---
title: "Online driver’s ed in the United States: Which are searched most?"
description: "Compare the online driver’s ed courses and permit test apps new drivers in the US use. Share of Search among I Drive Safely, Aceable, Coastline Academy, Zutobi, Driving-Tests.org and DriversEd.com, the online driver’s ed Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-online-drivers-ed"
publisher: "Brandwave"
---

# Online driver’s ed in the United States: Which are searched most?

Compare the online driver’s ed courses and permit test apps new drivers in the US use. Share of Search among I Drive Safely, Aceable, Coastline Academy, Zutobi, Driving-Tests.org and DriversEd.com, the online driver’s ed Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online driver’s ed
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: I Drive Safely, 44.3%

## Which brand is most popular in search among online driver’s ed in the United States?

- In September 2026, I Drive Safely was the most searched among online driver’s ed in the United States, with an estimated 33.1K branded searches, 44.3% of all searches for the six we track.
- Aceable is in 2nd place, 24.5 percentage points behind at 19.8%.
- Across the 12 months ending September 2026, I Drive Safely’s share of searches among online driver’s ed in the United States decreased from 48.2% to 44.3%.
- Across the 12 months ending September 2026, Aceable’s share of searches among online driver’s ed in the United States increased from 17.6% to 19.8%.
- Across the 12 months ending September 2026, Coastline Academy’s share of searches among online driver’s ed in the United States increased from 17.6% to 19.8%.
- Across the 12 months ending September 2026, Zutobi’s share of searches among online driver’s ed in the United States increased from 7.9% to 8.8%.
- Across the 12 months ending September 2026, Driving-Tests.org’s share of searches among online driver’s ed in the United States decreased from 6.4% to 4.8%.
- Across the 12 months ending September 2026, I Drive Safely’s share of searches among online driver’s ed in the United States peaked at 48.2% in October 2025 and was lowest at 32.6% in July 2026.
- Across the 12 months ending September 2026, Aceable’s share of searches among online driver’s ed in the United States peaked at 25.8% in December 2025 and was lowest at 17.6% in August 2026.
- Across the 12 months ending September 2026, Coastline Academy’s share of searches among online driver’s ed in the United States peaked at 25.5% in June 2026 and was lowest at 17.2% in December 2025.
- Across the 12 months ending September 2026, Zutobi’s share of searches among online driver’s ed in the United States peaked at 9.6% in August 2026 and was lowest at 6.7% in March 2026.
- Across the 12 months ending September 2026, Driving-Tests.org’s share of searches among online driver’s ed in the United States peaked at 21.9% in July 2026 and was lowest at 4.1% in June 2026.
- Across the 12 months ending September 2026, DriversEd.com’s share of searches among online driver’s ed in the United States peaked at 18.4% in March 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, DriversEd.com held steady: its share of searches among online driver’s ed in the United States moved less than 0.5 percentage points.

## Top online driver’s ed in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, DriversEd.com was mentioned most often, in three of the four answers. Aceable was recommended most often, coming first in two out of three answers that gave a list. I Drive Safely was second, and DriversEd.com was third. Coastline Academy, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aceable | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| I Drive Safely | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| DriversEd.com | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Coastline Academy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Zutobi | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 |
| Driving-Tests.org | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about online driver’s ed

- Asked ChatGPT "What's the best online driver's ed course?": 1. Aceable, 2. I Drive Safely, 3. DriversEd.com
- Asked ChatGPT "Which online driver's ed is best for teens getting their permit?": 1. Aceable, 2. DriversEd.com
- Asked ChatGPT "What's the best app to practice for the permit test?": 1. Zutobi
- Searched Google, AI Overview "online drivers ed": 1. I Drive Safely, 2. DriversEd.com

Not named in any answer: Coastline Academy and Driving-Tests.org.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [I Drive Safely vs Aceable: compare search popularity](/demand/us/compare/aceable-vs-i-drive-safely): 44.3% against 19.8% Share of Search.
- [I Drive Safely vs Coastline Academy: compare search popularity](/demand/us/compare/coastline-academy-vs-i-drive-safely): 44.3% against 19.8% Share of Search.
- [I Drive Safely vs Zutobi: compare search popularity](/demand/us/compare/i-drive-safely-vs-zutobi): 44.3% against 8.8% Share of Search.
- [I Drive Safely vs Driving-Tests.org: compare search popularity](/demand/us/compare/driving-tests-org-vs-i-drive-safely): 44.3% against 4.8% Share of Search.
- [Aceable vs Coastline Academy: compare search popularity](/demand/us/compare/aceable-vs-coastline-academy): 19.8% Share of Search each.
- [Aceable vs Zutobi: compare search popularity](/demand/us/compare/aceable-vs-zutobi): 19.8% against 8.8% Share of Search.
- [Aceable vs Driving-Tests.org: compare search popularity](/demand/us/compare/aceable-vs-driving-tests-org): 19.8% against 4.8% Share of Search.
- [Coastline Academy vs Zutobi: compare search popularity](/demand/us/compare/coastline-academy-vs-zutobi): 19.8% against 8.8% Share of Search.
- [Coastline Academy vs Driving-Tests.org: compare search popularity](/demand/us/compare/coastline-academy-vs-driving-tests-org): 19.8% against 4.8% Share of Search.
- [Zutobi vs Driving-Tests.org: compare search popularity](/demand/us/compare/driving-tests-org-vs-zutobi): 8.8% against 4.8% Share of Search.

