---
title: "Oral care brands in the United States: Which are searched most?"
description: "Compare the toothpaste, toothbrush and floss brands people in the US buy. Share of Search among Boka, Marvis, Sensodyne, Crest, Colgate, Oral-B, Philips Sonicare, Cocofloss, Hello, Quip, Arm & Hammer, Tom’s of Maine, Davids, Burst and Bite, the oral care brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-oral-care-brands"
publisher: "Brandwave"
---

# Oral care brands in the United States: Which are searched most?

Compare the toothpaste, toothbrush and floss brands people in the US buy. Share of Search among Boka, Marvis, Sensodyne, Crest, Colgate, Oral-B, Philips Sonicare, Cocofloss, Hello, Quip, Arm & Hammer, Tom’s of Maine, Davids, Burst and Bite, the oral care brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Oral care brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Boka, 15.6%

## Which brand is most popular in search among oral care brands in the United States?

- Boka and Marvis tie for the highest share of searches among oral care brands in the United States, at 15.6% each in September 2026.
- Across the 12 months ending September 2026, Boka’s share of searches among oral care brands in the United States increased from 11.5% to 15.6%.
- Across the 12 months ending September 2026, Marvis’ share of searches among oral care brands in the United States increased from 14% to 15.6%.
- Across the 12 months ending September 2026, Sensodyne’s share of searches among oral care brands in the United States increased from 9.4% to 10.4%.
- Across the 12 months ending September 2026, Crest’s share of searches among oral care brands in the United States decreased from 9.4% to 8.5%.
- Across the 12 months ending September 2026, Colgate’s share of searches among oral care brands in the United States decreased from 9.4% to 7%.
- Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States decreased from 7.7% to 7%.
- Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in the United States decreased from 7.7% to 7%.
- Across the 12 months ending September 2026, Cocofloss’ share of searches among oral care brands in the United States decreased from 7.7% to 5.7%.
- Across the 12 months ending September 2026, Hello’s share of searches among oral care brands in the United States decreased from 6.3% to 5.7%.
- Across the 12 months ending September 2026, Boka’s share of searches among oral care brands in the United States peaked at 23.2% in July 2026 and was lowest at 9.1% in November 2025.
- Across the 12 months ending September 2026, Marvis’ share of searches among oral care brands in the United States peaked at 15.6% in September 2026 and was lowest at 10.3% in March 2026.
- Across the 12 months ending September 2026, Sensodyne’s share of searches among oral care brands in the United States peaked at 10.4% in September 2026 and was lowest at 8.1% in January 2026.
- Across the 12 months ending September 2026, Crest’s share of searches among oral care brands in the United States peaked at 9.9% in January 2026 and was lowest at 7% in July 2026.
- Across the 12 months ending September 2026, Colgate’s share of searches among oral care brands in the United States peaked at 10.3% in March 2026 and was lowest at 7% in September 2026.
- Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States peaked at 9.1% in November 2025 and was lowest at 5.7% in July 2026.
- Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in the United States peaked at 9.1% in November 2025 and was lowest at 6% in February 2026.
- Across the 12 months ending September 2026, Cocofloss’ share of searches among oral care brands in the United States peaked at 10.3% in March 2026 and was lowest at 5.7% in September 2026.
- Across the 12 months ending September 2026, Hello’s share of searches among oral care brands in the United States peaked at 7.6% in May 2026 and was lowest at 5.7% in September 2026.
- Across the 12 months ending September 2026, Quip’s share of searches among oral care brands in the United States peaked at 6.1% in November 2025 and was lowest at 3.8% in July 2026.
- Across the 12 months ending September 2026, Arm & Hammer’s share of searches among oral care brands in the United States peaked at 4% in April 2026 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Tom’s of Maine’s share of searches among oral care brands in the United States peaked at 6.1% in April 2026 and was lowest at 3.3% in November 2025.
- Across the 12 months ending September 2026, Boka rose from 2nd to 1st among oral care brands in the United States.
- Across the 12 months ending September 2026, Marvis fell from 1st to 2nd among oral care brands in the United States.
- Across the 12 months ending September 2026, Sensodyne rose from 5th to 3rd among oral care brands in the United States.
- Across the 12 months ending September 2026, Colgate fell from 3rd to 5th among oral care brands in the United States.
- Across the 12 months ending September 2026, Oral-B rose from 7th to 6th among oral care brands in the United States.
- Across the 12 months ending September 2026, Philips Sonicare rose from 8th to 7th among oral care brands in the United States.
- Across the 12 months ending September 2026, Cocofloss fell from 6th to 8th among oral care brands in the United States.
- Across the 12 months ending September 2026, Quip, Arm & Hammer, Tom’s of Maine, Davids, Burst and Bite held steady: their share of searches among oral care brands in the United States each moved less than 0.5 percentage points.

