--- title: "Pet insurance brands in United States: Which are searched most?" description: "Compare the pet insurance brands operators run on. Share of Search among Nationwide, Lemonade and Healthy Paws, the pet insurance brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-pet-insurance-brands" publisher: "Brandwave" --- # Pet insurance brands in United States: Which are searched most? Compare the pet insurance brands operators run on. Share of Search among Nationwide, Lemonade and Healthy Paws, the pet insurance brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pet insurance brands - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Nationwide, 50.5% ## Which brand is most popular in search among pet insurance brands in United States? - In September 2026, Nationwide was the most searched among pet insurance brands in United States, with an estimated 264K branded searches and 50.5% estimated Share of Search within this set. - Lemonade is in 2nd place, 7.4 percentage points behind at 43.1% Share of Search. - Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States decreased from 56.4% to 50.5%. - Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States increased from 36.4% to 43.1%. - Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States decreased from 7.2% to 6.3%. - Across the 12 months ending September 2026, Nationwide’s estimated Share of Search among pet insurance brands in United States peaked at 56.4% in October 2025 and was lowest at 41.1% in July 2026. - Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among pet insurance brands in United States peaked at 53.7% in July 2026 and was lowest at 36.4% in October 2025. - Across the 12 months ending September 2026, Healthy Paws’ estimated Share of Search among pet insurance brands in United States peaked at 8% in November 2025 and was lowest at 5.2% in July 2026. ## Compare search popularity between leading brands - [Nationwide vs Lemonade: compare search popularity](/demand/us/compare/lemonade-vs-nationwide): 50.5% against 43.1% Share of Search. - [Nationwide vs Healthy Paws: compare search popularity](/demand/us/compare/healthy-paws-vs-nationwide): 50.5% against 6.3% Share of Search. - [Lemonade vs Healthy Paws: compare search popularity](/demand/us/compare/healthy-paws-vs-lemonade): 43.1% against 6.3% Share of Search. ## How did search popularity change for United States pet insurance brands in September 2026? - In September 2026, Nationwide gained estimated Share of Search among pet insurance brands in United States, from 48.2% to 50.5%. - In September 2026, Lemonade lost estimated Share of Search among pet insurance brands in United States, from 45.8% to 43.1%. - Estimated monthly branded searches for Healthy Paws in United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nationwide | 50.5% | 264K | 0.0% | Nationwide | | 2 | Lemonade | 43.1% | 225K | -10.3% | Lemonade | | 3 | Healthy Paws | 6.3% | 33.1K | 0.0% | Healthy Paws | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nationwide | 319K | 56.4% | 1 | | Oct 2025 | Lemonade | 206K | 36.4% | 2 | | Oct 2025 | Healthy Paws | 40.5K | 7.2% | 3 | | Nov 2025 | Nationwide | 282K | 55.4% | 1 | | Nov 2025 | Lemonade | 186K | 36.6% | 2 | | Nov 2025 | Healthy Paws | 40.5K | 8% | 3 | | Dec 2025 | Nationwide | 318K | 56.2% | 1 | | Dec 2025 | Lemonade | 207K | 36.6% | 2 | | Dec 2025 | Healthy Paws | 40.5K | 7.2% | 3 | | Jan 2026 | Nationwide | 343K | 51.9% | 1 | | Jan 2026 | Lemonade | 277K | 41.9% | 2 | | Jan 2026 | Healthy Paws | 40.5K | 6.1% | 3 | | Feb 2026 | Nationwide | 318K | 54.8% | 1 | | Feb 2026 | Lemonade | 229K | 39.5% | 2 | | Feb 2026 | Healthy Paws | 33.1K | 5.7% | 3 | | Mar 2026 | Lemonade | 285K | 46.8% | 1 | | Mar 2026 | Nationwide | 283K | 46.5% | 2 | | Mar 2026 | Healthy Paws | 40.5K | 6.7% | 3 | | Apr 2026 | Nationwide | 282K | 49% | 1 | | Apr 2026 | Lemonade | 253K | 44% | 2 | | Apr 2026 | Healthy Paws | 40.5K | 7% | 3 | | May 2026 | Lemonade | 282K | 48.7% | 1 | | May 2026 | Nationwide | 264K | 45.6% | 2 | | May 2026 | Healthy Paws | 33.1K | 5.7% | 3 | | Jun 2026 | Lemonade | 316K | 51.7% | 1 | | Jun 2026 | Nationwide | 262K | 42.9% | 2 | | Jun 2026 | Healthy Paws | 33.1K | 5.4% | 3 | | Jul 2026 | Lemonade | 342K | 53.7% | 1 | | Jul 2026 | Nationwide | 262K | 41.1% | 2 | | Jul 2026 | Healthy Paws | 33.1K | 5.2% | 3 | | Aug 2026 | Nationwide | 264K | 48.2% | 1 | | Aug 2026 | Lemonade | 251K | 45.8% | 2 | | Aug 2026 | Healthy Paws | 33.1K | 6% | 3 | | Sep 2026 | Nationwide | 264K | 50.5% | 1 | | Sep 2026 | Lemonade | 225K | 43.1% | 2 | | Sep 2026 | Healthy Paws | 33.1K | 6.3% | 3 | ## What is being compared - **Healthy Paws**: Measured on the search term “healthy paws”. - **Lemonade**: Measured on the search terms “lemonade cat insurance”, “lemonade home insurance”, “lemonade insurance” and “lemonade pet insurance”, summed into one figure. - **Nationwide**: Measured on the search terms “nationwide insurance”, “nationwide pet” and “nationwide pet insurance”, summed into one figure. - [Healthy Paws](/demand/us/brands/healthy-paws) - [Lemonade](/demand/us/brands/lemonade) - [Nationwide](/demand/us/brands/nationwide) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pet insurance brands in United States? In September 2026, Nationwide was the most searched among pet insurance brands in United States, with an estimated 264K branded searches and 50.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Pet insurance brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-pet-insurance-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-pet-insurance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.