22% | 2 |
| Aug 2026 | Spot | 81K | 18% | 3 |
| Aug 2026 | Fetch | 66.5K | 14.8% | 4 |
| Aug 2026 | Embrace | 61K | 13.6% | 5 |
| Sep 2026 | Trupanion | 133K | 32% | 1 |
| Sep 2026 | Pets Best | 90K | 21.6% | 2 |
| Sep 2026 | Spot | 77.3K | 18.6% | 3 |
| Sep 2026 | Embrace | 60.9K | 14.6% | 4 |
| Sep 2026 | Fetch | 54.6K | 13.1% | 5 |

## What is being compared

- **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace” and “embrace cat insurance”, summed into one figure.
- **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance” and “pet insurance fetch”, summed into one figure.
- **Pets Best**: Measured on the search terms “insurance pets best”, “pets best” and “petsbest”, summed into one figure.
- **Spot**: Measured on the search terms “dog insurance spot”, “insurance spot”, “pet insurance spot”, “spot cat insurance”, “spot dog insurance” and “spot pet insurance”, summed into one figure.
- **Trupanion**: Measured on the search terms “cat insurance trupanion”, “dog insurance trupanion”, “pet insurance trupanion”, “trupanion”, “trupanion cat insurance” and “trupanion insurance”, summed into one figure.

- [Embrace](/demand/us/brands/embrace)
- [Fetch](/demand/us/brands/fetch-pet-insurance)
- [Pets Best](/demand/us/brands/pets-best)
- [Spot](/demand/us/brands/spot-pet-insurance)
- [Trupanion](/demand/us/brands/trupanion)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet insurance providers in United States?

In September 2026, Trupanion was the most searched among pet insurance providers in United States, with an estimated 133K branded searches and 32% estimated Share of Search within this set.

## Cite this page

Brandwave. "Pet insurance providers in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-pet-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-pet-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.