---
title: "Personalized gift shops in the United States: Which are searched most?"
description: "Compare the online shops people in the US order personalized and engraved gifts from. Share of Search among Zazzle, Uncommon Goods, Personalization Mall, Mark & Graham, Things Remembered, CafePress, Etsy and GiftsForYouNow, the personalized gift shops Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-personalized-gift-shops"
publisher: "Brandwave"
---

# Personalized gift shops in the United States: Which are searched most?

Compare the online shops people in the US order personalized and engraved gifts from. Share of Search among Zazzle, Uncommon Goods, Personalization Mall, Mark & Graham, Things Remembered, CafePress, Etsy and GiftsForYouNow, the personalized gift shops Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Personalized gift shops
- **Market**: United States
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zazzle, 48.4%

## Which brand is most popular in search among personalized gift shops in the United States?

- In September 2026, Zazzle was the most searched among personalized gift shops in the United States, with an estimated 301K branded searches, 48.4% of all searches for the eight we track.
- Uncommon Goods is in 2nd place, 30.7 percentage points behind at 17.7%.
- Across the 12 months ending September 2026, Zazzle’s share of searches among personalized gift shops in the United States increased from 40.9% to 48.4%.
- Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States decreased from 27.3% to 17.7%.
- Across the 12 months ending September 2026, Personalization Mall’s share of searches among personalized gift shops in the United States decreased from 18.3% to 14.6%.
- Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States increased from 6.7% to 9.7%.
- Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States increased from 5.5% to 8%.
- Across the 12 months ending September 2026, Zazzle’s share of searches among personalized gift shops in the United States peaked at 56.9% in March 2026 and was lowest at 17.9% in December 2025.
- Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States peaked at 39.9% in December 2025 and was lowest at 12.3% in July 2026.
- Across the 12 months ending September 2026, Personalization Mall’s share of searches among personalized gift shops in the United States peaked at 26.7% in December 2025 and was lowest at 13.9% in March 2026.
- Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States peaked at 12.3% in July 2026 and was lowest at 6.7% in October 2025.
- Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States peaked at 9.3% in May 2026 and was lowest at 4.3% in November 2025.
- Across the 12 months ending September 2026, CafePress’ share of searches among personalized gift shops in the United States peaked at 1.6% in August 2026 and was lowest at 0.58% in November 2025.
- Across the 12 months ending September 2026, CafePress, Etsy and GiftsForYouNow held steady: their share of searches among personalized gift shops in the United States each moved less than 0.5 percentage points.

## Top personalized gift shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Personalization Mall and Etsy appeared every time. Etsy was recommended most often, coming first in two out of four answers. Mark & Graham was second, and Personalization Mall was third. CafePress, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about personalized gift shops

- Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle
- Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered
- Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall
- Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy

Not named in any answer: CafePress and GiftsForYouNow.

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## Compare search popularity between leading brands

- [Zazzle vs Uncommon Goods: compare search popularity](/demand/us/compare/uncommon-goods-vs-zazzle): 48.4% against 17.7% Share of Search.
- [Zazzle vs Personalization Mall: compare search popularity](/demand/us/compare/personalization-mall-vs-zazzle): 48.4% against 14.6% Share of Search.
- [Zazzle vs Mark & Graham: compare search popularity](/demand/us/compare/mark-and-graham-vs-zazzle): 48.4% against 9.7% Share of Search.
- [Zazzle vs Things Remembered: compare search popularity](/demand/us/compare/things-remembered-vs-zazzle): 48.4% against 8% Share of Search.
- [Uncommon Goods vs Personalization Mall: compare search popularity](/demand/us/compare/personalization-mall-vs-uncommon-goods): 17.7% against 14.6% Share of Search.
- [Uncommon Goods vs Mark & Graham: compare search popularity](/demand/us/compare/mark-and-graham-vs-uncommon-goods): 17.7% against 9.7% Share of Search.
- [Uncommon Goods vs Things Remembered: compare search popularity](/demand/us/compare/things-remembered-vs-uncommon-goods): 17.7% against 8% Share of Search.
- [Personalization Mall vs Mark & Graham: compare search popularity](/demand/us/compare/mark-and-graham-vs-personalization-mall): 14.6% against 9.7% Share of Search.
- [Personalization Mall vs Things Remembered: compare search popularity](/demand/us/compare/personalization-mall-vs-things-remembered): 14.6% against 8% Share of Search.
- [Mark & Graham vs Things Remembered: compare search popularity](/demand/us/compare/mark-and-graham-vs-things-remembered): 9.7% against 8% Share of Search.

