--- title: "Meal kit services in United States: Which are searched most?" description: "Compare the services that deliver recipe boxes. Share of Search among Home Chef, HelloFresh, Blue Apron and Marley Spoon, the meal kit services Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-meal-kit-services" publisher: "Brandwave" --- # Meal kit services in United States: Which are searched most? Compare the services that deliver recipe boxes. Share of Search among Home Chef, HelloFresh, Blue Apron and Marley Spoon, the meal kit services Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Meal kit services - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Home Chef, 48.9% ## Which brand is most popular in search among meal kit services in United States? - In September 2026, Home Chef was the most searched among meal kit services in United States, with an estimated 165K branded searches and 48.9% estimated Share of Search within this set. - HelloFresh is in 2nd place, 16.3 percentage points behind at 32.6% Share of Search. - Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services in United States increased from 33% to 48.9%. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States decreased from 40.4% to 32.6%. - Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services in United States decreased from 22.2% to 12%. - Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit services in United States increased from 4.4% to 6.6%. - Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services in United States peaked at 53.1% in May 2026 and was lowest at 28.1% in January 2026. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States peaked at 42.9% in November 2025 and was lowest at 23.8% in May 2026. - Across the 12 months ending September 2026, Blue Apron’s estimated Share of Search among meal kit services in United States peaked at 23.5% in November 2025 and was lowest at 12% in September 2026. - Across the 12 months ending September 2026, Marley Spoon’s estimated Share of Search among meal kit services in United States peaked at 7.9% in August 2026 and was lowest at 4.4% in October 2025. - Across the 12 months ending September 2026, Home Chef rose from 2nd to 1st among meal kit services in United States. - Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among meal kit services in United States. ## Compare search popularity between leading brands - [Home Chef vs HelloFresh: compare search popularity](/demand/us/compare/hellofresh-vs-home-chef): 48.9% against 32.6% Share of Search. - [Home Chef vs Blue Apron: compare search popularity](/demand/us/compare/blue-apron-vs-home-chef): 48.9% against 12% Share of Search. - [Home Chef vs Marley Spoon: compare search popularity](/demand/us/compare/home-chef-vs-marley-spoon): 48.9% against 6.6% Share of Search. - [HelloFresh vs Blue Apron: compare search popularity](/demand/us/compare/blue-apron-vs-hellofresh): 32.6% against 12% Share of Search. - [HelloFresh vs Marley Spoon: compare search popularity](/demand/us/compare/hellofresh-vs-marley-spoon): 32.6% against 6.6% Share of Search. - [Blue Apron vs Marley Spoon: compare search popularity](/demand/us/compare/blue-apron-vs-marley-spoon): 12% against 6.6% Share of Search. ## How did search popularity change for United States meal kit services in September 2026? - In September 2026, HelloFresh gained estimated Share of Search among meal kit services in United States, from 26.4% to 32.6%. - In September 2026, Home Chef gained estimated Share of Search among meal kit services in United States, from 48.1% to 48.9%. - In September 2026, Blue Apron lost estimated Share of Search among meal kit services in United States, from 17.6% to 12%. - In September 2026, Marley Spoon lost estimated Share of Search among meal kit services in United States, from 7.9% to 6.