---
title: "Peanut butter brands in the United States: Which are searched most?"
description: "Compare the peanut butter brands people in the US buy. Share of Search among Skippy, Jif, Peter Pan, Teddie, Crazy Richard's and Justin’s, the peanut butter brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-peanut-butter-brands"
publisher: "Brandwave"
---

# Peanut butter brands in the United States: Which are searched most?

Compare the peanut butter brands people in the US buy. Share of Search among Skippy, Jif, Peter Pan, Teddie, Crazy Richard's and Justin’s, the peanut butter brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Peanut butter brands
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Skippy, 24.1%

## Which brand is most popular in search among peanut butter brands in the United States?

- In September 2026, Skippy was the most searched among peanut butter brands in the United States, with an estimated 18.1K branded searches, 24.1% of all searches for the six we track.
- Jif is in 2nd place, 4.4 percentage points behind at 19.7%.
- Across the 12 months ending September 2026, Skippy’s share of searches among peanut butter brands in the United States increased from 20.8% to 24.1%.
- Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States increased from 17% to 19.7%.
- Across the 12 months ending September 2026, Peter Pan’s share of searches among peanut butter brands in the United States decreased from 17% to 16.1%.
- Across the 12 months ending September 2026, Teddie’s share of searches among peanut butter brands in the United States decreased from 17% to 16.1%.
- Across the 12 months ending September 2026, Crazy Richard's’ share of searches among peanut butter brands in the United States decreased from 17% to 13.2%.
- Across the 12 months ending September 2026, Justin’s’ share of searches among peanut butter brands in the United States decreased from 11.4% to 10.8%.
- Across the 12 months ending September 2026, Skippy’s share of searches among peanut butter brands in the United States peaked at 24.1% in July 2026 and was lowest at 15.8% in January 2026.
- Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States peaked at 19.7% in September 2026 and was lowest at 12.9% in January 2026.
- Across the 12 months ending September 2026, Peter Pan’s share of searches among peanut butter brands in the United States peaked at 20.6% in June 2026 and was lowest at 14.5% in February 2026.
- Across the 12 months ending September 2026, Teddie’s share of searches among peanut butter brands in the United States peaked at 19.3% in March 2026 and was lowest at 14.6% in December 2025.
- Across the 12 months ending September 2026, Crazy Richard's’ share of searches among peanut butter brands in the United States peaked at 29% in January 2026 and was lowest at 13.2% in September 2026.
- Across the 12 months ending September 2026, Justin’s’ share of searches among peanut butter brands in the United States peaked at 12.1% in November 2025 and was lowest at 9.7% in February 2026.
- Across the 12 months ending September 2026, Jif rose from 3rd to 2nd among peanut butter brands in the United States.
- Across the 12 months ending September 2026, Peter Pan rose from 4th to 3rd among peanut butter brands in the United States.
- Across the 12 months ending September 2026, Teddie rose from 5th to 4th among peanut butter brands in the United States.
- Across the 12 months ending September 2026, Crazy Richard's fell from 2nd to 5th among peanut butter brands in the United States.

## Top peanut butter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crazy Richard's was mentioned most often, in four of the five answers. Crazy Richard's was recommended most often, coming first in two out of three answers that gave a list. Jif was second, and Teddie was third. Peter Pan, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Crazy Richard's | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Jif | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Teddie | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Skippy | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peter Pan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Justin’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about peanut butter brands

- Asked ChatGPT "What's the best peanut butter to buy?": 1. Crazy Richard's, 2. Jif
- Asked ChatGPT "Which peanut butter is the healthiest?": 1. Crazy Richard's
- Asked ChatGPT "What's the best natural peanut butter?": 1. Crazy Richard's, 2. Teddie
- Searched Google, AI Overview "peanut butter": named none of the brands we track
- Searched Google, AI Overview "best peanut butter": 1. Jif, 2. Skippy, 3. Teddie, 4. Crazy Richard's