## Top oral care brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sensodyne, Crest and Colgate were mentioned most often, in four of the five answers. Colgate was recommended most often, coming first in three out of four answers that gave a list. Crest was second, and Sensodyne was third. Marvis, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about oral care brands

- Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest
- Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine
- Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B
- Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka
- Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka

Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Boka vs Marvis: compare search popularity](/demand/us/compare/boka-vs-marvis): 15.6% Share of Search each.
- [Boka vs Sensodyne: compare search popularity](/demand/us/compare/boka-vs-sensodyne): 15.6% against 10.4% Share of Search.
- [Boka vs Crest: compare search popularity](/demand/us/compare/boka-vs-crest-toothpaste): 15.6% against 8.5% Share of Search.
- [Boka vs Colgate: compare search popularity](/demand/us/compare/boka-vs-colgate): 15.6% against 7% Share of Search.
- [Marvis vs Sensodyne: compare search popularity](/demand/us/compare/marvis-vs-sensodyne): 15.6% against 10.4% Share of Search.
- [Marvis vs Crest: compare search popularity](/demand/us/compare/crest-toothpaste-vs-marvis): 15.6% against 8.5% Share of Search.
- [Marvis vs Colgate: compare search popularity](/demand/us/compare/colgate-vs-marvis): 15.6% against 7% Share of Search.
- [Sensodyne vs Crest: compare search popularity](/demand/us/compare/crest-toothpaste-vs-sensodyne): 10.4% against 8.5% Share of Search.
- [Sensodyne vs Colgate: compare search popularity](/demand/us/compare/colgate-vs-sensodyne): 10.4% against 7% Share of Search.
- [Crest vs Colgate: compare search popularity](/demand/us/compare/colgate-vs-crest-toothpaste): 8.5% against 7% Share of Search.

