---
title: "Moving truck rental companies in the United States: Which are searched most?"
description: "Compare the companies people in the US rent moving trucks from. Share of Search among U-Haul, Penske Truck Rental, Enterprise Truck Rental, Budget Trucks and Ryder, the moving truck rental companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-moving-truck-rental-companies"
publisher: "Brandwave"
---

# Moving truck rental companies in the United States: Which are searched most?

Compare the companies people in the US rent moving trucks from. Share of Search among U-Haul, Penske Truck Rental, Enterprise Truck Rental, Budget Trucks and Ryder, the moving truck rental companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Moving truck rental companies
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: U-Haul, 76.6%

## Which brand is most popular in search among moving truck rental companies in the United States?

- In September 2026, U-Haul was the most searched among moving truck rental companies in the United States, with an estimated 3M branded searches, 76.6% of all searches for the five we track.
- Penske Truck Rental is in 2nd place, 64.3 percentage points behind at 12.3%.
- Across the 12 months ending September 2026, Penske Truck Rental’s share of searches among moving truck rental companies in the United States decreased from 12.8% to 12.3%.
- Across the 12 months ending September 2026, U-Haul’s share of searches among moving truck rental companies in the United States peaked at 79.6% in November 2025 and was lowest at 76.1% in July 2026.
- Across the 12 months ending September 2026, Penske Truck Rental’s share of searches among moving truck rental companies in the United States peaked at 12.8% in October 2025 and was lowest at 11% in November 2025.
- Across the 12 months ending September 2026, Enterprise Truck Rental’s share of searches among moving truck rental companies in the United States peaked at 4.8% in July 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Budget Trucks’ share of searches among moving truck rental companies in the United States peaked at 4.2% in May 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, U-Haul, Enterprise Truck Rental, Budget Trucks and Ryder held steady: their share of searches among moving truck rental companies in the United States each moved less than 0.5 percentage points.

## Top moving truck rental companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, U-Haul, Penske Truck Rental and Budget Trucks appeared every time. U-Haul was recommended most often, coming first in every answer. Penske Truck Rental was second, and Budget Trucks was third. Ryder, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| U-Haul | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Penske Truck Rental | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Budget Trucks | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Enterprise Truck Rental | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Ryder | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about moving truck rental companies

- Asked ChatGPT "Which moving truck rental company should I use in the US?": 1. U-Haul, 2. Penske Truck Rental, 3. Budget Trucks
- Asked ChatGPT "What are the best moving truck rental companies in the US?": 1. U-Haul, 2. Penske Truck Rental, 3. Budget Trucks, 4. Enterprise Truck Rental
- Asked ChatGPT "What's the cheapest truck rental for a one way move in the US?": 1. U-Haul, 2. Budget Trucks, 3. Penske Truck Rental, 4. Enterprise Truck Rental
- Searched Google, AI Overview "truck rental": 1. U-Haul, 2. Budget Trucks, 3. Penske Truck Rental, 4. Enterprise Truck Rental

Not named in any answer: Ryder.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [U-Haul vs Penske Truck Rental: compare search popularity](/demand/us/compare/penske-truck-rental-vs-u-haul): 76.6% against 12.3% Share of Search.
- [U-Haul vs Enterprise Truck Rental: compare search popularity](/demand/us/compare/enterprise-truck-rental-vs-u-haul): 76.6% against 4.2% Share of Search.
- [U-Haul vs Budget Trucks: compare search popularity](/demand/us/compare/budget-trucks-vs-u-haul): 76.6% against 3.5% Share of Search.
- [U-Haul vs Ryder: compare search popularity](/demand/us/compare/ryder-vs-u-haul): 76.6% against 3.5% Share of Search.
- [Penske Truck Rental vs Enterprise Truck Rental: compare search popularity](/demand/us/compare/enterprise-truck-rental-vs-penske-truck-rental): 12.3% against 4.2% Share of Search.
- [Penske Truck Rental vs Budget Trucks: compare search popularity](/demand/us/compare/budget-trucks-vs-penske-truck-rental): 12.3% against 3.5% Share of Search.
- [Penske Truck Rental vs Ryder: compare search popularity](/demand/us/compare/penske-truck-rental-vs-ryder): 12.3% against 3.5% Share of Search.
- [Enterprise Truck Rental vs Budget Trucks: compare search popularity](/demand/us/compare/budget-trucks-vs-enterprise-truck-rental): 4.2% against 3.5% Share of Search.
- [Enterprise Truck Rental vs Ryder: compare search popularity](/demand/us/compare/enterprise-truck-rental-vs-ryder): 4.2% against 3.5% Share of Search.
- [Budget Trucks vs Ryder: compare search popularity](/demand/us/compare/budget-trucks-vs-ryder): 3.5% Share of Search each.