Not named in any answer: Peter Pan and Justin’s.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Skippy vs Jif: compare search popularity](/demand/us/compare/jif-vs-skippy): 24.1% against 19.7% Share of Search.
- [Skippy vs Peter Pan: compare search popularity](/demand/us/compare/peter-pan-peanut-butter-vs-skippy): 24.1% against 16.1% Share of Search.
- [Skippy vs Teddie: compare search popularity](/demand/us/compare/skippy-vs-teddie): 24.1% against 16.1% Share of Search.
- [Skippy vs Crazy Richard's: compare search popularity](/demand/us/compare/crazy-richards-vs-skippy): 24.1% against 13.2% Share of Search.
- [Jif vs Peter Pan: compare search popularity](/demand/us/compare/jif-vs-peter-pan-peanut-butter): 19.7% against 16.1% Share of Search.
- [Jif vs Teddie: compare search popularity](/demand/us/compare/jif-vs-teddie): 19.7% against 16.1% Share of Search.
- [Jif vs Crazy Richard's: compare search popularity](/demand/us/compare/crazy-richards-vs-jif): 19.7% against 13.2% Share of Search.
- [Peter Pan vs Teddie: compare search popularity](/demand/us/compare/peter-pan-peanut-butter-vs-teddie): 16.1% Share of Search each.
- [Peter Pan vs Crazy Richard's: compare search popularity](/demand/us/compare/crazy-richards-vs-peter-pan-peanut-butter): 16.1% against 13.2% Share of Search.
- [Teddie vs Crazy Richard's: compare search popularity](/demand/us/compare/crazy-richards-vs-teddie): 16.1% against 13.2% Share of Search.