## How did search popularity change for United States oral care brands in September 2026?

- In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.
- In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches.
- In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%.
- In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%.
- In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%.
- In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.
- In September 2026, Cocofloss rose from 9th to 8th among oral care brands in the United States.
- In September 2026, Oral-B rose from 7th to 6th among oral care brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Boka | 15.6% | 74K | 0.0% | Boka |
| 2 | Marvis | 15.6% | 74K | +22.3% | Marvis |
| 3 | Sensodyne | 10.4% | 49.5K | +22.2% | Sensodyne |
| 4 | Crest | 8.5% | 40.5K | 0.0% | Crest |
| 5 | Colgate | 7% | 33.1K | -18.3% | Colgate |
| 6 | Oral-B | 7% | 33.1K | 0.0% | Procter & Gamble |
| 7 | Philips Sonicare | 7% | 33.1K | 0.0% | Philips |
| 8 | Cocofloss | 5.7% | 27.1K | 0.0% | Cocolab |
| 9 | Hello | 5.7% | 27.1K | -18.1% | Hello |
| 10 | Quip | 4.7% | 22.2K | 0.0% | Quip |
| 11 | Arm & Hammer | 3.8% | 18.1K | +22.3% | Arm & Hammer |
| 12 | Tom’s of Maine | 3.8% | 18.1K | 0.0% | Tom’s of Maine |
| 13 | Davids | 3.1% | 14.8K | 0.0% | Davids |
| 14 | Burst | 1.1% | 5.4K | 0.0% | Burst |
| 15 | Bite | 0.76% | 3.6K | -33.3% | Bite |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marvis | 60.5K | 14% | 1 |
| Oct 2025 | Boka | 49.5K | 11.5% | 2 |
| Oct 2025 | Colgate | 40.5K | 9.4% | 3 |
| Oct 2025 | Crest | 40.5K | 9.4% | 4 |
| Oct 2025 | Sensodyne | 40.5K | 9.4% | 5 |
| Oct 2025 | Cocofloss | 33.1K | 7.7% | 6 |
| Oct 2025 | Oral-B | 33.1K | 7.7% | 7 |
| Oct 2025 | Philips Sonicare | 33.1K | 7.7% | 8 |
| Oct 2025 | Hello | 27.1K | 6.3% | 9 |
| Oct 2025 | Quip | 22.2K | 5.1% | 10 |
| Oct 2025 | Arm & Hammer | 14.8K | 3.4% | 11 |
| Oct 2025 | Tom’s of Maine | 14.8K | 3.4% | 12 |
| Oct 2025 | Davids | 12.1K | 2.8% | 13 |
| Oct 2025 | Burst | 6.6K | 1.5% | 14 |
| Oct 2025 | Bite | 3.6K | 0.83% | 15 |
| Nov 2025 | Marvis | 60.5K | 13.6% | 1 |
| Nov 2025 | Boka | 40.5K | 9.1% | 2 |
| Nov 2025 | Cocofloss | 40.5K | 9.1% | 3 |
| Nov 2025 | Crest | 40.5K | 9.1% | 4 |
| Nov 2025 | Oral-B | 40.5K | 9.1% | 5 |
| Nov 2025 | Philips Sonicare | 40.5K | 9.1% | 6 |
| Nov 2025 | Sensodyne | 40.5K | 9.1% | 7 |
| Nov 2025 | Colgate | 33.1K | 7.5% | 8 |
| Nov 2025 | Hello | 27.1K | 6.1% | 9 |
| Nov 2025 | Quip | 27.1K | 6.1% | 10 |
| Nov 2025 | Arm & Hammer | 14.8K | 3.3% | 11 |
| Nov 2025 | Tom’s of Maine | 14.8K | 3.3% | 12 |
| Nov 2025 | Davids | 12.1K | 2.7% | 13 |
| Nov 2025 | Burst | 8.1K | 1.8% | 14 |
| Nov 2025 | Bite | 3.6K | 0.81% | 15 |
| Dec 2025 | Marvis | 74K | 15.5% | 1 |
| Dec 2025 | Boka | 49.5K | 10.4% | 2 |
| Dec 2025 | Colgate | 40.5K | 8.5% | 3 |
| Dec 2025 | Crest | 40.5K | 8.5% | 4 |
| Dec 2025 | Oral-B | 40.5K | 8.5% | 5 |
| Dec 2025 | Philips Sonicare | 40.5K | 8.5% | 6 |
| Dec 2025 | Sensodyne | 40.5K | 8.5% | 7 |