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Home Chef | 48.9% | 165K | 0.0% | Home Chef | | 2 | HelloFresh | 32.6% | 110K | +21.5% | HelloFresh | | 3 | Blue Apron | 12% | 40.5K | -33.1% | Blue Apron | | 4 | Marley Spoon | 6.6% | 22.2K | -18.1% | Marley Spoon | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HelloFresh | 246K | 40.4% | 1 | | Oct 2025 | Home Chef | 201K | 33% | 2 | | Oct 2025 | Blue Apron | 135K | 22.2% | 3 | | Oct 2025 | Marley Spoon | 27.1K | 4.4% | 4 | | Nov 2025 | HelloFresh | 201K | 42.9% | 1 | | Nov 2025 | Home Chef | 135K | 28.8% | 2 | | Nov 2025 | Blue Apron | 110K | 23.5% | 3 | | Nov 2025 | Marley Spoon | 22.2K | 4.7% | 4 | | Dec 2025 | HelloFresh | 201K | 42.9% | 1 | | Dec 2025 | Home Chef | 135K | 28.8% | 2 | | Dec 2025 | Blue Apron | 110K | 23.5% | 3 | | Dec 2025 | Marley Spoon | 22.2K | 4.7% | 4 | | Jan 2026 | HelloFresh | 301K | 42% | 1 | | Jan 2026 | Home Chef | 201K | 28.1% | 2 | | Jan 2026 | Blue Apron | 165K | 23% | 3 | | Jan 2026 | Marley Spoon | 49.5K | 6.9% | 4 | | Feb 2026 | HelloFresh | 165K | 37.7% | 1 | | Feb 2026 | Home Chef | 165K | 37.7% | 2 | | Feb 2026 | Blue Apron | 74K | 16.9% | 3 | | Feb 2026 | Marley Spoon | 33.1K | 7.6% | 4 | | Mar 2026 | HelloFresh | 165K | 37.7% | 1 | | Mar 2026 | Home Chef | 165K | 37.7% | 2 | | Mar 2026 | Blue Apron | 74K | 16.9% | 3 | | Mar 2026 | Marley Spoon | 33.1K | 7.6% | 4 | | Apr 2026 | Home Chef | 165K | 44.4% | 1 | | Apr 2026 | HelloFresh | 135K | 36.3% | 2 | | Apr 2026 | Blue Apron | 49.5K | 13.3% | 3 | | Apr 2026 | Marley Spoon | 22.2K | 6% | 4 | | May 2026 | Home Chef | 165K | 53.1% | 1 | | May 2026 | HelloFresh | 74K | 23.8% | 2 | | May 2026 | Blue Apron | 49.5K | 15.9% | 3 | | May 2026 | Marley Spoon | 22.2K | 7.1% | 4 | | Jun 2026 | Home Chef | 135K | 48.8% | 1 | | Jun 2026 | HelloFresh | 74K | 26.8% | 2 | | Jun 2026 | Blue Apron | 49.5K | 17.9% | 3 | | Jun 2026 | Marley Spoon | 18.1K | 6.5% | 4 | | Jul 2026 | Home Chef | 135K | 50.4% | 1 | | Jul 2026 | HelloFresh | 74K | 27.7% | 2 | | Jul 2026 | Blue Apron | 40.5K | 15.1% | 3 | | Jul 2026 | Marley Spoon | 18.1K | 6.8% | 4 | | Aug 2026 | Home Chef | 165K | 48.1% | 1 | | Aug 2026 | HelloFresh | 90.5K | 26.4% | 2 | | Aug 2026 | Blue Apron | 60.5K | 17.6% | 3 | | Aug 2026 | Marley Spoon | 27.1K | 7.9% | 4 | | Sep 2026 | Home Chef | 165K | 48.9% | 1 | | Sep 2026 | HelloFresh | 110K | 32.6% | 2 | | Sep 2026 | Blue Apron | 40.5K | 12% | 3 | | Sep 2026 | Marley Spoon | 22.2K | 6.6% | 4 | ## What is being compared - **Blue Apron**: Measured on the search term “blue apron”. - **HelloFresh**: Measured on the search term “hellofresh”. - **Home Chef**: Measured on the search term “home chef”. - **Marley Spoon**: Measured on the search term “marley spoon”. - [Blue Apron](/demand/us/brands/blue-apron) - [HelloFresh](/demand/us/brands/hellofresh) - [Home Chef](/demand/us/brands/home-chef) - [Marley Spoon](/demand/us/brands/marley-spoon) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among meal kit services in United States? In September 2026, Home Chef was the most searched among meal kit services in United States, with an estimated 165K branded searches and 48.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Meal kit services in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-meal-kit-services This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-meal-kit-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.