---
title: "Online glasses retailers in the United States: Which are searched most?"
description: "Compare the online stores people in the US buy prescription glasses from. Share of Search among Zenni, Warby Parker, EyeBuyDirect, Pair Eyewear and GlassesUSA, the online glasses retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-online-glasses-retailers"
publisher: "Brandwave"
---

# Online glasses retailers in the United States: Which are searched most?

Compare the online stores people in the US buy prescription glasses from. Share of Search among Zenni, Warby Parker, EyeBuyDirect, Pair Eyewear and GlassesUSA, the online glasses retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online glasses retailers
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zenni, 42.4%

## Which brand is most popular in search among online glasses retailers in the United States?

- In September 2026, Zenni was the most searched among online glasses retailers in the United States, with an estimated 1M branded searches, 42.4% of all searches for the five we track.
- Warby Parker is in 2nd place, 13.9 percentage points behind at 28.6%.
- Across the 12 months ending September 2026, Zenni’s share of searches among online glasses retailers in the United States increased from 40.5% to 42.4%.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States increased from 28% to 28.6%.
- Across the 12 months ending September 2026, GlassesUSA’s share of searches among online glasses retailers in the United States decreased from 6.9% to 3.8%.
- Across the 12 months ending September 2026, Zenni’s share of searches among online glasses retailers in the United States peaked at 45.6% in February 2026 and was lowest at 38.6% in December 2025.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States peaked at 32.6% in December 2025 and was lowest at 26.3% in July 2026.
- Across the 12 months ending September 2026, EyeBuyDirect’s share of searches among online glasses retailers in the United States peaked at 20.5% in July 2026 and was lowest at 16.4% in January 2026.
- Across the 12 months ending September 2026, Pair Eyewear’s share of searches among online glasses retailers in the United States peaked at 7.3% in March 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, GlassesUSA’s share of searches among online glasses retailers in the United States peaked at 6.9% in October 2025 and was lowest at 2.5% in February 2026.
- Across the 12 months ending September 2026, Pair Eyewear rose from 5th to 4th among online glasses retailers in the United States.
- Across the 12 months ending September 2026, GlassesUSA fell from 4th to 5th among online glasses retailers in the United States.
- Across the 12 months ending September 2026, EyeBuyDirect held steady: its share of searches among online glasses retailers in the United States moved less than 0.5 percentage points.

## Top online glasses retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Zenni and EyeBuyDirect appeared every time. Zenni was recommended most often, coming first in one out of five answers. EyeBuyDirect was second, and Warby Parker was third. Pair Eyewear, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zenni | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| EyeBuyDirect | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Warby Parker | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| GlassesUSA | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Pair Eyewear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online glasses retailers

- Asked ChatGPT "Where should I buy prescription glasses online in the US?": 1. Warby Parker, 2. Zenni, 3. EyeBuyDirect, 4. GlassesUSA
- Asked ChatGPT "What are the best online glasses stores in the US?": 1. GlassesUSA, 2. Zenni, 3. EyeBuyDirect, 4. Warby Parker
- Asked ChatGPT "What's the cheapest good place to buy glasses online in the US?": 1. Zenni, 2. EyeBuyDirect
- Searched Google, AI Overview "glasses online": 1. GlassesUSA, 2. Zenni, 3. Warby Parker, 4. EyeBuyDirect
- Searched Google, AI Overview "buy glasses online": 1. EyeBuyDirect, 2. Warby Parker, 3. Zenni

