---
title: "Medical alert systems in the United States: Which are searched most?"
description: "Compare the medical alert devices and services people in the US buy for older relatives. Share of Search among Life Alert, Medical Guardian, Bay Alarm Medical, MobileHelp, Lifeline, LifeStation, Lively, ADT and LifeFone, the medical alert systems Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-medical-alert-systems"
publisher: "Brandwave"
---

# Medical alert systems in the United States: Which are searched most?

Compare the medical alert devices and services people in the US buy for older relatives. Share of Search among Life Alert, Medical Guardian, Bay Alarm Medical, MobileHelp, Lifeline, LifeStation, Lively, ADT and LifeFone, the medical alert systems Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Medical alert systems
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Life Alert, 65.2%

## Which brand is most popular in search among medical alert systems in the United States?

- In September 2026, Life Alert was the most searched among medical alert systems in the United States, with an estimated 90.5K branded searches, 65.2% of all searches for the nine we track.
- Medical Guardian is in 2nd place, 45.7 percentage points behind at 19.5%.
- Across the 12 months ending September 2026, Medical Guardian’s share of searches among medical alert systems in the United States increased from 16.1% to 19.5%.
- Across the 12 months ending September 2026, MobileHelp’s share of searches among medical alert systems in the United States decreased from 3.9% to 2.6%.
- Across the 12 months ending September 2026, Lifeline’s share of searches among medical alert systems in the United States decreased from 3.1% to 2.3%.
- Across the 12 months ending September 2026, Life Alert’s share of searches among medical alert systems in the United States peaked at 67.6% in February 2026 and was lowest at 63% in November 2025.
- Across the 12 months ending September 2026, Bay Alarm Medical’s share of searches among medical alert systems in the United States peaked at 6% in August 2026 and was lowest at 4.9% in March 2026.
- Across the 12 months ending September 2026, MobileHelp’s share of searches among medical alert systems in the United States peaked at 4% in August 2026 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Life Alert, Bay Alarm Medical, LifeStation, Lively, ADT and LifeFone held steady: their share of searches among medical alert systems in the United States each moved less than 0.5 percentage points.

## Top medical alert systems in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Medical Guardian and Bay Alarm Medical appeared every time. Medical Guardian was recommended most often, coming first in three out of five answers. Bay Alarm Medical was second, and MobileHelp was third. Life Alert, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Medical Guardian | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bay Alarm Medical | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| MobileHelp | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| LifeFone | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| LifeStation | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lifeline | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Lively | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| ADT | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Life Alert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about medical alert systems

- Asked ChatGPT "Which medical alert system should I buy in the US?": 1. Bay Alarm Medical, 2. Medical Guardian, 3. LifeFone, 4. MobileHelp
- Asked ChatGPT "What are the best medical alert systems in the US?": 1. Bay Alarm Medical, 2. Medical Guardian, 3. MobileHelp, 4. Lifeline, 5. ADT
- Asked ChatGPT "What's the best medical alert system in the US for an elderly parent living alone?": 1. Medical Guardian, 2. Bay Alarm Medical, 3. Lively, 4. ADT
- Searched Google, AI Overview "medical alert systems": 1. Medical Guardian, 2. MobileHelp, 3. Bay Alarm Medical, 4. LifeStation, 5. LifeFone, 6. Lifeline
- Searched Google, AI Overview "best medical alert system": 1. Medical Guardian, 2. MobileHelp, 3. Bay Alarm Medical, 4. LifeStation, 5. LifeFone

