---
title: "Perfume retailers in the United States: Which are searched most?"
description: "Compare the online stores people in the US buy discount perfume and cologne from. Share of Search among Jomashop, FragranceNet, Perfumania, FragranceX, Fragrance Outlet and FragranceBuy, the perfume retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-perfume-retailers"
publisher: "Brandwave"
---

# Perfume retailers in the United States: Which are searched most?

Compare the online stores people in the US buy discount perfume and cologne from. Share of Search among Jomashop, FragranceNet, Perfumania, FragranceX, Fragrance Outlet and FragranceBuy, the perfume retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Perfume retailers
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jomashop, 58.1%

## Which brand is most popular in search among perfume retailers in the United States?

- In September 2026, Jomashop was the most searched among perfume retailers in the United States, with an estimated 680K branded searches, 58.1% of all searches for the six we track.
- FragranceNet is in 2nd place, 26.7 percentage points behind at 31.5%.
- Across the 12 months ending September 2026, Jomashop’s share of searches among perfume retailers in the United States increased from 52.3% to 58.1%.
- Across the 12 months ending September 2026, FragranceNet’s share of searches among perfume retailers in the United States decreased from 34.6% to 31.5%.
- Across the 12 months ending September 2026, Perfumania’s share of searches among perfume retailers in the United States decreased from 5.7% to 5.2%.
- Across the 12 months ending September 2026, Fragrance Outlet’s share of searches among perfume retailers in the United States decreased from 2.6% to 1.9%.
- Across the 12 months ending September 2026, FragranceBuy’s share of searches among perfume retailers in the United States decreased from 1.7% to 0.46%.
- Across the 12 months ending September 2026, Jomashop’s share of searches among perfume retailers in the United States peaked at 58.1% in September 2026 and was lowest at 46.6% in December 2025.
- Across the 12 months ending September 2026, FragranceNet’s share of searches among perfume retailers in the United States peaked at 38.5% in November 2025 and was lowest at 30.8% in March 2026.
- Across the 12 months ending September 2026, Perfumania’s share of searches among perfume retailers in the United States peaked at 7.6% in December 2025 and was lowest at 4.8% in April 2026.
- Across the 12 months ending September 2026, FragranceX’s share of searches among perfume retailers in the United States peaked at 4.2% in December 2025 and was lowest at 2.8% in July 2026.
- Across the 12 months ending September 2026, FragranceX held steady: its share of searches among perfume retailers in the United States moved less than 0.5 percentage points.

## Top perfume retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, FragranceNet was mentioned most often, in four of the five answers. FragranceNet was recommended most often, coming first in three out of four answers that gave a list. FragranceX was second, and Jomashop was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| FragranceNet | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| FragranceX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Jomashop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| FragranceBuy | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Perfumania | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Fragrance Outlet | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about perfume retailers

- Asked ChatGPT "What's the best website for discount perfume?": 1. FragranceNet, 2. Jomashop, 3. FragranceX
- Asked ChatGPT "Is it safe to buy cologne from discount fragrance sites?": 1. FragranceNet, 2. FragranceX, 3. FragranceBuy
- Asked ChatGPT "Where can I buy authentic designer perfume for less?": 1. FragranceNet, 2. Jomashop, 3. FragranceBuy, 4. Fragrance Outlet, 5. Perfumania
- Searched Google, AI Overview "perfume store": named none of the brands we track
- Searched Google, AI Overview "discount perfume": 1. FragranceX, 2. FragranceNet, 3. Perfumania, 4. Jomashop

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## Compare search popularity between leading brands

- [Jomashop vs FragranceNet: compare search popularity](/demand/us/compare/fragrancenet-vs-jomashop): 58.1% against 31.5% Share of Search.
- [Jomashop vs Perfumania: compare search popularity](/demand/us/compare/jomashop-vs-perfumania): 58.1% against 5.2% Share of Search.
- [Jomashop vs FragranceX: compare search popularity](/demand/us/compare/fragrancex-vs-jomashop): 58.1% against 2.8% Share of Search.
- [FragranceNet vs Perfumania: compare search popularity](/demand/us/compare/fragrancenet-vs-perfumania): 31.5% against 5.2% Share of Search.
- [FragranceNet vs FragranceX: compare search popularity](/demand/us/compare/fragrancenet-vs-fragrancex): 31.5% against 2.8% Share of Search.
- [Perfumania vs FragranceX: compare search popularity](/demand/us/compare/fragrancex-vs-perfumania): 5.2% against 2.8% Share of Search.

