---
title: "Mortgage lenders in the United States: Which are searched most?"
description: "Compare the lenders people get home loans and refinances from. Share of Search among Rocket Mortgage, Pennymac, Mr. Cooper, loanDepot, Bank of America, Chase, UWM, Veterans United, Rate, Truist, Navy Federal Credit Union, Better and SoFi, the mortgage lenders Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-mortgage-lenders"
publisher: "Brandwave"
---

# Mortgage lenders in the United States: Which are searched most?

Compare the lenders people get home loans and refinances from. Share of Search among Rocket Mortgage, Pennymac, Mr. Cooper, loanDepot, Bank of America, Chase, UWM, Veterans United, Rate, Truist, Navy Federal Credit Union, Better and SoFi, the mortgage lenders Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mortgage lenders
- **Market**: United States
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Rocket Mortgage, 54.1%

## Which brand is most popular in search among mortgage lenders in the United States?

- In September 2026, Rocket Mortgage was the most searched among mortgage lenders in the United States, with an estimated 1.2M branded searches, 54.1% of all searches for the 13 we track.
- Pennymac is in 2nd place, 34.1 percentage points behind at 19.9%.
- Across the 12 months ending September 2026, Rocket Mortgage’s share of searches among mortgage lenders in the United States increased from 29% to 54.1%.
- Across the 12 months ending September 2026, Pennymac’s share of searches among mortgage lenders in the United States increased from 19.4% to 19.9%.
- Across the 12 months ending September 2026, Mr. Cooper’s share of searches among mortgage lenders in the United States decreased from 29% to 6%.
- Across the 12 months ending September 2026, Bank of America’s share of searches among mortgage lenders in the United States increased from 3.2% to 4%.
- Across the 12 months ending September 2026, Chase’s share of searches among mortgage lenders in the United States decreased from 4.7% to 3.3%.
- Across the 12 months ending September 2026, UWM’s share of searches among mortgage lenders in the United States decreased from 3.9% to 2.7%.
- Across the 12 months ending September 2026, Rocket Mortgage’s share of searches among mortgage lenders in the United States peaked at 54.7% in July 2026 and was lowest at 27.3% in January 2026.
- Across the 12 months ending September 2026, Pennymac’s share of searches among mortgage lenders in the United States peaked at 22.6% in November 2025 and was lowest at 16.5% in July 2026.
- Across the 12 months ending September 2026, Mr. Cooper’s share of searches among mortgage lenders in the United States peaked at 33.2% in January 2026 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, loanDepot’s share of searches among mortgage lenders in the United States peaked at 4.9% in July 2026 and was lowest at 3.7% in January 2026.
- Across the 12 months ending September 2026, Bank of America’s share of searches among mortgage lenders in the United States peaked at 4.7% in August 2026 and was lowest at 2% in January 2026.
- Across the 12 months ending September 2026, Chase’s share of searches among mortgage lenders in the United States peaked at 4.7% in October 2025 and was lowest at 2.3% in March 2026.
- Across the 12 months ending September 2026, UWM’s share of searches among mortgage lenders in the United States peaked at 4.7% in August 2026 and was lowest at 2.7% in September 2026.
- Across the 12 months ending September 2026, Rocket Mortgage rose from 2nd to 1st among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Pennymac rose from 3rd to 2nd among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Mr. Cooper fell from 1st to 3rd among mortgage lenders in the United States.
- Across the 12 months ending September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Bank of America rose from 7th to 5th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Chase fell from 4th to 6th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, UWM fell from 6th to 7th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Navy Federal Credit Union rose from 12th to 11th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Better fell from 11th to 12th among mortgage lenders in the United States.
- Across the 12 months ending September 2026, Veterans United, Rate, Truist and SoFi held steady: their share of searches among mortgage lenders in the United States each moved less than 0.5 percentage points.

## Top mortgage lenders in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Rocket Mortgage appeared every time. Rocket Mortgage was recommended most often, coming first in three out of five answers. Chase was second, and Bank of America was third. Pennymac, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rocket Mortgage | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Chase | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bank of America | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Truist | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| loanDepot | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Veterans United | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Navy Federal Credit Union | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Rate | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| SoFi | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Pennymac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mr. Cooper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| UWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Better | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about mortgage lenders