## How did search popularity change for United States online driver’s ed in September 2026?

- In September 2026, Aceable overtook Coastline Academy to rank 2nd among online driver’s ed in the United States, with 19.8% of the searches.
- In September 2026, I Drive Safely gained share of searches among online driver’s ed in the United States, from 39.4% to 44.3%.
- In September 2026, Driving-Tests.org lost share of searches among online driver’s ed in the United States, from 9.6% to 4.8%.
- In September 2026, Coastline Academy lost share of searches among online driver’s ed in the United States, from 21.5% to 19.8%.
- In September 2026, Zutobi lost share of searches among online driver’s ed in the United States, from 9.6% to 8.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | I Drive Safely | 44.3% | 33.1K | 0.0% | I Drive Safely |
| 2 | Aceable | 19.8% | 14.8K | 0.0% | Aceable |
| 3 | Coastline Academy | 19.8% | 14.8K | -18.2% | Coastline Academy |
| 4 | Zutobi | 8.8% | 6.6K | -18.5% | Zutobi |
| 5 | Driving-Tests.org | 4.8% | 3.6K | -55.6% | Driving-Tests.org |
| 6 | DriversEd.com | 2.5% | 1.9K | 0.0% | DriversEd.com |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | I Drive Safely | 40.5K | 48.2% | 1 |
| Oct 2025 | Aceable | 14.8K | 17.6% | 2 |
| Oct 2025 | Coastline Academy | 14.8K | 17.6% | 3 |
| Oct 2025 | Zutobi | 6.6K | 7.9% | 4 |
| Oct 2025 | Driving-Tests.org | 5.4K | 6.4% | 5 |
| Oct 2025 | DriversEd.com | 1.9K | 2.3% | 6 |
| Nov 2025 | I Drive Safely | 33.1K | 42.9% | 1 |
| Nov 2025 | Aceable | 14.8K | 19.2% | 2 |
| Nov 2025 | Coastline Academy | 14.8K | 19.2% | 3 |
| Nov 2025 | Zutobi | 6.6K | 8.6% | 4 |
| Nov 2025 | Driving-Tests.org | 5.4K | 7% | 5 |
| Nov 2025 | DriversEd.com | 2.4K | 3.1% | 6 |
| Dec 2025 | I Drive Safely | 33.1K | 38.4% | 1 |
| Dec 2025 | Aceable | 22.2K | 25.8% | 2 |
| Dec 2025 | Coastline Academy | 14.8K | 17.2% | 3 |
| Dec 2025 | Driving-Tests.org | 6.6K | 7.7% | 4 |
| Dec 2025 | Zutobi | 6.6K | 7.7% | 5 |
| Dec 2025 | DriversEd.com | 2.9K | 3.4% | 6 |
| Jan 2026 | I Drive Safely | 33.1K | 33.9% | 1 |
| Jan 2026 | Aceable | 18.1K | 18.5% | 2 |
| Jan 2026 | Coastline Academy | 18.1K | 18.5% | 3 |
| Jan 2026 | DriversEd.com | 12.1K | 12.4% | 4 |
| Jan 2026 | Driving-Tests.org | 8.1K | 8.3% | 5 |
| Jan 2026 | Zutobi | 8.1K | 8.3% | 6 |
| Feb 2026 | I Drive Safely | 33.1K | 39.5% | 1 |
| Feb 2026 | Aceable | 18.1K | 21.6% | 2 |
| Feb 2026 | Coastline Academy | 18.1K | 21.6% | 3 |
| Feb 2026 | Zutobi | 6.6K | 7.9% | 4 |
| Feb 2026 | Driving-Tests.org | 5.4K | 6.5% | 5 |
| Feb 2026 | DriversEd.com | 2.4K | 2.9% | 6 |
| Mar 2026 | I Drive Safely | 40.5K | 33.6% | 1 |
| Mar 2026 | Aceable | 22.2K | 18.4% | 2 |
| Mar 2026 | Coastline Academy | 22.2K | 18.4% | 3 |
| Mar 2026 | DriversEd.com | 22.2K | 18.4% | 4 |
| Mar 2026 | Zutobi | 8.1K | 6.7% | 5 |
| Mar 2026 | Driving-Tests.org | 5.4K | 4.5% | 6 |
| Apr 2026 | I Drive Safely | 40.5K | 43.5% | 1 |
