--- title: "Online will services in United States: Which are searched most?" description: "Compare the services for writing a will online. Share of Search among LegalZoom, Trust & Will, Rocket Lawyer and Gentreo, the online will services Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-online-will-services" publisher: "Brandwave" --- # Online will services in United States: Which are searched most? Compare the services for writing a will online. Share of Search among LegalZoom, Trust & Will, Rocket Lawyer and Gentreo, the online will services Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online will services - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: LegalZoom, 35.5% ## Which brand is most popular in search among online will services in United States? - LegalZoom and Trust & Will share the highest estimated Share of Search among online will services in United States, at 35.5% in September 2026. - Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online will services in United States peaked at 42.8% in March 2026 and was lowest at 34.5% in January 2026. - Across the 12 months ending September 2026, Trust & Will’s estimated Share of Search among online will services in United States peaked at 42.2% in January 2026 and was lowest at 28.6% in March 2026. - Across the 12 months ending September 2026, Rocket Lawyer’s estimated Share of Search among online will services in United States peaked at 31% in November 2025 and was lowest at 23.1% in January 2026. - Across the 12 months ending September 2026, LegalZoom, Trust & Will, Rocket Lawyer and Gentreo held steady: their estimated Share of Search among online will services in United States each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [LegalZoom vs Trust & Will: compare search popularity](/demand/us/compare/legalzoom-vs-trust-and-will): 35.5% Share of Search each. - [LegalZoom vs Rocket Lawyer: compare search popularity](/demand/us/compare/legalzoom-vs-rocket-lawyer): 35.5% against 29% Share of Search. - [Trust & Will vs Rocket Lawyer: compare search popularity](/demand/us/compare/rocket-lawyer-vs-trust-and-will): 35.5% against 29% Share of Search. ## How did search popularity change for United States online will services in September 2026? - In September 2026, Rocket Lawyer gained estimated Share of Search among online will services in United States, from 25.1% to 29%. - In September 2026, LegalZoom lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%. - In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%. - Estimated monthly branded searches for Gentreo in United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LegalZoom | 35.5% | 49.5K | -18.2% | LegalZoom | | 2 | Trust & Will | 35.5% | 49.5K | -18.2% | Trust & Will | | 3 | Rocket Lawyer | 29% | 40.5K | 0.0% | Rocket Lawyer | | 4 | Gentreo | 0.06% | 90 | -18.2% | Gentreo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LegalZoom | 60.5K | 35.4% | 1 | | Oct 2025 | Trust & Will | 60.5K | 35.4% | 2 | | Oct 2025 | Rocket Lawyer | 49.5K | 29% | 3 | | Oct 2025 | Gentreo | 170 | 0.1% | 4 | | Nov 2025 | LegalZoom | 60.5K | 37.9% | 1 | | Nov 2025 | Rocket Lawyer | 49.5K | 31% | 2 | | Nov 2025 | Trust & Will | 49.5K | 31% | 3 | | Nov 2025 | Gentreo | 110 | 0.07% | 4 | | Dec 2025 | LegalZoom | 60.5K | 37.9% | 1 | | Dec 2025 | Rocket Lawyer | 49.5K | 31% | 2 | | Dec 2025 | Trust & Will | 49.5K | 31% | 3 | | Dec 2025 | Gentreo | 140 | 0.09% | 4 | | Jan 2026 | Trust & Will | 90.5K | 42.2% | 1 | | Jan 2026 | LegalZoom | 74K | 34.5% | 2 | | Jan 2026 | Rocket Lawyer | 49.5K | 23.1% | 3 | | Jan 2026 | Gentreo | 210 | 0.1% | 4 | | Feb 2026 | LegalZoom | 74K | 40.2% | 1 | | Feb 2026 | Trust & Will | 60.5K | 32.9% | 2 | | Feb 2026 | Rocket Lawyer | 49.5K | 26.9% | 3 | | Feb 2026 | Gentreo | 170 | 0.09% | 4 | | Mar 2026 | LegalZoom | 90.5K | 42.8% | 1 | | Mar 2026 | Rocket Lawyer | 60.5K | 28.6% | 2 | | Mar 2026 | Trust & Will | 60.5K | 28.6% | 3 | | Mar 2026 | Gentreo | 140 | 0.07% | 4 | | Apr 2026 | LegalZoom | 74K | 40.2% | 1 | | Apr 2026 | Trust & Will | 60.5K | 32.9% | 2 | | Apr 2026 | Rocket Lawyer | 49.5K | 26.9% | 3 | | Apr 2026 | Gentreo | 140 | 0.08% | 4 | | May 2026 | LegalZoom | 60.5K | 37.9% | 1 | | May 2026 | Rocket Lawyer | 49.5K | 31% | 2 | | May 2026 | Trust & Will | 49.5K | 31% | 3 | | May 2026 | Gentreo | 110 | 0.07% | 4 | | Jun 2026 | LegalZoom | 60.5K | 40.2% | 1 | | Jun 2026 | Trust & Will | 49.5K | 32.9% | 2 | | Jun 2026 | Rocket Lawyer | 40.5K | 26.9% | 3 | | Jun 2026 | Gentreo | 70 | 0.05% | 4 | | Jul 2026 | LegalZoom | 60.5K | 40.2% | 1 | | Jul 2026 | Trust & Will | 49.5K | 32.9% | 2 | | Jul 2026 | Rocket Lawyer | 40.5K | 26.9% | 3 | | Jul 2026 | Gentreo | 90 | 0.06% | 4 | | Aug 2026 | LegalZoom | 60.5K | 37.4% | 1 | | Aug 2026 | Trust & Will | 60.5K | 37.4% | 2 | | Aug 2026 | Rocket Lawyer | 40.5K | 25.1% | 3 | | Aug 2026 | Gentreo | 110 | 0.07% | 4 | | Sep 2026 | LegalZoom | 49.5K | 35.5% | 1 | | Sep 2026 | Trust & Will | 49.5K | 35.5% | 2 | | Sep 2026 | Rocket Lawyer | 40.5K | 29% | 3 | | Sep 2026 | Gentreo | 90 | 0.06% | 4 | ## What is being compared - **Gentreo**: Measured on the search term “gentreo”. - **LegalZoom**: Measured on the search term “legalzoom”. - **Rocket Lawyer**: Measured on the search term “rocket lawyer”. - **Trust & Will**: Measured on the search term “trust & will”. - [Gentreo](/demand/us/brands/gentreo) - [LegalZoom](/demand/us/brands/legalzoom) - [Rocket Lawyer](/demand/us/brands/rocket-lawyer) - [Trust & Will](/demand/us/brands/trust-and-will) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online will services in United States? LegalZoom and Trust & Will share the highest estimated Share of Search among online will services in United States, at 35.5% in September 2026. ## Cite this page Brandwave. "Online will services in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-online-will-services This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-online-will-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.