- Asked ChatGPT "Which mortgage lender should I use in the US?": 1. Truist, 2. Chase, 3. Rocket Mortgage, 4. Navy Federal Credit Union, 5. Rate
- Asked ChatGPT "What are the best mortgage lenders in the US?": 1. Truist, 2. Chase, 3. Rocket Mortgage, 4. Bank of America, 5. Navy Federal Credit Union, 6. loanDepot
- Asked ChatGPT "What's the best mortgage lender in the US for a first-time home buyer?": 1. Rocket Mortgage, 2. Chase, 3. Bank of America
- Searched Google, AI Overview "mortgage lenders": 1. Rocket Mortgage, 2. loanDepot, 3. Bank of America, 4. Veterans United, 5. SoFi, 6. Chase
- Searched Google, AI Overview "best mortgage lenders": 1. Rocket Mortgage, 2. loanDepot, 3. Bank of America, 4. Veterans United, 5. Rate, 6. SoFi

Not named in any answer: Pennymac, Mr. Cooper, UWM and Better.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Rocket Mortgage vs Pennymac: compare search popularity](/demand/us/compare/pennymac-vs-rocket-mortgage): 54.1% against 19.9% Share of Search.
- [Rocket Mortgage vs Mr. Cooper: compare search popularity](/demand/us/compare/mr-cooper-vs-rocket-mortgage): 54.1% against 6% Share of Search.
- [Rocket Mortgage vs loanDepot: compare search popularity](/demand/us/compare/loandepot-vs-rocket-mortgage): 54.1% against 4.9% Share of Search.
- [Rocket Mortgage vs Bank of America: compare search popularity](/demand/us/compare/bank-of-america-vs-rocket-mortgage): 54.1% against 4% Share of Search.
- [Pennymac vs Mr. Cooper: compare search popularity](/demand/us/compare/mr-cooper-vs-pennymac): 19.9% against 6% Share of Search.
- [Pennymac vs loanDepot: compare search popularity](/demand/us/compare/loandepot-vs-pennymac): 19.9% against 4.9% Share of Search.
- [Pennymac vs Bank of America: compare search popularity](/demand/us/compare/bank-of-america-vs-pennymac): 19.9% against 4% Share of Search.
- [Mr. Cooper vs loanDepot: compare search popularity](/demand/us/compare/loandepot-vs-mr-cooper): 6% against 4.9% Share of Search.
- [Mr. Cooper vs Bank of America: compare search popularity](/demand/us/compare/bank-of-america-vs-mr-cooper): 6% against 4% Share of Search.
- [loanDepot vs Bank of America: compare search popularity](/demand/us/compare/bank-of-america-vs-loandepot): 4.9% against 4% Share of Search.

