---
title: "Office chair brands in the United States: Which are searched most?"
description: "Compare the office chair brands people in the US buy. Share of Search among Herman Miller, Secretlab, Steelcase, Branch, Haworth, X-Chair, Sihoo, Hbada, Razer, Humanscale and Autonomous, the office chair brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-office-chair-brands"
publisher: "Brandwave"
---

# Office chair brands in the United States: Which are searched most?

Compare the office chair brands people in the US buy. Share of Search among Herman Miller, Secretlab, Steelcase, Branch, Haworth, X-Chair, Sihoo, Hbada, Razer, Humanscale and Autonomous, the office chair brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Office chair brands
- **Market**: United States
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Herman Miller, 37.8%

## Which brand is most popular in search among office chair brands in the United States?

- Herman Miller and Secretlab tie for the highest share of searches among office chair brands in the United States, at 37.8% each in September 2026.
- Across the 12 months ending September 2026, Steelcase’s share of searches among office chair brands in the United States decreased from 9.2% to 7.6%.
- Across the 12 months ending September 2026, X-Chair’s share of searches among office chair brands in the United States decreased from 3.4% to 2.8%.
- Across the 12 months ending September 2026, Sihoo’s share of searches among office chair brands in the United States increased from 0.79% to 2.3%.
- Across the 12 months ending September 2026, Herman Miller’s share of searches among office chair brands in the United States peaked at 42.4% in March 2026 and was lowest at 31.6% in November 2025.
- Across the 12 months ending September 2026, Secretlab’s share of searches among office chair brands in the United States peaked at 47.8% in December 2025 and was lowest at 34.6% in July 2026.
- Across the 12 months ending September 2026, Steelcase’s share of searches among office chair brands in the United States peaked at 9.2% in October 2025 and was lowest at 6.4% in November 2025.
- Across the 12 months ending September 2026, X-Chair’s share of searches among office chair brands in the United States peaked at 3.4% in October 2025 and was lowest at 2.3% in April 2026.
- Across the 12 months ending September 2026, Sihoo’s share of searches among office chair brands in the United States peaked at 2.3% in September 2026 and was lowest at 0.78% in January 2026.
- Across the 12 months ending September 2026, Branch rose from 5th to 4th among office chair brands in the United States.
- Across the 12 months ending September 2026, Haworth rose from 6th to 5th among office chair brands in the United States.
- Across the 12 months ending September 2026, X-Chair fell from 4th to 6th among office chair brands in the United States.
- Across the 12 months ending September 2026, Sihoo rose from 11th to 7th among office chair brands in the United States.
- Across the 12 months ending September 2026, Humanscale fell from 7th to 10th among office chair brands in the United States.
- Across the 12 months ending September 2026, Autonomous fell from 10th to 11th among office chair brands in the United States.
- Across the 12 months ending September 2026, Herman Miller, Secretlab, Hbada and Razer held steady: their share of searches among office chair brands in the United States each moved less than 0.5 percentage points.

## Top office chair brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Herman Miller and Steelcase appeared every time. Steelcase was recommended most often, coming first in two out of four answers. Branch was second, and Herman Miller was third. X-Chair, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Steelcase | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Herman Miller | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Haworth | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Sihoo | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Secretlab | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| X-Chair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Hbada | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Razer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Humanscale | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Autonomous | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about office chair brands

- Asked ChatGPT "Which office chair should I buy?": 1. Branch, 2. Haworth, 3. Steelcase, 4. Herman Miller
- Asked ChatGPT "What are the best office chair brands?": 1. Herman Miller, 2. Steelcase, 3. Haworth, 4. Branch, 5. Secretlab, 6. Sihoo
- Asked ChatGPT "What is the best office chair for back pain?": 1. Steelcase, 2. Branch, 3. Sihoo, 4. Herman Miller
- Searched Google, AI Overview "best office chair": 1. Steelcase, 2. Herman Miller

Not named in any answer: X-Chair, Hbada, Razer, Humanscale and Autonomous.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Herman Miller vs Secretlab: compare search popularity](/demand/us/compare/herman-miller-vs-secretlab): 37.8% Share of Search each.
- [Herman Miller vs Steelcase: compare search popularity](/demand/us/compare/herman-miller-vs-steelcase): 37.8% against 7.6% Share of Search.
- [Herman Miller vs Branch: compare search popularity](/demand/us/compare/branch-furniture-vs-herman-miller): 37.8% against 2.8% Share of Search.
- [Herman Miller vs Haworth: compare search popularity](/demand/us/compare/haworth-vs-herman-miller): 37.8% against 2.8% Share of Search.
- [Secretlab vs Steelcase: compare search popularity](/demand/us/compare/secretlab-vs-steelcase): 37.8% against 7.6% Share of Search.
- [Secretlab vs Branch: compare search popularity](/demand/us/compare/branch-furniture-vs-secretlab): 37.8% against 2.8% Share of Search.
- [Secretlab vs Haworth: compare search popularity](/demand/us/compare/haworth-vs-secretlab): 37.8% against 2.8% Share of Search.
- [Steelcase vs Branch: compare search popularity](/demand/us/compare/branch-furniture-vs-steelcase): 7.6% against 2.8% Share of Search.
- [Steelcase vs Haworth: compare search popularity](/demand/us/compare/haworth-vs-steelcase): 7.6% against 2.8% Share of Search.
- [Branch vs Haworth: compare search popularity](/demand/us/compare/branch-furniture-vs-haworth): 2.8% Share of Search each.