## How did search popularity change for United States personalized gift shops in September 2026?

- In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches.
- In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%.
- Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026.
- Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026.
- Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
- Estimated monthly branded searches for GiftsForYouNow in the United States fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zazzle | 48.4% | 301K | 0.0% | Zazzle |
| 2 | Uncommon Goods | 17.7% | 110K | +21.5% | Uncommon Goods |
| 3 | Personalization Mall | 14.6% | 90.5K | 0.0% | Personalization Mall |
| 4 | Mark & Graham | 9.7% | 60.5K | 0.0% | Mark & Graham |
| 5 | Things Remembered | 8% | 49.5K | 0.0% | Things Remembered |
| 6 | CafePress | 1.3% | 8.1K | -18.2% | CafePress |
| 7 | Etsy | 0.26% | 1.6K | 0.0% | Etsy |
| 8 | GiftsForYouNow | 0.09% | 590 | 0.0% | GiftsForYouNow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zazzle | 368K | 40.9% | 1 |
| Oct 2025 | Uncommon Goods | 246K | 27.3% | 2 |
| Oct 2025 | Personalization Mall | 165K | 18.3% | 3 |
| Oct 2025 | Mark & Graham | 60.5K | 6.7% | 4 |
| Oct 2025 | Things Remembered | 49.5K | 5.5% | 5 |
| Oct 2025 | CafePress | 8.1K | 0.9% | 6 |
| Oct 2025 | Etsy | 2.9K | 0.32% | 7 |
| Oct 2025 | GiftsForYouNow | 720 | 0.08% | 8 |
| Nov 2025 | Uncommon Goods | 673K | 39.2% | 1 |
| Nov 2025 | Personalization Mall | 450K | 26.2% | 2 |
| Nov 2025 | Zazzle | 368K | 21.4% | 3 |
| Nov 2025 | Mark & Graham | 135K | 7.9% | 4 |
| Nov 2025 | Things Remembered | 74K | 4.3% | 5 |
| Nov 2025 | CafePress | 9.9K | 0.58% | 6 |
| Nov 2025 | Etsy | 5.4K | 0.31% | 7 |
| Nov 2025 | GiftsForYouNow | 1.6K | 0.09% | 8 |
| Dec 2025 | Uncommon Goods | 823K | 39.9% | 1 |
| Dec 2025 | Personalization Mall | 550K | 26.7% | 2 |
| Dec 2025 | Zazzle | 368K | 17.9% | 3 |
| Dec 2025 | Mark & Graham | 165K | 8% | 4 |
| Dec 2025 | Things Remembered | 135K | 6.6% | 5 |
| Dec 2025 | CafePress | 12.1K | 0.59% | 6 |
| Dec 2025 | Etsy | 5.4K | 0.26% | 7 |
| Dec 2025 | GiftsForYouNow | 1.9K | 0.09% | 8 |
| Jan 2026 | Zazzle | 368K | 51.9% | 1 |
| Jan 2026 | Personalization Mall | 110K | 15.5% | 2 |
| Jan 2026 | Uncommon Goods | 110K | 15.5% | 3 |
| Jan 2026 | Mark & Graham | 60.5K | 8.5% | 4 |
| Jan 2026 | Things Remembered | 49.5K | 7% | 5 |
| Jan 2026 | CafePress | 8.1K | 1.1% | 6 |
| Jan 2026 | Etsy | 1.9K | 0.27% | 7 |
| Jan 2026 | GiftsForYouNow | 590 | 0.08% | 8 |
| Feb 2026 | Zazzle | 368K | 54.3% | 1 |
| Feb 2026 | Personalization Mall | 110K | 16.2% | 2 |
| Feb 2026 | Uncommon Goods | 90.5K | 13.4% | 3 |
| Feb 2026 | Mark & Graham | 49.5K | 7.3% | 4 |
| Feb 2026 | Things Remembered | 49.5K | 7.3% | 5 |
| Feb 2026 | CafePress | 8.1K | 1.2% | 6 |
| Feb 2026 | Etsy | 1.6K | 0.24% | 7 |
| Feb 2026 | GiftsForYouNow | 590 | 0.09% | 8 |
| Mar 2026 | Zazzle | 450K | 56.9% | 1 |
| Mar 2026 | Personalization Mall | 110K | 13.9% | 2 |
| Mar 2026 | Uncommon Goods | 110K | 13.9% | 3 |
| Mar 2026 | Mark & Graham | 60.5K | 7.7% | 4 |
| Mar 2026 | Things Remembered | 49.5K | 6.3% | 5 |
| Mar 2026 | CafePress | 8.1K | 1% | 6 |
| Mar 2026 | Etsy | 1.9K | 0.24% | 7 |
| Mar 2026 | GiftsForYouNow | 720 | 0.09% | 8 |
| Apr 2026 | Zazzle | 368K | 48.4% | 1 |
| Apr 2026 | Personalization Mall | 135K | 17.8% | 2 |
| Apr 2026 | Uncommon Goods | 110K | 14.5% | 3 |
| Apr 2026 | Mark & Graham | 74K | 9.7% | 4 |
| Apr 2026 | Things Remembered | 60.5K | 8% | 5 |
| Apr 2026 | CafePress | 9.9K | 1.3% | 6 |
| Apr 2026 | Etsy | 1.9K | 0.25% | 7 |
| Apr 2026 | GiftsForYouNow | 590 | 0.08% | 8 |
| May 2026 | Zazzle | 368K | 46.1% | 1 |
| May 2026 | Personalization Mall | 135K | 16.9% | 2 |
| May 2026 | Uncommon Goods | 135K | 16.9% | 3 |
| May 2026 | Mark & Graham | 74K | 9.3% | 4 |
| May 2026 | Things Remembered | 74K | 9.3% | 5 |
| May 2026 | CafePress | 9.9K | 1.2% | 6 |
| May 2026 | Etsy | 2.4K | 0.3% | 7 |
| May 2026 | GiftsForYouNow | 720 | 0.09% | 8 |
| Jun 2026 | Zazzle | 301K | 45.1% | 1 |
| Jun 2026 | Personalization Mall | 110K | 16.5% | 2 |
| Jun 2026 | Uncommon Goods | 110K | 16.5% | 3 |
| Jun 2026 | Mark & Graham | 74K | 11.1% | 4 |
| Jun 2026 | Things Remembered | 60.5K | 9.1% | 5 |
| Jun 2026 | CafePress | 8.1K | 1.2% | 6 |
| Jun 2026 | Etsy | 3.6K | 0.54% | 7 |
| Jun 2026 | GiftsForYouNow | 590 | 0.09% | 8 |
| Jul 2026 | Zazzle | 301K | 50.1% | 1 |
| Jul 2026 | Personalization Mall | 90.5K | 15.1% | 2 |
| Jul 2026 | Mark & Graham | 74K | 12.3% | 3 |
| Jul 2026 | Uncommon Goods | 74K | 12.3% | 4 |
| Jul 2026 | Things Remembered | 49.5K | 8.2% | 5 |
| Jul 2026 | CafePress | 8.1K | 1.3% | 6 |
| Jul 2026 | Etsy | 2.9K | 0.48% | 7 |
| Jul 2026 | GiftsForYouNow | 480 | 0.08% | 8 |
| Aug 2026 | Zazzle | 301K | 49.8% | 1 |
| Aug 2026 | Personalization Mall | 90.5K | 15% | 2 |
| Aug 2026 | Uncommon Goods | 90.5K | 15% | 3 |
| Aug 2026 | Mark & Graham | 60.5K | 10% | 4 |
| Aug 2026 | Things Remembered | 49.5K | 8.2% | 5 |
| Aug 2026 | CafePress | 9.9K | 1.6% | 6 |
| Aug 2026 | Etsy | 1.6K | 0.26% | 7 |
| Aug 2026 | GiftsForYouNow | 590 | 0.1% | 8 |
| Sep 2026 | Zazzle | 301K | 48.4% | 1 |
| Sep 2026 | Uncommon Goods | 110K | 17.7% | 2 |
| Sep 2026 | Personalization Mall | 90.5K | 14.6% | 3 |
| Sep 2026 | Mark & Graham | 60.5K | 9.7% | 4 |
| Sep 2026 | Things Remembered | 49.5K | 8% | 5 |
| Sep 2026 | CafePress | 8.1K | 1.3% | 6 |
| Sep 2026 | Etsy | 1.6K | 0.26% | 7 |
| Sep 2026 | GiftsForYouNow | 590 | 0.09% | 8 |