## How did search popularity change for United States mortgage lenders in September 2026?

- In September 2026, Rocket Mortgage gained share of searches among mortgage lenders in the United States, from 51.9% to 54.1%.
- In September 2026, Pennymac gained share of searches among mortgage lenders in the United States, from 19.1% to 19.9%.
- In September 2026, UWM lost share of searches among mortgage lenders in the United States, from 4.7% to 2.7%.
- In September 2026, Bank of America lost share of searches among mortgage lenders in the United States, from 4.7% to 4%.
- In September 2026, Chase lost share of searches among mortgage lenders in the United States, from 3.8% to 3.3%.
- In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.
- In September 2026, Navy Federal Credit Union rose from 12th to 11th among mortgage lenders in the United States.
- In September 2026, Better fell from 11th to 12th among mortgage lenders in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rocket Mortgage | 54.1% | 1.2M | 0.0% | Rocket Companies |
| 2 | Pennymac | 19.9% | 450K | 0.0% | Pennymac |
| 3 | Mr. Cooper | 6% | 135K | 0.0% | Rocket Companies |
| 4 | loanDepot | 4.9% | 110K | 0.0% | loanDepot |
| 5 | Bank of America | 4% | 90.5K | -17.7% | Bank of America |
| 6 | Chase | 3.3% | 74K | -18.2% | JPMorgan Chase |
| 7 | UWM | 2.7% | 60.5K | -45.0% | UWM |
| 8 | Veterans United | 2.2% | 50.4K | -15.2% | Veterans United |
| 9 | Rate | 1% | 23.5K | 0.0% | Rate |
| 10 | Truist | 0.8% | 18.1K | 0.0% | Truist |
| 11 | Navy Federal Credit Union | 0.54% | 12.1K | +22.2% | Navy Federal Credit Union |
| 12 | Better | 0.36% | 8.1K | -33.1% | Better Home & Finance |
| 13 | SoFi | 0.19% | 4.4K | +22.2% | SoFi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mr. Cooper | 673K | 29% | 1 |
| Oct 2025 | Rocket Mortgage | 673K | 29% | 2 |
| Oct 2025 | Pennymac | 450K | 19.4% | 3 |
| Oct 2025 | Chase | 110K | 4.7% | 4 |
| Oct 2025 | loanDepot | 110K | 4.7% | 5 |
| Oct 2025 | UWM | 90.5K | 3.9% | 6 |
| Oct 2025 | Bank of America | 74K | 3.2% | 7 |
| Oct 2025 | Veterans United | 61.6K | 2.7% | 8 |
| Oct 2025 | Rate | 28.8K | 1.2% | 9 |
| Oct 2025 | Truist | 18.1K | 0.78% | 10 |
| Oct 2025 | Better | 14.8K | 0.64% | 11 |
| Oct 2025 | Navy Federal Credit Union | 14.8K | 0.64% | 12 |
| Oct 2025 | SoFi | 2.9K | 0.12% | 13 |
| Nov 2025 | Mr. Cooper | 550K | 27.7% | 1 |
| Nov 2025 | Rocket Mortgage | 550K | 27.7% | 2 |
| Nov 2025 | Pennymac | 450K | 22.6% | 3 |
| Nov 2025 | loanDepot | 90.5K | 4.6% | 4 |
| Nov 2025 | UWM | 90.5K | 4.6% | 5 |
| Nov 2025 | Chase | 74K | 3.7% | 6 |
| Nov 2025 | Bank of America | 60.5K | 3% | 7 |
| Nov 2025 | Veterans United | 59.4K | 3% | 8 |
| Nov 2025 | Rate | 22.5K | 1.1% | 9 |
| Nov 2025 | Truist | 18.1K | 0.91% | 10 |
| Nov 2025 | Better | 9.9K | 0.5% | 11 |
| Nov 2025 | Navy Federal Credit Union | 9.9K | 0.5% | 12 |
| Nov 2025 | SoFi | 2.9K | 0.15% | 13 |
| Dec 2025 | Mr. Cooper | 673K | 30.1% | 1 |
| Dec 2025 | Rocket Mortgage | 673K | 30.1% | 2 |
| Dec 2025 | Pennymac | 450K | 20.1% | 3 |
| Dec 2025 | loanDepot | 90.5K | 4% | 4 |
| Dec 2025 | UWM | 90.5K | 4% | 5 |
| Dec 2025 | Bank of America | 74K | 3.3% | 6 |
| Dec 2025 | Veterans United | 61.6K | 2.8% | 7 |
| Dec 2025 | Chase | 60.5K | 2.7% | 8 |
| Dec 2025 | Rate | 22.5K | 1% | 9 |
| Dec 2025 | Truist | 18.1K | 0.81% | 10 |
| Dec 2025 | Navy Federal Credit Union | 12.1K | 0.54% | 11 |
| Dec 2025 | Better | 9.9K | 0.44% | 12 |
| Dec 2025 | SoFi | 2.9K | 0.13% | 13 |
| Jan 2026 | Mr. Cooper | 1M | 33.2% | 1 |
| Jan 2026 | Rocket Mortgage | 823K | 27.3% | 2 |
| Jan 2026 | Pennymac | 673K | 22.4% | 3 |
| Jan 2026 | loanDepot | 110K | 3.7% | 4 |
| Jan 2026 | UWM | 110K | 3.7% | 5 |
| Jan 2026 | Veterans United | 75.3K | 2.5% | 6 |
| Jan 2026 | Chase | 74K | 2.5% | 7 |
| Jan 2026 | Bank of America | 60.5K | 2% | 8 |
| Jan 2026 | Rate | 28.8K | 0.96% | 9 |
| Jan 2026 | Truist | 22.2K | 0.74% | 10 |
| Jan 2026 | Better | 14.8K | 0.49% | 11 |
| Jan 2026 | Navy Federal Credit Union | 14.8K | 0.49% | 12 |
| Jan 2026 | SoFi | 4.4K | 0.15% | 13 |
| Feb 2026 | Rocket Mortgage | 1M | 34.7% | 1 |
| Feb 2026 | Mr. Cooper | 823K | 28.5% | 2 |
| Feb 2026 | Pennymac | 550K | 19.1% | 3 |
| Feb 2026 | loanDepot | 110K | 3.8% | 4 |
| Feb 2026 | UWM | 110K | 3.8% | 5 |
| Feb 2026 | Veterans United | 75.3K | 2.6% | 6 |
| Feb 2026 | Chase | 74K | 2.6% | 7 |
