--- title: "Gusto vs Paychex: Which is searched more in United States?" description: "Which is more popular in search, Gusto or Paychex? Compare estimated monthly branded-search demand and Share of Search inside the Payroll software set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-payroll-software/compare/gusto-vs-paychex" publisher: "Brandwave" --- # Gusto vs Paychex: Which is searched more in United States? Which is more popular in search, Gusto or Paychex? Compare estimated monthly branded-search demand and Share of Search inside the Payroll software set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gusto and Paychex - **Competitive set**: Payroll software - **Market**: United States - **Month measured**: Sep 2026 - **Gusto Share of Search**: 10.5% - **Paychex Share of Search**: 0.65% ## Which is more popular in search, Gusto or Paychex? - In September 2026, Gusto had more branded searches than Paychex among payroll software in United States. Gusto was estimated to have 39.9K branded searches compared to Paychex’s 2.5K, and held a 10.5% Share of Search versus Paychex’s 0.65%. - Gusto was ahead of Paychex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gusto’s estimated Share of Search among payroll software in United States moved from 12.4% to 10.5%, and its estimated monthly branded searches moved from 48.8K to 39.9K. - Across the 12 months ending September 2026, Paychex’s estimated Share of Search among payroll software in United States moved from 1.6% to 0.65%, and its estimated monthly branded searches moved from 6.3K to 2.5K. ## How did search popularity change for United States payroll software in September 2026? - In September 2026, Gusto lost estimated Share of Search among payroll software in United States, from 12% to 10.5%. - Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026. ## Month by month | Month | Gusto estimated searches | Gusto Share of Search | Gusto rank | Paychex estimated searches | Paychex Share of Search | Paychex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.8K | 12.4% | 2 | 6.3K | 1.6% | 4 | | Nov 2025 | 47.1K | 12.1% | 2 | 3.8K | 0.98% | 4 | | Dec 2025 | 49.7K | 10.7% | 2 | 3.4K | 0.73% | 4 | | Jan 2026 | 69.2K | 14.2% | 2 | 4K | 0.82% | 4 | | Feb 2026 | 64.7K | 15.8% | 2 | 4K | 0.97% | 4 | | Mar 2026 | 71K | 16.5% | 2 | 4.2K | 0.98% | 4 | | Apr 2026 | 67.8K | 16.4% | 2 | 4.3K | 1% | 4 | | May 2026 | 61.4K | 15.2% | 2 | 2.7K | 0.66% | 5 | | Jun 2026 | 59.5K | 14.4% | 2 | 2.5K | 0.6% | 5 | | Jul 2026 | 50.1K | 12.6% | 2 | 2.6K | 0.65% | 5 | | Aug 2026 | 46.4K | 12% | 2 | 2.5K | 0.64% | 5 | | Sep 2026 | 39.9K | 10.5% | 2 | 2.5K | 0.65% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Gusto’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gusto**: Measured on the search terms “gusto accounting software”, “gusto app”, “gusto benefits”, “gusto company”, “gusto contractor”, “gusto embedded payroll”, “gusto for payroll”, “gusto hr”, “gusto hr software”, “gusto international contractors”, “gusto pay”, “gusto paycheck”, “gusto payment”, “gusto payroll”, “gusto payroll app”, “gusto payroll company”, “gusto payroll processing”, “gusto payroll provider”, “gusto payroll services”, “gusto payroll software”, “gusto payroll solutions”, “gusto payroll system”, “gusto platform”, “gusto software”, “gusto time clock”, “gusto time tracking”, “gusto timetracking” and “gusto zen payroll”, summed into one figure. - **Paychex**: Measured on the search terms “paychex hr”, “paychex payroll” and “paychex payroll services”, summed into one figure. - [Gusto profile](/demand/us/brands/gusto) - [Paychex profile](/demand/us/brands/paychex) - [All payroll software in United States](/demand/us/categories/us-payroll-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gusto or Paychex? In September 2026, Gusto had more branded searches than Paychex among payroll software in United States. Gusto was estimated to have 39.9K branded searches compared to Paychex’s 2.5K, and held a 10.5% Share of Search versus Paychex’s 0.65%. ## Cite this page Brandwave. "Gusto vs Paychex: Which is searched more in United States?". https://gobrandwave.com/demand/us/categories/us-payroll-software/compare/gusto-vs-paychex This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-payroll-software/compare/gusto-vs-paychex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.