## How did search popularity change for United States office chair brands in September 2026?

- In September 2026, Herman Miller lost share of searches among office chair brands in the United States, from 38.3% to 37.8%.
- In September 2026, Secretlab lost share of searches among office chair brands in the United States, from 38.3% to 37.8%.
- Sihoo’s share of searches among office chair brands in the United States has gained ground for 3 months in a row, from 1.1% to 2.3% in September 2026.
- In September 2026, Razer rose from 10th to 9th among office chair brands in the United States.
- In September 2026, Humanscale fell from 9th to 10th among office chair brands in the United States.
- Estimated monthly branded searches for Hbada in the United States rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
- Estimated monthly branded searches for X-Chair in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
- Estimated monthly branded searches for Steelcase in the United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Herman Miller | 37.8% | 90.5K | -17.7% | Herman Miller |
| 2 | Secretlab | 37.8% | 90.5K | -17.7% | Secretlab |
| 3 | Steelcase | 7.6% | 18.1K | -18.5% | Steelcase |
| 4 | Branch | 2.8% | 6.6K | -18.5% | Branch Furniture |
| 5 | Haworth | 2.8% | 6.6K | -18.5% | Haworth |
| 6 | X-Chair | 2.8% | 6.6K | 0.0% | X-Chair |
| 7 | Sihoo | 2.3% | 5.4K | 0.0% | Sihoo |
| 8 | Hbada | 1.8% | 4.4K | 0.0% | Hbada |
| 9 | Razer | 1.8% | 4.4K | 0.0% | Razer |
| 10 | Humanscale | 1.5% | 3.6K | -18.2% | Humanscale |
| 11 | Autonomous | 1.2% | 2.9K | -19.4% | Autonomous |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Herman Miller | 90.5K | 37.6% | 1 |
| Oct 2025 | Secretlab | 90.5K | 37.6% | 2 |
| Oct 2025 | Steelcase | 22.2K | 9.2% | 3 |
| Oct 2025 | X-Chair | 8.1K | 3.4% | 4 |
| Oct 2025 | Branch | 6.6K | 2.7% | 5 |
| Oct 2025 | Haworth | 6.6K | 2.7% | 6 |
| Oct 2025 | Humanscale | 4.4K | 1.8% | 7 |
| Oct 2025 | Hbada | 3.6K | 1.5% | 8 |
| Oct 2025 | Razer | 3.6K | 1.5% | 9 |
| Oct 2025 | Autonomous | 2.9K | 1.2% | 10 |
| Oct 2025 | Sihoo | 1.9K | 0.79% | 11 |
| Nov 2025 | Secretlab | 165K | 47.4% | 1 |
| Nov 2025 | Herman Miller | 110K | 31.6% | 2 |
| Nov 2025 | Steelcase | 22.2K | 6.4% | 3 |
| Nov 2025 | Haworth | 9.9K | 2.8% | 4 |
| Nov 2025 | X-Chair | 9.9K | 2.8% | 5 |
| Nov 2025 | Branch | 8.1K | 2.3% | 6 |
| Nov 2025 | Hbada | 6.6K | 1.9% | 7 |
| Nov 2025 | Razer | 5.4K | 1.6% | 8 |
| Nov 2025 | Humanscale | 4.4K | 1.3% | 9 |
| Nov 2025 | Autonomous | 3.6K | 1% | 10 |
| Nov 2025 | Sihoo | 2.9K | 0.83% | 11 |
| Dec 2025 | Secretlab | 165K | 47.8% | 1 |
| Dec 2025 | Herman Miller | 110K | 31.8% | 2 |
| Dec 2025 | Steelcase | 22.2K | 6.4% | 3 |
| Dec 2025 | X-Chair | 9.9K | 2.9% | 4 |
| Dec 2025 | Haworth | 8.1K | 2.3% | 5 |
| Dec 2025 | Hbada | 8.1K | 2.3% | 6 |
| Dec 2025 | Branch | 6.6K | 1.9% | 7 |
| Dec 2025 | Razer | 5.4K | 1.6% | 8 |
| Dec 2025 | Autonomous | 3.6K | 1% | 9 |
| Dec 2025 | Humanscale | 3.6K | 1% | 10 |
| Dec 2025 | Sihoo | 2.9K | 0.84% | 11 |
| Jan 2026 | Secretlab | 135K | 43.6% | 1 |
| Jan 2026 | Herman Miller | 110K | 35.6% | 2 |
| Jan 2026 | Steelcase | 22.2K | 7.2% | 3 |
| Jan 2026 | Haworth | 8.1K | 2.6% | 4 |
| Jan 2026 | X-Chair | 8.1K | 2.6% | 5 |
| Jan 2026 | Branch | 6.6K | 2.1% | 6 |
| Jan 2026 | Hbada | 5.4K | 1.7% | 7 |
| Jan 2026 | Razer | 4.4K | 1.4% | 8 |
| Jan 2026 | Autonomous | 3.6K | 1.2% | 9 |
| Jan 2026 | Humanscale | 3.6K | 1.2% | 10 |
| Jan 2026 | Sihoo | 2.4K | 0.78% | 11 |
| Feb 2026 | Herman Miller | 90.5K | 38.7% | 1 |
| Feb 2026 | Secretlab | 90.5K | 38.7% | 2 |