| Feb 2026 | Bank of America | 60.5K | 2.1% | 8 |
| Feb 2026 | Rate | 27.6K | 0.96% | 9 |
| Feb 2026 | Truist | 22.2K | 0.77% | 10 |
| Feb 2026 | Navy Federal Credit Union | 14.8K | 0.51% | 11 |
| Feb 2026 | Better | 12.1K | 0.42% | 12 |
| Feb 2026 | SoFi | 3.6K | 0.12% | 13 |
| Mar 2026 | Rocket Mortgage | 1.5M | 47.4% | 1 |
| Mar 2026 | Mr. Cooper | 550K | 17.4% | 2 |
| Mar 2026 | Pennymac | 550K | 17.4% | 3 |
| Mar 2026 | loanDepot | 135K | 4.3% | 4 |
| Mar 2026 | UWM | 110K | 3.5% | 5 |
| Mar 2026 | Veterans United | 75.3K | 2.4% | 6 |
| Mar 2026 | Bank of America | 74K | 2.3% | 7 |
| Mar 2026 | Chase | 74K | 2.3% | 8 |
| Mar 2026 | Rate | 33.7K | 1.1% | 9 |
| Mar 2026 | Truist | 22.2K | 0.7% | 10 |
| Mar 2026 | Navy Federal Credit Union | 18.1K | 0.57% | 11 |
| Mar 2026 | Better | 14.8K | 0.47% | 12 |
| Mar 2026 | SoFi | 4.4K | 0.14% | 13 |
| Apr 2026 | Rocket Mortgage | 1.2M | 45.4% | 1 |
| Apr 2026 | Pennymac | 550K | 20.4% | 2 |
| Apr 2026 | Mr. Cooper | 368K | 13.7% | 3 |
| Apr 2026 | loanDepot | 110K | 4.1% | 4 |
| Apr 2026 | UWM | 110K | 4.1% | 5 |
| Apr 2026 | Bank of America | 90.5K | 3.4% | 6 |
| Apr 2026 | Chase | 90.5K | 3.4% | 7 |
| Apr 2026 | Veterans United | 72.6K | 2.7% | 8 |
| Apr 2026 | Rate | 27.6K | 1% | 9 |
| Apr 2026 | Truist | 22.2K | 0.83% | 10 |
| Apr 2026 | Better | 12.1K | 0.45% | 11 |
| Apr 2026 | Navy Federal Credit Union | 12.1K | 0.45% | 12 |
| Apr 2026 | SoFi | 4.4K | 0.16% | 13 |
| May 2026 | Rocket Mortgage | 1.2M | 50.1% | 1 |
| May 2026 | Pennymac | 450K | 18.5% | 2 |
| May 2026 | Mr. Cooper | 246K | 10.1% | 3 |
| May 2026 | Bank of America | 110K | 4.5% | 4 |
| May 2026 | loanDepot | 110K | 4.5% | 5 |
| May 2026 | Chase | 90.5K | 3.7% | 6 |
| May 2026 | UWM | 74K | 3% | 7 |
| May 2026 | Veterans United | 61.6K | 2.5% | 8 |
| May 2026 | Rate | 27.6K | 1.1% | 9 |
| May 2026 | Truist | 18.1K | 0.74% | 10 |
| May 2026 | Better | 12.1K | 0.5% | 11 |
| May 2026 | Navy Federal Credit Union | 12.1K | 0.5% | 12 |
| May 2026 | SoFi | 3.6K | 0.15% | 13 |
| Jun 2026 | Rocket Mortgage | 1.2M | 50.8% | 1 |
| Jun 2026 | Pennymac | 450K | 18.7% | 2 |
| Jun 2026 | Mr. Cooper | 201K | 8.4% | 3 |
| Jun 2026 | Bank of America | 110K | 4.6% | 4 |
| Jun 2026 | loanDepot | 110K | 4.6% | 5 |
| Jun 2026 | Chase | 90.5K | 3.8% | 6 |
| Jun 2026 | UWM | 90.5K | 3.8% | 7 |
| Jun 2026 | Veterans United | 64.3K | 2.7% | 8 |
| Jun 2026 | Rate | 23.5K | 0.98% | 9 |
| Jun 2026 | Truist | 18.1K | 0.75% | 10 |
| Jun 2026 | Better | 9.9K | 0.41% | 11 |
| Jun 2026 | Navy Federal Credit Union | 9.9K | 0.41% | 12 |
| Jun 2026 | SoFi | 3.6K | 0.15% | 13 |
| Jul 2026 | Rocket Mortgage | 1.2M | 54.7% | 1 |
| Jul 2026 | Pennymac | 368K | 16.5% | 2 |
| Jul 2026 | Mr. Cooper | 165K | 7.4% | 3 |
| Jul 2026 | loanDepot | 110K | 4.9% | 4 |
| Jul 2026 | Bank of America | 90.5K | 4.1% | 5 |
| Jul 2026 | Chase | 74K | 3.3% | 6 |
| Jul 2026 | UWM | 74K | 3.3% | 7 |
| Jul 2026 | Veterans United | 59.4K | 2.7% | 8 |
| Jul 2026 | Rate | 23.5K | 1.1% | 9 |
| Jul 2026 | Truist | 18.1K | 0.81% | 10 |
| Jul 2026 | Better | 9.9K | 0.44% | 11 |
| Jul 2026 | Navy Federal Credit Union | 9.9K | 0.44% | 12 |
| Jul 2026 | SoFi | 8.1K | 0.36% | 13 |
| Aug 2026 | Rocket Mortgage | 1.2M | 51.9% | 1 |
| Aug 2026 | Pennymac | 450K | 19.1% | 2 |
| Aug 2026 | Mr. Cooper | 135K | 5.7% | 3 |
| Aug 2026 | Bank of America | 110K | 4.7% | 4 |
| Aug 2026 | loanDepot | 110K | 4.7% | 5 |
| Aug 2026 | UWM | 110K | 4.7% | 6 |
| Aug 2026 | Chase | 90.5K | 3.8% | 7 |
| Aug 2026 | Veterans United | 59.4K | 2.5% | 8 |
| Aug 2026 | Rate | 23.5K | 1% | 9 |
| Aug 2026 | Truist | 18.1K | 0.77% | 10 |
| Aug 2026 | Better | 12.1K | 0.51% | 11 |
| Aug 2026 | Navy Federal Credit Union | 9.9K | 0.42% | 12 |
| Aug 2026 | SoFi | 3.6K | 0.15% | 13 |
| Sep 2026 | Rocket Mortgage | 1.2M | 54.1% | 1 |
| Sep 2026 | Pennymac | 450K | 19.9% | 2 |
| Sep 2026 | Mr. Cooper | 135K | 6% | 3 |
| Sep 2026 | loanDepot | 110K | 4.9% | 4 |
| Sep 2026 | Bank of America | 90.5K | 4% | 5 |
| Sep 2026 | Chase | 74K | 3.3% | 6 |
| Sep 2026 | UWM | 60.5K | 2.7% | 7 |
| Sep 2026 | Veterans United | 50.4K | 2.2% | 8 |
| Sep 2026 | Rate | 23.5K | 1% | 9 |
| Sep 2026 | Truist | 18.1K | 0.8% | 10 |
| Sep 2026 | Navy Federal Credit Union | 12.1K | 0.54% | 11 |
| Sep 2026 | Better | 8.1K | 0.36% | 12 |
| Sep 2026 | SoFi | 4.4K | 0.19% | 13 |