| Dec 2025 | Cocofloss | 33.1K | 6.9% | 8 |
| Dec 2025 | Hello | 33.1K | 6.9% | 9 |
| Dec 2025 | Quip | 27.1K | 5.7% | 10 |
| Dec 2025 | Tom’s of Maine | 18.1K | 3.8% | 11 |
| Dec 2025 | Arm & Hammer | 14.8K | 3.1% | 12 |
| Dec 2025 | Davids | 12.1K | 2.5% | 13 |
| Dec 2025 | Burst | 8.1K | 1.7% | 14 |
| Dec 2025 | Bite | 4.4K | 0.92% | 15 |
| Jan 2026 | Boka | 74K | 14.8% | 1 |
| Jan 2026 | Marvis | 74K | 14.8% | 2 |
| Jan 2026 | Crest | 49.5K | 9.9% | 3 |
| Jan 2026 | Colgate | 40.5K | 8.1% | 4 |
| Jan 2026 | Sensodyne | 40.5K | 8.1% | 5 |
| Jan 2026 | Cocofloss | 33.1K | 6.6% | 6 |
| Jan 2026 | Hello | 33.1K | 6.6% | 7 |
| Jan 2026 | Oral-B | 33.1K | 6.6% | 8 |
| Jan 2026 | Philips Sonicare | 33.1K | 6.6% | 9 |
| Jan 2026 | Tom’s of Maine | 27.1K | 5.4% | 10 |
| Jan 2026 | Quip | 22.2K | 4.4% | 11 |
| Jan 2026 | Arm & Hammer | 14.8K | 3% | 12 |
| Jan 2026 | Davids | 12.1K | 2.4% | 13 |
| Jan 2026 | Burst | 6.6K | 1.3% | 14 |
| Jan 2026 | Bite | 5.4K | 1.1% | 15 |
| Feb 2026 | Boka | 74K | 16.3% | 1 |
| Feb 2026 | Marvis | 60.5K | 13.3% | 2 |
| Feb 2026 | Colgate | 40.5K | 8.9% | 3 |
| Feb 2026 | Crest | 40.5K | 8.9% | 4 |
| Feb 2026 | Sensodyne | 40.5K | 8.9% | 5 |
| Feb 2026 | Hello | 33.1K | 7.3% | 6 |
| Feb 2026 | Cocofloss | 27.1K | 6% | 7 |
| Feb 2026 | Oral-B | 27.1K | 6% | 8 |
| Feb 2026 | Philips Sonicare | 27.1K | 6% | 9 |
| Feb 2026 | Tom’s of Maine | 27.1K | 6% | 10 |
| Feb 2026 | Quip | 22.2K | 4.9% | 11 |
| Feb 2026 | Arm & Hammer | 14.8K | 3.3% | 12 |
| Feb 2026 | Davids | 12.1K | 2.7% | 13 |
| Feb 2026 | Burst | 5.4K | 1.2% | 14 |
| Feb 2026 | Bite | 2.9K | 0.64% | 15 |
| Mar 2026 | Boka | 74K | 15.3% | 1 |
| Mar 2026 | Cocofloss | 49.5K | 10.3% | 2 |
| Mar 2026 | Colgate | 49.5K | 10.3% | 3 |
| Mar 2026 | Marvis | 49.5K | 10.3% | 4 |
| Mar 2026 | Crest | 40.5K | 8.4% | 5 |
| Mar 2026 | Sensodyne | 40.5K | 8.4% | 6 |
| Mar 2026 | Hello | 33.1K | 6.9% | 7 |
| Mar 2026 | Oral-B | 33.1K | 6.9% | 8 |
| Mar 2026 | Philips Sonicare | 33.1K | 6.9% | 9 |
| Mar 2026 | Quip | 22.2K | 4.6% | 10 |
| Mar 2026 | Tom’s of Maine | 18.1K | 3.8% | 11 |
| Mar 2026 | Arm & Hammer | 14.8K | 3.1% | 12 |
| Mar 2026 | Davids | 14.8K | 3.1% | 13 |
| Mar 2026 | Burst | 5.4K | 1.1% | 14 |
| Mar 2026 | Bite | 4.4K | 0.91% | 15 |
| Apr 2026 | Boka | 74K | 16.5% | 1 |
| Apr 2026 | Marvis | 49.5K | 11.1% | 2 |
| Apr 2026 | Colgate | 40.5K | 9.1% | 3 |
| Apr 2026 | Crest | 40.5K | 9.1% | 4 |
| Apr 2026 | Sensodyne | 40.5K | 9.1% | 5 |
| Apr 2026 | Hello | 33.1K | 7.4% | 6 |
| Apr 2026 | Cocofloss | 27.1K | 6.1% | 7 |
| Apr 2026 | Oral-B | 27.1K | 6.1% | 8 |
| Apr 2026 | Philips Sonicare | 27.1K | 6.1% | 9 |
| Apr 2026 | Tom’s of Maine | 27.1K | 6.1% | 10 |
| Apr 2026 | Arm & Hammer | 18.1K | 4% | 11 |
| Apr 2026 | Quip | 18.1K | 4% | 12 |
| Apr 2026 | Davids | 14.8K | 3.3% | 13 |
| Apr 2026 | Burst | 5.4K | 1.2% | 14 |
| Apr 2026 | Bite | 4.4K | 0.98% | 15 |
| May 2026 | Boka | 74K | 17.1% | 1 |
| May 2026 | Marvis | 49.5K | 11.4% | 2 |
| May 2026 | Colgate | 40.5K | 9.3% | 3 |
| May 2026 | Crest | 40.5K | 9.3% | 4 |