## How did search popularity change for United States moving truck rental companies in September 2026?

- In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%.
- In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | U-Haul | 76.6% | 3M | -19.7% | U-Haul |
| 2 | Penske Truck Rental | 12.3% | 478K | -18.3% | Penske Truck Rental |
| 3 | Enterprise Truck Rental | 4.2% | 165K | -17.9% | Enterprise Rent-A-Car |
| 4 | Budget Trucks | 3.5% | 135K | -18.2% | Budget Trucks |
| 5 | Ryder | 3.5% | 135K | 0.0% | Ryder |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | U-Haul | 3M | 76.1% | 1 |
| Oct 2025 | Penske Truck Rental | 503K | 12.8% | 2 |
| Oct 2025 | Enterprise Truck Rental | 165K | 4.2% | 3 |
| Oct 2025 | Budget Trucks | 135K | 3.4% | 4 |
| Oct 2025 | Ryder | 135K | 3.4% | 5 |
| Nov 2025 | U-Haul | 3M | 79.6% | 1 |
| Nov 2025 | Penske Truck Rental | 411K | 11% | 2 |
| Nov 2025 | Enterprise Truck Rental | 135K | 3.6% | 3 |
| Nov 2025 | Budget Trucks | 110K | 2.9% | 4 |
| Nov 2025 | Ryder | 110K | 2.9% | 5 |
| Dec 2025 | U-Haul | 3M | 78.2% | 1 |
| Dec 2025 | Penske Truck Rental | 478K | 12.5% | 2 |
| Dec 2025 | Enterprise Truck Rental | 135K | 3.5% | 3 |
| Dec 2025 | Budget Trucks | 110K | 2.9% | 4 |
| Dec 2025 | Ryder | 110K | 2.9% | 5 |
| Jan 2026 | U-Haul | 2.9M | 77.4% | 1 |
| Jan 2026 | Penske Truck Rental | 478K | 12.6% | 2 |
| Jan 2026 | Budget Trucks | 135K | 3.6% | 3 |
| Jan 2026 | Enterprise Truck Rental | 135K | 3.6% | 4 |
| Jan 2026 | Ryder | 110K | 2.9% | 5 |
| Feb 2026 | U-Haul | 2.9M | 77.4% | 1 |
| Feb 2026 | Penske Truck Rental | 478K | 12.6% | 2 |
| Feb 2026 | Budget Trucks | 135K | 3.6% | 3 |
| Feb 2026 | Enterprise Truck Rental | 135K | 3.6% | 4 |
| Feb 2026 | Ryder | 110K | 2.9% | 5 |
| Mar 2026 | U-Haul | 3.6M | 78.8% | 1 |
| Mar 2026 | Penske Truck Rental | 503K | 11% | 2 |
| Mar 2026 | Budget Trucks | 165K | 3.6% | 3 |
| Mar 2026 | Enterprise Truck Rental | 165K | 3.6% | 4 |
| Mar 2026 | Ryder | 135K | 3% | 5 |
| Apr 2026 | U-Haul | 3M | 76.3% | 1 |
| Apr 2026 | Penske Truck Rental | 478K | 12% | 2 |
| Apr 2026 | Budget Trucks | 165K | 4.1% | 3 |
| Apr 2026 | Enterprise Truck Rental | 165K | 4.1% | 4 |
| Apr 2026 | Ryder | 135K | 3.4% | 5 |
| May 2026 | U-Haul | 3.7M | 76.8% | 1 |
| May 2026 | Penske Truck Rental | 585K | 12.1% | 2 |
| May 2026 | Budget Trucks | 201K | 4.2% | 3 |
| May 2026 | Enterprise Truck Rental | 201K | 4.2% | 4 |
| May 2026 | Ryder | 135K | 2.8% | 5 |
| Jun 2026 | U-Haul | 3.7M | 77.4% | 1 |
| Jun 2026 | Penske Truck Rental | 585K | 12.2% | 2 |
| Jun 2026 | Enterprise Truck Rental | 201K | 4.2% | 3 |
| Jun 2026 | Budget Trucks | 165K | 3.4% | 4 |
| Jun 2026 | Ryder | 135K | 2.8% | 5 |
| Jul 2026 | U-Haul | 3.2M | 76.1% | 1 |
| Jul 2026 | Penske Truck Rental | 503K | 12% | 2 |
| Jul 2026 | Enterprise Truck Rental | 201K | 4.8% | 3 |
| Jul 2026 | Budget Trucks | 165K | 3.9% | 4 |
| Jul 2026 | Ryder | 135K | 3.2% | 5 |
| Aug 2026 | U-Haul | 3.7M | 77.4% | 1 |
| Aug 2026 | Penske Truck Rental | 585K | 12.2% | 2 |
| Aug 2026 | Enterprise Truck Rental | 201K | 4.2% | 3 |
| Aug 2026 | Budget Trucks | 165K | 3.4% | 4 |
| Aug 2026 | Ryder | 135K | 2.8% | 5 |
| Sep 2026 | U-Haul | 3M | 76.6% | 1 |
| Sep 2026 | Penske Truck Rental | 478K | 12.3% | 2 |
| Sep 2026 | Enterprise Truck Rental | 165K | 4.2% | 3 |
| Sep 2026 | Budget Trucks | 135K | 3.5% | 4 |
| Sep 2026 | Ryder | 135K | 3.5% | 5 |

## What is being compared

- **Budget Trucks**: Measured on the search term “budget truck rental”.
- **Enterprise Truck Rental**: Measured on the search term “enterprise truck rental”.
- **Penske Truck Rental**: Measured on the search terms “penske” and “penske truck rental”, summed into one figure.
- **Ryder**: Measured on the search term “ryder truck rental”.
- **U-Haul**: Measured on the search terms “u haul truck rental”, “u-haul” and “uhaul”, summed into one figure.

- [Budget Trucks](/demand/us/brands/budget-trucks)
- [Enterprise Truck Rental](/demand/us/brands/enterprise-truck-rental)
- [Penske Truck Rental](/demand/us/brands/penske-truck-rental)
- [Ryder](/demand/us/brands/ryder)
- [U-Haul](/demand/us/brands/u-haul)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among moving truck rental companies in the United States?

In September 2026, U-Haul was the most searched among moving truck rental companies in the United States, with an estimated 3M branded searches, 76.6% of all searches for the five we track.

## Cite this page

Brandwave. "Moving truck rental companies in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-moving-truck-rental-companies

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-moving-truck-rental-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.