## What is being compared

- **Bank of America**: Measured on the search term “bank of america mortgage”.
- **Better**: Measured on the search term “better mortgage”.
- **Chase**: Measured on the search term “chase mortgage”.
- **loanDepot**: Measured on the search term “loandepot”.
- **Mr. Cooper**: Measured on the search term “mr cooper”.
- **Navy Federal Credit Union**: Measured on the search term “navy federal mortgage”.
- **Pennymac**: Measured on the search term “pennymac”.
- **Rate**: Measured on the search terms “guaranteed rate” and “rate mortgage”, summed into one figure.
- **Rocket Mortgage**: Measured on the search term “rocket mortgage”.
- **SoFi**: Measured on the search term “sofi mortgage”.
- **Truist**: Measured on the search term “truist mortgage”.
- **UWM**: Measured on the search term “united wholesale mortgage”.
- **Veterans United**: Measured on the search terms “veterans united” and “veterans united home loans”, summed into one figure.

- [Bank of America](/demand/us/brands/bank-of-america)
- [Better](/demand/us/brands/better-mortgage)
- [Chase](/demand/us/brands/chase-bank)
- [loanDepot](/demand/us/brands/loandepot)
- [Mr. Cooper](/demand/us/brands/mr-cooper)
- [Navy Federal Credit Union](/demand/us/brands/navy-federal)
- [Pennymac](/demand/us/brands/pennymac)
- [Rate](/demand/us/brands/rate-mortgage)
- [Rocket Mortgage](/demand/us/brands/rocket-mortgage)
- [SoFi](/demand/us/brands/sofi)
- [Truist](/demand/us/brands/truist)
- [UWM](/demand/us/brands/united-wholesale-mortgage)
- [Veterans United](/demand/us/brands/veterans-united)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mortgage lenders in the United States?

In September 2026, Rocket Mortgage was the most searched among mortgage lenders in the United States, with an estimated 1.2M branded searches, 54.1% of all searches for the 13 we track.

## Cite this page

Brandwave. "Mortgage lenders in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-mortgage-lenders

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-mortgage-lenders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