Not named in any answer: Pair Eyewear.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Zenni vs Warby Parker: compare search popularity](/demand/us/compare/warby-parker-vs-zenni): 42.4% against 28.6% Share of Search.
- [Zenni vs EyeBuyDirect: compare search popularity](/demand/us/compare/eyebuydirect-vs-zenni): 42.4% against 18.2% Share of Search.
- [Zenni vs Pair Eyewear: compare search popularity](/demand/us/compare/pair-eyewear-vs-zenni): 42.4% against 7% Share of Search.
- [Zenni vs GlassesUSA: compare search popularity](/demand/us/compare/glassesusa-vs-zenni): 42.4% against 3.8% Share of Search.
- [Warby Parker vs EyeBuyDirect: compare search popularity](/demand/us/compare/eyebuydirect-vs-warby-parker): 28.6% against 18.2% Share of Search.
- [Warby Parker vs Pair Eyewear: compare search popularity](/demand/us/compare/pair-eyewear-vs-warby-parker): 28.6% against 7% Share of Search.
- [Warby Parker vs GlassesUSA: compare search popularity](/demand/us/compare/glassesusa-vs-warby-parker): 28.6% against 3.8% Share of Search.
- [EyeBuyDirect vs Pair Eyewear: compare search popularity](/demand/us/compare/eyebuydirect-vs-pair-eyewear): 18.2% against 7% Share of Search.
- [EyeBuyDirect vs GlassesUSA: compare search popularity](/demand/us/compare/eyebuydirect-vs-glassesusa): 18.2% against 3.8% Share of Search.
- [Pair Eyewear vs GlassesUSA: compare search popularity](/demand/us/compare/glassesusa-vs-pair-eyewear): 7% against 3.8% Share of Search.

