---
title: "Oven cleaners in United States: Which are searched most?"
description: "Compare the oven cleaners shoppers choose between. Share of Search among Barkeepers Friend, HG, Zep and Easy-Off, the oven cleaners Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-oven-cleaners"
publisher: "Brandwave"
---

# Oven cleaners in United States: Which are searched most?

Compare the oven cleaners shoppers choose between. Share of Search among Barkeepers Friend, HG, Zep and Easy-Off, the oven cleaners Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oven cleaners
- **Market**: United States
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Barkeepers Friend, 44%

## Which brand is most popular in search among oven cleaners in United States?

- Barkeepers Friend and HG share the highest estimated Share of Search among oven cleaners in United States, at 44% in September 2026.
- Across the 12 months ending September 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners in United States increased from 38.1% to 44%.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United States decreased from 46.3% to 44%.
- Across the 12 months ending September 2026, Zep’s estimated Share of Search among oven cleaners in United States decreased from 9.2% to 7.1%.
- Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States decreased from 6.3% to 4.9%.
- Across the 12 months ending September 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners in United States peaked at 54.9% in July 2026 and was lowest at 38.1% in October 2025.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United States peaked at 47.2% in February 2026 and was lowest at 30.1% in July 2026.
- Across the 12 months ending September 2026, Zep’s estimated Share of Search among oven cleaners in United States peaked at 10.5% in November 2025 and was lowest at 7.1% in September 2026.
- Across the 12 months ending September 2026, Easy-Off’s estimated Share of Search among oven cleaners in United States peaked at 7.5% in July 2026 and was lowest at 4.9% in January 2026.
- Across the 12 months ending September 2026, Barkeepers Friend rose from 2nd to 1st among oven cleaners in United States.
- Across the 12 months ending September 2026, HG fell from 1st to 2nd among oven cleaners in United States.

## Compare search popularity between leading brands

- [Barkeepers Friend vs HG: compare search popularity](/demand/us/compare/barkeepers-friend-vs-hg): 44% Share of Search each.
- [Barkeepers Friend vs Zep: compare search popularity](/demand/us/compare/barkeepers-friend-vs-zep): 44% against 7.1% Share of Search.
- [Barkeepers Friend vs Easy-Off: compare search popularity](/demand/us/compare/barkeepers-friend-vs-easy-off): 44% against 4.9% Share of Search.
- [HG vs Zep: compare search popularity](/demand/us/compare/hg-vs-zep): 44% against 7.1% Share of Search.
- [HG vs Easy-Off: compare search popularity](/demand/us/compare/easy-off-vs-hg): 44% against 4.9% Share of Search.
- [Zep vs Easy-Off: compare search popularity](/demand/us/compare/easy-off-vs-zep): 7.1% against 4.9% Share of Search.

