---
title: "Pest control companies in the United States: Which are searched most?"
description: "Compare the companies that treat homes for pests and termites. Share of Search among Terminix, Orkin, Aptive, Arrow Exterminators and Truly Nolen, the pest control companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-pest-control-companies"
publisher: "Brandwave"
---

# Pest control companies in the United States: Which are searched most?

Compare the companies that treat homes for pests and termites. Share of Search among Terminix, Orkin, Aptive, Arrow Exterminators and Truly Nolen, the pest control companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pest control companies
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Terminix, 43.2%

## Which brand is most popular in search among pest control companies in the United States?

- In September 2026, Terminix was the most searched among pest control companies in the United States, with an estimated 201K branded searches, 43.2% of all searches for the five we track.
- Orkin is in 2nd place, 14.2 percentage points behind at 29%.
- Across the 12 months ending September 2026, Terminix’s share of searches among pest control companies in the United States decreased from 46% to 43.2%.
- Across the 12 months ending September 2026, Orkin’s share of searches among pest control companies in the United States decreased from 30.9% to 29%.
- Across the 12 months ending September 2026, Aptive’s share of searches among pest control companies in the United States increased from 11.3% to 15.9%.
- Across the 12 months ending September 2026, Truly Nolen’s share of searches among pest control companies in the United States increased from 4.1% to 4.8%.
- Across the 12 months ending September 2026, Terminix’s share of searches among pest control companies in the United States peaked at 46% in October 2025 and was lowest at 39.8% in May 2026.
- Across the 12 months ending September 2026, Orkin’s share of searches among pest control companies in the United States peaked at 34.4% in November 2025 and was lowest at 24.6% in June 2026.
- Across the 12 months ending September 2026, Aptive’s share of searches among pest control companies in the United States peaked at 21.8% in May 2026 and was lowest at 9.8% in January 2026.
- Across the 12 months ending September 2026, Arrow Exterminators’ share of searches among pest control companies in the United States peaked at 12% in January 2026 and was lowest at 7.1% in September 2026.
- Across the 12 months ending September 2026, Truly Nolen’s share of searches among pest control companies in the United States peaked at 5.4% in January 2026 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, Arrow Exterminators held steady: its share of searches among pest control companies in the United States moved less than 0.5 percentage points.

## Top pest control companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Terminix and Orkin appeared every time. Orkin was recommended most often, coming first in every answer. Terminix was second, and Aptive was third. Arrow Exterminators, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Orkin | 1st | 3 of 3 | 3 of 3 |
| Terminix | 2nd | 3 of 3 | 3 of 3 |
| Aptive | 3rd | 1 of 3 | 1 of 3 |
| Arrow Exterminators | Not ranked | 0 of 3 | 0 of 3 |
| Truly Nolen | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about pest control companies

- Asked ChatGPT "Which pest control company should I use in the US?": 1. Orkin, 2. Terminix
- Asked ChatGPT "What are the best pest control companies in the US?": 1. Orkin, 2. Terminix, 3. Aptive
- Asked ChatGPT "What's the best pest control company in the US for termites?": 1. Orkin, 2. Terminix

Not named in any answer: Arrow Exterminators and Truly Nolen.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Terminix vs Orkin: compare search popularity](/demand/us/compare/orkin-vs-terminix): 43.2% against 29% Share of Search.
- [Terminix vs Aptive: compare search popularity](/demand/us/compare/aptive-pest-control-vs-terminix): 43.2% against 15.9% Share of Search.
- [Terminix vs Arrow Exterminators: compare search popularity](/demand/us/compare/arrow-exterminators-vs-terminix): 43.2% against 7.1% Share of Search.
- [Terminix vs Truly Nolen: compare search popularity](/demand/us/compare/terminix-vs-truly-nolen): 43.2% against 4.8% Share of Search.
- [Orkin vs Aptive: compare search popularity](/demand/us/compare/aptive-pest-control-vs-orkin): 29% against 15.9% Share of Search.
- [Orkin vs Arrow Exterminators: compare search popularity](/demand/us/compare/arrow-exterminators-vs-orkin): 29% against 7.1% Share of Search.
- [Orkin vs Truly Nolen: compare search popularity](/demand/us/compare/orkin-vs-truly-nolen): 29% against 4.8% Share of Search.
- [Aptive vs Arrow Exterminators: compare search popularity](/demand/us/compare/aptive-pest-control-vs-arrow-exterminators): 15.9% against 7.1% Share of Search.
- [Aptive vs Truly Nolen: compare search popularity](/demand/us/compare/aptive-pest-control-vs-truly-nolen): 15.9% against 4.8% Share of Search.
- [Arrow Exterminators vs Truly Nolen: compare search popularity](/demand/us/compare/arrow-exterminators-vs-truly-nolen): 7.1% against 4.8% Share of Search.