| May 2026 | Sensodyne | 40.5K | 9.3% | 5 |
| May 2026 | Hello | 33.1K | 7.6% | 6 |
| May 2026 | Cocofloss | 27.1K | 6.2% | 7 |
| May 2026 | Oral-B | 27.1K | 6.2% | 8 |
| May 2026 | Philips Sonicare | 27.1K | 6.2% | 9 |
| May 2026 | Quip | 18.1K | 4.2% | 10 |
| May 2026 | Tom’s of Maine | 18.1K | 4.2% | 11 |
| May 2026 | Arm & Hammer | 14.8K | 3.4% | 12 |
| May 2026 | Davids | 14.8K | 3.4% | 13 |
| May 2026 | Bite | 4.4K | 1% | 14 |
| May 2026 | Burst | 4.4K | 1% | 15 |
| Jun 2026 | Boka | 74K | 17.3% | 1 |
| Jun 2026 | Marvis | 49.5K | 11.6% | 2 |
| Jun 2026 | Colgate | 40.5K | 9.5% | 3 |
| Jun 2026 | Sensodyne | 40.5K | 9.5% | 4 |
| Jun 2026 | Crest | 33.1K | 7.7% | 5 |
| Jun 2026 | Philips Sonicare | 33.1K | 7.7% | 6 |
| Jun 2026 | Cocofloss | 27.1K | 6.3% | 7 |
| Jun 2026 | Hello | 27.1K | 6.3% | 8 |
| Jun 2026 | Oral-B | 27.1K | 6.3% | 9 |
| Jun 2026 | Tom’s of Maine | 22.2K | 5.2% | 10 |
| Jun 2026 | Quip | 18.1K | 4.2% | 11 |
| Jun 2026 | Arm & Hammer | 14.8K | 3.5% | 12 |
| Jun 2026 | Davids | 12.1K | 2.8% | 13 |
| Jun 2026 | Burst | 5.4K | 1.3% | 14 |
| Jun 2026 | Bite | 3.6K | 0.84% | 15 |
| Jul 2026 | Boka | 110K | 23.2% | 1 |
| Jul 2026 | Marvis | 49.5K | 10.4% | 2 |
| Jul 2026 | Colgate | 40.5K | 8.5% | 3 |
| Jul 2026 | Sensodyne | 40.5K | 8.5% | 4 |
| Jul 2026 | Cocofloss | 33.1K | 7% | 5 |
| Jul 2026 | Crest | 33.1K | 7% | 6 |
| Jul 2026 | Hello | 33.1K | 7% | 7 |
| Jul 2026 | Philips Sonicare | 33.1K | 7% | 8 |
| Jul 2026 | Oral-B | 27.1K | 5.7% | 9 |
| Jul 2026 | Quip | 18.1K | 3.8% | 10 |
| Jul 2026 | Tom’s of Maine | 18.1K | 3.8% | 11 |
| Jul 2026 | Arm & Hammer | 14.8K | 3.1% | 12 |
| Jul 2026 | Davids | 14.8K | 3.1% | 13 |
| Jul 2026 | Burst | 5.4K | 1.1% | 14 |
| Jul 2026 | Bite | 2.9K | 0.61% | 15 |
| Aug 2026 | Boka | 74K | 16% | 1 |
| Aug 2026 | Marvis | 60.5K | 13.1% | 2 |
| Aug 2026 | Colgate | 40.5K | 8.7% | 3 |
| Aug 2026 | Crest | 40.5K | 8.7% | 4 |
| Aug 2026 | Sensodyne | 40.5K | 8.7% | 5 |
| Aug 2026 | Hello | 33.1K | 7.1% | 6 |
| Aug 2026 | Oral-B | 33.1K | 7.1% | 7 |
| Aug 2026 | Philips Sonicare | 33.1K | 7.1% | 8 |
| Aug 2026 | Cocofloss | 27.1K | 5.9% | 9 |
| Aug 2026 | Quip | 22.2K | 4.8% | 10 |
| Aug 2026 | Tom’s of Maine | 18.1K | 3.9% | 11 |
| Aug 2026 | Arm & Hammer | 14.8K | 3.2% | 12 |
| Aug 2026 | Davids | 14.8K | 3.2% | 13 |
| Aug 2026 | Bite | 5.4K | 1.2% | 14 |
| Aug 2026 | Burst | 5.4K | 1.2% | 15 |
| Sep 2026 | Boka | 74K | 15.6% | 1 |
| Sep 2026 | Marvis | 74K | 15.6% | 2 |
| Sep 2026 | Sensodyne | 49.5K | 10.4% | 3 |
| Sep 2026 | Crest | 40.5K | 8.5% | 4 |
| Sep 2026 | Colgate | 33.1K | 7% | 5 |
| Sep 2026 | Oral-B | 33.1K | 7% | 6 |
| Sep 2026 | Philips Sonicare | 33.1K | 7% | 7 |
| Sep 2026 | Cocofloss | 27.1K | 5.7% | 8 |
| Sep 2026 | Hello | 27.1K | 5.7% | 9 |
| Sep 2026 | Quip | 22.2K | 4.7% | 10 |
| Sep 2026 | Arm & Hammer | 18.1K | 3.8% | 11 |
| Sep 2026 | Tom’s of Maine | 18.1K | 3.8% | 12 |
| Sep 2026 | Davids | 14.8K | 3.1% | 13 |
| Sep 2026 | Burst | 5.4K | 1.1% | 14 |
| Sep 2026 | Bite | 3.6K | 0.76% | 15 |