## How did search popularity change for United States perfume retailers in September 2026?

- Estimated monthly branded searches for Jomashop in the United States rose 22.4% over 12 measured months, from 555K to 680K in September 2026.
- Estimated monthly branded searches for FragranceBuy in the United States fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026.
- Estimated monthly branded searches for Fragrance Outlet in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jomashop | 58.1% | 680K | +0.2% | Jomashop |
| 2 | FragranceNet | 31.5% | 368K | 0.0% | FragranceNet |
| 3 | Perfumania | 5.2% | 60.5K | 0.0% | Perfumania |
| 4 | FragranceX | 2.8% | 33.1K | 0.0% | FragranceX |
| 5 | Fragrance Outlet | 1.9% | 22.2K | -18.1% | Fragrance Outlet |
| 6 | FragranceBuy | 0.46% | 5.4K | -18.2% | FragranceBuy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jomashop | 555K | 52.3% | 1 |
| Oct 2025 | FragranceNet | 368K | 34.6% | 2 |
| Oct 2025 | Perfumania | 60.5K | 5.7% | 3 |
| Oct 2025 | FragranceX | 33.1K | 3.1% | 4 |
| Oct 2025 | Fragrance Outlet | 27.1K | 2.6% | 5 |
| Oct 2025 | FragranceBuy | 18.1K | 1.7% | 6 |
| Nov 2025 | Jomashop | 678K | 47.5% | 1 |
| Nov 2025 | FragranceNet | 550K | 38.5% | 2 |
| Nov 2025 | Perfumania | 90.5K | 6.3% | 3 |
| Nov 2025 | FragranceX | 49.5K | 3.5% | 4 |
| Nov 2025 | Fragrance Outlet | 40.5K | 2.8% | 5 |
| Nov 2025 | FragranceBuy | 18.1K | 1.3% | 6 |
| Dec 2025 | Jomashop | 830K | 46.6% | 1 |
| Dec 2025 | FragranceNet | 673K | 37.8% | 2 |
| Dec 2025 | Perfumania | 135K | 7.6% | 3 |
| Dec 2025 | FragranceX | 74K | 4.2% | 4 |
| Dec 2025 | Fragrance Outlet | 49.5K | 2.8% | 5 |
| Dec 2025 | FragranceBuy | 18.1K | 1% | 6 |
| Jan 2026 | Jomashop | 678K | 57.2% | 1 |
| Jan 2026 | FragranceNet | 368K | 31% | 2 |
| Jan 2026 | Perfumania | 60.5K | 5.1% | 3 |
| Jan 2026 | FragranceX | 40.5K | 3.4% | 4 |
| Jan 2026 | Fragrance Outlet | 27.1K | 2.3% | 5 |
| Jan 2026 | FragranceBuy | 12.1K | 1% | 6 |
| Feb 2026 | Jomashop | 554K | 52.3% | 1 |
| Feb 2026 | FragranceNet | 368K | 34.7% | 2 |
| Feb 2026 | Perfumania | 60.5K | 5.7% | 3 |
| Feb 2026 | FragranceX | 40.5K | 3.8% | 4 |
| Feb 2026 | Fragrance Outlet | 27.1K | 2.6% | 5 |
| Feb 2026 | FragranceBuy | 9.9K | 0.93% | 6 |
| Mar 2026 | Jomashop | 678K | 56.8% | 1 |
| Mar 2026 | FragranceNet | 368K | 30.8% | 2 |
| Mar 2026 | Perfumania | 60.5K | 5.1% | 3 |
| Mar 2026 | FragranceX | 49.5K | 4.1% | 4 |
| Mar 2026 | Fragrance Outlet | 27.1K | 2.3% | 5 |
| Mar 2026 | FragranceBuy | 9.9K | 0.83% | 6 |
| Apr 2026 | Jomashop | 678K | 53.3% | 1 |
| Apr 2026 | FragranceNet | 450K | 35.3% | 2 |
| Apr 2026 | Perfumania | 60.5K | 4.8% | 3 |
| Apr 2026 | FragranceX | 49.5K | 3.9% | 4 |