| Apr 2026 | Aceable | 18.1K | 19.4% | 2 |
| Apr 2026 | Coastline Academy | 18.1K | 19.4% | 3 |
| Apr 2026 | Zutobi | 8.1K | 8.7% | 4 |
| Apr 2026 | Driving-Tests.org | 5.4K | 5.8% | 5 |
| Apr 2026 | DriversEd.com | 2.9K | 3.1% | 6 |
| May 2026 | I Drive Safely | 33.1K | 38.4% | 1 |
| May 2026 | Aceable | 18.1K | 21% | 2 |
| May 2026 | Coastline Academy | 18.1K | 21% | 3 |
| May 2026 | DriversEd.com | 6.6K | 7.7% | 4 |
| May 2026 | Zutobi | 6.6K | 7.7% | 5 |
| May 2026 | Driving-Tests.org | 3.6K | 4.2% | 6 |
| Jun 2026 | I Drive Safely | 33.1K | 38% | 1 |
| Jun 2026 | Coastline Academy | 22.2K | 25.5% | 2 |
| Jun 2026 | Aceable | 18.1K | 20.8% | 3 |
| Jun 2026 | Zutobi | 8.1K | 9.3% | 4 |
| Jun 2026 | Driving-Tests.org | 3.6K | 4.1% | 5 |
| Jun 2026 | DriversEd.com | 1.9K | 2.2% | 6 |
| Jul 2026 | I Drive Safely | 33.1K | 32.6% | 1 |
| Jul 2026 | Driving-Tests.org | 22.2K | 21.9% | 2 |
| Jul 2026 | Aceable | 18.1K | 17.8% | 3 |
| Jul 2026 | Coastline Academy | 18.1K | 17.8% | 4 |
| Jul 2026 | Zutobi | 8.1K | 8% | 5 |
| Jul 2026 | DriversEd.com | 1.9K | 1.9% | 6 |
| Aug 2026 | I Drive Safely | 33.1K | 39.4% | 1 |
| Aug 2026 | Coastline Academy | 18.1K | 21.5% | 2 |
| Aug 2026 | Aceable | 14.8K | 17.6% | 3 |
| Aug 2026 | Driving-Tests.org | 8.1K | 9.6% | 4 |
| Aug 2026 | Zutobi | 8.1K | 9.6% | 5 |
| Aug 2026 | DriversEd.com | 1.9K | 2.3% | 6 |
| Sep 2026 | I Drive Safely | 33.1K | 44.3% | 1 |
| Sep 2026 | Aceable | 14.8K | 19.8% | 2 |
| Sep 2026 | Coastline Academy | 14.8K | 19.8% | 3 |
| Sep 2026 | Zutobi | 6.6K | 8.8% | 4 |
| Sep 2026 | Driving-Tests.org | 3.6K | 4.8% | 5 |
| Sep 2026 | DriversEd.com | 1.9K | 2.5% | 6 |

## What is being compared

- **Aceable**: Measured on the search term “aceable drivers ed”.
- **Coastline Academy**: Measured on the search term “coastline academy”.
- **DriversEd.com**: Measured on the search term “driversed.com”.
- **Driving-Tests.org**: Measured on the search term “driving-tests.org”.
- **I Drive Safely**: Measured on the search term “i drive safely”.
- **Zutobi**: Measured on the search term “zutobi”.

- [Aceable](/demand/us/brands/aceable)
- [Coastline Academy](/demand/us/brands/coastline-academy)
- [DriversEd.com](/demand/us/brands/driversed-com)
- [Driving-Tests.org](/demand/us/brands/driving-tests-org)
- [I Drive Safely](/demand/us/brands/i-drive-safely)
- [Zutobi](/demand/us/brands/zutobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online driver’s ed in the United States?

In September 2026, I Drive Safely was the most searched among online driver’s ed in the United States, with an estimated 33.1K branded searches, 44.3% of all searches for the six we track.

## Cite this page

Brandwave. "Online driver’s ed in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-online-drivers-ed

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-online-drivers-ed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.