Not named in any answer: Life Alert.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Life Alert vs Medical Guardian: compare search popularity](/demand/us/compare/life-alert-vs-medical-guardian): 65.2% against 19.5% Share of Search.
- [Life Alert vs Bay Alarm Medical: compare search popularity](/demand/us/compare/bay-alarm-medical-vs-life-alert): 65.2% against 5.8% Share of Search.
- [Life Alert vs MobileHelp: compare search popularity](/demand/us/compare/life-alert-vs-mobilehelp): 65.2% against 2.6% Share of Search.
- [Life Alert vs Lifeline: compare search popularity](/demand/us/compare/life-alert-vs-lifeline-medical-alert): 65.2% against 2.3% Share of Search.
- [Medical Guardian vs Bay Alarm Medical: compare search popularity](/demand/us/compare/bay-alarm-medical-vs-medical-guardian): 19.5% against 5.8% Share of Search.
- [Medical Guardian vs MobileHelp: compare search popularity](/demand/us/compare/medical-guardian-vs-mobilehelp): 19.5% against 2.6% Share of Search.
- [Medical Guardian vs Lifeline: compare search popularity](/demand/us/compare/lifeline-medical-alert-vs-medical-guardian): 19.5% against 2.3% Share of Search.
- [Bay Alarm Medical vs MobileHelp: compare search popularity](/demand/us/compare/bay-alarm-medical-vs-mobilehelp): 5.8% against 2.6% Share of Search.
- [Bay Alarm Medical vs Lifeline: compare search popularity](/demand/us/compare/bay-alarm-medical-vs-lifeline-medical-alert): 5.8% against 2.3% Share of Search.
- [MobileHelp vs Lifeline: compare search popularity](/demand/us/compare/lifeline-medical-alert-vs-mobilehelp): 2.6% against 2.3% Share of Search.