## How did search popularity change for United States online glasses retailers in September 2026?

- In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%.
- In September 2026, GlassesUSA gained share of searches among online glasses retailers in the United States, from 3% to 3.8%.
- In September 2026, Zenni lost share of searches among online glasses retailers in the United States, from 45.3% to 42.4%.
- Pair Eyewear’s share of searches among online glasses retailers in the United States has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zenni | 42.4% | 1M | -11.0% | Zenni |
| 2 | Warby Parker | 28.6% | 673K | 0.0% | Warby Parker |
| 3 | EyeBuyDirect | 18.2% | 429K | -3.1% | EyeBuyDirect |
| 4 | Pair Eyewear | 7% | 165K | 0.0% | Pair Eyewear |
| 5 | GlassesUSA | 3.8% | 90.5K | +22.3% | GlassesUSA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zenni | 974K | 40.5% | 1 |
| Oct 2025 | Warby Parker | 673K | 28% | 2 |
| Oct 2025 | EyeBuyDirect | 429K | 17.8% | 3 |
| Oct 2025 | GlassesUSA | 165K | 6.9% | 4 |
| Oct 2025 | Pair Eyewear | 165K | 6.9% | 5 |
| Nov 2025 | Zenni | 1.1M | 42.8% | 1 |
| Nov 2025 | Warby Parker | 673K | 26.9% | 2 |
| Nov 2025 | EyeBuyDirect | 429K | 17.1% | 3 |
| Nov 2025 | GlassesUSA | 165K | 6.6% | 4 |
| Nov 2025 | Pair Eyewear | 165K | 6.6% | 5 |
| Dec 2025 | Zenni | 974K | 38.6% | 1 |
| Dec 2025 | Warby Parker | 823K | 32.6% | 2 |
| Dec 2025 | EyeBuyDirect | 429K | 17% | 3 |
| Dec 2025 | GlassesUSA | 165K | 6.5% | 4 |
| Dec 2025 | Pair Eyewear | 135K | 5.3% | 5 |
| Jan 2026 | Zenni | 1.1M | 41.8% | 1 |
| Jan 2026 | Warby Parker | 823K | 30.6% | 2 |
| Jan 2026 | EyeBuyDirect | 442K | 16.4% | 3 |
| Jan 2026 | Pair Eyewear | 165K | 6.1% | 4 |
| Jan 2026 | GlassesUSA | 135K | 5% | 5 |
| Feb 2026 | Zenni | 1.1M | 45.6% | 1 |
| Feb 2026 | Warby Parker | 673K | 27.3% | 2 |
| Feb 2026 | EyeBuyDirect | 442K | 17.9% | 3 |
| Feb 2026 | Pair Eyewear | 165K | 6.7% | 4 |
| Feb 2026 | GlassesUSA | 60.5K | 2.5% | 5 |
| Mar 2026 | Zenni | 1.1M | 40.9% | 1 |
| Mar 2026 | Warby Parker | 823K | 30% | 2 |
| Mar 2026 | EyeBuyDirect | 524K | 19.1% | 3 |
| Mar 2026 | Pair Eyewear | 201K | 7.3% | 4 |
| Mar 2026 | GlassesUSA | 74K | 2.7% | 5 |
| Apr 2026 | Zenni | 1.1M | 45.6% | 1 |
| Apr 2026 | Warby Parker | 673K | 27.3% | 2 |
| Apr 2026 | EyeBuyDirect | 442K | 17.9% | 3 |
| Apr 2026 | Pair Eyewear | 165K | 6.7% | 4 |
| Apr 2026 | GlassesUSA | 60.5K | 2.5% | 5 |
| May 2026 | Zenni | 1M | 44% | 1 |
| May 2026 | Warby Parker | 673K | 28.4% | 2 |
| May 2026 | EyeBuyDirect | 429K | 18.1% | 3 |
| May 2026 | Pair Eyewear | 165K | 7% | 4 |
| May 2026 | GlassesUSA | 60.5K | 2.6% | 5 |
| Jun 2026 | Zenni | 1M | 43.5% | 1 |
| Jun 2026 | Warby Parker | 673K | 29.3% | 2 |
| Jun 2026 | EyeBuyDirect | 429K | 18.7% | 3 |
| Jun 2026 | Pair Eyewear | 135K | 5.9% | 4 |
| Jun 2026 | GlassesUSA | 60.5K | 2.6% | 5 |
| Jul 2026 | Zenni | 1.1M | 43.9% | 1 |
| Jul 2026 | Warby Parker | 673K | 26.3% | 2 |
| Jul 2026 | EyeBuyDirect | 524K | 20.5% | 3 |
| Jul 2026 | Pair Eyewear | 165K | 6.4% | 4 |
| Jul 2026 | GlassesUSA | 74K | 2.9% | 5 |
| Aug 2026 | Zenni | 1.1M | 45.3% | 1 |
| Aug 2026 | Warby Parker | 673K | 27.2% | 2 |
| Aug 2026 | EyeBuyDirect | 442K | 17.8% | 3 |
| Aug 2026 | Pair Eyewear | 165K | 6.7% | 4 |
| Aug 2026 | GlassesUSA | 74K | 3% | 5 |
| Sep 2026 | Zenni | 1M | 42.4% | 1 |
| Sep 2026 | Warby Parker | 673K | 28.6% | 2 |
| Sep 2026 | EyeBuyDirect | 429K | 18.2% | 3 |
| Sep 2026 | Pair Eyewear | 165K | 7% | 4 |
| Sep 2026 | GlassesUSA | 90.5K | 3.8% | 5 |

## What is being compared

- **EyeBuyDirect**: Measured on the search terms “eye buy direct” and “eyebuydirect”, summed into one figure.
- **GlassesUSA**: Measured on the search terms “glasses usa” and “glassesusa”, summed into one figure.
- **Pair Eyewear**: Measured on the search term “pair eyewear”.
- **Warby Parker**: Measured on the search term “warby parker”.
- **Zenni**: Measured on the search terms “zenni” and “zenni optical”, summed into one figure.

- [EyeBuyDirect](/demand/us/brands/eyebuydirect)
- [GlassesUSA](/demand/us/brands/glassesusa)
- [Pair Eyewear](/demand/us/brands/pair-eyewear)
- [Warby Parker](/demand/us/brands/warby-parker)
- [Zenni](/demand/us/brands/zenni)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online glasses retailers in the United States?

In September 2026, Zenni was the most searched among online glasses retailers in the United States, with an estimated 1M branded searches, 42.4% of all searches for the five we track.

## Cite this page

Brandwave. "Online glasses retailers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-online-glasses-retailers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-online-glasses-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.