## How did search popularity change for United States pest control companies in September 2026?

- In September 2026, Terminix gained share of searches among pest control companies in the United States, from 41.4% to 43.2%.
- In September 2026, Orkin gained share of searches among pest control companies in the United States, from 27.8% to 29%.
- In September 2026, Truly Nolen gained share of searches among pest control companies in the United States, from 3.7% to 4.8%.
- In September 2026, Aptive lost share of searches among pest control companies in the United States, from 18.7% to 15.9%.
- In September 2026, Arrow Exterminators lost share of searches among pest control companies in the United States, from 8.3% to 7.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Terminix | 43.2% | 201K | 0.0% | Rentokil |
| 2 | Orkin | 29% | 135K | 0.0% | Rollins |
| 3 | Aptive | 15.9% | 74K | -18.2% | Aptive Environmental |
| 4 | Arrow Exterminators | 7.1% | 33.1K | -18.3% | Arrow Exterminators |
| 5 | Truly Nolen | 4.8% | 22.2K | +22.7% | Truly Nolen |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Terminix | 201K | 46% | 1 |
| Oct 2025 | Orkin | 135K | 30.9% | 2 |
| Oct 2025 | Aptive | 49.5K | 11.3% | 3 |
| Oct 2025 | Arrow Exterminators | 33.1K | 7.6% | 4 |
| Oct 2025 | Truly Nolen | 18.1K | 4.1% | 5 |
| Nov 2025 | Terminix | 135K | 42.2% | 1 |
| Nov 2025 | Orkin | 110K | 34.4% | 2 |
| Nov 2025 | Aptive | 33.1K | 10.3% | 3 |
| Nov 2025 | Arrow Exterminators | 27.1K | 8.5% | 4 |
| Nov 2025 | Truly Nolen | 14.8K | 4.6% | 5 |
| Dec 2025 | Terminix | 135K | 44.9% | 1 |
| Dec 2025 | Orkin | 90.5K | 30.1% | 2 |
| Dec 2025 | Aptive | 33.1K | 11% | 3 |
| Dec 2025 | Arrow Exterminators | 27.1K | 9% | 4 |
| Dec 2025 | Truly Nolen | 14.8K | 4.9% | 5 |
| Jan 2026 | Terminix | 135K | 40.1% | 1 |
| Jan 2026 | Orkin | 110K | 32.7% | 2 |
| Jan 2026 | Arrow Exterminators | 40.5K | 12% | 3 |
| Jan 2026 | Aptive | 33.1K | 9.8% | 4 |
| Jan 2026 | Truly Nolen | 18.1K | 5.4% | 5 |
| Feb 2026 | Terminix | 135K | 42.2% | 1 |
| Feb 2026 | Orkin | 110K | 34.4% | 2 |
| Feb 2026 | Aptive | 33.1K | 10.3% | 3 |
| Feb 2026 | Arrow Exterminators | 27.1K | 8.5% | 4 |
| Feb 2026 | Truly Nolen | 14.8K | 4.6% | 5 |
| Mar 2026 | Terminix | 165K | 40.4% | 1 |
| Mar 2026 | Orkin | 135K | 33.1% | 2 |
| Mar 2026 | Aptive | 49.5K | 12.1% | 3 |
| Mar 2026 | Arrow Exterminators | 40.5K | 9.9% | 4 |
| Mar 2026 | Truly Nolen | 18.1K | 4.4% | 5 |
| Apr 2026 | Terminix | 201K | 42.9% | 1 |
| Apr 2026 | Orkin | 135K | 28.8% | 2 |
| Apr 2026 | Aptive | 74K | 15.8% | 3 |
| Apr 2026 | Arrow Exterminators | 40.5K | 8.6% | 4 |
| Apr 2026 | Truly Nolen | 18.1K | 3.9% | 5 |
| May 2026 | Terminix | 201K | 39.8% | 1 |
| May 2026 | Orkin | 135K | 26.8% | 2 |
| May 2026 | Aptive | 110K | 21.8% | 3 |
| May 2026 | Arrow Exterminators | 40.5K | 8% | 4 |
| May 2026 | Truly Nolen | 18.1K | 3.6% | 5 |
| Jun 2026 | Terminix | 246K | 44.8% | 1 |
| Jun 2026 | Orkin | 135K | 24.6% | 2 |
| Jun 2026 | Aptive | 110K | 20% | 3 |
| Jun 2026 | Arrow Exterminators | 40.5K | 7.4% | 4 |
| Jun 2026 | Truly Nolen | 18.1K | 3.3% | 5 |
| Jul 2026 | Terminix | 201K | 39.8% | 1 |
| Jul 2026 | Orkin | 135K | 26.8% | 2 |
| Jul 2026 | Aptive | 110K | 21.8% | 3 |
| Jul 2026 | Arrow Exterminators | 40.5K | 8% | 4 |
| Jul 2026 | Truly Nolen | 18.1K | 3.6% | 5 |
| Aug 2026 | Terminix | 201K | 41.4% | 1 |
| Aug 2026 | Orkin | 135K | 27.8% | 2 |
| Aug 2026 | Aptive | 90.5K | 18.7% | 3 |
| Aug 2026 | Arrow Exterminators | 40.5K | 8.3% | 4 |
| Aug 2026 | Truly Nolen | 18.1K | 3.7% | 5 |
| Sep 2026 | Terminix | 201K | 43.2% | 1 |
| Sep 2026 | Orkin | 135K | 29% | 2 |
| Sep 2026 | Aptive | 74K | 15.9% | 3 |
| Sep 2026 | Arrow Exterminators | 33.1K | 7.1% | 4 |
| Sep 2026 | Truly Nolen | 22.2K | 4.8% | 5 |

## What is being compared

- **Aptive**: Measured on the search term “aptive pest control”.
- **Arrow Exterminators**: Measured on the search term “arrow exterminators”.
- **Orkin**: Measured on the search term “orkin”.
- **Terminix**: Measured on the search term “terminix”.
- **Truly Nolen**: Measured on the search term “truly nolen”.

- [Aptive](/demand/us/brands/aptive-pest-control)
- [Arrow Exterminators](/demand/us/brands/arrow-exterminators)
- [Orkin](/demand/us/brands/orkin)
- [Terminix](/demand/us/brands/terminix)
- [Truly Nolen](/demand/us/brands/truly-nolen)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pest control companies in the United States?

In September 2026, Terminix was the most searched among pest control companies in the United States, with an estimated 201K branded searches, 43.2% of all searches for the five we track.

## Cite this page

Brandwave. "Pest control companies in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-pest-control-companies

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-pest-control-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.