| Feb 2026 | Steelcase | 18.1K | 7.7% | 3 |
| Feb 2026 | Haworth | 6.6K | 2.8% | 4 |
| Feb 2026 | X-Chair | 6.6K | 2.8% | 5 |
| Feb 2026 | Branch | 5.4K | 2.3% | 6 |
| Feb 2026 | Hbada | 4.4K | 1.9% | 7 |
| Feb 2026 | Humanscale | 3.6K | 1.5% | 8 |
| Feb 2026 | Razer | 3.6K | 1.5% | 9 |
| Feb 2026 | Autonomous | 2.4K | 1% | 10 |
| Feb 2026 | Sihoo | 1.9K | 0.81% | 11 |
| Mar 2026 | Herman Miller | 110K | 42.4% | 1 |
| Mar 2026 | Secretlab | 90.5K | 34.9% | 2 |
| Mar 2026 | Steelcase | 22.2K | 8.6% | 3 |
| Mar 2026 | Branch | 6.6K | 2.5% | 4 |
| Mar 2026 | Haworth | 6.6K | 2.5% | 5 |
| Mar 2026 | X-Chair | 6.6K | 2.5% | 6 |
| Mar 2026 | Hbada | 4.4K | 1.7% | 7 |
| Mar 2026 | Humanscale | 3.6K | 1.4% | 8 |
| Mar 2026 | Razer | 3.6K | 1.4% | 9 |
| Mar 2026 | Autonomous | 2.9K | 1.1% | 10 |
| Mar 2026 | Sihoo | 2.4K | 0.93% | 11 |
| Apr 2026 | Herman Miller | 90.5K | 38.5% | 1 |
| Apr 2026 | Secretlab | 90.5K | 38.5% | 2 |
| Apr 2026 | Steelcase | 18.1K | 7.7% | 3 |
| Apr 2026 | Branch | 6.6K | 2.8% | 4 |
| Apr 2026 | Haworth | 6.6K | 2.8% | 5 |
| Apr 2026 | X-Chair | 5.4K | 2.3% | 6 |
| Apr 2026 | Hbada | 4.4K | 1.9% | 7 |
| Apr 2026 | Humanscale | 3.6K | 1.5% | 8 |
| Apr 2026 | Razer | 3.6K | 1.5% | 9 |
| Apr 2026 | Autonomous | 2.9K | 1.2% | 10 |
| Apr 2026 | Sihoo | 2.9K | 1.2% | 11 |
| May 2026 | Secretlab | 110K | 43% | 1 |
| May 2026 | Herman Miller | 90.5K | 35.4% | 2 |
| May 2026 | Steelcase | 18.1K | 7.1% | 3 |
| May 2026 | Branch | 6.6K | 2.6% | 4 |
| May 2026 | Haworth | 6.6K | 2.6% | 5 |
| May 2026 | X-Chair | 6.6K | 2.6% | 6 |
| May 2026 | Humanscale | 4.4K | 1.7% | 7 |
| May 2026 | Hbada | 3.6K | 1.4% | 8 |
| May 2026 | Razer | 3.6K | 1.4% | 9 |
| May 2026 | Autonomous | 2.9K | 1.1% | 10 |
| May 2026 | Sihoo | 2.9K | 1.1% | 11 |
| Jun 2026 | Secretlab | 110K | 43.2% | 1 |
| Jun 2026 | Herman Miller | 90.5K | 35.5% | 2 |
| Jun 2026 | Steelcase | 18.1K | 7.1% | 3 |
| Jun 2026 | Haworth | 6.6K | 2.6% | 4 |
| Jun 2026 | X-Chair | 6.6K | 2.6% | 5 |
| Jun 2026 | Branch | 5.4K | 2.1% | 6 |
| Jun 2026 | Hbada | 4.4K | 1.7% | 7 |
| Jun 2026 | Humanscale | 3.6K | 1.4% | 8 |
| Jun 2026 | Razer | 3.6K | 1.4% | 9 |
| Jun 2026 | Autonomous | 2.9K | 1.1% | 10 |
| Jun 2026 | Sihoo | 2.9K | 1.1% | 11 |
| Jul 2026 | Herman Miller | 110K | 42.1% | 1 |
| Jul 2026 | Secretlab | 90.5K | 34.6% | 2 |
| Jul 2026 | Steelcase | 22.2K | 8.5% | 3 |
| Jul 2026 | Branch | 6.6K | 2.5% | 4 |
| Jul 2026 | Haworth | 6.6K | 2.5% | 5 |
| Jul 2026 | X-Chair | 6.6K | 2.5% | 6 |
| Jul 2026 | Hbada | 4.4K | 1.7% | 7 |
| Jul 2026 | Razer | 4.4K | 1.7% | 8 |
| Jul 2026 | Humanscale | 3.6K | 1.4% | 9 |
| Jul 2026 | Sihoo | 3.6K | 1.4% | 10 |
| Jul 2026 | Autonomous | 2.9K | 1.1% | 11 |
| Aug 2026 | Herman Miller | 110K | 38.3% | 1 |
| Aug 2026 | Secretlab | 110K | 38.3% | 2 |
| Aug 2026 | Steelcase | 22.2K | 7.7% | 3 |
| Aug 2026 | Branch | 8.1K | 2.8% | 4 |
| Aug 2026 | Haworth | 8.1K | 2.8% | 5 |
| Aug 2026 | X-Chair | 6.6K | 2.3% | 6 |
| Aug 2026 | Sihoo | 5.4K | 1.9% | 7 |
| Aug 2026 | Hbada | 4.4K | 1.5% | 8 |
| Aug 2026 | Humanscale | 4.4K | 1.5% | 9 |
| Aug 2026 | Razer | 4.4K | 1.5% | 10 |
| Aug 2026 | Autonomous | 3.6K | 1.3% | 11 |
| Sep 2026 | Herman Miller | 90.5K | 37.8% | 1 |
| Sep 2026 | Secretlab | 90.5K | 37.8% | 2 |
| Sep 2026 | Steelcase | 18.1K | 7.6% | 3 |
| Sep 2026 | Branch | 6.6K | 2.8% | 4 |
| Sep 2026 | Haworth | 6.6K | 2.8% | 5 |
| Sep 2026 | X-Chair | 6.6K | 2.8% | 6 |
| Sep 2026 | Sihoo | 5.4K | 2.3% | 7 |
| Sep 2026 | Hbada | 4.4K | 1.8% | 8 |
| Sep 2026 | Razer | 4.4K | 1.8% | 9 |
| Sep 2026 | Humanscale | 3.6K | 1.5% | 10 |
| Sep 2026 | Autonomous | 2.9K | 1.2% | 11 |

