--- title: "Online therapy platforms in United States: Which are searched most?" description: "Compare the platforms offering online therapy and counselling. Share of Search among Talkspace, Amwell and K Health, the online therapy platforms Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-online-therapy-platforms" publisher: "Brandwave" --- # Online therapy platforms in United States: Which are searched most? Compare the platforms offering online therapy and counselling. Share of Search among Talkspace, Amwell and K Health, the online therapy platforms Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Online therapy platforms - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Talkspace, 80.5% ## Which brand is most popular in search among online therapy platforms in United States? - In September 2026, Talkspace was the most searched among online therapy platforms in United States, with an estimated 49.5K branded searches and 80.5% estimated Share of Search within this set. - Amwell is in 2nd place, 69.8 percentage points behind at 10.7% Share of Search. - Across the 12 months ending September 2026, Talkspace’s estimated Share of Search among online therapy platforms in United States increased from 78.6% to 80.5%. - Across the 12 months ending September 2026, Amwell’s estimated Share of Search among online therapy platforms in United States decreased from 12.9% to 10.7%. - Across the 12 months ending September 2026, Talkspace’s estimated Share of Search among online therapy platforms in United States peaked at 81.8% in February 2026 and was lowest at 75% in December 2025. - Across the 12 months ending September 2026, Amwell’s estimated Share of Search among online therapy platforms in United States peaked at 15% in December 2025 and was lowest at 10.3% in July 2026. - Across the 12 months ending September 2026, K Health’s estimated Share of Search among online therapy platforms in United States peaked at 12.6% in July 2026 and was lowest at 7.3% in February 2026. - Across the 12 months ending September 2026, K Health held steady: its estimated Share of Search among online therapy platforms in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Talkspace vs Amwell: compare search popularity](/demand/us/compare/amwell-vs-talkspace): 80.5% against 10.7% Share of Search. - [Talkspace vs K Health: compare search popularity](/demand/us/compare/k-health-vs-talkspace): 80.5% against 8.8% Share of Search. - [Amwell vs K Health: compare search popularity](/demand/us/compare/amwell-vs-k-health): 10.7% against 8.8% Share of Search. ## How did search popularity change for United States online therapy platforms in September 2026? - Estimated monthly branded searches for Amwell in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for K Health in United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. - Estimated monthly branded searches for Talkspace in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Talkspace | 80.5% | 49.5K | 0.0% | Talkspace | | 2 | Amwell | 10.7% | 6.6K | 0.0% | Amwell | | 3 | K Health | 8.8% | 5.4K | 0.0% | K Health | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Talkspace | 60.5K | 78.6% | 1 | | Oct 2025 | Amwell | 9.9K | 12.9% | 2 | | Oct 2025 | K Health | 6.6K | 8.6% | 3 | | Nov 2025 | Talkspace | 49.5K | 78.6% | 1 | | Nov 2025 | Amwell | 8.1K | 12.9% | 2 | | Nov 2025 | K Health | 5.4K | 8.6% | 3 | | Dec 2025 | Talkspace | 49.5K | 75% | 1 | | Dec 2025 | Amwell | 9.9K | 15% | 2 | | Dec 2025 | K Health | 6.6K | 10% | 3 | | Jan 2026 | Talkspace | 60.5K | 78.6% | 1 | | Jan 2026 | Amwell | 9.9K | 12.9% | 2 | | Jan 2026 | K Health | 6.6K | 8.6% | 3 | | Feb 2026 | Talkspace | 60.5K | 81.8% | 1 | | Feb 2026 | Amwell | 8.1K | 10.9% | 2 | | Feb 2026 | K Health | 5.4K | 7.3% | 3 | | Mar 2026 | Talkspace | 60.5K | 78.6% | 1 | | Mar 2026 | Amwell | 9.9K | 12.9% | 2 | | Mar 2026 | K Health | 6.6K | 8.6% | 3 | | Apr 2026 | Talkspace | 60.5K | 81.8% | 1 | | Apr 2026 | Amwell | 8.1K | 10.9% | 2 | | Apr 2026 | K Health | 5.4K | 7.3% | 3 | | May 2026 | Talkspace | 49.5K | 78.6% | 1 | | May 2026 | Amwell | 8.1K | 12.9% | 2 | | May 2026 | K Health | 5.4K | 8.6% | 3 | | Jun 2026 | Talkspace | 49.5K | 80.5% | 1 | | Jun 2026 | Amwell | 6.6K | 10.7% | 2 | | Jun 2026 | K Health | 5.4K | 8.8% | 3 | | Jul 2026 | Talkspace | 49.5K | 77.1% | 1 | | Jul 2026 | K Health | 8.1K | 12.6% | 2 | | Jul 2026 | Amwell | 6.6K | 10.3% | 3 | | Aug 2026 | Talkspace | 49.5K | 80.5% | 1 | | Aug 2026 | Amwell | 6.6K | 10.7% | 2 | | Aug 2026 | K Health | 5.4K | 8.8% | 3 | | Sep 2026 | Talkspace | 49.5K | 80.5% | 1 | | Sep 2026 | Amwell | 6.6K | 10.7% | 2 | | Sep 2026 | K Health | 5.4K | 8.8% | 3 | ## What is being compared - **Amwell**: Measured on the search term “amwell”. - **K Health**: Measured on the search term “k health”. - **Talkspace**: Measured on the search term “talkspace”. - [Amwell](/demand/us/brands/amwell) - [K Health](/demand/us/brands/k-health) - [Talkspace](/demand/us/brands/talkspace) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among online therapy platforms in United States? In September 2026, Talkspace was the most searched among online therapy platforms in United States, with an estimated 49.5K branded searches and 80.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Online therapy platforms in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-online-therapy-platforms This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-online-therapy-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.