| Apr 2026 | Fragrance Outlet | 27.1K | 2.1% | 5 |
| Apr 2026 | FragranceBuy | 8.1K | 0.64% | 6 |
| May 2026 | Jomashop | 678K | 53.6% | 1 |
| May 2026 | FragranceNet | 450K | 35.6% | 2 |
| May 2026 | Perfumania | 60.5K | 4.8% | 3 |
| May 2026 | FragranceX | 40.5K | 3.2% | 4 |
| May 2026 | Fragrance Outlet | 27.1K | 2.1% | 5 |
| May 2026 | FragranceBuy | 8.1K | 0.64% | 6 |
| Jun 2026 | Jomashop | 677K | 57.8% | 1 |
| Jun 2026 | FragranceNet | 368K | 31.4% | 2 |
| Jun 2026 | Perfumania | 60.5K | 5.2% | 3 |
| Jun 2026 | FragranceX | 33.1K | 2.8% | 4 |
| Jun 2026 | Fragrance Outlet | 27.1K | 2.3% | 5 |
| Jun 2026 | FragranceBuy | 6.6K | 0.56% | 6 |
| Jul 2026 | Jomashop | 678K | 57.8% | 1 |
| Jul 2026 | FragranceNet | 368K | 31.4% | 2 |
| Jul 2026 | Perfumania | 60.5K | 5.2% | 3 |
| Jul 2026 | FragranceX | 33.1K | 2.8% | 4 |
| Jul 2026 | Fragrance Outlet | 27.1K | 2.3% | 5 |
| Jul 2026 | FragranceBuy | 6.6K | 0.56% | 6 |
| Aug 2026 | Jomashop | 678K | 57.8% | 1 |
| Aug 2026 | FragranceNet | 368K | 31.4% | 2 |
| Aug 2026 | Perfumania | 60.5K | 5.2% | 3 |
| Aug 2026 | FragranceX | 33.1K | 2.8% | 4 |
| Aug 2026 | Fragrance Outlet | 27.1K | 2.3% | 5 |
| Aug 2026 | FragranceBuy | 6.6K | 0.56% | 6 |
| Sep 2026 | Jomashop | 680K | 58.1% | 1 |
| Sep 2026 | FragranceNet | 368K | 31.5% | 2 |
| Sep 2026 | Perfumania | 60.5K | 5.2% | 3 |
| Sep 2026 | FragranceX | 33.1K | 2.8% | 4 |
| Sep 2026 | Fragrance Outlet | 22.2K | 1.9% | 5 |
| Sep 2026 | FragranceBuy | 5.4K | 0.46% | 6 |

## What is being compared

- **Fragrance Outlet**: Measured on the search term “fragrance outlet”.
- **FragranceBuy**: Measured on the search term “fragrancebuy”.
- **FragranceNet**: Measured on the search term “fragrancenet”.
- **FragranceX**: Measured on the search term “fragrancex”.
- **Jomashop**: Measured on the search terms “jomashop” and “jomashop perfume”, summed into one figure.
- **Perfumania**: Measured on the search term “perfumania”.

- [Fragrance Outlet](/demand/us/brands/fragrance-outlet)
- [FragranceBuy](/demand/us/brands/fragrancebuy)
- [FragranceNet](/demand/us/brands/fragrancenet)
- [FragranceX](/demand/us/brands/fragrancex)
- [Jomashop](/demand/us/brands/jomashop)
- [Perfumania](/demand/us/brands/perfumania)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among perfume retailers in the United States?

In September 2026, Jomashop was the most searched among perfume retailers in the United States, with an estimated 680K branded searches, 58.1% of all searches for the six we track.

## Cite this page

Brandwave. "Perfume retailers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-perfume-retailers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-perfume-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.