## How did search popularity change for United States oven cleaners in September 2026?

- In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
- In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.
- In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.
- In September 2026, Zep lost estimated Share of Search among oven cleaners in United States, from 8.5% to 7.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Barkeepers Friend | 44% | 135K | 0.0% | Barkeepers Friend |
| 2 | HG | 44% | 135K | +49.2% | HG |
| 3 | Zep | 7.1% | 21.8K | -3.9% | Zep |
| 4 | Easy-Off | 4.9% | 15.1K | -17.9% | Easy-Off |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HG | 110K | 46.3% | 1 |
| Oct 2025 | Barkeepers Friend | 90.5K | 38.1% | 2 |
| Oct 2025 | Zep | 21.8K | 9.2% | 3 |
| Oct 2025 | Easy-Off | 15K | 6.3% | 4 |
| Nov 2025 | Barkeepers Friend | 90.5K | 41.3% | 1 |
| Nov 2025 | HG | 90.5K | 41.3% | 2 |
| Nov 2025 | Zep | 23.1K | 10.5% | 3 |
| Nov 2025 | Easy-Off | 15.1K | 6.9% | 4 |
| Dec 2025 | Barkeepers Friend | 110K | 47.5% | 1 |
| Dec 2025 | HG | 90.5K | 39% | 2 |
| Dec 2025 | Zep | 18.8K | 8.1% | 3 |
| Dec 2025 | Easy-Off | 12.4K | 5.4% | 4 |
| Jan 2026 | Barkeepers Friend | 110K | 43.3% | 1 |
| Jan 2026 | HG | 110K | 43.3% | 2 |
| Jan 2026 | Zep | 21.6K | 8.5% | 3 |
| Jan 2026 | Easy-Off | 12.4K | 4.9% | 4 |
| Feb 2026 | HG | 110K | 47.2% | 1 |
| Feb 2026 | Barkeepers Friend | 90.5K | 38.8% | 2 |
| Feb 2026 | Zep | 20.3K | 8.7% | 3 |
| Feb 2026 | Easy-Off | 12.4K | 5.3% | 4 |
| Mar 2026 | Barkeepers Friend | 110K | 42.5% | 1 |
| Mar 2026 | HG | 110K | 42.5% | 2 |
| Mar 2026 | Zep | 23.7K | 9.1% | 3 |
| Mar 2026 | Easy-Off | 15.1K | 5.8% | 4 |
| Apr 2026 | Barkeepers Friend | 110K | 43.7% | 1 |
| Apr 2026 | HG | 110K | 43.7% | 2 |
| Apr 2026 | Zep | 19.3K | 7.7% | 3 |
| Apr 2026 | Easy-Off | 12.4K | 4.9% | 4 |
| May 2026 | Barkeepers Friend | 110K | 43.4% | 1 |
| May 2026 | HG | 110K | 43.4% | 2 |
| May 2026 | Zep | 18.5K | 7.3% | 3 |
| May 2026 | Easy-Off | 15.1K | 6% | 4 |
| Jun 2026 | Barkeepers Friend | 110K | 47.1% | 1 |
| Jun 2026 | HG | 90.5K | 38.8% | 2 |
| Jun 2026 | Zep | 17.8K | 7.6% | 3 |
| Jun 2026 | Easy-Off | 15.1K | 6.5% | 4 |
| Jul 2026 | Barkeepers Friend | 135K | 54.9% | 1 |
| Jul 2026 | HG | 74K | 30.1% | 2 |
| Jul 2026 | Zep | 18.5K | 7.5% | 3 |
| Jul 2026 | Easy-Off | 18.5K | 7.5% | 4 |
| Aug 2026 | Barkeepers Friend | 135K | 50.6% | 1 |
| Aug 2026 | HG | 90.5K | 33.9% | 2 |
| Aug 2026 | Zep | 22.7K | 8.5% | 3 |
| Aug 2026 | Easy-Off | 18.4K | 6.9% | 4 |
| Sep 2026 | Barkeepers Friend | 135K | 44% | 1 |
| Sep 2026 | HG | 135K | 44% | 2 |
| Sep 2026 | Zep | 21.8K | 7.1% | 3 |
| Sep 2026 | Easy-Off | 15.1K | 4.9% | 4 |

## What is being compared

- **Barkeepers Friend**: Measured on the search term “barkeepers friend”.
- **Easy-Off**: Measured on the search terms “easy off” and “easy off oven”, summed into one figure.
- **HG**: Measured on the search term “hg”.
- **Zep**: Measured on the search terms “zep cleaner”, “zep oven” and “zep oven cleaner”, summed into one figure.

- [Barkeepers Friend](/demand/us/brands/barkeepers-friend)
- [Easy-Off](/demand/us/brands/easy-off)
- [HG](/demand/us/brands/hg)
- [Zep](/demand/us/brands/zep)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oven cleaners in United States?

Barkeepers Friend and HG share the highest estimated Share of Search among oven cleaners in United States, at 44% in September 2026.

## Cite this page

Brandwave. "Oven cleaners in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-oven-cleaners

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-oven-cleaners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.