## What is being compared

- **Arm & Hammer**: Measured on the search term “arm and hammer toothpaste”.
- **Bite**: Measured on the search term “bite toothpaste”.
- **Boka**: Measured on the search term “boka toothpaste”.
- **Burst**: Measured on the search term “burst toothbrush”.
- **Cocofloss**: Measured on the search term “cocofloss”.
- **Colgate**: Measured on the search term “colgate toothpaste”.
- **Crest**: Measured on the search term “crest toothpaste”.
- **Davids**: Measured on the search term “davids toothpaste”.
- **Hello**: Measured on the search term “hello toothpaste”.
- **Marvis**: Measured on the search term “marvis toothpaste”.
- **Oral-B**: Measured on the search term “oral b”.
- **Philips Sonicare**: Measured on the search term “philips sonicare”.
- **Quip**: Measured on the search term “quip toothbrush”.
- **Sensodyne**: Measured on the search term “sensodyne”.
- **Tom’s of Maine**: Measured on the search term “toms toothpaste”.

- [Arm & Hammer](/demand/us/brands/arm-and-hammer)
- [Bite](/demand/us/brands/bite-toothpaste)
- [Boka](/demand/us/brands/boka)
- [Burst](/demand/us/brands/burst-oral-care)
- [Cocofloss](/demand/us/brands/cocofloss)
- [Colgate](/demand/us/brands/colgate)
- [Crest](/demand/us/brands/crest-toothpaste)
- [Davids](/demand/us/brands/davids-toothpaste)
- [Hello](/demand/us/brands/hello-products)
- [Marvis](/demand/us/brands/marvis)
- [Oral-B](/demand/us/brands/oral-b)
- [Philips Sonicare](/demand/us/brands/philips-sonicare)
- [Quip](/demand/us/brands/quip-toothbrush)
- [Sensodyne](/demand/us/brands/sensodyne)
- [Tom’s of Maine](/demand/us/brands/toms-of-maine)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among oral care brands in the United States?

Boka and Marvis tie for the highest share of searches among oral care brands in the United States, at 15.6% each in September 2026.

## Cite this page

Brandwave. "Oral care brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-oral-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-oral-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.