## How did search popularity change for United States medical alert systems in September 2026?

- In September 2026, Medical Guardian gained share of searches among medical alert systems in the United States, from 16.4% to 19.5%.
- In September 2026, Life Alert lost share of searches among medical alert systems in the United States, from 66.8% to 65.2%.
- In September 2026, MobileHelp lost share of searches among medical alert systems in the United States, from 4% to 2.6%.
- LifeStation’s share of searches among medical alert systems in the United States has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.
- Estimated monthly branded searches for Lifeline in the United States fell 25.6% over 12 measured months, from 4.3K to 3.2K in September 2026.
- Estimated monthly branded searches for Lively in the United States fell 21.1% over 12 measured months, from 2.2K to 1.7K in September 2026.
- Estimated monthly branded searches for ADT in the United States fell 19.2% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for LifeFone in the United States fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Life Alert | 65.2% | 90.5K | 0.0% | Life Alert |
| 2 | Medical Guardian | 19.5% | 27.1K | +22.1% | Medical Guardian |
| 3 | Bay Alarm Medical | 5.8% | 8.1K | 0.0% | Bay Alarm Medical |
| 4 | MobileHelp | 2.6% | 3.6K | -33.3% | MobileHelp |
| 5 | Lifeline | 2.3% | 3.2K | +10.3% | Lifeline |
| 6 | LifeStation | 1.7% | 2.4K | 0.0% | LifeStation |
| 7 | Lively | 1.2% | 1.7K | -8.5% | Lively |
| 8 | ADT | 0.91% | 1.3K | 0.0% | ADT |
| 9 | LifeFone | 0.63% | 880 | 0.0% | LifeFone |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Life Alert | 90.5K | 65.5% | 1 |
| Oct 2025 | Medical Guardian | 22.2K | 16.1% | 2 |
| Oct 2025 | Bay Alarm Medical | 8.1K | 5.9% | 3 |
| Oct 2025 | MobileHelp | 5.4K | 3.9% | 4 |
| Oct 2025 | Lifeline | 4.3K | 3.1% | 5 |
| Oct 2025 | LifeStation | 2.9K | 2.1% | 6 |
| Oct 2025 | Lively | 2.2K | 1.6% | 7 |
| Oct 2025 | ADT | 1.6K | 1.1% | 8 |
| Oct 2025 | LifeFone | 1K | 0.72% | 9 |
| Nov 2025 | Life Alert | 74K | 63% | 1 |
| Nov 2025 | Medical Guardian | 22.2K | 18.9% | 2 |
| Nov 2025 | Bay Alarm Medical | 6.6K | 5.6% | 3 |
| Nov 2025 | MobileHelp | 4.4K | 3.7% | 4 |
| Nov 2025 | Lifeline | 3.5K | 3% | 5 |
| Nov 2025 | LifeStation | 2.4K | 2% | 6 |
| Nov 2025 | Lively | 2K | 1.7% | 7 |
| Nov 2025 | ADT | 1.3K | 1.1% | 8 |
| Nov 2025 | LifeFone | 1K | 0.85% | 9 |
| Dec 2025 | Life Alert | 90.5K | 66.5% | 1 |
| Dec 2025 | Medical Guardian | 22.2K | 16.3% | 2 |
| Dec 2025 | Bay Alarm Medical | 8.1K | 6% | 3 |
| Dec 2025 | MobileHelp | 4.4K | 3.2% | 4 |
| Dec 2025 | Lifeline | 3.5K | 2.6% | 5 |
| Dec 2025 | LifeStation | 2.9K | 2.1% | 6 |
| Dec 2025 | Lively | 2K | 1.5% | 7 |
| Dec 2025 | ADT | 1.6K | 1.1% | 8 |
| Dec 2025 | LifeFone | 880 | 0.65% | 9 |
| Jan 2026 | Life Alert | 90.5K | 65.6% | 1 |
| Jan 2026 | Medical Guardian | 22.2K | 16.1% | 2 |
| Jan 2026 | Bay Alarm Medical | 8.1K | 5.9% | 3 |
| Jan 2026 | MobileHelp | 5.4K | 3.9% | 4 |
| Jan 2026 | LifeStation | 3.6K | 2.6% | 5 |
| Jan 2026 | Lifeline | 3.5K | 2.5% | 6 |
| Jan 2026 | Lively | 2.2K | 1.6% | 7 |
| Jan 2026 | ADT | 1.6K | 1.1% | 8 |
| Jan 2026 | LifeFone | 880 | 0.64% | 9 |
| Feb 2026 | Life Alert | 90.5K | 67.6% | 1 |
| Feb 2026 | Medical Guardian | 22.2K | 16.6% | 2 |
| Feb 2026 | Bay Alarm Medical | 6.6K | 4.9% | 3 |
| Feb 2026 | MobileHelp | 4.4K | 3.3% | 4 |
| Feb 2026 | Lifeline | 3.5K | 2.6% | 5 |
| Feb 2026 | LifeStation | 2.9K | 2.2% | 6 |
| Feb 2026 | Lively | 1.7K | 1.3% | 7 |
| Feb 2026 | ADT | 1.3K | 0.94% | 8 |
| Feb 2026 | LifeFone | 720 | 0.54% | 9 |
| Mar 2026 | Life Alert | 90.5K | 66.5% | 1 |
| Mar 2026 | Medical Guardian | 22.2K | 16.3% | 2 |
| Mar 2026 | Bay Alarm Medical | 6.6K | 4.9% | 3 |
| Mar 2026 | MobileHelp | 5.4K | 4% | 4 |
| Mar 2026 | LifeStation | 3.6K | 2.6% | 5 |
| Mar 2026 | Lifeline | 3.5K | 2.6% | 6 |
| Mar 2026 | Lively | 1.9K | 1.4% | 7 |
| Mar 2026 | ADT | 1.6K | 1.2% | 8 |
| Mar 2026 | LifeFone | 720 | 0.53% | 9 |
| Apr 2026 | Life Alert | 74K | 63.2% | 1 |
| Apr 2026 | Medical Guardian | 22.2K | 19% | 2 |
| Apr 2026 | Bay Alarm Medical | 6.6K | 5.6% | 3 |
| Apr 2026 | MobileHelp | 4.4K | 3.8% | 4 |
| Apr 2026 | Lifeline | 3.2K | 2.7% | 5 |
| Apr 2026 | LifeStation | 2.9K | 2.5% | 6 |
| Apr 2026 | Lively | 1.9K | 1.6% | 7 |
| Apr 2026 | ADT | 1.3K | 1.1% | 8 |
| Apr 2026 | LifeFone | 590 | 0.5% | 9 |
| May 2026 | Life Alert | 74K | 63.4% | 1 |
| May 2026 | Medical Guardian | 22.2K | 19% | 2 |
| May 2026 | Bay Alarm Medical | 6.6K | 5.7% | 3 |
| May 2026 | MobileHelp | 4.4K | 3.8% | 4 |
| May 2026 | LifeStation | 2.9K | 2.5% | 5 |
| May 2026 | Lifeline | 2.6K | 2.2% | 6 |
| May 2026 | Lively | 1.7K | 1.5% | 7 |
| May 2026 | ADT | 1.6K | 1.3% | 8 |
| May 2026 | LifeFone | 720 | 0.62% | 9 |
| Jun 2026 | Life Alert | 74K | 63.4% | 1 |
| Jun 2026 | Medical Guardian | 22.2K | 19% | 2 |
| Jun 2026 | Bay Alarm Medical | 6.6K | 5.7% | 3 |
| Jun 2026 | MobileHelp | 4.4K | 3.8% | 4 |
| Jun 2026 | Lifeline | 2.9K | 2.5% | 5 |
| Jun 2026 | LifeStation | 2.9K | 2.5% | 6 |
| Jun 2026 | Lively | 1.9K | 1.6% | 7 |
| Jun 2026 | ADT | 1.3K | 1.1% | 8 |
| Jun 2026 | LifeFone | 590 | 0.51% | 9 |
| Jul 2026 | Life Alert | 74K | 63.6% | 1 |
| Jul 2026 | Medical Guardian | 22.2K | 19.1% | 2 |
| Jul 2026 | Bay Alarm Medical | 6.6K | 5.7% | 3 |
| Jul 2026 | MobileHelp | 4.4K | 3.8% | 4 |
| Jul 2026 | Lifeline | 2.9K | 2.5% | 5 |
| Jul 2026 | LifeStation | 2.4K | 2.1% | 6 |
| Jul 2026 | Lively | 1.9K | 1.6% | 7 |
| Jul 2026 | ADT | 1.3K | 1.1% | 8 |
| Jul 2026 | LifeFone | 720 | 0.62% | 9 |
| Aug 2026 | Life Alert | 90.5K | 66.8% | 1 |
| Aug 2026 | Medical Guardian | 22.2K | 16.4% | 2 |
| Aug 2026 | Bay Alarm Medical | 8.1K | 6% | 3 |
| Aug 2026 | MobileHelp | 5.4K | 4% | 4 |
| Aug 2026 | Lifeline | 2.9K | 2.1% | 5 |
| Aug 2026 | LifeStation | 2.4K | 1.8% | 6 |
| Aug 2026 | Lively | 1.9K | 1.4% | 7 |
| Aug 2026 | ADT | 1.3K | 0.93% | 8 |
| Aug 2026 | LifeFone | 880 | 0.65% | 9 |
| Sep 2026 | Life Alert | 90.5K | 65.2% | 1 |
| Sep 2026 | Medical Guardian | 27.1K | 19.5% | 2 |
| Sep 2026 | Bay Alarm Medical | 8.1K | 5.8% | 3 |
| Sep 2026 | MobileHelp | 3.6K | 2.6% | 4 |
| Sep 2026 | Lifeline | 3.2K | 2.3% | 5 |
| Sep 2026 | LifeStation | 2.4K | 1.7% | 6 |
| Sep 2026 | Lively | 1.7K | 1.2% | 7 |
| Sep 2026 | ADT | 1.3K | 0.91% | 8 |
| Sep 2026 | LifeFone | 880 | 0.63% | 9 |