## How did search popularity change for United States peanut butter brands in September 2026?

- In September 2026, Peter Pan overtook Teddie and Crazy Richard's to rank 3rd among peanut butter brands in the United States, with 16.1% of the searches.
- In September 2026, Skippy gained share of searches among peanut butter brands in the United States, from 22.6% to 24.1%.
- In September 2026, Jif gained share of searches among peanut butter brands in the United States, from 18.5% to 19.7%.
- In September 2026, Justin’s gained share of searches among peanut butter brands in the United States, from 10.1% to 10.8%.
- In September 2026, Teddie lost share of searches among peanut butter brands in the United States, from 18.5% to 16.1%.
- In September 2026, Crazy Richard's lost share of searches among peanut butter brands in the United States, from 15.1% to 13.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Skippy | 24.1% | 18.1K | 0.0% | Skippy |
| 2 | Jif | 19.7% | 14.8K | 0.0% | Jif |
| 3 | Peter Pan | 16.1% | 12.1K | 0.0% | Post Holdings |
| 4 | Teddie | 16.1% | 12.1K | -18.2% | Leavitt Corporation |
| 5 | Crazy Richard's | 13.2% | 9.9K | -18.2% | Crazy Richard's |
| 6 | Justin’s | 10.8% | 8.1K | 0.0% | Justin’s |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skippy | 14.8K | 20.8% | 1 |
| Oct 2025 | Crazy Richard's | 12.1K | 17% | 2 |
| Oct 2025 | Jif | 12.1K | 17% | 3 |
| Oct 2025 | Peter Pan | 12.1K | 17% | 4 |
| Oct 2025 | Teddie | 12.1K | 17% | 5 |
| Oct 2025 | Justin’s | 8.1K | 11.4% | 6 |
| Nov 2025 | Skippy | 14.8K | 22.1% | 1 |
| Nov 2025 | Jif | 12.1K | 18.1% | 2 |
| Nov 2025 | Peter Pan | 12.1K | 18.1% | 3 |
| Nov 2025 | Crazy Richard's | 9.9K | 14.8% | 4 |
| Nov 2025 | Teddie | 9.9K | 14.8% | 5 |
| Nov 2025 | Justin’s | 8.1K | 12.1% | 6 |
| Dec 2025 | Skippy | 14.8K | 21.9% | 1 |
| Dec 2025 | Crazy Richard's | 12.1K | 17.9% | 2 |
| Dec 2025 | Jif | 12.1K | 17.9% | 3 |
| Dec 2025 | Peter Pan | 12.1K | 17.9% | 4 |
| Dec 2025 | Teddie | 9.9K | 14.6% | 5 |
| Dec 2025 | Justin’s | 6.6K | 9.8% | 6 |
| Jan 2026 | Crazy Richard's | 27.1K | 29% | 1 |
| Jan 2026 | Peter Pan | 14.8K | 15.8% | 2 |
| Jan 2026 | Skippy | 14.8K | 15.8% | 3 |
| Jan 2026 | Teddie | 14.8K | 15.8% | 4 |
| Jan 2026 | Jif | 12.1K | 12.9% | 5 |
| Jan 2026 | Justin’s | 9.9K | 10.6% | 6 |
| Feb 2026 | Crazy Richard's | 18.1K | 21.7% | 1 |
| Feb 2026 | Skippy | 18.1K | 21.7% | 2 |
| Feb 2026 | Teddie | 14.8K | 17.8% | 3 |
| Feb 2026 | Jif | 12.1K | 14.5% | 4 |
| Feb 2026 | Peter Pan | 12.1K | 14.5% | 5 |
| Feb 2026 | Justin’s | 8.1K | 9.7% | 6 |
| Mar 2026 | Crazy Richard's | 14.8K | 19.3% | 1 |
| Mar 2026 | Skippy | 14.8K | 19.3% | 2 |
| Mar 2026 | Teddie | 14.8K | 19.3% | 3 |
| Mar 2026 | Jif | 12.1K | 15.8% | 4 |
| Mar 2026 | Peter Pan | 12.1K | 15.8% | 5 |
| Mar 2026 | Justin’s | 8.1K | 10.6% | 6 |
| Apr 2026 | Skippy | 18.1K | 22.6% | 1 |
| Apr 2026 | Crazy Richard's | 14.8K | 18.5% | 2 |
| Apr 2026 | Teddie | 14.8K | 18.5% | 3 |
| Apr 2026 | Jif | 12.1K | 15.1% | 4 |
| Apr 2026 | Peter Pan | 12.1K | 15.1% | 5 |
| Apr 2026 | Justin’s | 8.1K | 10.1% | 6 |
| May 2026 | Skippy | 14.8K | 20.8% | 1 |
| May 2026 | Crazy Richard's | 12.1K | 17% | 2 |
| May 2026 | Jif | 12.1K | 17% | 3 |
| May 2026 | Peter Pan | 12.1K | 17% | 4 |
| May 2026 | Teddie | 12.1K | 17% | 5 |
| May 2026 | Justin’s | 8.1K | 11.4% | 6 |
| Jun 2026 | Peter Pan | 14.8K | 20.6% | 1 |
| Jun 2026 | Skippy | 14.8K | 20.6% | 2 |
| Jun 2026 | Crazy Richard's | 12.1K | 16.9% | 3 |
| Jun 2026 | Teddie | 12.1K | 16.9% | 4 |
| Jun 2026 | Jif | 9.9K | 13.8% | 5 |
| Jun 2026 | Justin’s | 8.1K | 11.3% | 6 |
| Jul 2026 | Skippy | 18.1K | 24.1% | 1 |
| Jul 2026 | Crazy Richard's | 14.8K | 19.7% | 2 |
| Jul 2026 | Peter Pan | 12.1K | 16.1% | 3 |
| Jul 2026 | Teddie | 12.1K | 16.1% | 4 |
| Jul 2026 | Jif | 9.9K | 13.2% | 5 |
| Jul 2026 | Justin’s | 8.1K | 10.8% | 6 |
| Aug 2026 | Skippy | 18.1K | 22.6% | 1 |
| Aug 2026 | Jif | 14.8K | 18.5% | 2 |
| Aug 2026 | Teddie | 14.8K | 18.5% | 3 |
| Aug 2026 | Crazy Richard's | 12.1K | 15.1% | 4 |
| Aug 2026 | Peter Pan | 12.1K | 15.1% | 5 |
| Aug 2026 | Justin’s | 8.1K | 10.1% | 6 |
| Sep 2026 | Skippy | 18.1K | 24.1% | 1 |
| Sep 2026 | Jif | 14.8K | 19.7% | 2 |
| Sep 2026 | Peter Pan | 12.1K | 16.1% | 3 |
| Sep 2026 | Teddie | 12.1K | 16.1% | 4 |
| Sep 2026 | Crazy Richard's | 9.9K | 13.2% | 5 |
| Sep 2026 | Justin’s | 8.1K | 10.8% | 6 |

## What is being compared

- **Crazy Richard's**: Measured on the search term “crazy richard's”.
- **Jif**: Measured on the search term “jif”.
- **Justin’s**: Measured on the search term “justin's peanut butter”.
- **Peter Pan**: Measured on the search term “peter pan peanut butter”.
- **Skippy**: Measured on the search term “skippy”.
- **Teddie**: Measured on the search term “teddie peanut butter”.

- [Crazy Richard's](/demand/us/brands/crazy-richards)
- [Jif](/demand/us/brands/jif)
- [Justin’s](/demand/us/brands/justins)
- [Peter Pan](/demand/us/brands/peter-pan-peanut-butter)
- [Skippy](/demand/us/brands/skippy)
- [Teddie](/demand/us/brands/teddie)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among peanut butter brands in the United States?

In September 2026, Skippy was the most searched among peanut butter brands in the United States, with an estimated 18.1K branded searches, 24.1% of all searches for the six we track.

## Cite this page

Brandwave. "Peanut butter brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-peanut-butter-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-peanut-butter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.