## What is being compared

- **Autonomous**: Measured on the search term “autonomous chair”.
- **Branch**: Measured on the search term “branch chair”.
- **Haworth**: Measured on the search term “haworth chair”.
- **Hbada**: Measured on the search term “hbada chair”.
- **Herman Miller**: Measured on the search term “herman miller chair”.
- **Humanscale**: Measured on the search term “humanscale chair”.
- **Razer**: Measured on the search term “razer chair”.
- **Secretlab**: Measured on the search term “secretlab”.
- **Sihoo**: Measured on the search term “sihoo chair”.
- **Steelcase**: Measured on the search term “steelcase chair”.
- **X-Chair**: Measured on the search term “x chair”.

- [Autonomous](/demand/us/brands/autonomous)
- [Branch](/demand/us/brands/branch-furniture)
- [Haworth](/demand/us/brands/haworth)
- [Hbada](/demand/us/brands/hbada)
- [Herman Miller](/demand/us/brands/herman-miller)
- [Humanscale](/demand/us/brands/humanscale)
- [Razer](/demand/us/brands/razer)
- [Secretlab](/demand/us/brands/secretlab)
- [Sihoo](/demand/us/brands/sihoo-chair)
- [Steelcase](/demand/us/brands/steelcase)
- [X-Chair](/demand/us/brands/x-chair)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among office chair brands in the United States?

Herman Miller and Secretlab tie for the highest share of searches among office chair brands in the United States, at 37.8% each in September 2026.

## Cite this page

Brandwave. "Office chair brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-office-chair-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-office-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.