## What is being compared

- **CafePress**: Measured on the search term “cafepress”.
- **Etsy**: Measured on the search term “etsy personalized gifts”.
- **GiftsForYouNow**: Measured on the search term “giftsforyounow”.
- **Mark & Graham**: Measured on the search term “mark and graham”.
- **Personalization Mall**: Measured on the search term “personalization mall”.
- **Things Remembered**: Measured on the search term “things remembered”.
- **Uncommon Goods**: Measured on the search term “uncommon goods”.
- **Zazzle**: Measured on the search term “zazzle”.

- [CafePress](/demand/us/brands/cafepress)
- [Etsy](/demand/us/brands/etsy)
- [GiftsForYouNow](/demand/us/brands/giftsforyounow)
- [Mark & Graham](/demand/us/brands/mark-and-graham)
- [Personalization Mall](/demand/us/brands/personalization-mall)
- [Things Remembered](/demand/us/brands/things-remembered)
- [Uncommon Goods](/demand/us/brands/uncommon-goods)
- [Zazzle](/demand/us/brands/zazzle)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among personalized gift shops in the United States?

In September 2026, Zazzle was the most searched among personalized gift shops in the United States, with an estimated 301K branded searches, 48.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Personalized gift shops in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-personalized-gift-shops

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-personalized-gift-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.