--- title: "Kaplan vs The Princeton Review: Which is searched more in the United States?" description: "Is Kaplan or The Princeton Review more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MCAT prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-mcat-prep-courses/compare/kaplan-vs-the-princeton-review" publisher: "Brandwave" --- # Kaplan vs The Princeton Review: Which is searched more in the United States? Is Kaplan or The Princeton Review more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MCAT prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kaplan and The Princeton Review - **Competitive set**: MCAT prep courses - **Market**: United States - **Month measured**: Sep 2026 - **Kaplan Share of Search**: 14.9% - **The Princeton Review Share of Search**: 2.8% ## Is Kaplan or The Princeton Review more popular in search? - In September 2026, Kaplan had more branded searches than The Princeton Review among MCAT prep courses in the United States. Kaplan had about 5,400 branded searches, while The Princeton Review had 1,000. Kaplan made up 14.9% of all MCAT prep course searches we track, and The Princeton Review accounted for 2.8%. - Kaplan was ahead of The Princeton Review in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kaplan’s share of searches among MCAT prep courses in the United States moved from 14.5% to 14.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, The Princeton Review’s share of searches among MCAT prep courses in the United States moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top MCAT prep courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Princeton Review was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kaplan was listed before The Princeton Review in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blueprint Prep | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | UWorld | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kaplan | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | The Princeton Review | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jack Westin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MCAT prep courses - Asked ChatGPT "What's the best MCAT prep course?": 1. Blueprint Prep, 2. UWorld, 3. Kaplan, 4. The Princeton Review - Asked ChatGPT "Which MCAT question bank is the best?": 1. UWorld, 2. Blueprint Prep, 3. Kaplan - Asked ChatGPT "How should I study for the MCAT in three months?": named none of the brands we track - Searched Google, AI Overview "mcat practice test": named none of the brands we track - Searched Google, AI Overview "mcat prep course": 1. Kaplan, 2. Blueprint Prep, 3. The Princeton Review, 4. UWorld Not named in any answer: Jack Westin. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States MCAT prep courses in September 2026? - In September 2026, Kaplan gained share of searches among MCAT prep courses in the United States, from 12.6% to 14.9%. - Estimated monthly branded searches for The Princeton Review in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Kaplan estimated searches | Kaplan Share of Search | Kaplan rank | The Princeton Review estimated searches | The Princeton Review Share of Search | The Princeton Review rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 14.5% | 3 | 1.3K | 2.9% | 5 | | Nov 2025 | 5.4K | 12.5% | 3 | 1.3K | 3% | 5 | | Dec 2025 | 6.6K | 13.9% | 3 | 1.3K | 2.7% | 5 | | Jan 2026 | 8.1K | 12.6% | 3 | 1.6K | 2.5% | 5 | | Feb 2026 | 5.4K | 11.1% | 4 | 1K | 2% | 5 | | Mar 2026 | 6.6K | 12.6% | 3 | 1.3K | 2.5% | 5 | | Apr 2026 | 5.4K | 12.5% | 3 | 1.3K | 3% | 5 | | May 2026 | 8.1K | 13.9% | 3 | 1.6K | 2.7% | 5 | | Jun 2026 | 6.6K | 10.8% | 3 | 1.3K | 2.1% | 5 | | Jul 2026 | 5.4K | 10.8% | 3 | 1K | 2% | 5 | | Aug 2026 | 5.4K | 12.6% | 3 | 1K | 2.3% | 5 | | Sep 2026 | 5.4K | 14.9% | 3 | 1K | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kaplan’s and The Princeton Review’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kaplan**: Measured on the search term “kaplan mcat”. - **The Princeton Review**: Measured on the search term “princeton review mcat”. - [Kaplan profile](/demand/us/brands/kaplan) - [The Princeton Review profile](/demand/us/brands/the-princeton-review) - [All MCAT prep courses in the United States](/demand/us/categories/us-mcat-prep-courses): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kaplan or The Princeton Review more popular in search? In September 2026, Kaplan had more branded searches than The Princeton Review among MCAT prep courses in the United States. Kaplan had about 5,400 branded searches, while The Princeton Review had 1,000. Kaplan made up 14.9% of all MCAT prep course searches we track, and The Princeton Review accounted for 2.8%. ## Cite this page Brandwave. "Kaplan vs The Princeton Review: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-mcat-prep-courses/compare/kaplan-vs-the-princeton-review This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-mcat-prep-courses/compare/kaplan-vs-the-princeton-review. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.