## What is being compared

- **ADT**: Measured on the search terms “adt health” and “adt medical alert”, summed into one figure.
- **Bay Alarm Medical**: Measured on the search term “bay alarm medical”.
- **Life Alert**: Measured on the search term “life alert”.
- **LifeFone**: Measured on the search term “lifefone”.
- **Lifeline**: Measured on the search terms “lifeline medical alert” and “philips lifeline”, summed into one figure.
- **LifeStation**: Measured on the search term “lifestation”.
- **Lively**: Measured on the search terms “lively jitterbug” and “lively medical alert”, summed into one figure.
- **Medical Guardian**: Measured on the search term “medical guardian”.
- **MobileHelp**: Measured on the search term “mobilehelp”.

- [ADT](/demand/us/brands/adt)
- [Bay Alarm Medical](/demand/us/brands/bay-alarm-medical)
- [Life Alert](/demand/us/brands/life-alert)
- [LifeFone](/demand/us/brands/lifefone)
- [Lifeline](/demand/us/brands/lifeline-medical-alert)
- [LifeStation](/demand/us/brands/lifestation)
- [Lively](/demand/us/brands/lively)
- [Medical Guardian](/demand/us/brands/medical-guardian)
- [MobileHelp](/demand/us/brands/mobilehelp)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among medical alert systems in the United States?

In September 2026, Life Alert was the most searched among medical alert systems in the United States, with an estimated 90.5K branded searches, 65.2% of all searches for the nine we track.

## Cite this page

Brandwave. "Medical alert systems in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-medical-alert-systems

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-medical-alert-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.